Director Global Brand Strategy or Brand Strategy Manager or Head

8/3/2019 Director Global Brand Strategy or Brand Strategy Manager or Head

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Kenneth R WindsorExecutive-Level Management: Senior Director Global Brand Strategy

[email protected] Francisco +1 415 992 7077London +44 7966 927 147

Highly accomplished brand strategist with deep implementation experience in diverse global markets. Proven ability in developing powerful B2C and B2B brand andmarketing communications for global corporations including Novartis, Vodafone,Norsk Hydro, Caterpillar and Schlumberger. 20 years experience invigorating management and corporate culture through brand-driven internal engagement and reshaping customer perception through effective corporate, CSR and environmental communications. Focused on building greater brand awareness and leadership skills internally that translate into market leadership. Trusted advisor to senior management on brand-related issues.

Brand Strategy * Marketing Communications * Brand Engagement * Brand Architecture * Implementation Metrics * CSR & Environmental Communications * Agency management * Corporate Messaging * Brand Training * Internal Communications * Recruitment Communications * Leadership Development Training

Professional experience________________________________________________________________________________

_________________BrandAdvocat * London, UK * 2003 - PresentGlobal brand strategy consultancy focused on developing transformative brand management skills among senior executives in European-based multinationals

Founder DirectorSpearheaded strategic brand development, training, mentoring and communicationsprograms for clients in the UK, Norway, Romania, Israel and Qatar including Shozu, Det Norske Veritas, Telenor, Kverneland, Nordea, Nice Systems, Magic Software, Romtelecom and Qatalum. Partnered with leading global agencies including Boston Consulting Group, Siegel & Gale, Landor Associates, Edge Consulting and others.

Key accomplishmentso Led management team in strategy development and training for Qatalum, world'slargest aluminum planto Built marketing-focused storytelling program for Det Norske Veritas, a globalrisk management companyo Supported transition management team on brand evolution at Romtelecom, Romania's largest companyo Developed recruitment communications for Telenor, Norsk Hydro and Det Norske Veritaso Established communications training program for Kverneland, a pan-European farm machinery firm

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_________________Norsk Hydro ASA * Oslo, Norway * 2003-2010One of Scandinavia's major industrials and third-largest integrated aluminum supplier in the world.

Brand Strategist / Advisor to Chief Communications Officer and Head of Brand ManagementLed brand strategy development that transformed the business and culture of thisGlobal Fortune 500 company. Shaped communications programs for global markets raising awareness and investor confidence. Invigorated line managers through bran


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d-training seminars. Enabled communications team to build credibility with senior managers. Developed brand management content for CEO, CCO and key management forums.

Key accomplishmentso Facilitated $1bn sale of polymers business to Ineos through rebranding of thisbusinesso Shaped communications that catapulted home market reputation from #7 to #3 in12 monthso Mentored, managed and wrote company's climate communications strategyo Advised CEO at brand launch to the company's top 200 managers and during year-long rollout programo Conducted brand training for LOBs, including building systems, polymers and communications managemento Developed key communications for corporate centennial programo Launched technology engagement recruitment program at one of Norway's largestuniversitieso Established and managed communications for Hydro's Innovations Award for fouryearso Commissioned and produced 10 corporate films

_________________________________________________________________________________________________Siegel & Gale * London, UK * 1989-2003

Leading international brand and communications agency, part of the Omnicom Group.

_________________________________________________________________________________________________Managing Director, EMEA * 2002-2003Led business development and client relationship management reporting to Group CEO. Managed team of 50+ with focus on major European and Israeli clients. Handled European transition management during sale of business to Omnicom in 2003.

Key accomplishments across 14 yearso Secured more than $20m in brand and communications assignments in 19 countrieso Launched 12 telecom/mobile brands in 6 countries including Australia, Czech Re

public, Egypt and Polando Led brand assignments with over 10 global Fortune 500 companies including BP,Novartis and Nortelo Invited to speak at 12 industry events and management forums on key brand issues.

_________________________________________________________________________________________________Managing Director, Tel Aviv * 1999-2003Established Tel Aviv office, developed local competency, drove sales and coordinated resource use with London office. Nurtured client relationships at executivelevel and project managed key accounts. Worked with local technology start-upsto identify brand skills needed for success.

Key accomplishmentso Secured more than $5m in local brand and communications assignments includingBank Hapoalim (Israel's largest bank), Strauss-Elite (Israel's largest food conglomerate) and El Al Israel Airlineso Led successful brand engagement programs with management teams in high tech companies including Radware, Celcom, Camelot and otherso Invited to speak at Israel's first Business & Society conference, sponsored byleading business daily


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_________________________________________________________________________________________________Executive Vice President & Client Relationship Director, EMEA * 1996-2000Grew core teams around major client assignments. Managed overall agency projectmanagement, co-led (with Managing Directors) strategy methodology and implementation. Coordinated global business development with US offices.

Key accomplishmentso Led European component of brand programs for Caterpillar, Schlumberger, National Semiconductoro Launched Europe's fastest growing mobile brand, Era GSM, Poland and Europe's most profitable, Eurotel, Czech Republic, creating national brand giants that attracted the attention and takeover by global playerso Managed brand architecture research program for Europe's largest medical products company, B|Braun

_________________________________________________________________________________________________Executive Creative Director, EMEA * 1989-1996Led creative brand and communications assignments for Global Fortune 500 companies in EMEA HQ. Managed and nurtured creative team of 30+ designers. Co-led business development in the Middle East and Eastern Europe.

Key accomplishments

o Developed communications program for city of Beirut to support $150m GDR aimedat global investorso Led brand identity program for Kingdom of Saudi Arabia's downstream oil business - Samareco Launched brand programs for successful dual-exchange demerger IPO for Clarianto Created brand identity for Novartis, at the time the world's largest merger between two pharma giants.

Early Career_________________________________________________________________________________________________Founder Partner * Metamark, Tel Aviv, Design and corporate identity firm * 1987-

1989Chairperson, Design Department * Bezalel Academy of Art & Design, Jerusalem * 1987-1988Design Director * Landor Associates, New York, Leading international brand agency * 1984-1987Design Director * Progressive Architecture, Stamford CT,. Leading architecturaljournal *1983-1984

Education_________________________________________________________________________________________________Master of Fine Arts, Cranbrook Academy of Art, Bloomfield Hills, Michigan

Bachelor of Science, Bezalel Academy of Art and Design, Jerusalem, IsraelBachelor of Arts, BA, Westmont College, Santa Barbara, California

Successful track record of brand management in:_________________________________________________________________________________________________Abu Dhabi, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Cyprus,Czech Republic, Denmark, Dubai, Egypt, Estonia, Finland, France, Fujirah, Germany, Greece, Hungary, Indonesia, Israel, Italy, Kuwait, Lebanon, Netherlands, Norw


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ay, Palestine, Poland, Qatar, Romania, Russia, Saudi Arabia, Sharjah, Slovakia,South Africa, Spain, Sweden, Switzerland, Turkey, UK, US.

Documents

Director Global Brand Strategy or Brand Strategy Manager or Head