Patrick Harris Director, Global Marketing Solutions

Yale Customer Insights Conference

To make the world more open and connected

Technology helps us to understand how

people connect, discover and share

…and here’s what we are

seeing

Proliferation of single-use apps

Visualization is becoming the dominant language

The world is going / gone mobile

Shifts we’re seeing

Proliferation of single-use apps

Visualization is becoming the dominant language

The world is going / gone mobile

Media crossover in terms of time

spent (US)

Source: eMarketer, US , September 2014 1950 1960 2000 2010

Radio Television

Digital Mobile 2h 51m

4h 33m

5h 46m

Carolyn

5X

7.2

B 100

92%

Proliferation of single-use apps

Visualization is becoming the dominant language

The world is going / gone mobile

People are using apps

for single uses

Messaging has exploded

1.4 B 800 M 700 M 600 M 300 M

Proliferation of single-use apps

Visualization is becoming the dominant language

The world is going / gone mobile

1

8

The new visual language

Way more visual

—Jay, 38, US

Source: “Communications Changes” by Millward Brown Firefly (study commissioned by Facebook). 3-day

IdeaBlog conducted among 30 digital communicators, age 18-44, in the US, UK, Brazil and Japan during

the week of January 13, 2014.

Facebook has become way more visual.

My speech patterns are the same, but

I let the media do the work. ...

Instead of posting a movie quote, I

may find the video and post that

instead.

People are speaking a visual language

Source: Facebook Internal data on content creation from Jan 1, 2013-Nov. 1, 2014, accessed on November 1, 2014.

Percentage change in video posts per person from 2013 to 2014

Global

75%

150%

100%

69%

94%

United States

Brazil

Japan

United Kingdom

Source: Facebook Internal Data sticker usage, Apr 2013–Dec 2014.

Average number

of stickers shared

per day on Facebook:

350 M up 75%

year over year

300M+ 70M+ Instagrammer

s

(MAPs)

Photos and

videos each

day on Instagram

Source: Instagram Internal Data, Dec 2014.

News Feed is seeing more videos

Source: Facebook Internal Data on News Feed composition since 2013, accessed on Nov 1, 2014. Average of randomly selected days from 2013 and 2014.

Globally,

the amount of video in

News Feed has increased

year over year

3.6x

VR / AR

aa

VIDEOS

PHOTOS

Text

Needs Consistent Design

What do you mean?

consistent with what?? the

rest of this deck??

Coca-Cola America is Beautiful

LGBT

Marriage equality

Middle East Descent

Religious freedom

US Hispanic

Opportunity

#1 ASK FROM MARKETERS:

BETTER CREATIVE

Sponsored ・

Volvo Trucks

This is the power of Volvo precision. Never done before,

JCVD says it's the most epic of splits.

OUR ASK: PLAY MORE

VALUE People | Brands