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SubjectName:CommunicationSkills
SubjectCode:MBA101 PaperCode:CS/M
DIRECTORATEOFDISTANCEEDUCATION
INTEGRALUNIVERSITY,LUCKNOW
SubjectName:CommunicationSkills
SubjectCode:MBA101 PaperCode:CS/M
(W.e.f.July2016Session)
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UNIT ChapterName
UNIT-01 TheProcessofCommunication
UNIT–02 TelephoneTechniques
UNIT–03 JobApplicationsandInterviews
UNIT–04 GroupDiscussions
UNIT–05 ManagingOrganizationalStructure
UNIT–06 Meetings
UNIT-07 TakingNotes&PreparingMinutes
UNIT-08 PresentationSkills-I
UNIT-09 PresentationSkills-Ii
UNIT-10 NegotiationSkills
SubjectName:CommunicationSkills
SubjectCode:MBA101 PaperCode:CS/M
COMMUNICATIONSKILLS
1. THEPROCESSOFCOMMUNICATION Introduction:WhatisCommunication?
TheProcessofCommunication
BarrierstoCommunication
DifferentTypesofCommunication
Writtenvs.OralCommunication
DifferentTypesofFace-to-FaceInteractions
CharacteristicsandConventionsofConversation
ConversationalProblemsofSecond/ForeignLanguageUsers
DifferencebetweenConversationandOtherSpeechEvents
2. TELEPHONETECHNIQUES SpeakingandListening:CommonlyUsedPhrasesinTelephoneConversations
Reading:ConferenceCalls
Vocabulary
WritingandListening:LeavingaMessage
GrammarandUsage:ThePerfectTenses
Pronunciation:ContractedForms
3. JOBAPPLICATIONSANDINTERVIEWS
Reading
Vocabulary:ApplyforaJob
CurriculumVitae
LanguageFocus:SomeUsefulWords
StudySkills:PreparingforanInterview
Listening
Speaking
Writing
4. GROUPDISCUSSIONS WritingSkills
Listening:HowtobeSuccessfulinaGroupDiscussion
StudySkills
LanguageFocus
Vocabulary
Speaking
Grammar:Connectives
Pronunciation
5. MANAGINGORGANISATIONALSTRUCTURE TheRoleofaManager
Vocabulary:Leadership
SpeakingandListening
LanguageFocus:DegreeofProbability
Grammar:Modals
Writing:Reports
Pronunciation
SubjectName:CommunicationSkills
SubjectCode:MBA101 PaperCode:CS/M
6. MEETINGS ASuccessfulMeeting
Speaking:OnetoOneMeetings
LanguageFocus:Opening,MiddleandClose
StudySkills:Editing
Listening:CriteriaforSuccessfulMeetings
Vocabulary
Grammar:ReportingVerbs
Writing:Memos
Pronunciation:StressAccordingtoPartofSpeech
7. TAKINGNOTES&PREPARINGMINUTES TakingNotes
TheNote-takingSkill:TheEssentialComponents
TheNote-takingSkill:AnExample
PreparingMinutes
FormatofMinutes
LanguageandStyleofMinutes
Grammar:UsingthePassiveVoice
8. RESENTATIONSKILLS-I Reading:PresentationSkills
Grammar:VerbsoftenrequiredinPresentations
LanguageFocus
Listening:ImportanceofBodyLanguageinPresentations
Speaking:PreparinganOutlineofaPresentation
Pronunciation
9. PRESENTATIONSKILLS-II StructureofPresentation
StudySkills:VisualAids
EndingthePresentation
LanguageFocus:TalkingaboutIncreaseandDecrease
Grammar:Prepositions
Listening:PodiumPanic
Speaking
Pronunciation:EmphasizingtheImportantWordsinContext
10. NEGOTIATIONSKILLS LanguageFocus:IdiomaticExpressions
StudySkills:ProcessofNegotiations
Grammar:PhrasalVerbs
Listening:EffectiveNegotiations
Speaking
Writing
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
DirectorateofDistanceEducation
IntegralUniversity,Lucknow
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
(w.e.f.JULY2016Session)
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Unit ChapterName
Unit–1 TheNatureOfTheOrganisationalBehaviour
Unit–2 ApproachesToOrganisationAndManagement
Unit–3 TheNatureAndContextOfOrganisations
Unit–4 IndividualDifferencesAndDiversity
Unit–5 TheNatureOfLearning
Unit–6 PerceptionAndCommunication
Unit–7 WorkMotivationAndJobSatisfaction
Unit–8 TheNatureOfWorkGroupsAndTeams
Unit–9 TheNatureOfLeadership
Unit–10 TheRoleOfTheManager
Unit–11 OrganisationStrategyAndStructure
Unit–12 TechnologyAndOrganisations
Unit–13 OrganisationalControlAndPower
Unit–14 OrganisationCultureAndChange
Unit–15 OrganisationalPerformanceAndEffectiveness
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
ORGANIZATIONALBEHAVIOUR
Unit–1TheNatureOfOrganisationalBehaviour
TheMeaningOfOrganisationalBehaviour
TheStudyOfOrganisationalBehaviour
AFrameworkOfStudy
InfluencesOfBehaviour
AMultidisciplinaryApproach
OrganisationalMetaphors
OrientationsToWorkAndTheWorkEthic
ManagementAsAnIntegratingActivity
ThePsychologicalContract
OrganisationalPractices
ThePeterPrinciple
TheChangingWorldOfWorkOrganisations
GlobalisationAndTheInternationalContext
ACross-CulturalApproachManagement
FiveDimensionsOfCulture:TheContributionOfHofstede
CulturalDiversity:TheContributionOfTrompenaars
TheImportanceOfOrganisationalBehaviour
CriticalReflection
Unit–2ApproachesToOrganisationAndManagement
TheoryOfManagement
DevelopmentsInManagementAndOrganisationalBehaviour
TheClassicalApproach
ScientificManagement
RelevanceOfScientificManagement
Bureaucracy
CriticismsOfBureaucracy
EvaluationOfBureaucracy
TheHumanRelationsApproach
EvaluationOfTheHumanRelationsApproach
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
TheSystemsApproach
TheContingencyApproach
TheDecision-MakingApproach
Socialaction
Postmodernism
RelevanceToManagementAndOrganisationalBehaviour
ScientificValueApproach
BenefitsToTheManager
Unit-3TheNatureAndContextOfOrganisations
PerspectivesOfTheOrganisation
TheFormalOrganisation
BasicComponentsOfAnOrganisation
PrivateAndPublicSectorOrganisations
SocialEnterpriseOrganisations
ProductionAndServiceOrganisations
TypesOfAuthorityAndOrganisations
TheClassificationOfOrganisations
TheOrganisationAsAnOpenSystem
InteractionsWithTheEnvironment
TheComparativeStudyOfOrganisations
TheAnalysisOfWorkOrganisations
TheInformalOrganisation
OrganisationalConflict
ContrastingViewsOfConflict
PositiveAndNegativeOutcomes
TheSourcesOfConflict
StrategiesForManagingConflict
OrganisationalStress
IsStressNecessarilyToBeAvoided?
CausesOfStress
CopingWithStress
TheWork/LifeBalance
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
TheOrganisationOfTheFuture
Unit–4IndividualDifferencesAndDiversity
TheRecognitionOfIndividuality
HowDoIndividualDiffer?
Personality
NomotheticAndIdiographicApproaches
NomotheticPersonalityTheories
ApplicationWithinTheWorkOrganisation
EmotionsAtWork
TypeAAndTypeBPersonalities
Ability
EmotionalIntelligence(EI)
Attitudes
AttitudeChange
TestingAndAssessment
DiversityManagement
DiversityTraining
Diversity,GenderAndOrganisations
Unit–5TheNatureOfLearning
TheMeaningAndNatureOfLearning
OrganisationsAndTheManagementOfLearning
HowDoPeopleLearn?
Behaviourism
OperantConditioning
LearningStyles
KnowledgeManagement
EmergingTechnologiesAndLearning
ProblemsOfManagingKnowledge
Creativity
LearningtheoryAppliedToStudySkills
Unit–6PerceptionAndCommunication
ThePerceptualProcess
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
SelectivityInAttentionAndPerception
InternalFactors
CulturalDifferences
ExternalFactors
PerceptualIllusions
SelectionAndAttention
OrganisationAndJudgement
ConnectionOfTheConscious,UnconsciousAndPhysiology
PerceivingOtherPeople
Non-VerbalCommunicationAndBodyLanguage
InterpersonalCommunications
Neuro-LinguisticProgramming(NLP)
TransactionalAnalysis(TA)
AttributionTheory
PerceptualDistortionsandErrors
Stereotyping
TheHaloEffect
PerceptualDefence
Projection
Self-FulfillingProphecy
Unit–7WorkMotivationAndJobSatisfaction
TheMeaningOfMotivation
NeedsAndExpectationsAtWork
MoneyAsAMotivator
TheoriesOfMotivation
Maslow’sHierarchyOfNeedsTheory
Alderfer’sModifiedNeedHierarchyModel
Herzberg’sTwo-FactorTheory
McClelland’sAchievementMotivationTheory
ProcessTheoriesOfMotivation
ThePorterAndLawlerExpectancyModel
EquityTheoryOfMotivation
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
GoalTheory
OrganisationalBehaviourModification
JobSatisfaction
AlienationAtWork
AComprehensiveModelofJobEnrichment
ContextualFactorsInJobDesign
Unit–8TheNatureOfWorkGroupsAndTeams
TheMeaningAndImportanceOfGroupsAndTeams
DifferencesBetweenGroupsAndTeams
GroupValuesAndNorms
FormalAndInformalGroups
ReasonsForFormationOfGroupsOrTeams
GroupCohesivenessAndPerformance
Membership
WorkEnvironment
OrganisationalManagementAndLeadership
GroupDevelopmentAndMaturity
PotentialDisadvantagesOfStrong,CohesiveGroups
CharacteristicsOfAnEffectiveWorkGroup
VirtualTeams
RoleRelationships
RoleConflict
TheImportanceOfteamwork
Unit–9TheNatureOfLeadership
TheMeaningOfLeadership
LeadershipOrManagement
ApproachesToLeadership
TheQualitiesorTraitsApproach
Action-CentredLeadership
LeadershipAsABehaviouralCategory
StylesOfLeadership
ContingencyTheoriesOfLeadership
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
VroomAndYettonContingencyModel
Path-Goaltheory
TransformationalLeadership
LeadershipAndInnovation
LeadershipEffectiveness
LeadershipDevelopment
LeadersOfTheFuture
Unit–10TheRoleOfTheManager
TheMeaningOfManagement
TheProcessOfManagement
PrinciplesOfManagement
ManagementAsASocialProcess
EssentialNatureOfManagerialWork
TheWorkOfAManager
ManagerialRoles
TheAttributesAndQualitiesOfAManager
TheImportanceOfManagementSkills
Unit–11OrganisationStrategyAndStructure
TheImportanceOfStrategy
SWOTAnalysis
OrganisationalGoals
ObjectivesAndPolicy
DimensionsOfOrganisationStructure
TheImportanceOfGoodStructure
LevelsOfOrganisation
UnderlyingFeaturesOfOrganisationStructure
DivisionOfWork
CentralisationAndDecentralisation
PrinciplesofOrganisation
SPANofControl
TheChainOfCommand
TheImportanceOfTheHierarchy
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
FormalOrganisationalRelationships
ProjectTeamsAndMatrixOrganisation
EffectsOfADeficientOrganisationStructure
OrganisationCharts
EmpowermentandControl
Unit–12TechnologyAndOrganisations
WhyStudyTechnology?
WhatDoweMeanByTechnology?
ApproachesToTechnologyAndOrganisation
Decision-MakingProcesses
InvolvementOfHRMSpecialistsAndUsersOfTechnology
Skill,WorkDesignAndJobQuality
Centralisation,DecentralisationOfControl
LocationOfWork
NatureOfSocialInteractions
Unit–13OrganisationalControlAndPower
Learningoutcomes
IndividualBehaviour
OrganisationalPerformance
ElementsofAnOrganisationalControlSystem
FormsOfControl
StrategiesOfControlInOrganisations
CharacteristicsOfAnEffectiveControlSystem
PowerAndManagementControl
TheBalanceBetweenOrderAndFlexibility
BehaviouralFactorsInControlSystems
FinancialAndAccountingSystemsOfControl
TheConceptOfEmpowerment
TheManager-SubordinateRelationship
BenefitsOfDelegation
ReasonsForLackOfDelegation
TheArtOfDelegation
SubjectName:OrganisationalBehaviour
SubjectCode:MBA102 PaperCode:OB/M
ASystematicApproachToEmpowermentAndDelegation
Unit–14OrganisationCultureAndChange
OrganisationDevelopment
OrganisationChange
TheImplementationOfOD
OrganisationalCulture
TypesOfOrganisationalCulture
TheImportanceOfCulture
OrganisationalClimate
EmployeeCommitment
TheNatureOfOrganisationalChange
PlannedOrganisationalChange
ResistanceToChange
TheManagementOfOrganisationalChange
OvercomingResistanceToChange
Unit–15OrganisationalPerformanceAndEffectiveness
LearningOutcomes
TheNatureOfOrganisationalEffectiveness
TheLearningOrganisation
TotalqualityManagement(TQM)
BusinessProcessRe-Engineering(BPR)
TheImportanceOfEffectiveManagement
TheMeaningAndNatureOfManagementDevelopment
ManagementDevelopmentProcess
ContinuingProfessionalDevelopment(CPD)
ARangeOfDifferentCriteria
SuccessfulOrganisationsAndPeople
EmployeeEngagement
TheFutureOfWorkAndManagement
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
DIRECTORATEOFDISTANCEEDUCATION
INTEGRALUNIVERSITY,LUCKNOW
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
(W.e.f.JULY2016Session)
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UNIT CHAPTERNAME
Unit-1 Theroleofhumanresources
Unit–2 DevelopingandimplementingstrategicHRMplans
Unit-3 DiversityandMulticulturalism
Unit–4 Recruitment
Unit–5 Selection
Unit–6 Compensationandbenefits
Unit–7 Retentionandmotivation
Unit–8 Traininganddevelopment
Unit–9 Successfulemployeecommunication
Unit–10 Managingemployeeperformance
Unit–11 Employerassessment
Unit-12 Workingwithlaborunions
Unit-13 Safetyandhealthatwork
Unit-14 InternationalHRM
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
HUMANRESOURCEMANAGEMENT&DEVELOPMENT
1. Theroleofhumanresources
Introduction
Whatishumanresources
WhatisHRM
Staffing
Compensationandbenefitsadministration
Retention
Traininganddevelopment
Dealingwithlawsaffectingemployment
Workerprotection
Communication
Awarenessofexternalfactors
Containingcost
Technology
Ethics
2. DevelopmentandimplementingstrategicHRMplans
Valueofplanning
Strategicplanning
HRMvs.personnelmanagement
Conductastrategicanalysis
Needsofhumanresources
Recruit
Select
Determinecompensation
Developtraining
Monitortheplanconstantly
3. Diversity and multiculturalism
Introduction
DiversityandMulticulturalism
PowerandPrivilege
WhyDiversityandMulticulturalism?
DiversityPlans
RecruitmentandSelection
Testing
PayandPromotion
MulticulturalismandTheLaw
EEOCFederalLegislation
GeneticInformation
NationalOrigin
Retaliation
MilitaryService
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
4. Recruitment
Keepingupwithgrowth
Therecruitmentprocess
Recruitmentstrategy
Jobanalysisandjobdescriptions
Lawandrecruitment
Immigrationreformandcontrolact
Patriotact
EEOsetoflaws
Recruitmentstrategies
Recruiters
Recruiting
Professionalassociations
Website
Socialmedia
Events
Specialspecificinterestgroups
Referrals
Costaofrecruitment
5. Selection Theinterview
Theselectionprocess
Criteriadevelopment
Applicationandresumereview
Interviewing
Testadministration
Makingtheoffer
Criteriadevelopmentandresumereview
Criteriadevelopmentconsiderations
Validityandreliability
Fitissues
Reviewingresumes
Interviewing
Typesofinterviews
Interviewprocess
Testingandselection
Testing
Selectionsmethods
Makingtheoffer
6. Compensationandbenefits
Matchingcompensationwithcorevalues
Goalsofacompensationplan
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
Developingacompensationpackage
Internalandexternalpayfactors
Typesofpaysystems
Jobevaluationsystems
Paysystems
Paytheories
Paydecisionconsiderations
Typesapay
Lawsrelatingtopay
Othertypesofcompensation
SocialsecurityandMedicare
Incentivepaysystems
Medicalinsurance
Paidtimeoff
Paidholidays
Sickleave
Paidvocation
Paidtimeoff
7. Retentionandmotivation
Introduction
Thecostofturnover
Voluntaryturnover
Retentionplans
Theoriesonjobdissatisfactions
Progressionofjobwithdrawal
Hawthornestudies
Maslow’shierarchyofneeds
Herzbergtowfactorstheory
McGregory
Sourceofemployeesatisfactiondata
Implementingretentionstrategies
Salariesandbenefits
Traininganddevelopment
Performanceappraisals
Successionplanning
Flextimetelecommutingandsabbaticals
Managementtraining
Conflictmanagementandfairness
Jobdesign,jobenlargementandempowerment
Payforperformancestrategies
Workliftbalance
Otherretentionstrategies
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
8. Traininganddevelopment
Training
Stepstotakeintrainingandemployee
Employeeorientation
Humanresourcerecall
Inhousetraining
Mentoring
Externaltraining
Typesoftraining
Technicalortechnologytraining
Qualitytraining
Skillstraining
Softskilltraining
Professionaltrainingandlegaltraining
Teamtraining
Managerialtraining
Safetytraining
Trainingdeliverymethods
Onthejobcoachingtrainingdelivery
Mentoringandcoachingtrainingdelivery
Brownbaglunchtrainingdelivery
Webbasedtrainingdelivery
Jobshadowingtrainingdelivery
Jobswappingtrainingdelivery
Vestibuletrainingdelivery
Internationalassignmenttraining
Designingatrainingprogram
Trainingprogramframeworkdevelopment
Needsassessment
Learningobjectives
Learningstyles
Deliverymode
Budget
Deliverystyle
Audience
Contentdevelopment
Timelines
Communication
Measuringeffectiveness
Careerdevelopmentprogramsandsuccessionplanning
9. Successfulemployeecommunication
Biggestchallenge
Communicationstrategies
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
Communicationandemotionalintelligence
Communicationdirections
Communicationstyles
Nonverbalcommunication
Listening
Managementstyles
Participatorydirectionorteamworkstyles
Autocraticparticipativeandfreeregionstyles
Pathgoalmodelforleadership
Applyingmanagementstyles
10. Managingemployeeperformance
Introduction
Handlingperformance
Typesofperformanceissues
Whatinfluencesperformances
Definingdiscipline
Roleoftheperformanceappraisalindiscipline
Performanceissuemodel
Investigationofperformanceissues
Optionsforhandlingperformanceissue
UniversityofIOWA’sprogressivedisciplineprocess
Fairinvestigation
Equaltreatment
Penalty
Alternativedisputeresolution
Employeeseparation
Rightsizingandlayoffs
Employeerights
Jobprotectionrights
Privacyrights
Labourunions
11. Employeeassessment
Introduction
Toughconversation
Performanceevaluationsystems
Designingaperformanceappraisalsystem
Performanceappraisalsystemerrors
Performanceappraisallegalconsiderations
Appraisalmethods
Graphicratingscale
Essayappraisal
Checklistscale
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
Criticalincidentappraisals
Workstandardsapproach
Rankingmethods
Managementbyobjectives
Completingandconductiontheappraisal
Trainingmanagersandemployees
Organizingtheperformanceappraisalprocess
Performanceappraisalinterviews
12. Workingwithlabourunions
Introduction
Natureofunions
Historyandorganizationofunions
Currentunionchallenges
Labourunionlaws
Theunionizationprocess
Strategiescompaniesusetoavoidunionization
Theimpactofunionsonorganizations
Collectivebargaining
Theprocessofcollectivebargaining
Ramificationsofabargainingimpasse
Workingwithlabourunions
Proceduresforgrievances
13. Safetyandhealthatwork
Trainingforsafety
Workplacesafetyandhealthlaws
Occupationalsafetyandhealthadministration
WhatisOSHAabout
OSHAenforcement
Healthhazardsatwork
Stressmanagement
Beingastudentcanbestressful
Cumulativetraumadisorders
Chemicalandfragrancesensitivities
Chemicalandsubstances
Workplaceviolenceandbullying
Workplaceviolence
Employeeprivacy
Terrorism
Promotingacultureofsafetyandhealth
14. InternationalHRM
Introduction
SubjectName:HumanResourceManagement&Development
SubjectCode:MBA103 PaperCode:HRM/M
Offshoringoutsourcing
Globalenvironment
HRMglobalstrategies
CultureasamajoraspectofHRMoverseas
Staffinginternationally
Typesofstaffingstrategy
Expatriates
Hostcountrynational
Thirdcountrynational
InternationalHRMconsiderations
Recruitmentandselections
Training
Compensationandrewards
Performanceevaluations
Internationallabourenvironment
Logisticsofinternationalassignments
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
DIRECTORATEOFDISTANCEEDUCATION
INTEGRALUNIVERSITY,LUCKNOW
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
(W.e.f.JULY2016Session)
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UNIT ChapterName
Unit-1 Marketingcreatingandcapturingcustomervalue
Unit–2 Companyandmarketingstrategy
Unit–3 Analyzingthemarketingenvironment
Unit–4 Managingmarketinginformationtogaincustomerinsights
Unit–5 Consumermarketsandconsumerbuyerbehavior
Unit–6 Businessmarketsandbusinessbuyerbehavior
Unit-7Customerdrivenmarketingstrategycratingvaluefortarget
customers
Unit-8 Productsservicesandbrandsbuildingcustomervalue
Unit–9 Newproductdevelopmentandproductlifecyclestrategies
Unit–10 Pricingunderstandingandcapturingcustomervalue
Unit–11 Pricingstrategies
Unit–12 Marketingchannelsdeliveringcustomervalue
Unit–13 Retailingandwholesaling
Unit–14Communicatingcustomervalueintegratedmarketing
communicationsstrategy
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Unit–15 Advertisingandpublicrelations
Unit–16 Personalsellingandsalespromotion
Unit–17Directandonlinemarketingbuildingdirectcustomer
relationship
Unit–18 Creatingcompetitiveadvantages
Unit–19 Theglobalmarketplace
Unit-20 Sustainablemarketingsocialresponsibilityandethics
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
MARKTINGMANAGEMENT
1. Marketingcreatingandcapturingcustomervalue Whatismarketing
Marketingdefined
Marketing
Marketofferingsproductsserviceandexperiences
Customervalueandsatisfaction
Exchange
Marketing
Designingacustomerdrivenmarketingstrategy
Selectingcustomerstoserve
Majorenvironmentalforces
Theproductionconcepts
Productionconcepts
Productconcept
Thesellingconcept
Marketingconcept
Societalmarketingconcept
Preparinganintegratedmarketingplanandprogram
Buildingcustomerrelationship
Customerrelationshipmanagement
Relationshipbuildingblockscustomervalueandsatisfaction
Customersatisfaction
Customerrelationshiplevelsandtools
Relatingwithmorecarefullyselectedcustomers
Relatingmoredeeplyandinteractively
Marketingpartnersoutsidethefirm
Customerequity
Buildingtherightrelationshipwiththerightcustomers
2. Companyandmarketingstrategy
Strategicplanning
Businessportfolio
TheBostonconsultinggroupapproach
DevelopingStrategiesforgrowthanddownsizing
Planningmarketing
Growth
Valuechain
Customerdrivenmarketingstrategy
Marketingstrategy
Marketsegmentation
Markettargeting
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Positioning
Marketingmix
Managingthemarketingeffort
Marketingplanning
Marketingimplementation
Marketingcontrol
Measuringandmanagingreturnonmarketinginvestment
Returnonmarketinginvestment
3. Analyzingthemarketingenvironment Companymarketingenvironment
Microenvironment
Suppliers
Marketingintermediaries
Physicaldistributionfirms
Publics
Customers
Themicroenvironment
Demographicenvironment
Economicenvironment
Naturalenvironment
Technologicalenvironment
Legislationregulationbusiness
Culturalenvironment
4. Managingmarketinginformationtogaincustomerinsights
Customerinsights
Marketinginformationsystem
Marketingmanagersandotherinformationusers
Assessingmarketinginformationneeds
Developingmarketinginformation
Internaldata
Competitivemarketingintelligence
Marketingresearch
Developingtheresearchplan
Gatheringsecondarydata
Primarydatacollection
Researchapproaches
Observationalresearch
Experimentalresearch
Contactmethods
Onlinemarketingresearch
Samplingplan
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Probabilitysample
Noprobabilitysample
Questionnaires
Mechanicalinstruments
Customerrelationshipmanagement
Internationalmarketingresearch
Misuseofsearchfindings
5. Consumermarketsandconsumerbuyerbehavior
Modelofconsumerbehavior
Characteristicsaffectingconsumerbehavior
Culturalfactors
Culture
Socialclass
Groupandsocialnetworks
Wordofmouthinfluence
Upperclass
Middleclass
Family
Rolesandstatus
Personalfactors
Occupation
Economicsituation
Personalityandselfconcepts
Motivation
Perception
Learning
Beliefsandattitudes
Typesofbuyingdecisionbehavior
Dissonancereducingbuyingbehavior
Habitualbuyingbehavior
Varietyseekingbuyingbehavior
Needrecognition
Informationsearch
Evaluationofalternatives
Purchasedecisions
Postpurchasebehavior
Stagesintheadoptionprocess
Influenceofproductscharacteristicsonrateofadoption
6. Businessmarketsandbusinessbuyerbehavior
Businessmarkets
Marketstructureanddemand
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Businessbuyerbehavior
Participantsinthebusinessbuyingprocess
Majorinfluencesonbusinessbuyerbehaviorenvironmentalfactors
Organizationalfactors
Interpersonalfactors
Individualfactors
Businessbuyingprocess
Problemrecognition
Generalneeddescription
Productspecification
Suppliersearch
Proposalsolicitation
Supplierselection
Suppliersearch
Orderroutingspecification
Performance
E–procurementbuyingontheinternet
Institutionalandgovernmentmarkets
Institutionalmarkets
Governmentmarkets
7. Customerdrivenmarketingstrategycreatingvaluefortargetcustomer
Companiestoday
Marketsegmentation
Segmentingconsumermarkets
Geographicsegmentation
Demographicsegmentation
Psychographicsegmentation
Loyaltystatus
Behavioralsegmentation
Markettargeting
Undifferentiatedmarketing
Differentiatedmarketing
Concentratedmarketing
Micromarketing
Individualmarketing
Sociallyresponsibletargetmarketing
Selectingonoverallpositioningstrategy
Developingapositioningstatement
8. Products,services,andbrandsbuildingcustomersvalue Projects
Services
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Consumerproducts
Convenienceproducts
Shoppingproducts
Specialtyproducts
Unsoughtproducts
Industrialproducts
Organizationspersonsplacesandideas
Productsandservicesdecisions
Productquality
Productsfeatures
Productstyleanddesign
Branding
Packaging
Labeling
Productsupportseries
Productsupportservices
Productlinedecisions
Productmix
Serviceintangibility
Servicevariability
Serviceperishability
Marketingstrategies
Serviceprofitchain
Interactivemarketing
Managingservicedifferentiation
Managingservicequality
Managingserviceproductivity
Brandingstrategy
Brandequity
Brandposi
Brandnameselecting
Brandsponsorship
Licensing
Cobranding
Branddevelopment
Brandextensions
Multiband
Newbrands
Managingbrands
9. Newproductdevelopmentandproductlifecyclestrategies
Newproductdevelopmentstrategy
Ideageneration
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Internalideasources
Externalideasources
Crowdsourcing
Conceptdevelopment
Concepttesting
Marketingstrategydevelopment
Productdevelopment
Testmarketing
Commercialization
Managingnewproductdevelopment
Customercenterednewproductdevelopment
Customercenterednewproductdevelopment
Productlifecyclestrategies
Introductionstage
Growthstage
Maturitystage
Declinestage
10. Pricingunderstandingandcapturingcustomervalue
Whatisprice
Majorpricingstrategies
Customervaluebasedpricing
Goodvaluepricing
Valueaddedpricing
Costbasedpricing
Typesofcosts
Costpluspricing
Breakevenanalysisandtargetprofitpricing
Competitionbasedpricing
Marketingstrategy
Organizationalconsiderations
Themarketanddemand
Pricingindifferenttypesofmarkets
Priceelasticityofdemand
11. Pricingstrategies Marketskimmingpricing
Marketpenetrationpricing
Productmixpricingstrategies
Pricingsituationdescription
Optionalproductpricing
Captiveproductpricing
Optionalproductpricing
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Byproductpricing
Productbundlepricing
Priceadjustmentstrategies
Discountandallowancepricing
Segmentedpricing
Strategydescription
Psychologicalpricing
Promotionalpricing
Uniformdeliveredpricing
Zonepricing
Internationalpricing
Pricechanges
Initiationpricecuts
Competitorreactionstopricechanges
12. Marketingchannelsdeliveringcustomervalue
Supplychainsandthevaluedeliverynetwork
Natureandimportanceofmarketingchannels
Numberofchannellevels
Channelbehaviorandorganizations
Channelbehavior
Channelconflict
CorporateVMS
ContractualVMS
AdministeredVMS
Horizontalmarketingsystems
Changingchannelorganization
Typesofintermediates
Numberofmarketingintermediates
Intensivedistribution
Selectivedistribution
Responsibilitiesofchannelmembers
Evaluatingthemajoralternatives
Designinginternationaldistributionchannels
Channelmanagementdecisions
Selectingchannelmembers
Managingandmotivatingchannelmembers
Evaluatingchannelmembers
Publicpolicyanddistributiondecisions
Marketinglogisticsandsupplychainmanagement
Natureandimportanceofmarketinglogistics
Warehousing
Inventorymanagement
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Transportation
Logisticsinformationmanagement
Integratedlogisticsmanagement
Crossfunctionalteamworkinsidethecompany
Buildinglogisticspartnershops
Thirdpartylogistics
13. Retailingandwholesaling Retailing
Retailer
Typesdescriptionspecialtystore
Departmentstore
Conveniencestore
Discountstore
Offpriceretailer
Amountofservices
Productline
Supermarkets
Relativeprices
Independentoffpriceretails
Factoryoutlets
Warehouseclub
Chainstores
Chainstores
Franchise
Corporatechainstore
Precutsassortmentandservicesdecision
Pricedecision
Promotiondecision
Placedecision
Riseofmegaretailers
Growthofnonstoreretailing
Growingimportanceofretailtechnology
Greenretailing
Globalexpansionofmajorretailers
Wholesaling
Wholesaling
Typesofwholesalers
Merchantwholesalers
Wholesalermarketingdecisions
Marketingmixdecisions
Broker
Agent
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Manufacturessalesbranchesandoffices
Merchantwholesaler
Merchantwholesalers
14. Communicationcustomervalueintegratedmarketingcommunicationsstrategy
Buildinggood
Promotionmix
Commentintegratedmarketingcommunicators
Directmarketing
Integratedmarketingcommunications
Buyerreadinessstages
Messagecontent
Messagestructure
Messageformat
Choosingmedia
Buzzmarketing
Nonpersonalcommunicationchannels
Personalcommunicationchannels
Workofmouthinfluences
Selectingthemessagesources
Collectingfeedback
Settingthetotalpromotionbudgetandmix
Settingthetotalpromotionbudget
Affordablemethods
Competitiveparitymethod
Objectiveandtaskmethod
Natureofeachpromotiontool
Personalselling
Salespromotion
Publicrelations
Directmarketing
Promotionmixstrategies
Personalselling
15. Advertisingandpublicrelations Advertising
Majoradvertisingdecisions
Informativeadvertising
Persuasiveadvertising
Reminderadvertising
Settingadvertisingobjectives
Developingadvertisingstrategy
Advertisingstrategy
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Creatingtheadvertisingmessage
Madison&vine
Messagestrategy
Messageexecution
Selectingadvertisingmedia
Mediumadvantageslimitations
Choosingamongmajormediatypes
Decidingonmediatiming
Organizingforadvertising
Internationaladvertisingdecisions
Publicrelations
16. Personalsellingandsalespromotion
Personalselling
Linkingthecompanywithitscustomers
Coordinatingmarketingandsales
Managingthesalesforce
Designingthesalesforcestrategyandstructure
Thesalesforcestructure
Productsalesforcestructure
Customersalesforcestructure
Salesforcesize
Teamselling
Teamselling
Recruitingandselectingsalespeople
Supervisingsalespeople
Sellingandtheinternet
Motivatingsalespeople
Stepsinthesellingprocess
Prospectingandqualifying
Preapproach
Approach
Presentationanddemonstration
Handlingobjections
Closing
Followup
Salespromotion
Consumerpromotions
Followup
Salespromotion
Consumerpromotions
Tradepromotions
Eventmarketing
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Businesspromotions
Developingthesalespromotionprogram
17. Directandonlinemarketingbuildingdirectcustomerrelationships
Directmarketing
Growthandbenefitsofdirectmarketing
Benefitstobuyers
Customersdatabaseanddirectmarketing
Formsofdirectmarketing
Directmailmarketing
Directmailmarketing
Catalogmarketing
Telephonemarketing
Directresponsetelevisionmarketing
Podcastsandvodcasts
Interactive
Onlinemarketing
Marketingandtheinternet
Businesstoconsumer
Consumertoconsumer
Creatingawebsite
Viralmarketing
Onlineadvertising
Creatingorparticipatinginonlinesocialnetworks
Publicpolicyissueindirectmarketing
18. Creatingcompetitiveadvantage Competitoranalysis
Identifyingcompetitors
Determiningcompetitorsobjections
Identifyingcompetitorsstrategies
Assessingcompetitorsstrengthandweakness
Estimatingcompetitorsreactions
Strongorweakcompetitors
Goodorbadcompetitors
Findingincontestedmarketspaces
Designingacompetitiveintelligencesystem
Approachestomarketingstrategy
Basiccompetitivestrategies
Expandingtotaldemand
Protectingmarketshare
Expandingmarketshare
Marketchallengerstrategies
Marketnicherstrategies
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Balancingcustomerandcompetitororientations
19. Theglobalmarketplace
Globalmarketingtoday
Worldtradeorganization
Regionalfreetradezones
Economicenvironment
Politicallegalenvironment
Impactofcultureonmarketingstrategy
Impactofmarketingstrategyoncultures
Decidingwhethertogoglobal
Jointventuring
Licensing
Contractmanufacturing
Managementcontracting
Jointownership
Decidingontheglobalmarketingprogram
Straightproductextension
Productadaptation
Productinvention
Productinvention
Promotion
Adaptation
20. Sustainablemarketingsocialresponsibilityandethics Responsiblemarketers
Sustainablemarkets
Socialcriticismsofmarketing
Highprices
Highadvertisingandpromotioncosts
Highpressureselling
Shoddyharmfulorunsafeproducts
Falsewantsandtoomuchmaterialism
Toofewsocialgood
Consumerism
Environmentalism
Environmentalism
Businessactionstowardsustainablemarketing
Sustainablemarketingprinciples
Customerorientedmarketing
Customervaluemarketing
Innovativemarketing
Senseofmissionmarketing
SubjectName:MarketingManagement
SubjectCode:MBA104 PaperCode:MM/M
Societalmarketing
Deficientproducts
Ethicalnormsandvaluesformarketers
Ethicalvalues
Responsibility
Fairness
Respect
Transparency
Citizenship
Implementation
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
DIRECTORATEOFDISTANCEEDUCATION
INTEGRALUNIVERSITY,LUCKNOW
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
(W.e.f.JULY2016Session)
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UNIT ChapterName
Unit-1 Introductiontoeconomicsdecisionmaking
Unit–2 Optimaldecisionsusingmarginalanalysis
Unit–3Demandanalysisandoptimalpricingconsumerpreferences
anddemand
Unit–4 Estimatingandforecastingdemand
Unit–5 Production
Unit–6 Costanalysis
Unit–7 Perfectcompetition
Unit–8 Monopoly
Unit–9 Oligopoly
Unit–10 Gametheoryandcompetitivestrategy
Unit–11 Regulationpublicgoodsandbenefitcostanalysis
Unit-12 Decisionmakingunderuncertainty
Unit-13 Asymmetricinformationandorganizationaldesign
Unit-14 Bargainingandnegotiation
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
MANAGERIALECONOMICS
1. Introductiontoeconomicdecisionmaking Managerialdecisions
Multinationalproductionandpricing
Marketentry
Buildinganewbridge
Sixstepstodecisionmaking
Privateandpublicdecisionsandeconomicview
Publicdecisions
Behavioraleconomics
2. Optimaldecisionsusingmarginalanalysis Introduction
Marginalanalysis
Marginalanalysisandcalculus
Marginalrevenueandmarginalcost
Marginalrevenue
Marginalcost
Sensitivityanalysis
Increasedmaterialcosts
Increaseddemand
3. Demandanalysisandoptimalpricing
Demandfunctions
Demandcurveandshiftingdemand
Generaldeterminantsofdemand
Elasticityofdemand
Factorsaffectingpriceelasticity
Crossprice
Demandanalysisandoptimalpricing
Maximizingrevenue
Optimalmarkuppricing
Businessbehaviorpricinginpractice
Pricediscrimination
Multinationalproductionandpricingrevisited
Demandbasedpricing
Formsofpricediscrimination
Informationgoods
Customizedpricingandproducts
Consumerpreferencesanddemand
IndifferenceCurves
Thebudgetconstraints
Optimalconsumption
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
Demandcurves
4. Estimatingandforecastingdemand
Collectingdata
Surveypitfalls
Controlledmarketstudies
Uncontrolledmarketdata
Regressionanalysis
Interpretingregressionstatistics
R–squared
Educationspecializations
Omittedvariables
Multicollinearity
Forecasting
Timeseriesmodels
Fittingasimpletrend
Barometricmodels
5. Productions Productions
Productionswithonevariableinput
Marginalproduct
Thelawofdiminishingmarginingreturns
Optimalusesofaninput
Productioninthelongrun
Returnstoscale
Leastcostproduction
Measuringproductionfunctions
Linearproduction
Productionwithfixedproportions
Polynomialfunctions
Estimatingproductionfunctions
Otherproductiondecisions
Multipleplants
Multipleproducts
6. Costanalysis Relevantcosts
Opportunitycostsandeconomicsprofits
Economicprofit
Fixedandsunkcosts
Profitmaximizationwithlimitedcapacity
Thecostofproduction
Shortruncosts
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
Longruncosts
Shortrunversuslongruncost
Returnstoscaleandscope
E–commerceandcosteconomies
Economiesofscope
Costanalysisandoptimaldecisions
7. Perfectcompetition Introduction
Thebasicsofsupplyanddemand
Shirtsindemandandsupply
Competitiveequilibrium
Decisionsofthecompetitivefirm
Thefirmsupplycurve
Longrunequilibrium
Marketequilibrium
Longrunmarketsupply
Marketefficiency
Thedemandandsupplyofdaycare
Thedaycaremarket
Efficiencyandequity
Dynamicmarketwideefficiency
Internationaltrade
Tariffsandquotas
8. Monopoly Barrierstoentry
Economiesofscale
Capitalrequirements
Purequalityandcostsadvantages
Productdifferentiation
Controlofresources
Patentscopyrightsandotherlegalbarriers
Strategicbarriers
Cartels
Naturalmonopolies
Monopolisticcompetition
9. Oligopoly Oligopoly
Industryconcentration
Concentrationandprices
Qualitycompetition
Dominatefirm
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
Competitionamongsymmetricfirms
Pricecompetition
Pricerigidityandkinkeddemand
Pricewar
Pricewarsandtheprisoner’sdilemma
Bertrandpricecompetition
Strategiccommitments
Optimaladvertising
Advertisingwithinoligopoly
10. Gametheoryandcompetitivestrategy
Sizingupcompetitivesituations
Analyzingpayofftables
Marketsharecompetition
Competitivestrategy
Marketentry
Bargaining
Sequentialcompetition
Entrydeterrence
Backwardinduction
Repeatedpricecompetition
Aspectsofreputation
Finalnoteonfinitecompetition
11. Regulation,publicgoodsandbenefitcostanalysis Marketfailuresandregulations
Rentseeking
Governmentresponses
Remedyingexternalities
Privatepayments
Globalwarming
Promotingpositiveexternalities
Promotingresearch
Thepatentsystem
Copyright
Businessbehaviorassessingrisks
Publicgoods
Publicgoodsandefficiency
Efficiencyversusequity
Evaluatingapublicproject
Publicpricing
Valuingbenefitsandcosts
Vaultinglives
SubjectName:ManagerialEconomics
SubjectCode:MBA105 PaperCode:ME/M
12. Decisionmakingunderuncertainty Decisiontrees
Featuresoftheexpectedvaluecriterion
Economicsconditions
Uncertaincosts
Differentcultures
Politicalrisk
Exchangeraterisk
Sequentialdecisions
Riskaversion
Demandandinsurance
Riskaversewildcatter
13. Asymmetricinformationandorganizationaldesign
Asymmetricinformation
Decentralization
Coordinationthroughteams
Coordinationviatransferprices
Motivatingworkers
Evaluatinggroupperformances
Boundariesofthefirm
Internalinformationsharing
Limitingthepoweroftopmanagement
Financialincentives
14. Bargainingandnegotiation Sellingwarehouse
Probabilityassessments
Settlementnegotiationsrevisited
Riskaversion
Contingentpricinginanacquisition
Multipleissuenegotiations
Acomplexprocurement
Aqualitypricecontract
Negotiationsstrategy
Perfectinformation
Imperfectinformation
Atenderoffer
Repetitionandreputation
Businessbehaviorfailedagreements
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
DirectorateofDistanceEducation
IntegralUniversity,Lucknow
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
(W.e.f.JULY2016Session)
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S.No. ChapterName
UNIT1BUSINESS PROCESSES AND INFORMATION SYSTEMS
FOUNDATIONS
UNIT2DOCUMENTING BUSINESS PROCESSES AND
INFORMATION SYSTEMS
UNIT3 DATABASE MANAGEMENT SYSTEMS
UNIT4 E-BUSINESS
UNIT5BUSINESS INTELLIGENCE AND KNOWLEDGE
MANAGEMENT SYSTEMS
UNIT6 SYSTEMS ANALYSIS
UNIT7 SYSTEMS DESIGN AND IMPLEMENTATION
UNIT8 IT GOVERNANCE
UNIT9 CONTROLLING INFORMATION SYSTEMS
UNIT10 CORE BUSINESS PROCESSES
UNIT11 THE “ORDER-TO-CASH” PROCESS
UNIT12 THE “PURCHASE-TO-PAY” (PTOP) PROCESS
UNIT13 THE BUSINESS REPORTING (BR) PROCESS
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
UNIT-1 BUSINESS PROCESSES AND INFORMATION SYSTEMS
FOUNDATIONS Introduction to Information Systems
Challenges and Opportunities for the Business Professional
Business Operations
What Is an Information System?
The Information System
Logical Components of a Business Process
Management Uses of Information
The Role of the Business Professional
Review Question
Further readings
UNIT-2 DOCUMENTING BUSINESS PROCESSES AND
INFORMATION SYSTEMS Introduction
Reading Systems Documentation
Reading Systems Flowcharts
Reading Entity-Relationship Diagrams
Preparing Data Flow Diagrams
Preparing Systems Flowcharts
Review Question
Further Readings
UNIT-3 DATABASE MANAGEMENT SYSTEMS Introduction
Event Data Processing
Transaction Processing Approach
Managing Data Files
Database Management Systems
Overcoming the Limitations of File Processing
Enabling Event-Driven Systems
Entity-Relationship (E-R) Modeling
Entities and Attributes
E-R Model Development
Mapping an E-R Diagram to a Relational DBMS
Review questions
Further Readings
UNIT-4 E-BUSINESS Introduction
The Changing World of Business Processing
Automating Manual Systems
Online Transaction Entry (OLTE)
Online Real-Time (OLRT) Processing
Online Transaction Processing (OLTP)
Advances in Electronic Processing and Communication
Digital Image Processing
Communication Networks
Stages of E-Business
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
Electronic Document Management
Electronic Data Interchange
Internet Commerce
Review Questions
Further Readings
UNIT-5 BUSINESS INTELLIGENCE AND KNOWLEDGE
MANAGEMENT SYSTEMS Introduction
Management Decision Making
Systems For Aiding Decision Makers
Business Intelligence Systems, OLAP, and Group Support Systems Knowledge Management
Gathering Knowledge with Groupware
Storing Knowledge in Data Warehouses
Intelligent Agents for Knowledge Retrieval
Creating A Knowledge Culture
Conclusions
Review Questions
Further Readings
UNIT-6 SYSTEMS ANALYSIS Introduction
Definition and Objectives of Systems Development
Controlling the Systems Development Process
Project Management
Quality Assurance
Involvement in Systems Development
Business Process Reengineering
Change Management
Systems Survey
Triggering Systems Development
Gather Facts
Devise the Project Plan
Obtain Approvals
Structured Systems Analysis
Select the Best Alternative Physical System
Complete and Package the Systems Analysis Documentation
Conclusions
Internal Presentation
Review Questions
Further Readings
UNIT-7 SYSTEMS DESIGN AND IMPLEMENTATION Introduction
Systems Selection
Software and Hardware Acquisition Alternatives
Software Acquisition Alternatives
Hardware Acquisition Alternatives
The Intermediate Steps in Systems Selection
Introduction to Structured Systems Design
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
Introduction to Systems Implementation
The Intermediate Steps in Systems Implementation
Test System
Obtain Approvals
Conduct Conversion
The Post-Implementation Review
Systems Maintenance
Review Questions
Further Readings
UNIT-8 IT GOVERNANCE Why Do We Need Control?
Corporate Governance
Fraud and Its Relationship to Control
Defining Internal Control
A Working Definition of Internal Control
Ethical Considerations and the Control Environment
Business Process Control Goals and Control Plans
Control Goals of the Operations Process
Control Plans
Introduction to Pervasive Controls
Planning and Organization Domain
Acquisition and Implementation
Delivery and Support
Monitoring
Conclusions
UNIT-9 CONTROLLING INFORMATION SYSTEMS Introduction
The Control Framework
The Control Matrix
Steps in Preparing the Control Matrix
Control Plans for Data Entry without Master Data
System Description and Flowchart
Applying the Control Framework
Control Plans for Data Entry with Master Data
System Description and Flowchart
Applying the Control Framework
Applying the Control Framework
Conclusions
Review Questions
Further Readings
UNIT-10 CORE BUSINESS PROCESSES Introduction
Process Definition and Functions
Organizational Setting
Managing the M/S Process: Satisfying Customer Needs
Decision Making and Kinds of Decisions
Using Data Mining to Support Marketing
Mastering Global Markets with E-Business
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
Logical Description of the M/S Process
Logical Data Flow Diagrams
Physical Description of the M/S Process
Management Reporting
Application of the Control Framework
Control Goals
Conclusions
Review Questions
Further Readings
UNIT-11 THE “ORDER-TO-CASH” PROCESS Introduction
Organizational Setting
Managing the RC Process: Leveraging Cash Resources
CRM: Customer Self-Service Systems
Digital Image Processing Systems
Managing Cash Receipts
Logical Process Description
Logical Data Flow Diagrams
Logical Data Descriptions
Types of Billing Systems
Physical Process Description of the Billing Function
Selected Process Outputs
Application of the Control Framework for the Billing Function
Recommended Control Plans
Physical Process Description of the Cash Receipts Function
Recommended Control Plans
Conclusions
Review Questions
Further Readings
UNIT-12 THE “PURCHASE-TO-PAY” (PTOP) PROCESS Introduction
Process Definition and Functions
Organizational Setting
Goal Conflicts and Ambiguities in the Organization
Logical Process Description
Logical Data Descriptions
Technology Trends and Developments
Physical Process Description
Process Nature of inputs Updated master data
Conclusions
Review Questions
Further Readings
UNIT-13 THE BUSINESS REPORTING (BR) PROCESS Process Definition and Functions
Budgets and Financial Reporting
Horizontal and Vertical Information Flows
Logical System Description
Discussion and Illustration
SubjectName:INFORMATIONTECHNOLOGYWITHINTRODUCTIONTODBMS
SubjectCode:MBA106 PaperCode:ITI-DBMS/M
The General Ledger Master Data
Limitations of the General Ledger Approach
Technology-Enabled Initiatives in Business Reporting
Enterprise System Financial Module Capability
Balanced Scorecard
Business Intelligence
Business Intelligence Systems for Aiding the Strategic Planner
Extensible business reporting language (xbrl)
Conclusions
Review Questions
Further Readings