PEPSI SPIRE® 3.0

INTRODUCING

Help accelerate your beverage business growth by creating experiences that engage and delight your consumers.

PEPSI SPIRE® 3.0Discover a fun, fresh and unique beverage experience in an integrated ice format!Customize your drink with up to 3 flavors – creating 500+ possible beverage combinations.

THE SOLUTIONIntroducing PEPSI SPIRE® 3.0 – A New Way to Experience the Brands that Consumers Love!

• Portfolioofbeveragedispensingunitsthatoffervariety&flexibilitytomeettheneedsofoperatorsandconsumers

• Consumerscreatepersonal,customizedbeveragesbyaddingflavorshotstotheirfavoritePepsibrands

• Award-winningdesignfeaturesdelightusers–includinga15.6"digitaltouchscreen

• AvailableasaSelf-Servecounterunitwithconvenientspace-savingintegratedicedispenser

• Operationallyefficient,usinglegacyBIBsallowforamoreflexibleandstreamlinedbeveragesolution

VaRIETy. CHOICE. ENGaGEmENT.Digital Fountain with Integrated

Ice Format in a Captivating Package

• Addupto3flavorshotsperbeverage–creating500+possiblebeveragecombinations

• Servesupto12brandsand4flavorshots

• SmartEquipmentNetworkEnabled,whichsupportsremoteaccess,reporting,andservicealerts

• Includesmerchandisingkits,digitalandsocialmediamarketingassets,andyourlocationlistedonPepsiSpire.com

• ExpertteamofMEMservicetechsupport

THE OppORTUNITy - DRIVE GROwTH & pROfITS• Invigoratesalesandincidencewithcaptivatingdigitalfountainequipment

• Engageconsumersthroughgreatervarietyandcustomization

• Enhanceyouroperationwithflexibleandoperationallyefficientequipmentsolutions

• Impactperceptionsofyourbrand,generatepositivebuzz,andwordofmouth

Market test results are in… PEPSI SPIRE® is delighting operators & their guests

–sodietbeverages’caloriecountsarenotimpacted

0 calFlavorShots

paRTNER wITH pEpSI SpIRE®Drive Traffic and Growth to Your Location• ContactyourPepsiCosalesrepresentativetolearnmoreaboutthePEPSISPIRE®portfolioprogramandtermstoidentifytherightsolutionforyourbusiness

Source:(1)PepsiCoProprietaryConsumerResearch2013-2015,ResultsarebasedonallselfservemodelsofSPIRE™Platform,acrossmultiplechannels;(2)FlavorShotpercentagebasedonselfservepourdataviathePepsiCoSmartEquipmentNetwork;(3)PepsiCo/CustomerSalesTransactionsAnalyses2013-2015

pEpSI, pEpSI SpIRE, the pepsi Globe and SpIRE are trademarks of pepsiCo, Inc.

Fountain beverage sales growth3

3 – 9%

Consumers want to be their own mixologist

50%

Add one or more flavor shots2

Consumers prefer PEPSI SPIRE®

to legacy fountain

They love it! 4 – 11 2– 5% 3

Beverage incidence growth

CHERRY VANILLA LIMELEMON STRAWBERRY RASPBERRY