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accelerate forward...exceed your goals
design build studio
designbuildstudio
USA New York | Pennsylvania | IllinoisInternational Shanghai, China | New Delhi, India
P.610916
9999
225 Peach St.LeesportPA 19533
W. www.Fleetwoodfixtures.com
USA New York |Pennsylvania |IllinoisInternational Shanghai, China|New Delhi, India
P.610916
9999
225 Peach St.LeesportPA 19533
W. www.Fleetwoodfixtures.com
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At Fleetwood, our focus is providing custom, value-driven,high quality furnishings for retail, hospitality and uniqueworkplace. We craft from wood, metal and glass as well asadvanced and sustainable materials. Building with designintegrity and specializing in outstanding client support is ourbenchmark. Our nearly 300,000 SF facility with 32 loadingdocks is filled daily with the pride and accomplishments ofover 150 Fleetwood team members in the U.S. and Asia. Ports around the world are receiving the fruits of resourcingpartnerships we’ve cultivated to support needs just likeyours! We’d honor the opportunity to include you as avalued Fleetwood partner.
dedicated to our clients, our friends, our internationalpartners and our spirit ofsustainability and globalconsciousness.
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design10-11 you’ll discover a great experience here, in dbs!12-13 what’s unique about our approach12-13 the 7 steps… our simple stages to success16-17 design development services
build20-21 a world of technical and material possibilities22-23 your prototype
studio24-25 our service teams that take you from fixture to flagships!26-27 our network of logistics and installation partners...
culture32-33 our culture, our people34-35 sustainability36-37 passion37 discover
contents
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Our design-build studio supports unique brandexpressions from the first fixture through flagships. Take confident steps on the path from ideation to brandexpansion, through the support of our unique collaborativedesign experience. Our team adds retail know-how to popup shops, shop in shops and full retail environments.We’re interested in your story, your imaginings and yourcreative vision. We have the tools and the creativeexpertise to bring your brand to life. It’s classicFleetwood…our innovation-driven design support servicesdeliver you to the door of your new flagship...on time, on budget.Turn the key… you’re in business!
dbs : the first of our 2 powerful servicesystems moving brands forward.
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you deserve a greatexperience…
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Communicating your brand story is our objective… Let’s talk, truly communicate, share images, culturalreferences and come to know the DNA of your brand. Tell us your story, we’d love to hear it, know it, feel it. We believe in the power of design, its ability to impact yourbrand and to inspire your guests’ experience. Our design-build studio is a culture of collaboration and inspiration. Our expertise is the alchemy of material, form and function,creating fixtures and flagship environments thatcommunicate your story with unimagined clarity and style.Our tools are sketches, renderings, prototypes, drawingsand video tours of your environments. Our team, includingcurated partnerships, speak in unique “visual languages”crossing stylistic boundaries and exploring new designfrontiers. We’d love to partner with you on the path to yourbrand’s expression or re-invention. You’ll soon come to relyon our dbs team for ideation through implementation.
let’s get dreaming, designing, building!
you’ll discover it here, in dbs!
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We offer a signature service protocol within dbs thatsets us apart in our fixture manufacturing community. We’ve simplified the process, named it and share it tohelp clarify and identify where you are on your brandjourney, what your challenges are and how we can help.We’re interested in your unique needs and goals… all the way from inspiration and ideation through todesign engineering documents.
what’s unique aboutour approach?
…our simple stages to success. 1. references2. initial/sketch renderings3. mood boards & material samples4. final renderings5. design intent drawings6. mock-ups & prototypes7. detailed engineering drawings
we call them the7 steps
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Working with a design firm? Our retail-savvy design andengineering teams will support shaping your concepts intoprototypes and beyond.Need creative help? Our creative service team willtransform your vision into material reality or invent aninnovative expression of your new brand. Our collectiveretail experience ensures this process is a success fromcreation through installation.On the path to full-on engineering we’ll work through thematerial possibilities and detailing options that affect theaesthetic and final cost of your design program. We’ll deliver a complete set of design developmentdocuments prepared for FWD : our next phase of yourbrand progression. Value engineering anyone?
design developmentservices: how we do it... why you’ll love it!
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for the love of your brand!the dbs partnership:
we collaborate to innovate!
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Berks County Pennsylvania and our surroundingcommunities have a long tradition of manufacturing withquality craftsmanship and continue to provide Fleetwoodwith a rich resource of dedicated contributors andprofessionals, talented craftspeople utilizing authenticnatural materials. This is all magically combined in ourstudio with brilliant innovation in anticipation of futureproduction.From hand crafted leather work supplied by a local Amishpartner to the laser cut intricacy of an organic pattern, our team will bring it to life.Reclaimed materials in your vision? We have you covered.dbs embodies state-of-the-art processes combined withdesign-relevant materials and skills undiscovered in otherplaces.
a world of technical and materialpossibilities
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The prototype process is a central feature of our programto develop new concepts and applications with each ofour valued clients. Our goal is a simple, direct approach;all while taking the utmost care to maintain design intent,fabrication integrity and ultimate value.Prototyping typically adds greater clarity and valuethrough:• integration of design, fabrication and procurement• streamlined design detail development• reality-based design to a price point• speed to executionYour prototypes make ideation visual, tactile andcomprehensible in order to define product design in anexpedited manner.
your prototype:start the saws and get the hammers...we’ll “nail” this design!
this is where we wrap it all up…
studio
with expertise
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Our service systems are just as customized for your projectas your brand and fixtures. In our experience, each client hasunique needs. Our mission is to custom fit our portfolio ofcapabilities to your goals and objectives. Our businessteams have a vast experience in all areas of retail: design tobuild, flagships, shop in shop, full retail, rollouts, internationalexpansion.We’ll guide your project down the proper internal path toensure the ultimate service experience, keepingcommunication, timing, quality and budget at the forefront ofour process.Experience our unique approach to realizing your ambitionsand strategies.
our service teams thattake you from fixture toflagships!
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Warehousing and Inventory…we can manage all thepieces, from fixtures to props, in preparation for a greatinstallation. These services can be supported through ourU.S. partners and internationally, based upon your needs.Logistics and Delivery …we’ll communicate andcoordinate…what, when and where…Our worldwide and world-class partnerships in this servicearena extend unparalleled programs tailored seamlessly toyour objectives.General Construction and Installation …our building skillsextend beyond our facilities.
our network of logistics and installationpartners...
you’re covered… we know that receiving dock!your project is on time, on track
for the experience ofyour brand...
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dbs = successfixture to flagships
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our culture, our people:appreciation,collaboration,pride and respect...people and our planet.You’re invited to discover our culture and our values...We call them our 4 “E’s”
We are capable and comfortable... with the best measure of corporate culture to handle every job - large or small.Here in the U.S. or abroad.
ExcellenceEthosExperienceEnergy
sustainability
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our beliefsystemOur commitment to social and environmentalconsciousness runs deeply through our collective culture.Whether abroad or at home in our own facility, we'retaking meaningful steps toward honoring the environmentand passing those benefits on to you...like our state-of-the-art water-based finishing process. Our social sustainability is nurtured by community-basedvolunteerism and stewardship and the implementation ofexceedingly high standards in our Fleetwood CertifiedProvider model, qualifying any supply partner, here athome or internationally, at the highest standards.Let’s explore how we can both evolve toward a higherconsciousness, while supporting your brand’ssustainability mission. We’re interested in yours…We’re proud of ours!
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passion!Where can you find that these days?At Fleetwood we put a healthy measure of passion into allour work. From concept through prototype, flagship storeto international rollout, we know you’ll enjoy ourFleetwood style.
discover...You’ll see the skill; feel the expertise, the intelligence thatgoes into everything we create. You’ll experience qualityand personal service…
How can we tailor our programs to YOUR style?
we’d appreciate the opportunity!
partnership
innovation
respect
support
passion
caring sharing
openness
experiencethe pathto
openness education
spirit
honor community
excellence
accelerate forward...exceed your goals
designbuildstudio
design build studio
USA New York |Pennsylvania |IllinoisInternational Shanghai, China|New Delhi, India
P.610916
9999
225 Peach St.LeesportPA 19533
W. www.Fleetwoodfixtures.com
USA New York | Pennsylvania | IllinoisInternational Shanghai, China | New Delhi, India
P.610916
9999
225 Peach St.LeesportPA 19533
W. www.Fleetwoodfixtures.com
At Fleetwood, our focus is providing custom, value-driven, high quality furnishings for retail,hospitality and unique workplace. We're proud of our origins rooted in our community-based, family-held legacy. We craft from wood, metal and glass as well as advanced andsustainable materials. Building with design integrity and specializing in outstanding clientsupport and customized logistics services is our benchmark. Our nearly 300,000 SF facilitywith 32 loading docks is filled daily with the pride and accomplishments of over 150Fleetwood team members in the U.S. and Asia. We cultivate a wide network of qualifiedprovider partnerships worldwide so we can match your program to the perfect resourcefor your needs. Our ultimate goal is to become your valued partner, providing exceptional,customized service every step of the way.
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Dedicated to our clients, our friends, our internationalpartners and our spirit of sustainability and globalconsciousness.
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Forward8-9 Welcome to FWD!10-11 Manufacturing, Resourcing, Providing12-13 The Fleetwood Certified Provider Model14-15 Perfecting the Ultimate Resource Partnership Team
Value16-17 Engineering Intelligence, Our Signature Method18-19 Our Formula for Value20-23 Our Value Towers
Service24-25 Exceptional Expertise, Unparalleled Service26-27 Warehousing and Inventory Management28-29 Logistics and Delivery Expertise30-33 Installation Services34-35 In-Country, For-Country Services
Culture36-37 Our Culture38-39 Quality40-41 Our Standards Worldwide42-43 Our Sustainability Mission Statement
Contents
When you’re confident in your design format and committed to programmaticexpansion of your brand, our team builds the VE solution. FWD offers unparalleledvalue-based strategic services: fixture production, engineering intelligence, globalsourcing, project management and logistics solutions for multiple locations, fromshop in shop to freestanding retail. We build to the highest standards, here in theU.S. and internationally. Our extraordinary services are seamlessly delivered by ourteam of experts, through communication tools and formats that are customized toyour needs and culture.
Our capabilitiescreate momentumWorldwide!
: Our second and ultimately powerful servicesystem moving brands forward.
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Forward
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Moving YOUR BrandForward...Beyond Design...Experience Service, Build Value
Welcome to !
You’re done with design. You've reached the point of definition where you'veestablished your fixture package and scope of work. Now it’s time for multiples,rollouts and international expansion. FWD is our powerful service system toaccelerate your brand forward, both in the U.S. and around the world. Our focus isbuilding value for your brand with our range of strategic services, customized foryour needs. Our expertise is our history of manufacturing and providing highquality fixtures, our unique approach to engineering with purpose and intelligenceand our benchmark for outstanding customer support, fulfilling your needs fromquotation through installation. We believe in solid, long-term relationships, inunderstanding all the intricacies of your program so you can rely on us forseamless execution, now and for your multi-year programs.
is Fleetwood, it’s forward, it’s creating your momentum worldwide.
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Manufacturing,Resourcing,ProvidingFleetwood is proud to be a world-class manufacturer and provider of exceptionalcustom fixtures and furnishings. From our nearly 300,000 square footmanufacturing facility in Leesport, PA, to our global partners’ facilities in theAmericas, Canada, Europe and Asia, all things are possible.
We’re more than just manufacturers. When it comes to supporting your brandexpansion, both in the U.S. and internationally, we’ll provide the best of all worlds.Materials and manufacturing can be provided through Fleetwood U.S.,outsourced globally or a hybrid program, whatever best meets your uniqueneeds.
We’re proud of our ever-expanding network of relationships with some of theindustry’s most talented craftsmen, and we’ll work to match you to our perfectresource for your project. Pair that with Fleetwood’s highly developed engineeringand construction coordination processes and watch us add value and build YourBrand Experience.
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Quality Assurance StandardsWorldwide...The Fleetwood Certified Provider Model
When it comes to producing your fixtures, we’re serious about our commitmentto quality. In our own facility and any of our partners’ facilities worldwide, we setthe bar high and constantly reach toward perfection, translating these standardsto all of our outsource relationships. This happens through a comprehensive on-site vetting process to protect, measure, categorize and rank each facilitybased on capabilities, product strengths, capacity, quality, service and enviro-social compliance. Only the best become Fleetwood Certified Providers, so youcan be confident you’ll experience our same standard of quality, regardless ofwhere your fixtures are produced.
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Fitting the Pieces Together...Perfecting the Ultimate Resource Partnership Team
The best list of Certified Providers is only half of the puzzle. The key is matchingyour program to our perfect resource for your needs. We know that each programis unique, so we make it a point to ask questions, study and develop a detailedknowledge of your project from the very beginning. Our goal is to know you andyour needs, inside and out, allowing us to match you to the best resource for you,meeting your scope, timing and budgetary requirements.
Experience partnership perfected!
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Value16
Our Goal isStandardization,Making YourProgram Repeatable,Scalable andSustainableEngineering Intelligence, Our Signature Method
We believe that smarter engineering = smarter fixtures. Our development andengineering services focus on building with purpose and intelligence, looking atthe bigger picture to consider how your fixture will perform in the field and itsimplications for your overall program. We advance your design for programmaticbusiness by making it repeatable, scalable and sustainable, and our criticalmilestone process keeps all contributing partners on track to deliver on time andadd value to your bottom line..
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Our Formula for ValueValue = Function/CostWhile Guaranteeing Aesthetic
Value Engineering is….a systematic process to establish the best functionalbalance between cost, performance, quality and brand expression based onquantities, timing and strategic long term relationships to supply sources.
Discover our unparalleled value communication tool!
Our ValueTowers
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The Fleetwood Value Towers are our signature set of fixture icons, representinghow our unique VE capabilities are applied to a typical fixture program.
Like a 5-Star hotel system, the Towers reflect 5 distinct levels of value based onmaterial and construction changes so we can match our methods to your budget.We give them “10’ Test”… ensuring that from a comfortable distance, all 5 towerslook very similar, to maintain the design integrity of your brand expression.Vigorous pricing exercises revealed the impact of long-term planning, offshoresourcing and bulk buys, so we can help you realize savings at every step of yourbrand expansion.
Quote an apple, deliver an apple, not an orange.
Trust Fleetwood…for the value of your brand!
An Applesto Apples Story...
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Service
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Our customized service teams offer the best of both worlds: the expertise andcapability of a large corporation, paired with the highest personalized servicestandards. With a vast experience in all areas of retail, including design to build,shop in shop, full retail, rollouts and international expansion, our service teams arebuilt specifically to the requirements of your program.
We strive to be your valued partner. Our team works closely with engineering,production, sourcing and logistics to initiate, coordinate and follow up on everyrelevant detail of your project, continuously communicating with customizedreporting and scheduling. Regardless of where we're manufacturing, our teamstrack and inspect your product through every critical milestone, ensuring thehighest level of quality. We’re committed to ongoing relationships, to intimatelyknowing and consistently supporting your needs and long-term growth plans, so you can be confident that we’re behind you, every step of the way.
ExceptionalExpertise,Unparalleled Service
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Our advanced inventory management and warehousing systems are customizedfor your unique needs. Between our own facility and partner warehouses acrossthe globe, we have millions of square feet of warehousing space to accommodateyour program, any size. Strategically located facilities allow us to keep your finishedgoods in closer proximity to your store locations, no matter where you’re opening.
Our inventory management system provides accurate, real-time data that weprovide through individualized reporting based on the frequency and detail ofinformation you require. We’ll also gladly adapt our processes to work with yourown tracking tools, including matching our unique part numbers to your codingsystem.
Utilize our U.S. and international warehousingcapabilities!
Warehousing andInventoryManagement
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Fleetwood partners with world-class transportation and logistics professionals toensure we have the broadest range of capabilities and services available to meetyour needs worldwide. We’ll evaluate your program to provide the best solutionsbased on your budget and lead time requirements, from ocean freight to priorityair, intra-continental truckloads to transborder deliveries.
Our comprehensive list of logistics and delivery services includes:
• Shipping scheduling and management (our carrier or yours)• Coordination of truck/dock restrictions, store delivery hours, etc.• Best-practice packaging and sustainable packaging options• Custom labelling/bar coding• 24-Hour Advanced Delivery Confirmation Calls• Special delivery services, i.e. inside delivery, set in place, debris removal• Shipment tracking and proof of delivery• Customs brokerage
Logistics & DeliveryExpertise
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A successful installation requires experience, dedication, flexibility and attention toevery last detail. We keep this in mind from the very beginning so that every detailof your program is engineered and fabricated with a mindset that is conducive toinstallation processes for ease in the field. In addition to our team of in-houseinstallers, we manage an extensive network of installation and constructionprofessionals, each of whom is vetted through a careful selection process takinginto account capability, experience, financials, geography and references.
Our best practices include communicating progressalong the way with photo documentation and a fullwalkthrough upon completion to ensure our higheststandard of quality.
InstallationServices
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As brands continue the trend of international expansion, there is a growing needfor a new sort of “domestic”… manufacturing and delivering in-country, for-countryfor locations around the world. We’re here to support you on any continent. Where in the world is YOUR brand going? Let’s discuss and explore how our teamof sourcing experts can locate resources in the target country where you’reopening, creating a “domestic” program anywhere in the world.
We’ve had great success in China-for-China.
Going Global?The New “Domestic”Around the World...In-Country, For-Country Services
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The ethical standards and the spirit of our culture extend far beyond our facilityin PA into our local surrounding craftsmanship community, supply partnershipshere in the U.S., Canada and international provider relationships.
Excellence is at the core of who we are, our standards, our intention in eachand every partnership within our own teams, our entire partner supplycommunity and…
YOU… Our ultimate partnership!
Our Culture
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We take our commitment to quality seriously, for ourwork and for ourselves.
Every person, every day, we aim for incremental improvements… making Fleetwood just a little better than the day before. We've dedicatedourselves to a Fleetwood Quality Credo, promoting the highest level of personalresponsibility and attention to detail in everything that we do. Exceeding yourexpectations is our ultimate goal.
Quality...It’s Evolutionary, Not Revolutionary!
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We faithfully look at each partnership relationship through the lens of ourSustainability Mission Statement, applying the same high standards to newpartnerships away from home as we do in our own environment.
Our Sustainable achievements include:
• Green Plus Certification• 2012 Green Plus Medium Sized Business of the Year• Utilize EPA certified SmartWay carrier companies• 100% water-based top coat finishing• Social/Environmental standard compliance for all Fleetwood Certified Providers
Our StandardsWorldwide
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PAPERPRINTED ON NOVATECH SILK FSC.ALL PAPER USED IN THIS BROCHUREARE FROM WELL MANAGED FORESTS.
INKSVEGETABLE BASED, BIODEGRADABLE.
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Our SustainabilityMission StatementFleetwood resolves to mindfully utilize fewer resources and place equal value onsocial, environmental and financial issues.We are committed to continuedoperational improvements to meet the present and future needs of our clients. We do this in an effort to reduce our impact on the environment and protect thesecurity of future generations.
We are dedicated to these principles and will continue to define, improve, innovateand integrate sustainable business practices into our organization and culture.
Standards Expansion
Accuracy
ImpactFormula
Precision Success
Quality
Forward Service
Value
Quality Efficiency
Worldwide
Experiencethe pathto
Reach a friend at Fleetwood:
