Date: 4th - 6th December 2019Venue: Polo Grounds, Shillong

DISCOVER.NETWORK.SOURCE.CELEBRATE.

भारत सरकारवे जयत ेPolo Grounds

Shillong,Meghalaya

Published by: Meghalaya Institute of Entrepreneurship,MATI Building, Shillong - 793001,Meghalaya, IndiaEmail: mieshillong03@gmail.com

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An Introductionto North-East India01

Push factors for the Industry03

The Northeast Food Show 2019By Meghalaya & SIAL - NortheastIndia’s Largest Food & BeverageExhibition05Tourist Attractions(in & around Shillong)06

Food Processing Industryin North-East India02

“Meghalaya on the move”State Pavilion, SIAL INDIA 201904

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India’s Northeastern region is a relatively unexplored paradise, known for its natural beauty, diversity, rare and unique wildlife, people and culture. Northeast India boasts of some of the most stunning scenery in India, ranging from the snowcapped peaks of the Himalayas to the grassy plains of Assam, thick forests and majestic waterfalls of Meghalaya.

Northeast India consists of 7 sister states – Assam, Meghalaya, Nagaland, Arunachal Pradesh, Manipur, Mizoram, and Tripura, and 1 brother state - Sikkim. With a population of 46 million, Northeast India covers an area of 262,000 sq. km which is about 7.9% of the total geographical area of the country.Northeast India is home to over 200 tribes, the most notable among them are the fiercely independent tribes of Nagaland, the tattooed, sun and moon worshipping Apatanis of Arunachal Pradesh, the matrilineal Khasis, and Garos of Meghalaya, etc. The region is a kaleidoscope of colors, cultures, cuisines, and landscapes which can be experienced through the prism of cultural festivals that showcase the attire, dance, music, and food of the inhabitants.

India's Northeast is a land of undulating hills and plains with luxuriant green cover and a wide variety of rare and exotic flora and fauna. It boasts of many unique natural features like the largest river island in the world, Majuli and the smallest inhabited river island in the world, Umananda in Assam; the only floating lake in the world, Loktak Lake in Manipur that houses the only floating national park in the world. Meghalaya is the only state in the world to have living root tree bridges and boasts of the world’s longest sandstone cave. Of about 900 species of orchids in India, 660 are found in Arunachal Pradesh and 515 orchid species are found only in Sikkim.

The region is an agricultural and horticultural treasure trove blessed as it were, with suitable climatic conditions for the production of commercially important crops such as Millets, Rice, Maize, Pineapple, Pears, Peaches, Plums, Prunes, Litchi, Kiwi, Banana, Mango, Mandarin Orange, Ginger, Black Pepper, Turmeric, Chilies, Passion Fruit, Cardamom, Avocado, Strawberry, Cashew, Jackfruit, Areca Nut, Betel Leaf, etc. which o�er huge potential for the food processing sector. It is also home to many relatively unknown, underutilized and exotic crops like Perilla, Long Pepper, Persimmons, Tree Tomatoes, Moringa, Squash, di�erent kinds of beans and a huge diversity of indigenous vegetables, fruits, medicinal and aromatic herbs.

India’s North East is surrounded by Bangladesh, China, Tibet, Bhutan, Nepal and Myanmar and the presence of a long 5182 km of the international border with these countries o�ers an additional advantage and tremendous opportunities for international trade. With its proximity to Southeast Asian markets and home to diverse and exotic varieties of fruits and other crops coupled with a time-honored tradition of organic cultivation, Northeast India is emerging as a major center of the organic food processing industry. As stated by Union Food Processing Industries Minister, Harsimrat Kaur Badal - ''Organic production has a very huge national and international market today and only Northeast India has the potential to meet this demand through organized production”. Her statement is supported by Prime Minister Narendra Modi making the Northeast's Food Processing sector a part of the 'Make in India' mission.

The notable investment opportunities in food processing of the Northeastern states are:

Sikkim: It is India’s first fully organic state and is the largest producer of Large cardamom. The Government of Sikkim has adopted policies for assisting industrial growth in the state such as “The Sikkim Industrial Promotion and Incentive (Amendment) Act, 2007 which provides subsidies and incentives to entrepreneurs.

Assam: The geographical conditions of Assam are eminently suited for the cultivation of paddy and it is the largest tea producing state in the country. The Northeast Mega Food Park is also located in Assam. The Government of Assam has set up a “Single window system” for submitting investment proposals and the Industrial & Investment policy of the state also o�ers incentives and subsidies. Another step taken by the government is the conversion of 20,015 acres of land for organic production under Parampragat Krishi Vikash Yojana (PKVY) and Mission Organic Value Chain Development in Northeastern Region (MOVCD-NER).

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Meghalaya: It is the largest producer of ginger and leads in the production of Oranges, Pineapple, Areca Nut, and the world-famous Lakadong Turmeric. To tap into this potential, the Government of Meghalaya has embraced a policy of encouraging and promoting Small and Medium Enterprises (SMEs) as growth drivers in the food processing and related agribusiness space. To further strengthen this sector, the state had also created a new Directorate of Food Processing under the Department of Agriculture – perhaps the first state in the country to do so, with the objective of liaising with and providing the vital linkage between the agriculture and industrial segments of the state’s economy. Various schemes of the Government of India and the State viz., the Pradhan Mantri Kisan SAMPADA Yojana, the Meghalaya Industrial & Investment Promotion Policy, 2016 (MIIPP 2016) and the recently adopted Meghalaya Startup Policy 2018 will all be leveraged by the Directorate of Food Processing. The state has also set up an exclusive Directorate for Dairy Development to promote the dairy industry. It also launched several commodity specific missions to expand the area under the Lakadong Turmeric, known for its highest

curcumin content in the world and the Jackfruit Mission, to create food processing opportunities around the unutilized Jackfruit.

Tripura: The state is known for its special variety of Pineapples and Oranges which can really contribute towards the supply of high-quality value-added products. The setting up of a Mega Food Park has also been approved by the Ministry of Food Processing Industries wherein, 50 acres of land has been allotted by the State Government.

Nagaland: Nagaland is famous for Naga King Chilly which is renowned all over the world for its pungency. Apart from Pineapple and Banana, Nagaland is also one of the largest producers of Pigs in the country which paves way for a potential meatprocessing industry.

Mizoram: Bananas and Oranges cover about 80% of the total fruit crop production in the state and the state has also been seen as having the potential for producing Palm Oil and its related products. The Mizoram

Food & Allied Industries Corporation (MIFCO) which is an undertaking of the State Government has the objective of promoting and developing food processing industries.

Manipur: Manipur is the largest producer of Passion Fruit in the country. It is also abundant in Black Rice, Kiwi, Mushroom, and Pineapple. The Food Processing Training Centre (FPTC) Scheme by the government aims to build up entrepreneurs in food processing. Arunachal Pradesh: Arunachal Pradesh is the top producer of Kiwi fruit and the second-largest producer of Large Cardamom in the country. The State government is also promoting food processing setups through the scheme for Technology up-gradation/ Establishment/ Modernization of Food Processing Industries with grants for a plant, machinery, and technicalcivil works.

• The government has improved the regulatory framework for greater benefit

• The organic market is attracting investors into organic produce companies and the Northeast is the place to be for organics

• Technology and online marketing are making many of these Northeast organic produce companies, eminently viable

• Nationwide organic food restaurants and cafes, retail outlets and supermarkets are increasing rapidly

• Increased consumer awareness about eating right and eating well is driving the industry

• Buyers are increasingly spoilt for choice, especially, in the organic product category with regular launches of new products

• Food processing and packaging have ensured longer shelf life and easy availability of organic produce

• The presence of the Union AYUSH Ministry has raised demand for Ayurvedic and related wellness products which abound in the Northeast, besides boosting exports

With a population of 46 million, Northeast India is emerging as one of the markets for the FMCG, e-commerce sector and for food companies like Dabur, Unibic, Patanjali, Nestle, Amul, etc. The region is one of the largest consumers of meat in the country while Assam, the gateway to the Northeast and its capital city Guwahati, has become the new investment destination. They are all set to emerge as the hub for FMCG, following the extension of excise duty benefits in the Northeast. It is also the new destination of India’s premier hospital chains with investments flowing in from Apollo, Sankars Netralaya, Narayana Health, Fortis, etc. E-commerce majors like Amazon are also expanding their own delivery network across the states of Arunachal Pradesh, Meghalaya, Mizoram, Manipur, Nagaland, and Sikkim while Myntra has its own delivery center in Guwahati.

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The second edition of SIAL India 2019, organized by Comexposium India and Inter Ads Exhibitions Pvt. Ltd. was held at Pragati Maidan from 19th -21st September 2019. Supported by the Ministry of Micro, Small & Medium Enterprises and associations like Forum of Indian Food Importers, Indian Federation of Culinary Association and others, the event witnessed over 300 exhibitors from over 30 countries looking for associations in the Indian market. The three-day exhibition was inaugurated by Shri Ram Vilas Paswan, Minister of Consumer A�airs, Food and Public Distribution and the Chief Minister of Meghalaya, Shri Conrad K Sangma.

Meghalaya participated in a big way in SIAL INDIA 2019, New Delhi, as a Partner State with a 200 sq. meter pavilion space dedicated to the promotion and marketing of Meghalaya’s unique products to a global audience. The theme of the Pavilion “Meghalaya on the Move” showcased the 'Transformational Food Processing' Movement with food processing SMEs as the growth drivers for Meghalaya. The Meghalaya State Pavilion showcased 21 Exhibitors exhibiting locally and organically sourced food products ranging from spices, honey, tea, and co�ee to processed food products like jams, pickles, squashes, and meat. The event also marked the first edition of the SIAL India Innovation Awards which is a unique celebration of innovative food and beverage products. The jury comprising of food industry experts revealed the most innovative products in terms of - technology, ingredients, recipe, equipment, and services. Two Companies from the Meghalaya Pavilion were nominated for the Innovation Award – BEE Natural Honey by COLKS and COSIA by SMOKY FALLs TRIBE COFFEE.

Vijay Byrsat of the Centre of Learning, Knowledge, and Services (COLKS) Pvt. Ltd. won the prestigious SIAL India Food Innovation Gold Award 2019 for his premium product -- BEE Natural Honey, a ‘Farmer’s Product’, that directly flows from farmer to end consumers through market & financial linkages. The Honey is naturally infused with flavors from the rich flora and fauna of the region. It has an anti-diabetic e�ect and can help improve the glycaemic status and metabolic disorders. It is the only farmers’ brand that gives regional identity and product traceability.“M

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About the EventThe Government of Meghalaya and SIAL India are proud to present THE FIRST NORTHEAST FOOD SHOW 2019 by Meghalaya & SIAL, to be held from 4th – 6th December 2019 in Shillong, India.

A collaboration between the State Government of Meghalaya and the SIAL Group, the world’s largest food innovation network with over 50 years of global food innovation experience, the Northeast Food Show 2019 is one of Northeast India’s biggest food innovation and food processing show. It is a first of its kind show that is focussed on creating a Global platform to ‘Inspire Food Business’ for this part of the country. It presents a golden opportunity for the National & International Markets to connect with local producers and entrepreneurs from the Northeast. This exciting event is the region's premier and dedicated B2B platform that is aimed at marrying together the best of the Northeast with the best of the food and food processing world.

The event will have a strong presence of food processing businesses of all the Northeastern States and their respective Governments showcasing unique products of the states as well as National & International Exhibitors, natural-herbal-organic producers, and processing companies. It will feature experience zones, tastings, demonstrations, Northeast kitchen, conferences, chef wars, and other activities and events.

The Northeast Food Show is an opportunity for entrepreneurs of the Northeast to meet and interact with National & Global majors of the Food & Beverage Industry to better understand, build connections, anticipate consumer needs and familiarize themselves with the latest trends in the industry for export promotion and up-scaling their businesses to global standards. It will also be an opportunity for these majors to source products not available anywhere else and to introduce their products to the region. This exciting event is a powerful B2B platform dedicated to facilitating the meeting of potential clients and decision-makers, establishing valuable alliances within a short span of time, finding ideas, partners or customers. It also provides a range of food product o�erings while facilitating and enabling local producers, distributors, retailers and entrepreneurs in the food and beverage space to enter into the promising ASEAN & global market, all at an incredibly a�ordable cost.

This 1st edition of the Northeast Food Show is brought to you by the Government of Meghalaya in collaboration with Inter Ads Exhibitions Pvt. Ltd., the sole and exclusive licensee of SIAL in India supported by Governments, chambers, media, and professional associations. The 2019 edition would see the participation of over 200 Brands making it the region's biggest food innovation showcase.

The NortheastFood Show 2019By Meghalaya &SIAL - NortheastIndia’s LargestFood & BeverageExhibition

Objectives of the North-East Food Show

Providing a platform for the Northeast Agro and Food Processing industry to tap national and global markets through an intensive focus on networking and business relationship development.

Invite intellectual, technological and financial investments into the region so as to facilitate and induce growth of the local food processing industry and give such industries, the opportunity to elevate their products and services to global standards, through collaborations with national/global processing, packaging units, and industry experts. It would further be helpful in bringing about innovative changes in the entire food value chain. Introduce Northeast buyers, entrepreneurs, and markets to innovative food products, latest technologies, and global best practices.

Linking producers directly to end consumers like restaurants, hotels,

Key FeaturesThe Northeast Food Show will set the benchmark for National & International companies stepping into the Northeast as well as providing valuable market insights, trends and innovations of the regional food industry, particularly in the Agriculture & Horticulture, Wine, Food Processing & Dairy sectors. For the latest updates, visit our website: https://northeastfoodshow.com/

The Northeast Food Show 2019 Preview

• 100+ Food Processing Industries from across the Northeast participating together with major industry stakeholders from 15+ countries as well as National & Multi-National FMCG Companies, Equipment Manufacturers, Financial Institutions, Academia & Industry Experts

• Clearly defined Exhibition areas – everything under one roof, semi-processed and processed food products, exotic and organic food, Ingredients, recipes, conferences and technologies

• Experiential zones showcasing unique products from the Northeast of India

• Northeast Food Pavilion promoting Gastronomic Tourism through a showcasing of local cuisines by partner

restaurants/hotels/cafes, etc

processing companies, wholesalers, traders, etc for enhancing economic growth and increasing rural income.

Highlight the unique cuisines and ingredients of the region through the introduction of a new vertical of Gastronomic tourism to the SIAL portfolio with a focus on linking sustainable food production to responsible tourism with spillover e�ects on the farming community that produces these ingredients.

• Forum for the promotion of incubation for food tech start-ups through the facilitation of meets between academicians, entrepreneurs, and industry experts

• Hosted buyer programs depending on the necessity and interest expressed by the potential buyers

• Innovation conference

• Culinary cookouts by renowned chefs featuring local produce (Curated by the Indian Federation of Chefs Association, IFCA)

• Food Tech Forum for access to the latest technologies in the food & beverage sector

• Hotel purchase managers conference (Hospitality Purchasing Managers’ Forum, HPMF)

• Importers conference (Forum of India Food Importers, FIFI)

• Awards function • SIAL O� – A curated set of cultural

and entertainment activities at the end of the day

• Hosted farmers visit

• Students group visit

Who will be there?• Processed food manufacturers & processors

• Trade & B2B decision-makers

• Entrepreneurs & start-ups

• Machinery and equipment manufacturers

• Multinational companies

• Packaging solution providers

• Raw material suppliers & food technologists

• Investors & agribusinesses

• Agro-food processing & packaging companies

• Distribution channel partners

• Importers & exporters

• Bulk & institutional buyers

• Suppliers & vendors

• Retail chains & food retailers

• Cultivators & farm owners

• Trade, cold chain & infrastructure players

• Retail, logistic players in the food chain business

• Malls, hotels, caterers, fast food chains, restaurants, supermarkets, etc.

• Star hotels & fine dining restaurants

• Distributors, wholesalers, and retailers

• Packaging and distribution centers, etc Why

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• Leading Event for the Northeast Food Market and the biggest food show in the Northeast bringing together key players of the food industry

• A benchmark for National & International companies looking for entry into the Northeast as well as providing valuable market insights, trends, and innovations of the regional food and beverage industry

• Presence of almost all the major domestic players of the food & beverage market in India & the world

• Relatively untapped market

• The Northeast food processing sector is in fast track mode with growing industry presence

• Access to the SIAL global network

• Additional benefits for the Northeast by way of incentives and subsidies

• One-stop sourcing solution for organic products

• Opportunity to showcase your business to thousands of your target audience

• Interact with practitioners, consumers, suppliers, professionals, and other stakeholders

• Branding and creating awareness among end-users, business visitors and related others

• Be a part of the fast-growing potential stream of agro, food, beverage processing sectors

• A chance to meet with decision-makers among government o�cials and businesses from India and foreign countries

• National and international media coverage

• Opportunity to showcase your business and products to thousands of your target audience

• Meet, interact, deal and tie-up with practitioners, consumers, suppliers, professionals & other stakeholders

• Branding & creating awareness among end-users, business visitors and related value chain actors

• Witness the best and latest in the fields of processed and packaged agrifoods, seeds, herbs, meat, grains, fruits, pulses, halal, dairy, drinks, vegetables, seafood, ingredients, foreign products, bread & bakery, organics, ready-to-eat, natural products, and much more from exhibitors and the various interaction opportunities at this mega show.

What to Expect in the Northeast Food Show 2019

• Clearly identified exhibition areas with everything under one roof, semi-processed and processed food products, exotic and organic food, ingredients, recipes, conferences and technologies

• Be a part of the Buyer-Seller Meet and grow your business

• Access to worldwide markets through SIAL international network

• Get new business leads with SIAL’s special focus on International Modern Trade and Buying Institutions

• Appoint new business partners and agents through a dedicated B2B platform of the show

Benefit from an Inspiring Business Hub • The international network of SIAL: Paris, Canada, China, Middle East, India,

Indonesia

• A unique trade show with a perfect mix of international and national exhibitors

• Recognized, qualitative and numerous events

• Key producers and buyers join forces to reveal the major food trends and face challenges in the region

• A unique food innovation platform to test launch products, increase your brand awareness, exchange best practices, and source technologies

• 30 speakers with 25+ conferences

• Tastings and experiences with renowned chefs, culinary demos, and workshops

RegistrationExhibitors and visitors are required to register through our event partners or register online at: https://northeastfoodshow.com

• Inter Ads Exhibitions Pvt. Ltd. at vicky@interads.in (+919990920490)• Rockski EMG at tovey@rockski.in (+917627959970)

Exhibition boothsThe minimum size of one exhibition booth is 9 sq metres (3x3). Larger space can also be booked in multiples thereof. NEFS’s package of services under Shell Scheme will include wall to wall carpeting, adequate lighting, standard display aids & furniture. Exhibitors can also opt for Customized Stalls / Pavilions that they can construct on their own or can be constructed for a fee by our production partners. For more details on the Stall Requirements & Participation, please register online at https://northeastfoodshow.com or contact our event partners.

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Nestled away in the hills of eastern sub-Himalayas is undoubtedly one of India’s most beautiful states, Meghalaya. Aptly named as ‘the abode of clouds’, the state has also been given the accolade of “Scotland of the East” for its gently rolling hills shrouded in the gentle mist. Famous for its abundant rainfall, living root bridges, virgin forests, breathtaking waterfalls, clear rivers and a network of caves, Meghalaya is the land of pristine landscapes and natural beauty. Shillong, the bustling capital city of Meghalaya is a must-visit for nature and heritage lovers with its neat Victorian bungalows and little churches dotting the narrow roads that curl through the hills filled with tall pine trees. Perched at an altitude of 1,491m above sea level, Shillong got its name from U Lei Shyllong, a powerful deity revered by the local people. The presence of many well reputed educational institutions, many of them established by various missionary groups make Shillong the hub of education for the entire north-east. Known as the Rock Capital of India, Shillong is a city that is famous for music, its unique culture, and cheerful people.

How to Get There

Travel options to get to Shillong

By Air: The nearest airport to Shillong is the Umroi Airport near Umiam lake, which is about 25km to Shillong with a daily flight operating only from Kolkata. For connectivity from other cities, the nearest major airport is Guwahati, linked by a beautiful 125km long 4-lane highway to Shillong and serviced by numerous taxi services.

By Train: The closest railway station to Shillong is at Guwahati. It’s 125 km away and easily accessible by taxi. The Guwahati railway station is connected to New Delhi and other major cities across the country.

Road/Self Drive: There are several private as well as government-operated deluxe and regular tourist buses plying at regular intervals between Guwahati and Shillong. For a convenient and comfortable journey, it is better to hire a taxi or even take a shared taxi to be more economical.

Where to Eat: Shillong has a colorful tribal heritage that reflects in its food habits and di�erent types of cuisines. The main local cuisine is Khasi and consists of delicacies prepared without any artificial or chemical preservatives. Do try the signature food items of the state, Jadoh (red rice and pork, cooked together with ginger, onions, and turmeric), Dohneiiong (pork with black sesame curry) and Dohkhleh (pork salad) at Trattoria and Jadoh for local food at a reasonable price.

For a posh and fine dining experience, pay a visit to La Galerie (Centre Point Hotel), Groove Eatery (O.B. Shopping Mall), Heritage Café (Tripura Castle) or eat at the numerous cafes that dot the entire streets of Laitumkhrah and Police Bazaar.

Things to Do in the Evening: Shillong is a haven for music lovers with quite a few popular pubs in the city o�ering live entertainment together with great food & drinks. Irish Pub (Polo Towers), Cloud 9 (Centre Point), Tango (O.B. Shopping Mall), Poinisuk Hotel (Laitumkhrah) & Evening Club (Police Bazaar) top the list of places to go for nightlife which is generally at its peak on Fridays and Saturdays.

Weather Conditions: Meghalaya experiences winter season from December to February. The average day-time temperature is extremely pleasant at 15°C, but the night-time temperature drops to around 3°C during the winters.

Tip: It is advised to carry warm clothes during the period of the Event

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Lake:Surrounded by thick coniferous forests and undulating hills, Umiam Lake and the adjoining Lum Nehru Park is an ideal place for strolling and enjoying a nice picnic. Umiam Lake is also famous for thrilling water sports and fun activities like kayaking, boating and water cycling.

Distance from The City Centre: 16.5 km

Shillong Peak:Located at an elevation of 1965m above sea level, Shillong Peak is the highest viewpoint that o�ers a 360-degree bird’s-eye view of the distant hills, waterfalls, Shillong city, and plains of Bangladesh. Distance from The City Centre: 4 km

Ward’s Lake:Located at the heart of the city, the lake is encircled by cobblestone walkway and ideal for evening strolls.

Distance from the City Centre: Ward’s Lake is conveniently located at the heart of the city near the Raj Bhavan.

Don Bosco Museum:Don Bosco Museum of Indigenous Cultures features art galleries, wide collections of handicrafts, artifacts, attires, ornaments, and weapons used by various tribes of Northeast India. Distance from The City Centre: 5 Km

Lady Hydari Park: Named after the first lady of the province- Lady Hydari, this park comprises of a sprawling and manicured garden including beautiful rose beds and children’s play area. There is a mini-zoo inside the park housing more than 73 species of birds and 100 species of reptiles.

Distance from The City Centre: 2 Km

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Falls:Elephant Falls is a three-tier cascading waterfall very near to the city. The Britishers named it so because of a huge adjoining rock, which has an uncanny resemblance to an elephant. However, the rock is no longer seen, ever since, it was destroyed in an earthquake.

Distance from The City Centre: 11 Kilometers

Laitlum Canyons:Literally translating into the “end of the hills”, Laitlum Canyon is an ideal place for trekking enthusiasts and nature admirers. Visit this hilltop viewpoint, and enjoy stunning views of gorges, distant hills, valleys, and zigzagging hilly roads.

Distance from The City Centre: 4 Km

Mary Help for Christian Cathedral:Featuring high arches and stained-glass windows, Mary Help of Christian Cathedral is one of the most famous churches in Shillong. Perched high on a hill, one can also visit the Grotto Church which is carved out of the same hill and is located right below the Cathedral.

Distance from the City Centre: 2 Km

O�cial Partner Hotels: i) The Heritage Club - Tripura Castle, Shillong

[http://www.tripuracastle.com/]

ii) Hotel Polo Towers, Shillong (https://www.hotelpolotowers.com/)

iii) Hotel Centre Point, Shillong (https://www.hotelpolotowers.com/)

iv) Hotel Heiga VNS, Shillong (https://www.hotelheigavns.com/)

v) Mcrown Hotel, Shillong, (http://www.mcrownhotel.com/)

vi) Hotel Poinisuk, Shillong (https://www.hotelpoinisuk.com/)

vii) Blueberry Inn, Shillong (http://blueberryinn.in/)

• O�cial Travel Partner: Rockski Hospitality[Rafael Manners: +919366659267 / rafael@rockski.in]

• O�cial Hotel Booking Partner: Angel Tourism,Shillong - (+919863186032 / angeltourshg@gmail.com)