DISCOVER US - ESPRESS IT · distribution, roastery, academy, central coffeshop company dr. alexander schÄrf platz 1 a-7100 neusiedl am see austria / europe tel.: +43 5 9010 430 fax:

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CHECK US OUT & DISCOVER US

0102030405

V i s i o n e n

WURTH / Espress I t AQUA-COFFEA-SPENDER

he Espress It concept in the new corporate headquarters of Wurth Essenzenfabrik GmbH: ‘We realize our visions, togeth-er, with one another’’.

We have a longstanding family and business partnership with the Wurth family. Therefore, it was a pleasure for us to participate in the re-opening of their corporate headquarters in Wiener Neustadt, by offering our en-tire range of services and expertise: from the joint redevelopment of the brand / corporate identity through the appropriate interior design to the perfect symbiosis of the product variety of Espress It and Wurth.The interior design of the new headquarters unites the philosophy of both companies: tradition, innovation and the highest quality. The counter area with its industrial design stylishly showcases our visionary technologies and our premium products. We are proud of this joint model project with the Wurth Essenzenfabrik GmbH.

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WURTH / Espress I t

WURTH / Espress I t

IN COOPERATION WITH WURTH ESSENZENFABRIK GMBH

EPM / DRAFT NR. 01.0 DATE: 24 MAY 2017

EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018

5 PILLARS FOR YOUR SUCCESS

Coffeeshop Company: Experience and expertise

Our coffee machines: unique, patented technology

Beverage competence based on 6 product groups

Appealing and elegant creative design

Training and development0 5

0 4

0 3

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0 10102030405

UR ESPRESS IT CONCEPT: A BRIEW OVERVIEWSimple, attractive and elegant!

Espress It has been developed by the Coffeeshop Company as a trendy and cool coffee concept. Espress It is a simple ‘start-up concept’ created by our family business and pres-ents itself with a colour palette as a simplified version of the Coffeeshop Company’s ‘Farm Story’. This vivid and flexible design with its strong visual appearance supports the au-thentic atmosphere of the farms from which our coffee origi-nates. “Inspired by nature’s best“ – this guideline shapes our dynamic concept and its trendy visual appearance: Espress It stands for sustainability, essential design and aesthetics in tune with nature and represents the authentic atmosphere of the farms. Handpicked premium products are the core of our exciting Espress It portfolio.

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L O O K & F E E L

CORPORATE & ART TAKE AWAY CUPS

spress It is a stand-alone beverage concept which can be easily integrated into existing shops and structures.

Espress It is a co-branding system that perfectly fits into any already existing location – in a simple and practical format, based on premium beverage products.

As a leading trend-setter with globally successful gas-tronomic solutions, we have developed Espress It as a concept that represents our core values. Join us and take advantage of our long-standing expertise, trust in our simple and yet noble system that offers you a grow-ing business potential!

Our Espress It concept is available as a basic or a com-plete package, either as a freestanding self service module (with optional merchandise equipment) or a compact bar module with a broader product range. We offer you different possibilities of integration – based on your requirements!

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A P P E A R A N C E



CHAPTERS

10 12 14OUR ESPRESS IT CONCEPT & ITS ORIGIN

COFFEESHOP COMPANY: OUR PHILOSOPHY

DISCOVER THE IDEAL COFFEE CONCEPT

F R O M P A G E 1 2 t o 1 3 F R O M P A G E 1 4 t o 1 5

Our Espress It Concept: a simple

yet attractive shop-in-shop system,

developed by Coffeeshop Company.

This concept provides unmatched

gastronomic excellence, based on

best coffee quality and Espresso as

our core competence – from the farm

into the cup.

It is our utmost principle to guarantee

highest quality at every step of our

value chain. For us, quality control

begins at the coffee farm. We foster

direct partnerships with coffee farm-

ers in several countries. Thus, we set

benchmarks to ensuring transparency

and sustainability.

Our Espress It concept is a symbio-

sis of art and science! „Inspired by

nature’s best“, Espress It stands for

a perfect coffee experience coupled

with a warm and welcoming ambi-

ence.

F R O M P A G E 1 0 t o 1 1

F R O M P A G E 1 6 t o 2 3 F R O M P A G E 2 8 t o 3 1F R O M P A G E 2 4 t o 2 7

Unique, patented technologies sup-

porting premium coffee quality: Our

worldwide unrivalled Xpress coffee

machines and our exclusive Aqua

Coffea technology guarantee a perfect

coffee experience.

As a modular concept, Espress It is

suitable for all types of locations: It

can be integrated as a basic package

or as a complete package expanded

with the Aqua Coffea technology or

even as a free-standing cube mod-

ule for self-service options in busy or

high-frequency locations.

Variety of high-quality beverages

based on only 6 product groups:

classic espresso & trendy coffee cre-

ations, drinking chocolates & teas,

fruity smoothies & iced drinks as well

as our home-made organic lemon-

ades and soft drinks, based on our

unique Aqua Coffea water technology.

PRODUCTS THAT MAKE A DIFFERENCE

EXPERIENCE THE PERFECT COFFEE EXPERIENCE

ESPRESS IT: THE PACKAGES

16 24 28

F R O M P A G E 3 2 t o 3 3 F R O M P A G E 3 8 t o 4 2F R O M P A G E 3 4 t o 3 7

Espress It is a tailor-made concept

for your gastronomic success and is

characterized by the extremely high

standards we set ourselves every

day, inspired by lifestyle trends of fine

fashion brands and visionary perfor-

mance in automotive design.

We would like to share our de-

cades-long experience and expertise

with you and offer your guests an un-

forgettable service experience. Con-

tinuous training and education, moti-

vation and enthusiasm are an integral

part of our philosophy.

Espress It is the perfect co-branding

solution: all integration packages and

self-service modules can be perfect-

ly integrated into your existing struc-

tures.

THE ESPRESS IT INTEGRATION

OUR BENCHMARK TRAINING & DEVELOPMENT

32 34 38

AIR PORT STORE QATAR

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THE SHOP-IN-SHOP SYSTEM

simple yet attractive shop-in-shop system, developed by Coffeeshop Company:

Espress It provides unmatched gastronomic quality, highest-quality of coffee experience and premium customer service. Quality is our commitment, coffee is our passion and best customer service is our duty.

Do you also share these aspirations? Then, Espress It is currently the best coffee concept in the market! You can realize your dreams with our competence and experience - we accompa-ny you at every step of the value chain!

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Coffeeshop Company – a brief overview:

• Modern re-interpretation of the traditional Viennese coffee house culture, which was inscribed on the UNESCO list of „intangible cultural heritage“ in 2011.

• Established in 1999, represented in 22 countries with 252 outlets operating successfully. (Nov. 2017)

• Traditional coffee house culture meets modern coffee-to-go trend.• Unique synergy of quality and sustainability, humaneness and communication. • Premium quality products, combined with appealing architecture and pleasant ambience. • Pioneer status in the development of trendy coffee creations in Austria and the neighbouring

countries. • Technical customer support at the highest level in the form of a specially integrated modular

online platform for shop operation and data management.

C S C 3 . 0

RED COFFEE CHERRY

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THE COFFEESHOP COMPANY VALUES

01 RESPECT

02 QUALITY

03 CONSISTENCY

04 TASTEFUL

05 PROGRESSIVE

VALUES

or us, quality control begins oat the coffee farm. We foster direct partnerships with coffee farmers in several countries.

• We set benchmarks to ensure transparency and sustainability.

• We ensure best coffee quality with 100% premium high-land Arabica beans - from the farm into the cup

• We offer constant technical support, fair prices and a satisfactory quality of life for our partner farmers - throughout the year.

• We guarantee premium product quality by means of an in-ternal network of coffee experts, engineers and scientists.

Our aims: • Pleasant ambience and ultimate sensation of taste for

all generations and customer segments. • Diversified, delicious beverage selection that caters to

all senses.• Best-sellers throughout the year as well as successful

seasonal promotions. • Traditional products, supplemented with creative recipes.

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FARMER / GUATEMALA ROASERY / CSC HQ NEUSIDEL ESPRESS IT / VIENNESE MELANGE

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FOR A PERFECT COFFEE EXPERIENCE

reating the perfect coffee experience is a science – and maintaining this perfection in every cup served is an art. This is the secret of our successful coffee concepts. Espress It has been developed as a perfect symbiosis of science and art – treating you and your

guests with an unforgettable coffee experience.

We are there for you to spoil your guests with the perfect coffee experience: we take care of every step of the value chain and provide you with our experience and expertise. After all, a coffee con-cept can only be successful if it appeals to your guests emotionally. This can only be offered by a concept with a heart and a soul. The heart of our coffee concept is the world’s best coffee and our unique espresso machine technology is the soul. This is the ideal solution for you - a concept that we have perfected over decades and across continents, bean for bean and cup for cup!

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P E R F E C T I O N

T E C H N O L O G Y

SCHÄRF X-PRESS VIENNA & GRIDERS XMILL PROTECT S

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OUR PATENTED TECHNOLOGIES

PISTON-CYLINDER TECHNOLOGY-cylin-der technology

n inimitable technology for your con-cept: Compact and exclusive in de-sign, our world-famous Xpress coffee

machines with patented piston-cylinder tech-nology guarantee maximum comfort with state-of-the-art technology of the highest quality.

We owe the best coffee quality, from the first to the last step of the value chain, to this unprec-edented combination. “Tradition meets moder-nity”, a design principle that reflects the Xpress Vienna in its highest perfection. This visionary piston-cylinder technology with its purely hy-draulic-mechanical function is another USP of the Scharf Xpress Vienna coffee machine.

A The use of this piston technology also explains the very long service life and the intuitive main-tainability of all our piston espresso machines.

The success principle of our Innovations:• Patented piston-cylinder technology, Schärf

‘’flow and counter-pressure principle’’• Multi-granularity• Clockwork precision in grinding degree ad-

justment• Increased solubility and oxygen incorporation• Classic milk foam function• Control function of the piston group• Efficient servicing and maintainability

L I T T L E N O T E

THE INSPIRATION AQUA COFFEA PRODUCT AQUA COFFEA DISPENCER

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he Aqua Coffea Concept: Our unique water technologyThe quality of water has the greatest influence on the final quality and taste of coffee. Since best coffee enjoyment is

at the heart of our concept, ensuring a similarly consistent high level of taste and quality all around t he world is our highest goal - the best coffee quality and experience is the core of our identity. It is well known that the quality of the Viennese spring water is one of the best and therefore, per-fect for the preparation of coffee. Our Aqua Coffea technology, with the device fitted with an upstream filter and through-flow cooler considers this Viennese spring water quality as a standard and changes the water structure back to this Viennese spring water quality through a dismag-netic process. This is how we ensure a consistent and high quality of espresso worldwide.

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VIENNESE SPRING WATER QUALITY

01 WATER IS LIFE

02 AQUA COFFEA STILL

03 AQUA COFFEA SPARKLING

04 AQUA COFFEA ORGANIC SOFT DRINKS

05 AQUA COFFEA LEMONADES HOT & COLD

BACK TO THE ORIGIN

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CSC / CREATIVE COLLECTIVE

A SYMBIOSIS OF SCIENCE AND ART

S P E C I A L I T I E S

offee is a world of its own and the creation of a coffee blend is a symbiosis of science and art. It is our passion to deliver the perfect coffee enjoyment for customers and connoisseurs alike.

Our experience is your advantage: • Highest quality standards and scientific expertise for selecting the best coffees.• Selection of 20 different single origins with compatible genetic codes from a wide

variety of Arabica variations.• Only 100% Premium Highland Arabica coffee from the best coffee growing regions in

the world. Manual harvest of only ripe cherries.• Direct purchase from coffee farms based on long-term personal relationships.• Permanently highest grades for international tasting certificates.• Particularly gentle and tender 14-minute rotation roasting process in our own roasting

house in Neusiedl am See.• Own aroma protection packaging to preserve the unique flavors of the roasted coffee

beans.All our coffee treats are also ideal for people with a sensitive stomach - our trained baris-tas offer detailed training for the perfect preparation of all our coffee speacialities.

CSTRONG / INTENSE

01 ESPRESSO

02 VIENNESE COFFEE

03 HOT DRINKS

04 ART FOR TEA

05 ICED DRINKS

06 AQUA COFFEA

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22PAGE

cup of coffee. You could say, it’s just a cup of coffee! But as esperts and Connoisseurs would say, coffee is

more than just a drink, it is more than just a stimulant, it is much more than that!

Every sip of our coffee stands for great emotions and untamed passion, which are a result of the efforts of count-less committed and passionate people, through hundreds of processes. Enjoy the best and most sustainable coffee experience with over 800 flavors hiding inside every single coffee bean. Let yourself be guided through the fascinating world of our coffee specialties.

From espresso and derived coffee delicacies, such as our world-famous Moccacino®, through traditional coffee spe-cialties such as the Viennese Melange and tasty iced coffee variations to coffee smoothies - our coffee assortment offers an unforgettable treat!

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QUALITY AND DIVERSITY

S P E C I A L I T I E S

OUR BEVERAGE CONCEPT

THE MOST IMPORTANT CATEGORIES

ART FOR TEA / PACKAGING

rt for Tea: An all-round tea experience!Our tea specialities creates a symphony of the senses - the aromas of the freshly

brewed teas will enchant you and your guests! The exquisite taste and beauty of our Art for Tea concept guarantee a unique experience.

Art for Tea – The facts:• Black, green, fruit and herbal teas, available as

hot or cold beverages.• Flavor variety in the form of some of the best

leaf grade quality and selected fruits - packed in flavor-friendly teabags.

• Carefully selected tea blends from some of the best tea growing areas in the world.

• Darjeeling TGFOP Second Flush, widely recognized as the champagne of all teas.

• Elegant art on each teabag completes the natu-ral tea profiles.

hoco Late: an absolute must for all choc-olate lovers! High-quality drinking choc-olate from exquisite raw materials in the

form of a sustainable and well thought out overall concept - the perfect complement to our coffee and tea expertise.

Both Choco Late Dark & White are:• free from flavor enhancers• free of artificial colors• free of preservatives• free of artificial flavorings• GMO-free

Choco Late Dark: • Made from the highest quality raw materials,

such as the National Arriba Cocoa Bean. • Cocoa from only one region of origin, known as

high-aromatic fine cocoa worldwide. • Only 5% of global cocoa harvests can be

described as fine cocoa.

Choco Late White: • Made with the finest white chocolate from Mad-

agascar. • Only the best is good enough for you and your

guests!

ART FOR TEA

CHOCO LATE

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SHAKES

LEMONADE CLOSE UP

26PAGE 27


ur Shakes and Organic Lemonades: A truly unfor-gettable experience! Our delicious shakes are not only perfect thirst quenchers, they also spoil you

and all your senses with their delicious taste.

The shakes:• are a result of years of in-house research and development.• are successful top products world-wide, from Oreo

shake to strawberry-vanilla shake.• are characterized by excellent taste and best ingredients.• are manufactured free of artificial colors and ingredients

according to guidelines of the FAO, WHO and European food law.

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S H A K E S & L E M O N A D E S

ur delicious lemonades are unique in taste and quality. The fruity and tasty recipes are based on organic syrups from the Coffeeshop

Company and take you on an aromatic sensory journey.

Welcome to the origin:• Syrups from fresh fruits grown in GMO-free planta-

tions, organically grown on healthy, energizing soils without chemical fertilizers or sprays.

• Free from refined sugar, manufactured in strict compliance with HACCP guidelines.

• ‘’Austria Bio Garantie’’ ensures careful adherence to these guidelines throughout the entire value chain, from production to bottling in glass bottles.

• All bottles contain only the natural aroma of ripe fruit and are free of artificial colors, flavors or stabilizers.

• Available as hot or iced organic lemonades.

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S H A K E S & L E M O N A D E S

PACKAGE COMPONENTS OVERVIEW

28PAGE 29


spress It basic package: This modular concept can be offered in 2 variations - as a

basic ackage or as a complete pack-age.

Both packages can be integrated opti-mally into existing structures, thereby offering an ideal shop-in-shop solu-tion. The Basic Package also offers a quick turn-around concept with a fo-cus on both In-house and Takeaway products. It is also suitable for busy or high-frequency locations.

The individual components of the Ba-sic Package can be seen from the ad-jacent illustration.

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W I T H O U T A . C .

PACKAGE COMPONENTS OVERVIEW

spress It complete package: The Complete Package dif-fers from the Basic Package

in also offering our Aqua Coffea con-cept.

This package also offers a quick turn-around concept with a focus on both In-house and Take-away products. It is also suitable for busy or high-fre-quency locations.

*Additional modules (Uniforms or Bar planning or Bar branding or Outside branding) can be purchased, upon re-quest, in addition to the core packag-es.

The individual components of the Complete Package can be seen fromthe adjacent illustration.

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W I T H A . C .

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Espress It is not only the perfect fit for your gastronomic success but derives its structure through extremely high benchmarks that we have always set for ourselves. From excellence in the fashion industry to brilliance in the automobile industry, our standards have been set to help our customers feel the pulse! The pulse of our visions, our passion, our excellence and our commitment to our partners and our customers.

THINKING OUT-OF-THE BOX

D E S I G N C U LT U R E

ur Espress It concept, similar to all our concepts and being a part of the Coffeeshop Company family, is based on extremely strong foundations emerging out

of ideas and personalities which excel in their respective disci-plines.

Excellence of a concept begins with quality and quality is an in-tegral part of our lives and business philosophies. We strive for achieving excellence in the quality of our products and services every day and on a continuous basis.

Passion, dedication and commitment are the next pillars on which our concepts stand. We are extremely proud of our cre-ativity and diversity which has been appealing to the emotions and sensations of people since decades. Our flexibility and cre-ativity complement our products and services perfectly. Working together with us will take you on an invigorating journey through the world of coffee and stimulate your senses to a level which you might never have experienced before.

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N E X T L E V E L S TA N D A R D S

THE ESPRESSINATOR MERCH TEE

THE Espress I t UNIFORM RANGE33


32PAGE

COMPACT AND SIMPLE

ith the basic and complete package, we offer you two simple, compact and at the same time elegant co-branding

solutions that can be integrated into your existing facility as an attractive shop-in-shop concept.

The illustrations illustrate the simple integration of our technologies and products as well as the ap-pealing graphical representation of the products. The best of our world can be seamlessly integrated into your concept.

We offer you versatile opportunities for exponential business growth and financial success by working together to harness the true potential of your gas-tronomy or hospitality business. Stand out from the crowd - the Espress It concept is the ideal solution for you!

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I N T E G R AT I O N

INTEGRATION PREVIEW

INTEGRATION PREVIEW

34PAGE 35


LONG-TERM AND VISIONARY PARTNERSHIPS

s a simple shop-in-shop system, the Espress It concept blends harmoniously into all existing locations and facilities.

Natural materials and timeless design enable you to integrate our module variants, exactly according to your ideas and needs. With this innovative and flexible concept, we have already secured numer-ous interested partners as satisfied and convinced Espress It customers.

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INTEGRATION PREVIEWINTEGRATION PREVIEW

01 ESPRESSO

02 VIENNESE COFFEE

03 HOT DRINKS

04 ART FOR TEA

05 ICED DRINKS

06 AQUA COFFEA

OUR BEVERAGE CONCEPT

36PAGE 37


K N O W L E D G E

ehind this Concept, lies a bundled knowl-edge transfer of the highest level. Our aim is sharing the wealth of our unmatched ex-

cellence to convey a positively emotional experience for guests. Continuous training and development, motivation and enthusiasm are always integral to ourphilosophy.

Our Training method appeals to the senses. It is ad-vanced and intense but apeals to your soul because it is interesting, versatile and especially aromatic. At the end of it, bonds of a life-time are created!

Quality and service standards behind this Concept actually hold the key to your success. Come, use this key and unlock the door to be a part of our Family..... and let us embark on this incredible journey of taste, excellence, emotions and human relations! Grab this oportunity before it’s too late and chart your own destiny towards achieving gastronomic excellence and success.

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HOW TO MAKE THE PERFECT CUP OF COFFEE

• Unmatched knowledge of the industry as well as diverse markets and market conditions.• One of the most prominent and recognized technology & quality leader in Austria and Germany.• Concept based on already existing and successful structures.• The most unique coffee machines technology with one-of-a-kind design and aesthetics,

delivering perfection consistently for decades.• Diverse product palette based on only 6 product groups.• Symbiosis of coffee machine and coffee.• Seamless integration into existing structure and quick ROI’s.• Increasing existing revenues and boosting business growth exponentially.• A crisp, compact, easy option for you to feel the Coffeeshop Company system within your

budget.• Access to machines, technology and concepts which are in demand and also already installed

across continents since decades.• Adaptation with cultural factors and conditions.

CSC INNOVATION / PRODUCT DEV. LAB’S COLD BREW

40PAGE 41


TO SUM IT UP: YOU RECEIVE EVERYTHING, WRAPPED WITH

CARE AND DEDICATION, FROM ONE SOURCE.

www.ESPRESSIT.at

42PAGE

ET US EMBARK ON THIS JOURNEY TOGETHER:

A journey through the world of excel-lence, quality, simplicity and precision by the medium of coffee and turn it into a sustainable partnership.

Fascinating, incredible and suc-cess-oriented, let us take these first steps together to build up an associa-tion of a life time.

We care for you and look forward to working with you!

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DIS

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UTI

ON

, RO

AS

TER

Y, A

CA

DE

MY,

CE

NTR

AL

CO

FFE

SH

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CO

MPA

NY

DR

. ALE

XA

ND

ER

SC

HÄ

RF

PLA

TZ 1

A-7

100

NE

US

IED

L A

M S

EE

AU

STR

IA /

EU

RO

PE

Tel.:

+43

5 9

010

430

Fax:

+43

5 9

010

431

info

@es

pres

sit.a

t

CO

FFE

ES

HO

P C

OM

PAN

YA

LEX

AN

DE

R S

CH

ÄR

F &

S

ÖH

NE

GE

S.M

.B.H

HQ

: NE

US

IED

L A

M S

EE

Documents

DISCOVER US - ESPRESS IT · distribution, roastery, academy, central coffeshop company dr. alexander schÄrf platz 1 a-7100 neusiedl am see austria / europe tel.: +43 5 9010 430 fax: