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In this one-hour session, learn how you can start marketing and managing your business more efficiently by using time-saving tools like the Search Engine Optimizer, Social Media Manager, Facebook Page Designer and more.
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Discovering the Tools for Success
December 2014
Brendan McClellanAssociate Director of Customer
Presented By:
Welcome to our Tools Training Session!
• Specifically for our premium members• Please ask questions throughout
Send questions to ‘Organizers and Panelists’ We’ll try to answer questions at the end
• We’ll send you a copy of the presentation and post in our Education Center
Here's how to win:
1. Attend the December tools training session2. Use at least one tool by January 9, 2015
(Ex. send a review request, create a video, etc.)3. Find out on Monday, January 12th if you’re
the lucky winner
Holiday Giveaway!Win 2 free tickets to WeddingWire World 2015
Find out more at: http://wed.li/wwworld2015
WeddingWire Tools • Review Collector Tool • Social Media Manager• Facebook Page Designer• Video Builder• Mobile Website Creator• Search Engine Optimizer• Client Management Tools• Analytics Beta
Collect and manage your reviews using
Review Collector Tool
of consumers trust online reviews as much as
personal recommendations
88%*Local Consumer Review Survey (2014)
say positive reviews make them more likely to visit a
local business website
57%*Local Consumer Review Survey (2014)
Double-digit reviews drive success
0-10 11-20
+106% trafficCreate a Multiplier Effect on Your Listing
Live Demo
Manage your social media presence using the
Social Media Manager
What % of online users count on social media when
making a purchase?
46%Source: Nielsen
Social media is influencing SEO results
Customize your business page using the
Facebook Page Designer
1) 1.15 billion monthly active users
2) 68% login from mobile per month
3) 70% of companies use Facebook to gain new customers
Source: Search Engine Journal
Tumblr
Goggle+
YouTube
6%
11%
12%
16%
17%
24%
26%
55%
More than half of the country uses FacebookPercentage of internet users that are actively using the following social media sites (Q4 2013)
Source: globalwebindex Base: North American internet users 16-64
YouTube
Twitter Google+ Pinterest Instagram
Tumblr
Millions of engaged couples are on facebook
4.4 million
Live Demo
Create unlimited, professional videos
with theVideo Builder
How many online video consumers will there be in
2015?
1.5 billionSource: Cisco Systems
Live Demo
Optimize your site for mobile & tablet devices
using the Mobile Website Creator
Mobile sites don’t have to replicate the web- Provide a good user experience
Live Demo
Optimize your WeddingWire Storefront
with the Search Engine Optimizer
A top 3 ranking drives significant clicks60% of all organic clicks go to the top three organic search results
1 2 3 4 5 6 7 8 9 10
27%
20%
13%10% 9%
7%5%
3% 4% 3%
RANKING ON SEARCH RESULTS PAGE
SHAR
E O
F CL
ICKS
Source: Marketing Sherpa, 2007
Live Demo
Manage your clients with the
Client Management Tools
You have access to a suite of industry leading tools that allow you to manage your client relationships from end to end; effectively moving customers from prospect to payment.
How Can The Client Management Tools Help You?
Live Demo
Track your Storefront Clicks & Reviews with
Analytics BETA
AnalyticsBeta provides you with data to track how your WeddingWire ad is performing, in addition to how many reviews you receive each month. You
can even compare the results to your competition in your region and category!
Live Demo
1. Leave a comment in the questions section of today’s webinar to have your dedicated CSM reach out to schedule a 15 minute WeddingWire account health check
2. Email our team at [email protected]
3. Contact your Customer Success Rep through your WW Account
How to Get In Touch:
Questions?
