By Sophie Bennett

DISNEY

SYNERGY• Disney uses synergy as a way of marketing their media. They use social networks such

as, Vine, YouTube, Pinterest, Twitter and instagram.

SYNERGY• Disney market their films on a variety of different platforms, with the use of synergy.

For example:

- Disney land (Theme park)

- Disney Channel

- Disney Store

- Disney Games/Disney infinity

- Disney CD’s & DVD’s

- Disney Characters

- Disney Clothes

- Disney on ice

- Disney website

- Disney musicals

- Disney cruise line

SYNERGY

• Synergy is also used when companies work together. For example: McDonalds help with the advertising of new released Disney films when they put pictures from the films on their happy meals.

• Due to that fact that Disney is a vertically integrated company, meaning Disney being the biggest company involved therefore making synergy a lot easier to do.

• As Disney owns their own production & distribution company, the whole process of marketing and using synergy is easy and a company owning their own production company/distribution company is also synergy.