Disney倪佳宋佳

李少卿马珊

• Walt Disney (1901-1966), American director, cartoon designer and film producer, established the world famous Walt Disney Company with his brother (Roy O.Disney). He won the 56 Oscar Prize nominations and 7 Emmy Awards.

• The famous The Walt Disney Company named after its founder Water Disney.

• Disney is headquartered in America’s large multinational companies.

• The main business including entertainment programming, theme parks, toys, books, electronic games and media networks.

Disneyland

1955 Los Angele1955 Los Angele

1971 Orlando1971 Orlando1982 Tokyo1982 Tokyo

1992 Paris1992 Paris

2005 Hong Kong2005 Hong Kong

Shanghai ……Shanghai ……

• Losangeles: Main Street( 美国大道）、 Adventure Land （冒险乐园）、 Frontier land （拓茺乐园）、 Tomorrow land （未来世界）、 Fantasyland （童话乐园）

• Orlando: Tomorrow land 、 animal kingdom( 动物王国 ) 、 Hollywood studios( 好莱坞影城 ) 、 The Magic Kingdom( 魔法王国 )

• Tokyo: World bazaar( 世界市集 ) 、 Adventure Park( 探险乐园 ) 、 West Park( 西部乐园 ) 、 dream paradise( 梦幻乐园 ) 、 Future Paradise( 未来乐园 )

• Paris: Main Street 、 Adventure land 、 Frontier land( 边域世界 )、 Fantasyland 、 Discovery and( 探索世界 )

• Hongkong: Main street 、 Adventure land 、 fantasy world( 幻想世界 ) 、 tomorrow world( 明日世界 )

Disney Movie

Throughout the decades, the company has expanded worldwide from shorts to feature-length animated and live-action films and television production. character merchandise licensing. consumer products retailing. book, magazine and music publishing. Internet activities. television and radio broadcasting. cable television programming. and the operation of theme parks and resorts.

Mickey Mouse is a comic animal cartoon character

Created in 1928 by Walt Disney and Ub Iwerks

Voiced by Walt Disney

one of the most recognizable symbols in the world.

adventurous,positive,quick wits( 才智 )Donald is a white anthropomorphic duck with a yellow-orange bill, legs, and feet. He usually wears a sailor shirt, cap, and a red or black bowtie, but no pants (except when he goes swimming).

Famous traits ： his easily provoked （易怒的） and occasionally explosive temper （发脾气） his identifiable voices

Mickey and Pluto

He never speak but loyalty.

Mickey and Minnie

Minnie is mild,quiet,elegant.

Her tag “Yoo-hoo!”

“Oh,Mickey”

Donald and Goofy

Goofy is kind,humrous but careless.He also help Mickey “look into the essence”.

Snow White and Seven Dwarfs

Pinocchio

The Little Mermaid

Lilo & Stitch （星际宝贝）

Finding Nemo （海底总动员）• 2003/05/30

• “Finding Nemo” tells the story of clownfish （小丑鱼） Marlin and his only son Nemo. In the sea, Marlin and Nemo lead a safe and quiet life. Like all the fathers, Marlin tries to protect his son from being hurt. But Nemo eager to explore the reef. One day, Nemo is captured by a cruel man. The coward （胆小鬼） father knew it, he go to rescue his son and of course all the animals in Barrier Reef Helped him find his naughty boy. In doing so, Marlin overcomes his tear and he rescues his son……

Finding Nemo （海底总动员）• .It's a brilliantly animated masterpiece with

lots of humor that actually works and a plot that really brings tears to your eyes from time to time.

• warm, witty, heartfelt, and funny

The Princess Diaries （公主日记）

迪士尼真人动画 (Live Action with Animation) 歌舞青春（ High School Musical

） • This is a Disney Channel Original Movie( 原创电影 ).

Postmodernism

• Response to the modernism• Reject the overall concept• Emphasize heterogeneity, particularity and

uniqueness

Political Correctness(1980s)

Standing on the ground of multicultural, maintaining the equality between different races, genders, cultures and classes, on the basis of politically correct fixing discriminatory bias and comments.

Strong female consciousness

Heterogeneous equality and popularization

Postmodernism Elements in Disney Animation

Strong female consciousness

Beauty and the beast1991 Aladdin

1992

The Hunchback of Notre Dame 1996

Strong Female Consciousness

Heterogeneous Equality & Plebification Finding

Nemo 2003 Valliant 2005

Ratatouille 2007

Disney theme park culture

Why Disneyland to be so successful ？

• recruitment and training

• service

recruitment and training

• promote a special decorated luxury comfortable interviewing centers for recruitment

• a three-day training in personality characteristics

• Disney's goal is: at all costs to ensure that each staff understand their role and importance of the doctrine

service• SCSE ： safe civility show efficiency

Thank you