Disney's $1 Billion Bet On A Magical Wristband

3/26/2015 Disney's$1BillionBetonaMagicalWristband|WIRED

http://www.wired.com/2015/03/disneymagicband/ 1/28

CLIFF KUANG DESIGN 03.10.15 7:00 AM

The Magicband wields access to the park, replacing virtually every transaction you'd make inside. BOB CROSLIN

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The design of the bands themselves teach users how they work. Access points have an encircledMickey logo which matches that of the bands, showing that they can be touched together for access.

MATT STROSHANE/DISNEY



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The Magicband sports RFID and a radio inside, which allows sensors to locate its wearer. ADAMVOORHES

Designing the ExperienceDISNEY SHROUDS ITS v p . b : mp m b m b . p f MB.P q m v xv



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An illustration of the passes, cards, and maps that the system replaces. KENT PHILLIPS



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Inside Be Our Guest, the restaurant where your food manages to find you, without you ever having toask. MATT STROSHANE/DISNEY

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The access points glow green when things go as planned, but blue if theres an exception. You wontfind any alarming shades of red in the Magic Kingdom. MATT STROSHANE/DISNEY



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BobKoekemoer 16daysagoEasiersolution:Don'thavekids!

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Warfroggy 15daysago>BobKoekemoerButyou'regladyourparentsdid,right?)

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BobKoekemoer 15daysago>WarfroggyI'mevenmoregladtheydidn'tjusttakemetoCPSanddemandtheirmoneyback!

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PaulyG4 14daysago>BobKoekemoerYeah,andactuallygoonarealvacation.

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Guest 10daysago>PaulyG4)

XJ 11daysago>PaulyG4Unfortunately,youdon'tgettodecidewhata"real"vacationforother

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Reply people.

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PaulyG4 10daysago>XJYouafannoworsomething?

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XJ 9daysago>PaulyG4Yup,IamafanofDisney,mykidslovedit.Whatyousayorthinkhasnobearingaboutwhetherornotit'sa"realvacation".Sorrytoburstyourlittleinternetbubble.

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PaulyG4 7daysago>XJYup,IamafanofDisney,mykidslovedit.

That'sfinebutthat'snotevenwhatIwastalkingabout.Waytopayattention.

Whatyousayorthinkhasnobearingaboutwhetherornotit'sa"realvacation".Sorrytoburstyourlittleinternetbubble.

Yeah,itdoes.Ifyoudon'thavekids,it's,literallyandfiguratively,aMickeyMouse"vacation".

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XJ 4daysago>PaulyG4Avacationisavacation,apersoncanvacationtoDisneywithoutkidsandit'sstilla"realvacation"tothem.

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PaulyG4 3daysago>XJRight,becausethey'repoor,uncultured,andunsophisticated.Ithoughtwewentoverthisalready.

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XJ 3daysago>PaulyG4Inyourlittleworld,sweetie.Yourinternetbubbleisburst,getoverit.

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PaulyG4 3daysago>XJYoucansaywhateveryou'dliketomakeyourselffeelbetter,myfriend,butthefactisthatyouvacationinalittlekids'themepark.I'msureyourfavoriterestaurantissomethingalongthelinesofOliveGarden,right?Oristhattoohighclassforyou?

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XJ 3daysago>PaulyG4Yeah,ItakemykidstoDisney,whatisthattoyou?Ihaven'tbeentoOliveGardenisprobablyclosetothreeyearsbutevenifwasmyfavoriterestaurant,whatthehellwoulditmattertoyou?Youwouldjudgemebymyrestaurantchoice?That'swhyyouliveinaninternetbubbleyouridearoundontheinternetonyourimaginaryhighhorsejudgingpeoplebytheirpreferencesandhowtheyspendtheirmoney,notrealizingyourlittleopinionmeansnothingtothem,onlytoyourself.

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PaulyG4 3daysago>XJYeah,ItakemykidstoDisney,whatisthattoyou?

Howmaytimesdowehavetogothroughthis?

Ihaven'tbeentoOliveGardenisprobablyclosetothreeyearsbutevenifwasmyfavoriterestaurant,whatthehellwoulditmattertoyou?

Itwouldfurtherprovemypoint.

Youwouldjudgemebymyrestaurantchoice?

Yes,absolutely.

That'swhyyouliveinaninternetbubbleyouridearoundontheinternetonyourimaginaryhighhorsejudgingpeoplebytheirpreferencesandhowtheyspendtheirmoney,notrealizingyourlittleopinionmeansnothingtothem,onlytoyourself.

Whetheryoucareformyopinionornotisirrelevant.Youwillstillhavesh*ttytasteeitherway.

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XJ 3daysago>PaulyG4Haha,soyouadmityou'rejustajudgmentalinternettroll.GoodGod,howsadandirrelevantyoumustbeinreallifeforyoutofindthisasyouroutlet.Nobodyinreallifegivestwoshitsaboutyouropinionsoyoutryandforceitontheinternet.Youaresosad.

PaulyG4 2daysago>XJHaha,soyouadmityou'rejustajudgmentalinternettroll

I'matroll?Yourespondedtome,youweirdo.I'msimplystatingafact.Again,you'retheonegettingallworkedbecauseyou'vecometotherealizationthatyourtastesucks.

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cometotherealizationthatyourtastesucks.

GoodGod,howsadandirrelevantyoumustbeinreallifeforyoutofindthisasyouroutlet.

Wow,Icertainlystruckanerve,didn'tI?Howironicthatsomeonewhohasgottensoirrationallyworkedupoversomethingsostupidistalkingaboutbeingsadandirrelevant.Imean,doyounotevenpossessamodicumofselfawareness?Thisiswhatyoucareabout?Thisiswhatgetsyouangry?Howaboutyoustrivetogetabetterjob,orwhateveritisthatyouneedtodo,soyoucanaffordarealvacation.Thatmightmakeyoualittlehappierandlessemotional.Talkaboutsadandirrelevant,huh?

Nobodyinreallifegivestwoshitsaboutyouropinionsoyoutryandforceitontheinternet.

1)Ofcoursetheydo.I'mbetterthanyou.

2)Judgingbyyourobsessiveresponsesandirrationalandoverlyemotionalreaction,youveryobviouslycareagreatdeal.

Youaresosad.

IfIwas,I'dvacationatDisneyWorld,rightnexttoyou.

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XJ 2daysago>PaulyG4LOL,okaywellwhilepeopleareenjoyingtheirsh*ttyvacations,youcanspendyourtimeontheinternettrollingformoreattention.Rotawayinyourmom'sbasementproudlyboastingaboutyourgreattasteandhowpeopleshouldspendtheirmoneyandtime.:)

I'mgoingtogoenjoya*fake*vacationandhaveagoodtimedoingit,youcancontinuetowetyourlittlepantiesaboutwhatbadtasteIhavewhileI'menjoyingmylife.

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isabelcarolinemllr 7daysago>PaulyG4I'mnotaFan

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kgelner 15daysago>BobKoekemoerLotsofpeoplegotoDisneyLand(andworld)withoutkids.It'sactuallyaverynicevacation,asit'sverystressfreecomparedtoalmostanyplaceonearth...therearealotoffunthingsforadultstodothere.

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PaulyG4 14daysago>kgelnerThosearecalledpoorpeople.

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Reply Thosearecalledpoorpeople.

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kgelner 14daysago>PaulyG4Wow,priceoutadinneratVictoria&Albertsandthencomebacktobegforgiveness...Imaybedonebythenlaughingatyourincrediblenaivet.WhatonearthmadeyouthinkANYTHINGaboutDisneyischeap?Thereisalmostnocaponhowmuchyoucanspendthere,ifyouwantluxury...

Ifyouarepoor,yougotoMexico.There'snotreallyagood"I'mpoor"optionforDisneylikethereisinMexico,asevenjusttogetinthegatesisprettyexpensive.

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PaulyG4 14daysago>kgelnerWow,priceoutadinneratVictoria&Albertsandthencomebacktobegforgiveness...Imaybedonebythenlaughingatyourincrediblenaivet.

I'msurenotanymoreexpensivethananyrestaurantinSouthBeachorBrickell.AndI'msurenowherecloseinquality.Disneyhasanexpensiverestaurant.Bigdeal.

WhatonearthmadeyouthinkANYTHINGaboutDisneyischeap?

Because,likeIalludedtoinmyfirstpost,that'swherepoorpeoplevacation.

Thereisalmostnocaponhowmuchyoucanspendthere,ifyouwantluxury...

Lolluxury.Firstofall,themajorityofpeopledonotexperiencetheseluxuriousamenities.Secondly,nomatterhowmuch"luxury"youwasteyourmoneyon,you'restillinathemeparkinfreakingOrlando,Florida.

There'snotreallyagood"I'mpoor"optionforDisneylikethereisinMexico,asevenjusttogetinthegatesisprettyexpensive.

Idisagree.AllthecheappeopleIknowvacationinDisney.3

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didyousaythat 13daysago>PaulyG4Iliketogofishinginariver.That'sheavenonearth.

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AreYouSure 13daysago>PaulyG4We'llbeflyingoverfromtheukatChristmasfor2weeksand,ifexperiencefrom4previousvisitshastaughtmeonething,itain'tcheap.

DisneyplusUniversalticketsfor2weeks$3,000DiscoveryCoveplusSeaworldtickets$1,200CarRental$1,000FlightsplusHotel$10,000

Andthat'sbeforeyoufactorineatinganddrinking,shopping,etc.

It'sgoingtoworkouta$20kvacationandifyouconsiderthatanoptionforpoorpeoplethenyou'reonsomething.

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PaulyG4 13daysago>AreYouSureYeah,it'salittledifferentwhencominginfromoverseas.You'reexcused.

MypointstillstandsforAmericans,morespecificallyFloridians.Sorry,Ishould'vemadethatclearer.

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jennaz 12daysago>PaulyG4Ourdisneyvacation,6days5nightswasjustabout6grandwithouttheairfare.

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PaulyG4 11daysago>jennazThat'sridiculous.Howmanypeople?

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XJ 11daysago>PaulyG4You'repathetic,nobodyneedstobeexcusedfromyourjudgementnordotheyneedyourapproval.

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PaulyG4 10daysago>XJIfIwerepathetic,I'dvacationatDisneyworld,dipsh*t.Atleasttrytopayattention,huh?

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kgelner 14daysago>PaulyG4"I'msurenotanymoreexpensivethananyrestaurantinSouthBeachorBrickell."

WhenI'vebeentoSouthBeachIdidn'tseealotofpoorpeople

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WhenI'vebeentoSouthBeachIdidn'tseealotofpoorpeople(wellexceptforthehomelesssleepingonthebeach,buttheywerenotintherestaurants)

"AndI'msurenowherecloseinquality."

HavingeatenatanumberofplacesinSouthBeach,youareutterlywrong.ThefoodinSouthBeachismostlynotverygood.Youobviouslydon'tliketolookupanythingbutlookatTripadvisorreviewsforVictoria&Alberts,andcomparethemtoyourSouthBeachdives:

http://www.tripadvisor.com/Res...

OfcoursewhatalsomakesV&Abetterissuit&tieisrequired,yetanotherreasonyouassertionitisforthe"poor'isasabsurdasyourclaimthefoodisbetteronSouthBeach.

"Firstofall,themajorityofpeopledonotexperiencetheseluxuriousamenities."

Theoneswithoutkidsdo.SnapbacktotheoriginalpointtherePaulyShore.

"nomatterhowmuch"luxury"youwasteyourmoneyon,you'restillinathemepark"

Soignorant...soignorant.

"AllthecheappeopleIknowvacationinDisney."

Wellthat'sfunnybecauseallthepeopleI'veeverrunintoatSouthBeachwerealotlowerclassthantheadultsvacationingaloneatDisney...

I'llletyouhavethelastresponse,sinceyouseemtobeoneofthosefellowswhosimplycannotchangehismind,andcan'tkeeptothesubject...

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BobKoekemoer 13daysago>kgelnerThephotoofBeOurGuestsumsitupfancydecor,wellpresentedstaff,butnotablecloths.It'sclinicallydesignedtoextractmaximumprofit.Obviouslythesethingsaresubjective,butjustbecauseit'sexpensiveandhastheveneerofluxurydoesn'tmeanitisluxurious,simplybecauseit'snotauthentic.

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PaulyG4 13daysago>kgelnerHavingeatenatanumberofplacesinSouthBeach,youare

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seemore

utterlywrong.ThefoodinSouthBeachismostlynotverygood.

Um,no,I'mnot.Eitheryou'reeatingatthewrongplacesoryourtastereallysucks.JudgingbythefactthatyouvacationinDisneyWorld,I'mprettycertainit'smostlythelatter.

Anyway,SouthBeach,Brickell,etc.,boastplentyofrestaurantswithworldrenownedChefs.ComparingarestaurantatDisneyWorldtorestaurantsbyScottConant,MichaelSchwartz,JoseAndres,ChefMorimoto,GastonAcurio,DanielBoulud,etc.,and,then,sayingthatthey're"mostlynotverygood"isutterlyridiculousand,notonlyprovesthatyoudonothaveaclueaboutwhatyouaretalkingabout,butprovesthecompletelackofsophisticationinyourtaste.

Ifyouthinkthefoodinthesetypesofrestaurants,whichareinabundanceinMiami,are"mostlynotverygood",then,there'ssomethingwrongwithyou.Youshouldseriouslylookinto

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WonderZimms 12hoursago>PaulyG4"AllthecheappeopleIknowvacationinDisney."

Ah,thegoodol'AnecdotalFallacy.Iwaswonderingwhenthatwouldshowup.

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isabelcarolinemllr 7daysago>PaulyG4WhereisDisney'sRestauran??YouMcDonaldssurenot?IhaveawayWaybefore....

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PaulyG4 7daysago>isabelcarolinemllrWhatinGod'snameareyoutalkingabout?Didyouhaveaseizureorsomething?

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isabelcarolinemllr 7daysago>PaulyG4InGod'snamespeaknot.Abouthenot.ButIhadaseizureihearthepeakspeak.IhadsoonVoicestaketrue.IntoyourSoulBestRegards

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Disney's $1 Billion Bet On A Magical Wristband