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Display Advertising
Channel5.comAd formats
Leaderboard 728x90
MPU 300x250
Expandable Leaderboard728x90 (start)728x315 (maximum expansion)
Expandable MPU300x250 (start)450x500 (maximum expansion)
Masthead/Billboard 970x250
Halfpage/Double MPU 300x600
Reskin/Takeover Please see pg. 5
Additional details
File formatsgif, jpeg, png, swf (with gif back-up file) and 3rd party tags
FlashFlash (swf) files must include a ClickTAG (see pg. 7)
Maximum creative weight 40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/508676/508767/displayguidelinesAll advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.
The Gadget ShowAd formats
Leaderboard 728x90
MPU 300x250
Expandable Leaderboard728x90 (start)728x315 (maximum expansion)
Expandable MPU300x250 (start)450x500 (maximum expansion)
Masthead/Billboard 970x250
Halfpage/Double MPU 300x600
Reskin/Takeover Please see pg. 5
Additional details
File formatsgif, jpeg, png, swf (with gif back-up file) and 3rd party tags
FlashFlash (swf) files must include a ClickTAG (see pg. 7)
Maximum creative weight 40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/508676/508767/displayguidelinesAll advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.
Milkshake!Ad formats
Leaderboard 728x90
MPU 300x250
Skyscraper 120x600
Reskin 781x425
Additional details
File formatsgif, jpeg, png, swf (with gif back-up file) and 3rd party tags
FlashFlash (swf) files must include a ClickTAG (see pg. 7)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/508676/508767/displayguidelines
All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspxCreative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.
Reskins and TakeoversCreative specifications
Dimensions 1280x650
Top margin 110 pixels
Left/Right margin 170 pixels
Maximum file size 100kb
File format gif, jpeg or png
Additional details
• Reskins must have a single background colour or fade to a single block colour on all sides.
• White and grey must not be used as the dominant background colour
• Text must not appear in the centre of the top margin as this will be obscured by the leaderboard
• Creative must be supplied ten working days before campaign start date.
• All creatives are subject to Channel 5 approval. Creative amendments may be required.
• A transparent template of the Channel 5 website can be downloaded by double-clicking the PNG icon below.
PNG image
PageSkin™PageSkin™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show.
This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins.
PageSkin Plus™ allows advertisers to display a larger branding message at the top of the page with the ability to embed video or interactive content within the skin.
PageSkin™ is compatible with both traditional desktop/laptop web-browsers and tablet devices.
The majority of PageSkin™ ads will be built by the PageSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided.
For more information on this enhanced format please contact the sales team.
Flash (swf)How to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:
on (release){ getURL (_root.clickTAG, "_blank"); }
1. Edit the .fla file2. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the
SWF.3. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.4. Associate the on (release) event with that object.5. Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.6. Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Contact us
Gareth Vaughn Jones Emma Jewitt Chris Mills Frankie Hall
Head of Digital Sales Digital Sales Manager Digital Sales Manager Digital Sales Assistant
T: 0208 612 7021 T: 0208 612 7503 T: 0208 612 7298 T: 0208 612 7924
E: [email protected] E: [email protected]
Aimee Goldsmith Lee Martin Christel de Haan Olivia Katilov
Operations Controller Operations Manager Traffic and Analytics Executive Traffic and Analytics Assistant
T: 0207 098 2861 T: 0208 612 7544 T: 0208 612 7782 T: 0208 612 7546
E: [email protected] E: [email protected]
Sales
Ad OperationsPlease send all VoD and display creatives to [email protected]
