WE HELP CORPORATES

GO DIGITAL

WHAT WE DO

DISRPTIVE develops and implements successful digital growth strategies. Our approach is strongly data-driven: we create full transparency of all KPIs, allowing our clients to see exactly which sales and marketing activities are driving profit and revenue. We identify the key growth levers, we scale up sales and bring down costs. We build both knowledge and technical assets within our clients‘

organization to secure long term growth. Our results are based on 20 years of cumulative C-Level start-up experience, advanced computer and data science as well as online marketing skills. Our team members have founded, grown and sold companies across Europe, Asia and Africa.

DIGITAL GROWTH HACKERS

MASTERING DIGITALISATION

C H A L L E N G E S O U R S O L U T I O N

Huge growth potential untapped • Standard channels (Google, Facebook) offer

massive reach, but highly competitive • Complex ad ecosystem (RTB, networks, direct) • CRM data largely unused

Cutting-edge digital marketing Master both standard and non-standard channels

for maximum reach Optimise your marketing based on customer

life-time-value Leverage data science for user-level ad optimisation

Advertising industry works against you • Agency activities are a black box - no transparency • Hidden fees >30% of media spend • Fraudulent traffic

Full performance transparency Learn what works and how Monitor project performance in real time Avoid black box agencies

OM and data science skills hard to hire • Experts in online marketing or data science have

their own startups & cannot be hired • Companies lack skills and know-how to train their

own growth teams

Enablement of your company Get access to knowledge of successful

serial entrepreneurs Have a team trained that can continue in-house

Get live access to your most important metrics.

C O N T R O L

Identify the factors that are driving your business.

A T T R I B U T I O N

I M P A C TAllocate your resources to the most

profitable channels and users.

F A C T SPlan your business success with real-world numbers.

CASE STUDY: PIPPA&JEAN

Project Objective: Data-driven Acquisition of Jewellery Sales Partners

DISRPTIVE tested and optimised all online marketing para-meters – such as channels, targeting, creatives and landing pages – leveraging a custom-built business intelligence solution that connects all user-level marketing data with customer lifetime value data.

CREATED KPI TRANSPARENCY

JUMP-STARTEDGROWTH

TRANSFERED KNOWLEDGE

CASE STUDY: PIPPA&JEAN – RESULTS

We helped our client scale up its online business

With full transparency over all KPIs, our client was able to optimize all marketing activities based on customer lifetime value. This lead to significantly reduced custo-mer acquisition costs and allowed our client to generate much higher impact from online marketing which beca-me the company‘s premier marketing channel.

L E A D C O S T S

M O R E V O L U M E

-90%COSTS PER LEAD

+800%LEAD GROWTH

CPL #Leads

Month 1

10

8

6

4

2

Month 2 Month 3 Month 4 Month 5 Month 6

TYPICAL PROJECT STRUCTURE

TRANSPARENCY

• Implement end-to-end user-level tracking

• Create live KPI reports to monitor marketing/sales performance across all chan-nels

• Identify key growth levers based on data

GROWTH

• Scale marketing in the most profitable channels, targeting the right users at the right price

• Optimise conversion through rigorous A/B testing

• Implement measures that increase retention and LTV

TRANSFER

• Help build internal resources that can continue growth

• Full project documentation• Hands-on training

P H A S E I I

50%P H A S E I

30%P H A S E I I I

20%

CONTINUOUS KNOWLEDGE TRANSFER

DR. HENDRIK HARRENROCKET INTERNET CEO

Hendrik has more than 10 years founder experience across various industries. He was Rocket Internet

Africa CEO and has founded 7 ven-tures (under Rocket and own).

Areas of Expertise: Data Science, Advertising Technology, Media Buying.

GARY MERRETTDIGITAL MARKETING PRO

Gary has 6 years of startup and company building experience.

He has sold two companies and most recently ran a data-driven

marketing platform. Areas of expertise:

eCommerce, Web Analytics, Media Buying.

THORSTEN BLEICHHACKER

Thorsten is an experienced eCom-merce and ad-tech entrepreneur and

exited two ventures. He has built data integration and analyses

systems for terabytes of daily traffic. Areas of expertise:

AdTech, Web Development and Data Systems Integration.

REFERENCES

YOCO (SOUTH AFRICA)PAYMENT SERVICE PROVIDER

Yoco enables Merchants of all sizes to accept credit and debit card payments on mobile devices and cashier systems.DISRPTIVE analyzed the existing marketing setup and performance. We implemented the set of relevant KPIs and the systems to measure them. Established end-to-end transparency from first ad impression to the merchants‘ customer revenues.

FROMATOB (GERMANY)TRAVEL PORTAL

fromAtoB applies Big Data technology to suggest the best combination of travel options (flights, busses, trains, ...) to its customers.DISRPTIVE lowered the marketing costs on high volume user acquisition channels by 50%, and established transparency on payback cycles on ad keyword level. Overall profitability improved >300%. Permanent team established and knowledge transferred.

FLEXMEDICS (SWITZERLAND)SWISS MEDICAL RECRUITING COMPANY

Flexmedics connects Swiss healthcare providers with global medical professionals seeking new career opportunites.DISRPTIVE is developing and implementing an international search marketing strategy aimed at generating high quality leads. Project ongoing.

SELECTED PLATFORMS AND TECHNOLOGIES

WE DIGITALIZEYOUR BUSINESS

CONTACT US

Novalisstraße 1010115 Berlin

Germany

+49 171 107 09 83 gary@disrptive.com www.disrptive.com