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Disruptive Nature of IT
Samantha BrownTyler Eifert
Connor MillerJane Park
What Is Disruptive Nature of IT?• New innovation that helps create a new
market
• Interrupts current market • Enables new business model
Disruptive Nature of IT
Disruption for Newspapers
• New ways of getting information • Free news • Craigslist• Online subscriptions• Less print
Agenda
• Disruption in the Music Industry
• Disruption in Television Industry
• Recommendations
Disruption in the Music Industry
• Digital Music
• Illegal Downloads
• Streaming Music
New Business Models
• Digital copies of songs• Advertisements in streaming music– Upgraded versions without ads
• Artists making digital records• Music software to determine if songs will be
hits today
Digital Music Business
Advantages
• Cheaper• Convenience• Wider consumer base• Access certain part quickly• New markets
Disadvantages
• Non-physical• Corrupted data• Quality• Computer crashes• Loopholes
Television Disrupted by…
• Set channels for everyone/households
• Set time slots (prime time vs. daytime/late night)
• Requires seating in front of a television
• Money for Producers, Advertisers
• Online streaming creates opportunities– YouTube, Vimeo
• User-generated content– Lonleygirl15– VGHS
– Megavideo– Hulu, Netflix
• Encourage binge viewing
…Television?
• Apple TV bringing online streaming into physical home
• Companies use internet sites/social networks to identify global pockets of interest
• Niche producers decide local screening locations by zip code votes
• Possibility of eliminating middle man
Recommendations
• Adapt or die
• Technology is an ever-changing industry
• Stay relevant