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Disseminating Statistics: Internet and Publications INE – Madrid, 3-5 March 2008. How to link publications and Internet in order to create complementary dissemination. Ulrich Wieland, Eurostat. Agenda. A. The Eurostat dissemination strategy B. Website vs. paper publications - PowerPoint PPT Presentation
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Disseminating Statistics: Internet and PublicationsINE – Madrid, 3-5 March 2008
Ulrich Wieland, Eurostat
How to link publications and Internet in order to create
complementary dissemination
Disseminating Statistics - INE – Madrid, 3-5 March 2008 2
Agenda
A. The Eurostat dissemination strategy
B. Website vs. paper publications
C. Integration from the user perspective
D. Integration from the producer perspective
Disseminating Statistics - INE – Madrid, 3-5 March 2008 3
A. The Eurostat communication strategy
Adopted in February 2006 Follows the free dissemination From dissemination to communication
Disseminating Statistics - INE – Madrid, 3-5 March 2008 4
Objectives of the Eurostat communication strategy
To be the first-choice source for European statistical data
To increase the level of service to users To present the Eurostat figures attractively and, as
far as possible, to accompany them with clear and objective comments
Disseminating Statistics - INE – Madrid, 3-5 March 2008 5
Some elements of the communications strategy
The dissemination of statistics must be an integral part of the work of the units which produce statistics
The website must be the main dissemination/communication tool
Publications should concentrate on analytical publications and on short publications (pocketbooks) aiming to increase Eurostat‘s visibility
Disseminating Statistics - INE – Madrid, 3-5 March 2008 6
B. Website vs. Paper publications
What is the role of paper publications in the age of the Internet?
Disseminating Statistics - INE – Madrid, 3-5 March 2008 7
Advantages of the Website
Easy update Easy distribution Easy access Sophisticated search functions Re-usability Cheap production (?)
Disseminating Statistics - INE – Madrid, 3-5 March 2008 8
The need for publications
Analytical publications are easier to read on paper Books can be an important image factor Publicity handed out on paper reaches a different
audience than electronic publicity Publications are usually better archived
Disseminating Statistics - INE – Madrid, 3-5 March 2008 9
Complementarity
Both the Internet and the paper publications have their role to play in dissemination
Consider Web site and paper as two different media of the same dissemination process. Make sure that you use the right media for the objective of your dissemination; don´t hesitate to disseminate the same information on different media
Disseminating Statistics - INE – Madrid, 3-5 March 2008 10
Recommendations
Make all public information available on the Web site
Use publications forFlagship publications (e.g.yearbook)Analytical publications (more than 50% of text) Small publications for publicity purposes (press releases, pocketbooks, leaflets)Publications with a large readership
Disseminating Statistics - INE – Madrid, 3-5 March 2008 11
C. Integration from the user’s perspective
Accessing publications from the Website: Pdf files and the Web search
Linking from publications to the Web site Look and feel
Disseminating Statistics - INE – Madrid, 3-5 March 2008 12
Books on the Internet
Offer all your paper publications as pdf files on your Website
Use user-friendly features such as table of content, hyperlinks etc.
Pay attention to the use of colour (user might print in b&w)
Pay attention to file sizes for downloading
Disseminating Statistics - INE – Madrid, 3-5 March 2008 13
Books on the Internet - Example
Disseminating Statistics - INE – Madrid, 3-5 March 2008 14
The Internet Search
Make sure that all books can easily be found through the search on your website
Allow for search by title, abstract, collection, release date, keyword
Offer on-line ordering of paper copies (and of pdf files if they are not available free of charge)
Disseminating Statistics - INE – Madrid, 3-5 March 2008 15
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Disseminating Statistics - INE – Madrid, 3-5 March 2008 17
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Pricing policy
Agree on a clear pricing policy (e.g. for paper publications, pdf files, data base access and other services)
Often, the pricing policy reflects the printing and distribution cost; other conflicting criteria include maximising income or supporting a large distribution
Disseminating Statistics - INE – Madrid, 3-5 March 2008 19
Harmonise the Look and Feel
Use your logo extensively Use the same symbols and abbreviations Use the same terminology Use similar layout and fonts -> develop a style guide for both publications and
web site
Disseminating Statistics - INE – Madrid, 3-5 March 2008 20
The DOI (Digital Object Identifier)
A system for identifying content objects in the digital environment.
Provides a framework for persistent identification of intellectual content.
Managed by the International DOI Foundation Recently been accepted for standardisation within
ISO.
Disseminating Statistics - INE – Madrid, 3-5 March 2008 21
Disseminating Statistics - INE – Madrid, 3-5 March 2008 22
The Eurostat code I
A Eurostat-specific code to identify tables and data sets on the web site
In contrary to the DOI, it refers to dynamic (regularly updated) data sets rather that to static data sets
The codes remain stable over a long time period
Disseminating Statistics - INE – Madrid, 3-5 March 2008 23
The Eurostat code II
All tables and graphs in a publication will receive a code (e.g. TPS00021) which refers to the corresponding data set or table on the web site
Data sets and tables can be accessed either by typing the code into the Eurostat search field or (for pdf versions) by clicking on the hyperlink
Disseminating Statistics - INE – Madrid, 3-5 March 2008 24
The Eurostat code III
Structure of the code:Example: TPS00021T = TablePS = <theme> (Population and social
statistics)00021 = <sequential number>
The code system can be extended to cover other objects such as meta data, definitions, nodes in data trees, etc.
Disseminating Statistics - INE – Madrid, 3-5 March 2008 25
The Eurostat code IV
Implemented in the Eurostat yearbook and the Eurostat pocketbook
In the future, all publications will use the Eurostat code
Currently, no attempts are made in Eurostat to implement the DOI
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D. Integration from the producer’s perspective
How to avoid separate production processes and redundant work when creating publications and web content?
Disseminating Statistics - INE – Madrid, 3-5 March 2008 27
XML publishing: Where are we now?
Disseminating Statistics - INE – Madrid, 3-5 March 2008 28
XML publishing
XML publishing is a method of creating from the same content various types of output, in particular pdf and html
It uses a standardised format for representing content (text, tables, graphs etc.)
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XML publishing: Where do we want to get?
XSL processorPDF
HTML
Any otherstructured
format
XSL style sheetdocument
XML documentMS Office
Otherdocuments
Database
Disseminating Statistics - INE – Madrid, 3-5 March 2008 30
What is XML?
A standardised language to represent content (not layout)
Supported by many suppliers including Microsoft Standard software to convert from and to XML is
available
See www.xml.net
Disseminating Statistics - INE – Madrid, 3-5 March 2008 31
Predefined tables
Disseminating Statistics - INE – Madrid, 3-5 March 2008 32
Example of an XML document (very simplified)
<AxisY name="geo">
<Position value="eu15">
<AxisX name="time"> <Position value="1996">
<Cell value="109.6" />
</Position>
<Position value="1997">
<Cell value="109.5" />
</Position>
Disseminating Statistics - INE – Madrid, 3-5 March 2008 33
XML in Eurostat – predefined tables
+
Dictionaries
Data
XMLXSLT process
XSL
HTML
Disseminating Statistics - INE – Madrid, 3-5 March 2008 34
The problem: Where do we want to get?
XSL processorPDF
HTML
Any otherstructured
format
XSL style sheetdocument
XML documentMS Office
Otherdocuments
Database
Disseminating Statistics - INE – Madrid, 3-5 March 2008 35
Strategic questions:
When is the XML publishing a good choice? Costs and benefits of an XML based approach? How and when should be the dissemination
programme modified to better fit the technology?
Disseminating Statistics - INE – Madrid, 3-5 March 2008 36
Technical question 1: Standards
What XML language to use:– DocBook (common format for publications)– SDMX-ML (Standard format for statistical data
and meta data) – CoSSI (developed by Statistics Finland)– ODF (Open Document Format)
Eurostat has chosen the Open Document Format
Disseminating Statistics - INE – Madrid, 3-5 March 2008 37
Technical question 2: XML content creation
Native XML editor or standard Office software Database output in XML Conversion software
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Practical experiences
Statistics Finland Statec Luxembourg (Yearbook)
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Eurostat activities
Development of SDMX-ML together with other international statistical bodies
Workshop on XML publishing in October 2007 Study to determine the best way to implement XML
publishing in Eurostat Attempts will be made to work closely with some
NSOs in the development of XML publishing Pilot implementation using the Eurostat pocketbook
Disseminating Statistics - INE – Madrid, 3-5 March 2008 40
Contact
Ulrich WielandHead of Sector Publications EUROSTAT - Unit B6BECH A3-100European CommissionL-2920 LuxembourgTel. +352 4301 33644E-mail: [email protected]