Presentation byAlessandro RigoniDirecte r Commercial Nestlé S isse

Distribution Strategy of

Directeur Commercial, Nestlé Suisse

Nestlé SuisseMonday, November 29, 17.15-18.45 h,

Room A140Postponed to Dec. 20, 14.15-16.00 h,

Room E120Room A140Room E120

Consumer good manufacturers like Nestlé have very valuable and trusted brands in different product areas. To reach the consumer,

different distribution channels are used, including wholesalers and retailers. Given the relevance of retailers for the manufacturers’ sales success,

ti h b i t t l t f th di t ib ti t tcooperation has become a very important element of the distribution strategy.

Nestlé with headquarters in Vevey, Switzerland, is today the world's leading nutrition, health and wellness company. Nestlé Suisse is responsible for operations in Switzerland. Mr. Rigoni will explain the distribution system of Nestlé Suisse

and the different cooperative concepts in the distribution strategy.

Chair for International Management –Liebherr / Richemont Endowed Chair

Guests are welcome!