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Diversity NOW All Walks Beyond the Catwalk. “People in the fashion industry – and in the creative industries generally – genuinely want to promote and celebrate health, happiness and beauty, both inside and out” - Caryn Franklin

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presentation reflecting on my learning during my module 'communication and message' and how this has inspired my work for my entry to the Diversity now competition.

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Diversity NOW

All Walks Beyond the Catwalk.

“People in the fashion industry – and in the creative industries generally – genuinely want to promote and celebrate health, happiness and beauty, both inside and out”

- Caryn Franklin

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Team Photoshoot

Different body shapes

Beauty ideals

Proportion, the golden formula

Androgyny

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Naomi Wolf

- “Iron Maiden” an unachievable aspiration for women

- “Women are under assault by the "beauty myth" in five areas: work, religion, sex, violence, and hunger.”

- Claims that there as women achieve more socially and politically there is a bigger pressure to look better

“During the past decade, women breached the power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty”

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Beth Ditto ‘LOVE’ Cover

Sensationalising or inspiring?

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Campaigns

“Despite the fact that many 14-15 year old girls are the picture of health more than half want to lose weight. That’s the astonishing finding of a new study done by the Schools Health Education Unit who found that 58 per cent of female pupils that age would like to shed some weight”

DOVE – CAMPAIGN FOR REAL BEAUTY

NEDIC – SHED YOUR WEIGHT

……………..PROBLEM HERE

NATIONAL NEWS AND

STATS

“In the UK half of teenage girls aged 14-15 want to lose weight” JULY 24, 2012

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The Idea

ILLUSTRATION: Most fashion drawings feature an exaggerated, stretched and narrow body.

Could curvaceous voluptuous bodies or the beauty of older women be showcased in a successful illustration? How would the male body be

portrayed? Diversity rules.

For my competition entry I plan to produce 3 illustrations showing different body shapes and sizes. I will also address diversity in skin colour by not recognising

typical skin tones but experimenting with bold bright colours such as bright blues and purples.

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Inspiration

Sarah Hankinson

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Inspiration

Grayson Perry

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Inspiration

Liselotte Watkins

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