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DLF & supply chain management
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Delhi Land & Finance
• Subject: - OSCM• Section: - “A”• Course: - MBA - IB• Batch: - 2009 – 2011• Group: - 7
Submitted by: -• Gagan Monga• Hemant Puri• Rohit Singh• Anchal Jain
INTRODUCTION• REAL ESTATE encompasses land along with
improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in location—immovable.
• DLF (Delhi Land and Finance) is the India's biggest real estate developer based in New Delhi, India. The DLF Group was founded by Raghuvendra Singh in 1946, and now headed by Mr. Kushal Pal Singh, according to the Forbes listing of richest billionaires in 2009, now stands as the 98th richest man in the world and the world's richest property developer.
PRODUCT - LINE
• Offices• Apartments• Shopping Malls• Hotels• Golf Courses
INDIA - MARKET - SIZE
INDIA – RATE - OF - GROWTH
TOP 10 REAL ESTATE – INDIA(Revenue - 2009)
1. DLF LTD –> 3.5 Billion USD2. Ambuja Group –> 2.54 Billion USD3. Sun City Projects –> 2.12 Billion USD4. Select –> 1.78 Billion USD5. Pearl –> 1.56 Billion USD6. Merlin Group –> 1.15 Billion USD7. Magic Bricks –> 1.09 Billion USD
8. Mittal builders –> 1.70 Billion USD9. NK Realtors –> 1.30 Billion USD10. 99Acres.com – 1.18 Billion USD
PRODUCT OFFERING – BY TOP 3 PLAERS
ABMUJA Group –> Product & service offerings: - • Healthcare• Education• Offices• Apartments• Shopping Malls• Hotels
SUN CITY PROJECTS
• Apartments / Home spaces• Office Spaces• Shopping Malls • Education
SELECT GROUP
• Office Spaces• Shopping Malls• Apartments• Shopping Malls• Hotels
TOP SELLING PRODUCTS
• Commercial Projects• Residential Projects• Retail
ORDER WINNING
Transforming Resources
• Supply of Land• Inflation• Men & Machinery• Cost of money• Availability of credit• Construction cost• Health of Economy
PHYSICAL FORCES: - • JOBS• CLIMATE• LAND DESIRABILITY• ENVIRONMENT(waterways, pollution)
VIDEO OF THE PROCESS
Video –> 1
Competitive Advantage
• Largest real estate company of India• Offers a wide range of products and services • Best financial positions among other players in
the country• Relatively better placed to face macro
challenges• Has the best quality Land banks• Uniquely positioned in emerging, profitable
markets
Best Positioned in Commercial Market
DEVELOPEDUNDER -
DEVELOPMENTDEVELOPMENT -
PLANS
M SQ FT % TOTAL M SQ FT % TOTAL M SQ FT % TOTAL
DLF 7 24.1 27 64.1 110.1 18
UNITECH 4 26.7 8.4 25.9 40.9 9
SOBHA 0 0 0.3 2.9 31 23PARSAVNAT
H 0 0 6.4 9.8 28.8 19
Best Positioned in Commercial Market
Particulars DLF UNITECH UCP SOBHA PARSAVNATH
GURGAON 46.1 3.3 7 1.6 7.2
DELHI 4 0.2 0 0 0
NOIDA 5.9 0.6 10.1 0 0
MUMBAI 7.6 0 0 0 0
OTHERS 13.4 11.8 0 6.1 16.1
TOTAL 77 15.9 17.1 7.7 23.3
DLF INFORMATIONMANAGEMENT
SYSTEM
PRODUCT PROCESSES
• FLEXIBILITY IN OPERATIONS
• COST
• SPEED
Weaknesses
• Failed to do a detailed financial analysis of the said property.
• The second reason for failure was to meet investment goals is the absence of capable hands to handle real projects.
RECOMMENDATIONS
• Never buy jointly owned property.• Don’t try to buy a property that is under
litigation already.• Be careful before investing your cash on any
property.