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When Worlds Collide
Moses Foster, WCGKimberly Dickerson, MWV
Eoin Townsend, MediaMath
ROI is in our DNA
Packaging solutions forthe worlds largest brands
EMPOWERING THE NEW BREED OF MARKETING PROFESSIONALS
Goals
Increase MWV brand awareness
10%
Increase MWV brand awareness
Drive right prospects to MWV website
ExecutivesBrand ManagersProspective Employees
The Initial Test
Client Agency Partner
B2BAudience
The Initial TestCreative
The Initial TestResults
Achievedgreater than
70% lift
Pre-campaign
The Initial TestSurvey
The Initial Test
We saw that we could:
Target preferred customers effectively
Control our marketing spend
Create a scalable branding approach for a B2B marketer
Move the needle on awareness
The Second Test
Client Agency Partners
The Whole
Universe
Creative
The Second Test
Results
Exposed(after viewing MWV ad)
Achieved greater than 200% lift
The Second Test
Control(prior to viewing MWV ad)
A Very Efficient ProgramCTRs are better than the industry average.
Achieved+58%
B2B Average5.0bps
Online Ad Networks
A Very Efficient ProgramWe are also driving the right type of traffic to our site.
Micro 40%
Small 14% F500 8%
X-Large 22%
Large7%
Mid 9%
100
75
50
25
0
Mid-mgmt30%
Executive43%
Non-mgmt27%
Next Steps
Next Steps
This was incredibly exciting for us and there are some logical next steps
Next Steps
Monitor metrics and economics
Continually evolve the creative to combat fatigue and maximize performance
Next Steps
Next Steps
Make headway on converting the interest were stimulating into business leads
Thank You
Questions?