A SPONSORSHIP LEVERAGE CASE STUDYFlow Marketing Pty Ltd

March 9, 2012

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BACKGROUND

AEG Powertools are a fast growing trade focused brand in the ever competitive global powertool market.

AEG work closely with Darren Morgan Racing with a view link the obvious synergies with highly technical and focused power tool

products and Top Fuel Drag Racing.

AEG seek to understand patrons of key national motorsport events and their consumption, behaviour and attitudes powertools.

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APPROACH

A compelling instant win sales promotion offer is presented to patrons to key motorsport events in exchange for contact

information, occupation, powertool brand preference and ownership.

Data is captured in real-time and provides a clear understanding of the target audience’s attitude and consumption behaviour.

Participants are instantly segmented based on their responses and a post event Electronic Direct Mail (EDM) provide a new business call

to action via a retail offer.

A complete measurable ROI anaysis.

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MECHANIC

Promotional entry cards are distributed to patrons of the motorsport event with a clear call to action, instant win prize description, terms and conditions and a unique entry code.

WHEN YOU MEAN BUSINESS

MECHANIC

WHEN YOU MEAN BUSINESS

Participants enter their details via the 22” touchscreen kiosk including key insight questions, postcode & unique code.

An intuitive onscreen keyboard allows entry from people of all ages. Prizes are awarded instantly and printed via a onboard thermal printer.

MECHANIC

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Onboard thermal printer.

RESPONSE

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REAL-TIME REPORTING

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POST EVENT ANALYSIS

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POST EVENT COMMUNICATIONS

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WHEN YOU MEAN BUSINESS

CONTACT

Chris ScottCreative Director

Flow Marketing Pty Ltd107/9 Claremont St South Yarra

VIC 3141 AUSTRALIA+613 9029 6243

+61(0)415 155 930 chris@flowmarketing.com.au