Do I Still Matter?Adding Value in the Age of Self-Serve

Kristin Peterson | Domestic and Global Mobility | Bridgestone

Pam Matson | Client Services | Weichert Workforce Mobility

KRISTIN PETERSONDomestic and Global Mobility | Bridgestone Americas

• Largest subsidiary of

Bridgestone Group

• 59,000 teammates located

across the U.S., Latin

America, Canada

• Corporate Headquarters:

Nashville, TN

Bridgestone AmericasWho We Are

Bridgestone AmericasMore than Just Tires

• Offer three lump sum options:

– Lump Sum Plus Full Move (Homeowners)

– Lump Sum Plus Self Move (Renters)

– Total Lump Sum (Varies in amounts from $1,500 -

$7,500)

• All include a relocation consultant from our partner to

guide through the relocation process

Bridgestone Relocation ProgramsLump Sum Overview

• Teammate: Retail Store Manager

– Relocating from Tallahassee, FL → Snellville, GA

– Total Lump Sum Policy (Renter) $2,500

– In need of cash to secure housing

– Enter Mobility

• Solution Seeking

• Support Driven

• “The Bomb”

Bridgestone Relocation ProgramsMobility “Lump Sum” Scenario

“Since I have had a relationship with the teammate

in the Bridgestone Relocation role for the last six

years, I can definitively say that having someone

knowledgeable in this space is critical to an

organization that operates like Bridgestone.”

- Bridgestone Payroll Business Analyst

Other highlights: We provide personalized service to our teammates; having

someone with relocation expertise is critical in a tight labor market and a

company focused on being a great place to work.

Relocation Program ManagerUnderstanding the Value

“The Bridgestone Relocation role adds tremendous

value to our organization, as we are truly fighting a

war for talent. Having an in-house expert on

relocation is a differentiator when it comes to

attracting and retaining top talent, and the personal

touch adds to our credibility and sets the stage for a

successful employment relationship.”

- Bridgestone HR Business Partner

Relocation Program ManagerUnderstanding the Value

“To be truly self-service, there must be some acceptance that the

level of service will be lower. While we often accept these risks in

our every day lives, with relocation, there is too much on the line

to not have a dedicated contact internally. From a compensation

standpoint, the value brought is a high-level partnership.

Managing moves is often an iterative process, and while a lot of

the work is policy driven, having an internal partner to work

through complex issues ensures a better product for the business

and a smoother transition for the teammate.”

- Bridgestone Senior Compensation Manager

Relocation Program ManagerUnderstanding the Value

“Having a dedicated internal relocation contact

brought value to someone like me when I was

relocating. When you are dealing with a lot of

other emotions, like at a time of such major

change, it’s reassuring to talk to someone and not

go through an app or website. It brings peace of

mind and calm to an otherwise chaotic time.”

- Bridgestone Operations Manager

Relocation Program ManagerUnderstanding the Value

“We’ll always need a strong manager who can assess

whether our relocation policy is meeting the company’s needs

and teammates’ needs. Relocation overlaps with so many

other departments, we need someone who can think

strategically and be aware of those overlaps, as well has

having general HR savvy. Teammate issues can happen

during relocations that require an HR Business Partner to

have the full picture and make good decisions.”

- Bridgestone General Counsel, Labor & Employment

Relocation Program ManagerUnderstanding the Value

PAM MATSONClient Services | Weichert Workforce Mobility

Case Study: Faces behind Self-Serve

Through the eyes of a Relocation

Counselor

• More than the facts– A live voice can be available for questions specific to a relocation

– Talking to someone can bring forward questions or discussions on things

employee wouldn’t know to look for or ask because it’s a brand new

experience.

– Too much information and resources means information overload and

time to weed through the data

– Data can come from resources that are not reputable or trustworthy

– Self serve portals are useful but better when it’s paired with a warm

voice employee can call when needed.

Q&A