Doc. on Arrow

Embed Size (px)

Citation preview

  • 8/6/2019 Doc. on Arrow

    1/27

    ACKNOWLEDGEMENT

    I would like to extend my gratitude to my faculty Mr. V.K.Kishor

    extending all necessary cooperation for the successful completion of my

    Project and for extending support throughout the period by their

    valuable support and guidance

    I am thankful to him to give me an opportunity to do research on

    ARROW which extended my mind towards this field.

    Binay singh munda

    NIFT, Hyderabad

  • 8/6/2019 Doc. on Arrow

    2/27

    FASHION STUDIES

    DOCUMENT

    ON

    ARROW

    SUBMITTED TO

    MR. V.K. KISHORE

    SUBMITTED BY

    BINAY SINGHMUNDA

    F&T

  • 8/6/2019 Doc. on Arrow

    3/27

    ABOUT ARVIND MILLS

    Enriching lifestyle

    Styles may be short lived, but for well over seven decades Arvind has been defining and shapingmany a collection and trendsetting styles across the ramps and retail outlets of the fashion

    capitals of the world. Arvind is today synonymous with a vast range of lifestyles products - be it

    fabrics or brands. Time and again we have been called to produce some of the finest fabrics and

    exacting dresses for some of the world's most quality conscious brands - while evolving our own

    extensive brand portfolio.

    Brand portfolio

    Arvind is amongst a few organizations worldwide with a portfolio of brands that are distinctive

    and relevant across diverse consumers. At Arvind, brands work across multiple channels, price

    points and consumer segments.

    Own Brands

    Mainstream-

    1.Excalibur

    2.FlyingMachine

    Popular-

    1.Ruff & Tuff

    2.New Port University

    Licensed Brands-

    1.Gant

    2. U.S.A. 1949

    3.Izod

    4.Pier Cardin Paris

    5.Arrow

  • 8/6/2019 Doc. on Arrow

    4/27

    Popular

    1.Cherokee

    Joint Venture Brands

    1.Tommy Hilfiger

    2.Nautica

    Premium

    1.Lee

    2.Wrangler

    Popular

    1.WranglerHero

    2.Riders

    Premium-

    1.USPA

    2.SansaBelt

    Premium-

    1.USPA

    2.SansaBe

    The Evolution

    1930 was a year the world suffered a traumatic depression. Companies across the globe began

    closing down. In UK and in India the textile industry in particular was in trouble. At about this

    time, Mahatma Gandhi championed the Swadeshi Movement and at his call, people from all

    India began boycotting fine and superfine fabrics, which had so far been imported from England.

    In the midst of this depression one family saw opportunity. The Lalbhais reasoned that the

    demand for fine and superfine fabrics still existed. And any Indian company that met this

    demand would surely prosper. The three brothers, Kasturbhai, Narottambhai and Chimanbhai

    decided to put up a mill to produce this superfine fabric. Next they looked around for state-of-

    the-art machinery that could produce such high quality fabric. Their search ended in England.

  • 8/6/2019 Doc. on Arrow

    5/27

  • 8/6/2019 Doc. on Arrow

    6/27

    Arvind has carved out an aggressive strategy to verticalize its current operations by setting up

    world-scale garmenting facilities and offering a one-stop shop service, by offering garment

    packages to its international and domestic customers.

    of Lee, Wrangler, Arrow and Tommy Hilfiger and its own domestic brands of FlyingM

    achine,Newport, Excalibur and Ruf & Tuf, is setting its vision of becoming the largest apparel brands

    company in India.

    treatment facility with zero effluent discharge capability was also established.

  • 8/6/2019 Doc. on Arrow

    7/27

    The Lalbhais A Historical Perspective

    The Lalbhais can trace their descent from Seth Shantidas (c.1590-1659), who was a dominant

    figure in the business and civic life of the city. He enjoyed the patronage of the Moghul

    emperors to whom he was a trusted jeweler. Shantidas was amongst the prominent financers of

    his time as well. He played an influential role amongst the Jain community of his time, and it

    was because of his influence at the Moghul court that Shah Jehan confirmed the rights of the

    Jains over the ancient shrines of Shetrunjaya. His grandson, Khushalchand, (1680-1748) too

    occupied a place of prominence in the business and social life of the city. He saved the city of

    Ahmedabad from the marauding Maratha army in 1725 by paying a ransom of Rs. 5 Lakh on

    behalf of the whole city. For this act the grateful mahajans promised in perpetuity, a small

    amount collected as town duties on goods entering the city to Khushalchand and his family, andthe title of Nagarsheth was bestowed upon him .

    The current surname, Lalbhai, is derived from Lalbhai Dalpatbhai the great great great grandson

    of Khushalchand. Lalbhai was born around the time when the first textile factory in the city went

    into production. The first manufacturing company of the Lalbhai family, SaraspurManufacturing

    Company was established in 1897. It started with producing cotton yarn. During the intensifying

    Swadeshi movement the second company RaipurMills was established in 1905. Due to untimely

    death Lalbhai Dalpatbhai the reins of his businesses were handed over to his young sonsincluding a seventeen year old Kasturbhai Lalbhai. Kasturbhai started the first large scale textile

    mill under the name of Asoka Mills in 1920 with a capital of Rs.12 Lakh at a time when the

    largest mills in the region were built with not more than Rs. 5 Lakh. 1930-31 saw the resurgence

    of second Swadeshi movement coinciding with the great depression. While different

    entrepreneurs reacted to the situation differently Kasturbhai saw this as the decade of prosperity

    and growth and established the flagship Arvind Limited in 1931 with an authorized capital of Rs.

    25.25 Lakh. Kasturbhai had also floated mills for families of his three sisters under the name of

    ArunaMills in 1928 and NutanMills in 1931 and Ahmedabad New CottonMills in 1938.

    With the expansion Kasturbhai came to occupy the position of the biggest textile magnate in the

    country. Few groups could claim to have made such great strides during one of the worst periods

    in Indias industrial history.

  • 8/6/2019 Doc. on Arrow

    8/27

    After a continuously successful period of four decades in the pre-independence era, the group

    entered into other fields such as dyes, pharmaceuticals, chemicals, etc. The first diversification

    started in 1939 with Anil Starch Limited. Atul Products Limited was established in 1952 for

    manufacturing textile-related chemicals and dyestuff. Atul formed joint ventures with Ciba-

    Geigy called Cibatul, with American Cynamid called Cynamid of India and with ICI of UK

    called Atic Industries. As time progressed the JV partners separated amicably and these

    companies exist in India today as full representatives of these global giants.

    With the retirement of Kasturbhai and his younger brother Narottambhai from active business,

    the role of the patriarch fell on the shoulders of Arvindbhai. He along with his brother

    Niranjanbhai and his cousins Ashokbhai, Ajaybhai, Chinubhai and Vijaysinhbhai looked into the

    running of the te1tile mills, Siddharthbhai headed Atul Products, and Shrenikbhai, Anilstarch.

    The group took over a sick company called Ahmedabad Laxmi Cotton Mills Co. Ltd. and

    merged with Arvind Limited and the unit was renamed as Ankur Textiles. The unit currently

    under Arvind Products Limited is today the country largest organized player in the voiles market.

    The group also invested in Anup Engineering Limited engaged in fabrication and set up Amol

    Dicalite in collaboration with General Refractories Limited, U.S.A for manufacturing filter aids

    and perlite products.

    and With the third generation of Lalbhais retiring from business Sanjay, Sunil Samveg Lalbhai,

    the fourth generation of Lalbhais, now oversee all the businesses.

    Apart from the field of business the Lalbhais over generations have contributed to education,

    social and religious causes. Their contribution to education starting from Gujarat Vernacular

    Society in late 1800s to the formation of Ahmedabad Education Society, (1936), which governs

    11 leading colleges and 6 schools, and 4 other educational programs. Kasturbhai Lalbhai played

    a key role in establishing the Physical Research Laboratory (1948), ATIRA(1947) and the famed

    IIM Ahmedabad (1961). The Lalbhai family has been closely associated with the Jain trust called

    Anandji Kalyanji Trust which is involved in propagating and maintaining Jain temples in

    western India. Shri Kasturbhai Lalbhai headed the trust for 50 years, followed by Shrenik

    Lalbhai for 30 years, and now, Samveg Lalbhai heads the trust. Sanjay Lalbhai heads Sharda

  • 8/6/2019 Doc. on Arrow

    9/27

    Trust Arvinds CSR vehicle. Arvind is committed to upgrading the standard of municipal

    schools in Ahmedabad and work towards building a pool of bright employable youth.

    CLASSIFICATIONS

    Lifestyle Fabrics

    The Fabric of a Global Society

    In a world without boundaries, Arvind fabrics are equally universal in their appeal. Arvind aims

    to enrich lifestyles globally, inspiring diverse customers with the beauty of their fabric.

    Denim

    There are many delightful features of Arvind denim: An annual capacity of 110 million meters;

    the position of 3rd largest producer of denim in the world; and an export network of 70 countries

    worldwide. Prominent products in this category include ring denim, indigo voiles, organic

    denim, bi-stretch denim and fair trade certified denim. This is apart from regular light, medium

    and heavy weight denims. They come in various shades of indigo, sulphur, yarn-dyeds, in 100%

    cotton and various blends.

    With a discerning clientele that includes GAP, VF Corporation, Levi Strauss, Abercrombie &

    Fitch, Calvin Klein to name a few, Arvind has to stay fashionably ahead. Their designers based

    out of Japan, Europe and USA create trend setting collections for the season, ensuring that heads

    keep turning for the Arvind name. Good from the outside and from within is the hallmark of a

    good product. Denim from Arvind offers reliability, quality and value-addition through services

    like shrink-film wrapping, bar-coded labeling of rolls, providing washed and unwashed shade

    blankets with every order, besides faster documentation. The facilities of Arvind Denim are

    accredited with ISO 9001, ISO 14001, OEKOTEX 100, GOTS, Organic exchange standard, FLO

    for fair trade and Lycra Assured. The labs are accredited by Dupont, Levi Strauss.

    Further, theres excellent infrastructure, state-of-art technology and a dedicated customer

    counselling team that continuously resolve quality issues and provide desired wash results.

    Arvind also has in place an effluent treatment facility, which recycles waste water and converts

    denim waste to denim paper, in keeping with their eco friendly production process.

  • 8/6/2019 Doc. on Arrow

    10/27

    As one of the largest denim producers in the world, Arvind caters to quality markets of Europe,

    US, West Asia, the Far East and the Asia Pacific.

    Shirtings-

    Arvind Shirting fabric has many aces up its sleeve. It is one of the most well-known products of

    Arvind Group, selling at a premium in the international market. It has an astonishing annual

    capacity of 34 million meters. Prominent products within this category include fabrics with non-

    iron properties, mechanical finishes, printed fabrics apart from the cotton and cotton blends in

    Linen, Lycra, Polyester, Modal, Silk etc. with varieties in yarn dyeds and solids.

    Further, Arvind has a unique plant for manufacturing very light weight indigo dyed fabrics in

    yarn dyed and solids for top weights. Arvind Shirting has a liquid ammonia based fabric

    processing plant and a state-of-the-art print house a first for India and one of the few in Asia.

    The clientele for the product include names like Polo, Ralph Lauren, ESPRIT, GAP, FCUK,

    Zara, Pull & Bear, Louis Philippe, Van Heusen, Allen Solly, Color Plus, Parx and Park Avenue.

    Backed by the latest technology and state-of-the-art equipment, every stage of the production

    process, right from spinning of the yarn to final processing and testing of the fabric, ensures that

    stringent quality standards are met and products remain eco-friendly.

    The plant is equipped for spinning company, lycra and super fine yarn up to 170s count. This is

    in addition to an existing state-of-the- art yarn dyeing facility, automatic drawing in unit and an

    automated fabric inspection and packing facility. And if that wasnt enough, the division has the

    largest sampling plant in India for speedy churning out of desk looms and yardages for

    customers. Plus, theres additional support from an in-house design studio and a team of

    designers, who in turn get continuous inputs on latest international trends from designers based

    in Italy and the UK.

    Khaki-

    The many virtues of Arvind Khaki merit your undivided attention: An annual capacity of 21

  • 8/6/2019 Doc. on Arrow

    11/27

    million meters which facilitates the launch of two new collections annually; and the distinction

    of being the only khakis division in South East Asia to do so.

    The division provides the finest fabrics in the variants of 100% Cotton, Cotton Rich Polyester

    Blend, Cotton Lycra, Cotton Tencel, Cotton Linen, etc to name a few. The division has anintegrated plant with weaving and processing facilities. The most prominent products in this

    range include Chinos, Canvas, Ribstop, HBT, Tussore, Cavalry, Structures and Dobbies. Its

    easy to see why the most discerning customers flock here: The exalted list includes GAP, J

    Crew, Polo Ralph Lauren, Abercrombie & Fitch, Banana Republic, Ann Taylor, Liz

    Clairborne,(US), Marks and Spencer, Pull & Bear, Benetton, Grotto Gas, Diesel, Debenhams,

    (UK),Madura Garments, and Color Plus (India).

    To satisfy such quality conscious customers, the khaki division has a testing and Quality ControlLaboratory, and a Product Development Cell, which not only undertakes value-engineering of

    the existing products but is also involved in creating new weaves, blends and dyeing and

    processing techniques. The plants are certified by OEKO TEX, Lycra, Teflon. Laboratory

    accredited byMarks and Spencers, Next, Dupont, Levis, INVISTA.

    Knits-

    Arvinds knits department has an annual knitting capacity of 10,000 tons. Apart from the basic

    knitting capabilities (jersey, pique, rib, and interlock), Arvind has mastered specialty knittingtechniques such as yarn-dyed autostripers, jacquards, and stretch fabric. The knits vertical has a

    fabric dyeing capacity of 6500 tons per annum and yarn dyeing capacity of 3500 tons per annum.

    It has the ability to process both tubular and open-width fabric and offer specialty finishes like

    mercerization, singing and various forms of brushing and peaching. The department also boasts

    of a state-of- the art print shop equipped with fully automatic placement printing capabilities.

    Voiles-

    Arvind is the uncontested market-leader in the manufacture of voiles, with a production capacity

    of 33 million meters per annum. Arvinds voiles are primarily used as blouse material and are

    sold in the domestic market through an impressive network of 150 dealers, reaching over 5000

  • 8/6/2019 Doc. on Arrow

    12/27

    retail outlets throughout India. High quality Swiss voiles are exported to Switzerland, Sri Lanka

    and countries in the Middle East.

    CORPORATE SOCIAL RESPONSIBILITY

    The Lalbhai Group has made significant monetary and management contributions to the

    following Institutions:

    EDUCATIONPROFESSIONAL,CULTURAL,ANDRESEARCH

    BODIES

    y Ahmedabad Education Societyy Lalbhai Dalpatbhai Institute of Indologyy Ahmedabad Textile Industries Research Association (ATIRA)y L.D. Engineering Collegey L.D. Arts Collegey Indian Institute ofManagement, Ahmedabady Gujarat Universityy Mohinaba Kanya Vidyalayy Rachana Schooly Lalbhai DalpatbhaiMunicipal Schooly Lalbhai Dalpatbhai Bharatiya Sanskriti VidyaMandiry Consumer Education and Research Center

    HUMAN DEVELOPMENT

    y Sharda Trusty Narottam Lalbhai Rural Development Foundationy Chandraprasad DesaiMemorial Foundation

  • 8/6/2019 Doc. on Arrow

    13/27

    y Blindmens Associationy Sankat Nivarn Samhiti

    MEDICAL CARE AND RESEARCH

    y Gujarat Cancer Societyy Jiuraj Hospitaly Shaardaben ChimanbhaiMinicipal Hospitaly Sharda School ofMentally Retarded Childreny Sudhir Chimanbhai Rehabilitation Center

    HISTORY

    1931

    Arvind Limited Limited is set up by three brothers Kasturbhai, Narottambhai and

    Chimanbhai Lalbhai with a share capital of Rs 2,525,000 (U

    S$55,000) backed by state-of-the-art technology, with the aim to produce high-end superfine fabric.

    1934

    With sales reaching Rs 45.76 Lakhs, and a profit of almost Rs 3 Lakhs, Arvind

    establishes itself amongst the foremost textile units in the country.

    1986

    - An uninterrupted record of not missing out on paying dividend to its shareholders.

    - An established leader in fine & superfine cotton fabrics for Indian market.

  • 8/6/2019 Doc. on Arrow

    14/27

    1986

    Renovision: First company to bring globally accepted fabrics Denim, yarn dyed shirting

    fabrics & wrinkle free gaberdines to India.

    1987

    - The largest zero discharge green efluent treatment plant in India.

    - Commitment to greener world

    1987

    - First company to bring International shirt brand Arrow to India

    - First company to start dedicated retail outlets for Arrow brand.

    - Awarded various awards for Highest exports and ISO

    1989

    - Largest denim & shirting in South Asia.

    - 3rd Largest denim capacity in the world

    1997

    First Indian company to verticalise the cotton textile business from cotton fields to

    apparel retailing.

    1997-1998

    First company to introduce ERP SAP business solutions

    2008

    Company launches 'Megamart', now India's largest value apparel-retail chain

    2008

  • 8/6/2019 Doc. on Arrow

    15/27

    Largest portfolio of International brands: Lee, Wrangler, Nautica, Jansport, Kipling,Tommy, Arrow, US Polo, Izod, Pierre Cardin, Palm Beach, Cherokee, hart Schaffner

    Marx

    COMAPANYS TRANSFORMATION

    History has been witness to the Arvind Groups commitment to excellence, innovation,

    perseverance and undying attention to customer and societal needs. As an organization, Arvind

    has successfully integrated diverse businesses, services and products, unified by a common

    vision - of enriching lifestyles.

    Founded in 1931, Arvind lost no time in establishing its position as one of Indias leading super-

    fine fabric manufacturers for the domestic market. And yet, Arvind has always felt the pulse of

    the market; welcoming change and reinventing itself for the challenges of a dynamic society and

    marketplace.

    This policy of change has fetched us well deserved results. Arvinds adoption of new-age fabrics

    has seen the Company emerge as one of the largest denim manufacturers in the world, while also

    bringing us global recognition for the manufacture of shirting, khakhi and knitted fabrics.

    A large and growing presence in the manufacture of ready-made garments - jeans, shirts and

    knits has further seen Arvinds rise as a one-stop solution provider for leading global and

    domestic apparel brands.

    Finally, the Companys direction and rapid growth in the branded apparel and retail business

    along with a more recent involvement in the growing of organic cotton, has consolidated its

    presence through the apparel value chain.

    Arvinds expertise is end to end; we apply exacting standards of innovation, design and service

    through the journey; from its origin as a fiber of cotton in a farmers field, all the way to its

    culmination as a satisfying shopping experience. And that, in fact is the feather in our cap.

  • 8/6/2019 Doc. on Arrow

    16/27

    ABOUT ARROW

    The ARROW brand, introduced in 1851, is one of Americas oldest and most trusted brand

    names. ARROW is a symbol of authentic American style in clothing for men, women and

    children. ARROW is a registered trademark of Cluett, Peabody & Co., Inc., a wholly owned

    subsidiary of Phillips-Van Heusen Corporation. ARROW brand products are sold in over 80

    countries worldwide.

    The Arrow Company is committed to providing quality apparel products that are fashionable

    and afford value to our consumers. At Arrow, the roots are firmly established as a fashion

    leader in men's apparel. However, today Arrow has been transformed

    into an Gentleman lifestyle brand with a broad assortment of men's,

    women's, and children's apparel and apparel related products

    available in over 90 countries worldwide. At Arrow, through research

    and development, everyone is constantly addressing the changing

    needs and desires of the consumer, resulting in brand awareness and

    consumer loyalty.The success of Arrow can be attributed to the

    brand's rich heritage and the company's attention to detail over the

    years.

    Arrow, a Gentleman icon, for over 150 years...

    The Arrow Collar Man: A brief Demographic customerprofile-

    An Arrow customer is a male aged between 24 to 44 years

    .Its target segment is SEC A/A1 i.e educated and well

    qualified discerning gentleman who is used to the best

    things in life.

  • 8/6/2019 Doc. on Arrow

    17/27

    He is placed at higher echelons of corporate hierarchy .He is widely traveled and exposed

    to international trends .In vogue and formal dressing is a lifestyle for this Gentleman.

    Arrow customer continues to represent great values such as freedom, adventure, individual

    expression, and style through out the world.

    ARROW IN INDIA

    A Brief profile

    The epitome of the brand is heritage and craftsmanship. The parent company of the brand

    namely Cluett Peabody & Co., USA, began operations in the US in 1851. Till 1920 Arrow was a

    brand known for manufacturing collars. It was only in 1920 when a man named C.R. Palmer

    came up with an idea to make Arrow shirts. Since then Arrow is known for heritage a master

    craftsmanship. In 1993 Arrow was launched in India and the first exclusive store was opened atCommercial Street, Bangalore. In 2000 Phillips Van Heusen got the license for the brand in the

    US and in 2004 history was made for Philips Van Heusen when they got the world rights to the

    Arrow brand.

    ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a

    benchmark for formal dressing but also caters to the leisure wardrobe of the customer with a

    range in Arrow Urban and Arrow Sports. Arrows product range comprises of Shirts, Trousers,

    Knits, Suits, Blazers, Innerwear, and Accessories.

    Arrow is expanding its exclusive retail network. Arrow now has 64 outlets across India. It is also

    present in 30 retail chains including Life Style, Shoppers Stop and Pyramid among others.

    Arrow, which is in the process of adding more showrooms, is focusing on a new format for

  • 8/6/2019 Doc. on Arrow

    18/27

    stores. With a strong channel wise distribution network ,its really doing a great business and

    catering to Metropolitan ,Urban as well as Suburban customers.

    ARROW AT ARVIND BRANDS

    The brands president is Mr. J Suresh who is supported by Business Head by Mr. Janak Dave.

    The Brand has a dedicated Product team , Marketing Team , Retail Team ,visual merchandiser

    and overall a Famous Designer from Italy Mr. Renato Grande whose Precious inputs and design

    theme keeps the brand offering of each season at par with international trends in fashion.

    The customer connect takes place through five channels Exclusive brand stores ,department

    stores, multi brand outlets ,exports and institutional sales. Each of these is headed by channel

    heads. The business and channel heads supported by specialist teams supply chain,

    production, sales, finance, information technology and human resources .Each of these teams is

    headed by senior professionals.

  • 8/6/2019 Doc. on Arrow

    19/27

    Organizational hierarchy:

    Designer Marketing ManagerProduct Manager (Product Manager

    Business Head

    Manager SCMBusiness Manager

    Shirts, Knits, Casuals, Assistance Manager

    Executive SCMRetail Planner

    Sourcing Manager

    VM

    Customer Trims Prod.KnitsFabric

  • 8/6/2019 Doc. on Arrow

    20/27

    ARROWs OFFERINGS

    Arrow is lifestyle brand in India catering to the complete wardrobe solution of male as well as

    to some extent to females. The brand offerings include Shirts, Trousers, Knits , Suits ,

    Accessories as well as innerwear.

    Arrow is retailed under the following labels:

    o 1851o Presidento Premiumo Classic

    Arrow is retailed under the following sub brands:

    o Sportso Urban

    Arrow shirts:

    Arrow was previously known mainly for its shirts. The main characteristics of these shirts are:

    They are 100% cotton and are free from any blends.

    1851: The Ultra premium category

    This category consists of very fine imported fabric from Italy and Austria of counts 2/100s and

    2/120s. Some of the important features of these shirts are:

  • 8/6/2019 Doc. on Arrow

    21/27

    1. Inside Taping is used to give a neat look to side seams.2. EPIC threads are used for construction.3. MOP buttons are used.4. There is no puckering.

    These shirts are priced from Rs 2595 to Rs 4995.

    The president collection

    This category also consists of very fine imported fabric from Austria and 70 % of this collection

    is of counts 2/100s and 2/120s.These shirts are priced from Rs 2095 to Rs 4995.

    The premium Collection

    This category of shirts consists of cotton fabric of 2/80s count and 2/100s count. The sizes

    available in this are 39 to 48. The Price bracket for this category is Rs 1395Rs 1995.

    The Classic Collection

    This category of shirts consists of cotton fabric of 2/60s count and 2/80s count. The sizes

    available in this are 39 to 48. The Price bracket for this category is Rs 1095Rs 1295.

    The Sports Collection

    This category of shirts consists of Washed cotton fabric. The sizes available in this are from S to

    XXL. The Price bracket for this category is Rs 995Rs 1795.

    The Urban collection

    This category of shirts consists of printed ,dobby design etc. cotton shirts. The sizes available inthis are from 39 to 44. The Price bracket for this category is Rs 1295Rs 1895.

  • 8/6/2019 Doc. on Arrow

    22/27

    Arrow Knits

    Arrow had come out with knits in FW04. Prior to FW04 the brand was importing certain

    collections of knits and jackets in very small quantities. Since then a number of yarns / fabrics

    have been used. FW07 was the season where the designer had given the maximum no. of

    options in this segment till date.

    knits:

    Cotton sweaters: broad bright stripes: SPORT, GOLF 1295 to 1495.

    Acro-wool sweaters: SPORT / PREMIUM bright argyles, solids 1395 to 1595.

    Lambs-wool sweaters: solids, bright stripes SPORT / URBAN 1695 to 1995.

    Fleece sweat shirts: SPORT: v neck, full front zipper, half zipper, patches, embroidery @ 1195.

    Merino wool sweaters: premium / urban: superfine merino wool - argyles, stripes @ 2095 to

    2795.

    2/60s double Mercerized: shirts and Polos: PREMIUM: 1195, 1395.

    Stripers: sport: 695, 795

    Solids: sport: 545

    Rib Melange : urban: @ 895, 995

    Jackets: Highly stylised sport and urban jackets.

    Water-resistant jackets: with quilted taffeta and fleece lining normal length and long jackets

    2295 to 2995.

    Cord: with flannel lining 2995

    Canvas: with flannel lining 2195 to 2495.

  • 8/6/2019 Doc. on Arrow

    23/27

    Some more additions in seasons before / after FW05:

    Basic round neck in SS07 @ 395/-

    Staple of 10 colors in basic polo since SS07.

    Unlined linen and cotton jackets (blazer pattern) (without body lining, shoulder pads, chest pc.,

    etc)

    Mohair in FW07 FSV neck solid @1495/-

    Basic 2 tone piques in SS06 @ 695/-

    Double mercerized wrapper GOLF polos @ 1195/-

    Light weight 12gg flat knits in SS06 @ 995/-

    Cotton and acro wool full cable sweaters in FW06 @ 1595/-

    Garment dyed polos in SS07 @ 795/-

    Interlock stripes in FW07

    2/40s compact flat knit stripes in SS07 @ 1195/-

    2/40s mercerised flat knit stripes in SS07 @ 1395/-

    Grindle yarn FS polo and round neck in FW07 @ 1095/-

    3 ply Grindle FS V nk sweaters in FW07 @ 1395/-

  • 8/6/2019 Doc. on Arrow

    24/27

  • 8/6/2019 Doc. on Arrow

    25/27

  • 8/6/2019 Doc. on Arrow

    26/27

  • 8/6/2019 Doc. on Arrow

    27/27