Docslide.us Moser Baer

7/24/2019 'Docslide.us Moser Baer

1/14

Moser Baer:Moser Baer:

Growth throughGrowth throughDiversificationDiversification

PRESENTED BYPRESENTED BY ::VIPUL CHAWLAVIPUL CHAWLA Jaipuria Institute of Mana e!ent" Lu#$no% Jaipuria Institute of Mana e!ent" Lu#$no%


2/14

IntroductionIntroduction

Moser Baer keeps on attempting to improvethem. When their products start maturing ordeclining, they are ready with the next one.

When the floppies went out, they moved ontoCDs, and when CDs were in the mature phase,they moved onto D Ds, which are now in thegrowth phase. When the D Ds go into the next

phase of maturity, they will !e ready with thenext product."

- Raghavendra Rao, Analyst, Frost & Sullivan


3/14

Intro.Intro.

Moser Baer was founded by Deepak Puri in 1983 as apro ider of ti!e"keepin# so$utions in a %oint enture wit&Moser"Baer '( of )wit*er$and. +&e enture did notsucceed due to $abor prob$e!s.

In 198,- Puri retained t&e Moser Baer na!e w&en &eentured into !anufacturin# f$oppy disks. i#&t fro! itsinitia$ days- t&e co!pany concentrated on !aintainin#&i#& /ua$ity standards at t&e $owest cost.

0owe er- its $on#"ter! success was due to its abi$ity tokeep up wit& c&an#es in stora#e !edia tec&no$o#y.


4/14

IntroIntro

Moser Baer started producin# di#ita$stora#e !edia f$oppy disks2 in t&e year198, and went on to beco!e t&e second$ar#est optica$ stora#e !edia Ds- D4Ds-etc.2 co!pany in t&e wor$d by 5667.


5/14

&a$$en#es&a$$en#es

Moser Baer operates in a !arket w&ic& is&i#&$y dyna!ic and o$ati$e.

+&is is a !arket w&ic& is fu$$ of disrupti einno ations . ne can ne er predict t&e$ifecyc$e of a product. ' s!a$$tec&no$o#ica$ inno ation can !ake aproduct irre$e ant.


6/14

'nticipatory Proacti e &an#e 'nticipatory Proacti e &an#e

+o operate in suc& a o$ati$e en iron!entre/uireas &i#& f$e ibi$ity in operations andstrate#y and keep on inno ation.

+&e si!p$e fact t&at Moser Baer was ab$eto &and$e t&e ;$oppy to D and t&en D4Dtransition is a re!arkab$e e a!p$e of its

roactive a!!roach & fle"i#le !roductstrategy .


7/14

eacti e &an#eeacti e &an#e +&e year 566, &as been ery bad for t&e co!pany owin# tot&e increase in t&e production cost and decrease in de!and

due to co!petition fro! ot&er cate#ories. ne of t&e raw!ateria$ for D D4Ds is po$ycarbonate w&ic& is abyeproduct of oi$ industry. +&e rise in oi$ prices &as

increased t&e cost for t&is raw !ateria$.


8/14

=ow ost =eader )&ip )trate#y=ow ost =eader )&ip )trate#y

+&e co!pany concentrated on !aintainin# &i#&/ua$ity standards at t&e $owest cost.

Moser Baer s&ocked t&e !o ie industry by

$aunc&in# !o ie Ds and D4Ds for as $ow aprice as s 58 and s 3> respecti e$y. 't t&atti!e- a D4D used to cost !ini!u! s 1?6 and

Ds at around s 86.

+&e !o e !ade $ot of sense because t&ee pense for Moser Baer was $i!ited topro!otiona$ and distributiona$ e penses.


9/14

&an#e )trate#y&an#e )trate#y

's I &a e a$ready discussed co!pany isproacti e and t&e reason for t&e co!panyto be proacti e is because of t&ee!p$oyees trainin# @ De e$op!ent .

'$so t&e bi# part of t&e success of t&eMoser Baer #oes to its c&an#e strate#yt&ey fo$$ow.


10/14

$olla#orative $hange$olla#orative $hangeStrategyStrategy

'$$ e!p$oyees are en#a#ed in t&e c&an#eprocess- typica$$y t&rou#& cascadin#works&ops or !eetin#s. +&ey wi$$ be keptup to date on t&e issues. +&eir iews wi$$be acti e$y sou#&t and acted upon.;eedback wi$$ de!onstrate &ow t&eir input

&as been acted upon.


11/14

)uccess Mantra)uccess Mantra

#he factor responsi!le for the success ofthe company, namely, its a!ility to !e

proactive in the market is !ecause of itsorgani$ational design while staying at theforefront of technology which it achievedthrough its strong research and

development team."


12/14

$onclusion$onclusion

'$t&ou#& t&e co!pany was a $itt$e $ate inenterin# t&e D" !arket- it !ana#ed to/uick$y e pand its D" productioncapacity by t&e $ate 1996s.

0ence by 5667- Moser Baer &ad beco!et&e wor$dAs second $ar#est !anufacturer ofoptica$ stora#e !edia Ds and D4Ds2.


13/14

=earnin#=earnin#

Antici!ate $hange Monitor $hange Be Ready %o $hange uic'ly (n)oy the $hange


14/14

+0' C E+0' C E

Documents

Docslide.us Moser Baer