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© LocSea™ Software Development Private Limited, www.locsea.com
Google Adwords
By
LocSea Software Development Private Limited
www.LocSea.com
LocSea Faculty ProfileBalu, Co-Founder & CEOGoogle Adwords and YouTube Ads Certified ExpertGoogle Analytics, SEO & SMO ExpertAwareness Session in Pudhiya Thalaimurai TV InterviewEntrepreneurship and Training as passionFaculty Partner, MSME DI, Government of India (Trained 450+ Professionals)Trained 18 Employees in Infosys on Digital MarketingGuest Speaker, Vendor Development Program, MSME, CoimbatoreGuest Speaker, Export & Import Session, MSME, ChennaiAdvisory Member, IIMWAMember, TiEM.Sc. Comp Sci from Anna University Main Campus11 Years in Oracle India Private Limited6 Years in Internet Marketing
© LocSea™ Software Development Private Limited
Traffic (Paid)
© LocSea™ Software Development Private Limited
My website is new and/orWe are yet to start SEO/SMO for our website and we know it is going to take months to rank high in Search Engines
How do we get traffic from Search Engines? Is there any alternate ways?
Traffic (Paid)
© LocSea™ Software Development Private Limited
Google Adwords Marketing CampaignBing AdCenter Marketing Campaign
Facebook AdsTwitter AdsLinkedIn AdsYouTube Video Ads (From Adwords)
Ads in Google Search
© LocSea™ Software Development Private Limited
Impressions
Clicks
CTR (Click Through Rate)
Let's Learn Some Terms
© LocSea™ Software Development Private Limited
Google Search Network & Search Partners
© LocSea™ Software Development Private Limited
Google Search
Google Maps
AOLAskCNNYahoo7+ more websites
Google Search(Country Specific)
Google Search - Domains
© LocSea™ Software Development Private Limited
Text Ads
Banner Ads
Video Ads
Ads
© LocSea™ Software Development Private Limited
1. Headline (25 Characters)2. Description Line 1 (35 Characters)3. Description Line 2 (35 Characters)4. Display URL (35 Characters)5. Destination URL (1024 Characters)
Ad Position
Google Ads Policy
Text Ads
© LocSea™ Software Development Private Limited
SitelinksCall ExtensionLocation Extension
Ads Extensions
© LocSea™ Software Development Private Limited
1. Mouthshut.com2. YouTube3. ehow.com4. gmail5. LocSea.com6. + many
Google Display Network
© LocSea™ Software Development Private Limited
Banner Ads
© LocSea™ Software Development Private Limited
1. Banner Dimensions
2. Banner Size
Banner Ads
© LocSea™ Software Development Private Limited
Mobile WAP Ads320 x 50200 x 200250 x 250300 x 250
Max. file sizes 150 KBAcceptable file formats: .GIF, .JPG, .JPEG, .PNG
Banner Ads for Mobile
© LocSea™ Software Development Private Limited
1. Video Ads Requirements
Basics of Pay Per Click Advertising – Video
© LocSea™ Software Development Private Limited
1. In-Stream Video Ads
When you click on a video in you tube to watch, In-Stream Video Ad starts playing before the actual video and you will have an option to skip it after certain number of seconds.
2. In-Display Video Ads
As you watch a specific Video YouTube , In-Display Video Ad will be displayed on right side of the page as a suggestion.
3. In-Search Video Ads
As you search for specific keywords in YouTube search, In-Search Video Ad will be showed as an Ad above Search Results.
Analyzing a Website to create your first Marketing Campaign
© LocSea™ Software Development Private Limited
In-Stream
© LocSea™ Software Development Private Limited
In-Display
© LocSea™ Software Development Private Limited
In-Search
© LocSea™ Software Development Private Limited
Google Merchant Center: Application used to add your product data to Google and make it available via Google Shopping and Google Search
Tip
© LocSea™ Software Development Private Limited
Approach:
1. Analyze your website as Business Owner & Customer
2. Implement your plan in Adwords by creating a Campaign
3. Manage your campaign in Adwords
Let's create our first Adwords Marketing Campaign
© LocSea™ Software Development Private Limited
You will come up with better Campaign Structure after analyzing all these points:
1. How do I split-up my budget for many Product Categories? List the Product Categories for which you want to allocate your budget share and want to measure your ROI.
2. Do you have any seasonal products for which you want to allocate a budget? List.
3. Do you have best selling products? List those.
4. Who are your target customers (market)? List your customers B2B or B2C.
5. List your target location(s). Do you want to spend your budget for all locations?
6. What is the Aim of Creating this Website? Did you address all concerns?
7. Do you have any specific business hours and will that affect your online campaign?
8. Do you have any preference to target devices? For example, Mobile Devices.
1. Think as a Business Owner
© LocSea™ Software Development Private Limited
1. If you go to a similar website as a customer, what do you look for? Make a list.
2. Products available in your website? As a customer, do you see any products missing?
(We are now going to collect Unique Selling Proposition for your Ads)
3. What is unique about your company? We are in business since 1975. List all.
4. What is unique about your website? Secured Payments, Free Shipping. List all.
5. What is unique about your Product? Offers, Sale, Guarantee, … specific to a product. List all.
(We are now going to collect Call To Action for your Ads)
6. Do you have answer to "What Next" in every page? For example, Add To Cart, Buy Now, Enquiry Now, Learn More,.. List all. Collect this detail for every specific products.
(Tracking)
8. Privacy Policy? Do you store my information? Do you track my activities?
2. Think as a Customer
© LocSea™ Software Development Private Limited
What do we have now?
→ Strategy
---> Structuring and Budgeting Plan
---> Targeting Ideas
---> Unique Selling Proposition
---> Call To Action
© LocSea™ Software Development Private Limited
1. Analyze current trends for your specific product / service
What Next?
© LocSea™ Software Development Private Limited
1. www.google.com/trends
MSME Digital Marketing Training
Google Trends
© LocSea™ Software Development Private Limited
adwords.google.com
Let's Start Our Campaign
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
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© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
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© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
© LocSea™ Software Development Private Limited
1. Landing Page Improvements
2. Ads, Keywords & Landing Page Relevancy (Adgroup Splitup)
3. CTR
4. Historical Performance
Quality Score
© LocSea™ Software Development Private Limited
1. Ad Rank = Quality Score * Max CPC
Ad Rank: http://www.youtube.com/watch?v=MyBB5h20xoc
Ad Rank
© LocSea™ Software Development Private Limited
CPC Calc: http://www.youtube.com/watch?v=RHQpYGJwnfk
CPC Calculation
© LocSea™ Software Development Private Limited
Adwords Editor
© LocSea™ Software Development Private Limited
Easy editing
© LocSea™ Software Development Private Limited
Thank You