INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH

IPER PGDM TRIM -1

Business plan – Dog perfume ( Fregipeta)

SUBMITTED BYSUBMITTED TO

Prof. Neha Shah Sharad GaurSwapnil SoniaShariq Khan Ragini SharmaVishal Singh Vibhavary Shrivastava

INTRODUCTION

Changing lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. Increasingly, pets are being looked upon as companions and members of the family rather than as guard dogs for example. Pet owners have started to take an interest in their pet’s diet, health and grooming. A gradual shift towards prepared pet food has been observed. Pet owners are more willing to spend on pet food and pet care products than ever before. This trend has spawned an entire industry, with a growing emphasis on pet care.

FREGIPETA A dog perfume which is specially made for dogs.

Features of fregipeta: It contains natural plant extract, which is useful for

removing bad odor. It is a Bio-fresh Antibacterial deodorant. It kills Bacteria & gives a shadow from other

granules. It is an Alcohol free deodorant. It gives a light, durable, natural fragrance to your

pets.

UNIQUE SELLING PROPOSAL

We has recognized a Hidden need of Pet lovers, who wants to take some extra care of their pets. This antibacterial deodorant will give an excellent fragrance to their pets.

PRODUCT DESIGN

MARKETING STRATEGY

Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. In our business plan, we had used secondary data.

MARKET SEGMENTATION

Pet owner(value in millions)

Most prefer dogs breed in India

Upper class Middle class

Old English bulldog 0.50 0.25

Old germen shepherd dog

0.64 0.36

Japanese spitz 1.50 0.50

The segmentation is based on upper class & middle class families, as follows:

SEGMENTATION MARKET

Metro cities

Percentage

Mumbai 74

Delhi 26

TARGET MARKET

Target Market: There are many markets, including the following.

Fashion luxuries accessories markets for Pets. Dog care product markets.

We are mainly targeting upon the owners of dogs, who belongs to Middles class & upper class.

POSITIONING OF PRODUCT

PROMOTION

Salman khan Everyone knows how protective and possessive Salman Khan is about for dogs, especially his own, called MySon and MyJaan.

Salman khan is well know actor & pet lover so it would be beneficial for us regarding advertisement & promotion for grooming fast in market and creating a image carrying product.  

BUDGET & PRICING STRATEGY

Expenses Incurred Capital unit / price 1 lakh/200

Manufacturing Exp. 12.9 Cr.Salman Khan 1 cr.

R/D 10 lakhsTV Ad 1 cr.

Machinery 2crsalary /wages 1 cr.

Total 18 Cr.

expected earning 20 lakh

CONCLUSION

We have already been recognized the Hidden Need of the customers, we are introducing ourselves with a different product, that is having some unique & ultimate qualities, & in India no one is there to provide such kind of product. Thus we have the capabilities to not only sustain ourselves but also having something to blast on the desk of market.

JINGLE

“The pet which is brawny Smells like a lily pour the joy in heart fully The pet which is brawny always addicted to feel Smelly with the fragrance fregipeta namely let others attracted towards her usually the pet which is brawny.”