Doing Green Business In China

A Modern Odyssey

Odyssey:

It’s a long trip that takes a long time

Many dangerous adventures along the way Negotiations & contracts Who really knows who What you don’t know can hurt you Where’s the money?

An integrated strategy for success

Due Diligence The marketPartners and alliancesWho really knows whobusiness model.

Getting Started Trade Shows

Government MissionsSpecialized representation/consulting

Some strategies for IP Protection

Register Patents & Trademarks immediately

Give employees information on need to know basis

Top person in charge of IP, information protection

Manufacture key component elsewhere

Put loss of IP into your business plan.

Case Study: Green Building in China

Half of all construction in the world

Housing & infrastructure for over 200,000,000 new urban residents in the next ten years.

Shortages and other challenges

Green Building in China; Myth and Reality

Building codes and regulations

Other Government actions

The Ministry of Construction

The army of resistance

Identify Opportunities for US Companies

Energy

Materials

Services

Summing up: Opportunity Vs Barriers