Doing more with less: Using Hootsuite to grow your social media presence Bethany Cordell, Cal Athletics

June 9, 2015

Overview

• Introduction• What is Hootsuite?• Tip #1: Know your audience• Tip #2: Tell your story to supervisors and co-workers• Tip #3: Utilize the scheduling function to make life easier• Tip #4: Focus on where you can make the most impact• Tip #5: Watch for trends to stay ‘hip’ and relevant

Please ask questions throughout the presentation!

Know your audience Tip #1

Who are your fans?

•  Perceived audience vs. actual audience•  What are they interested in?•  Where are they the most engaged?

Tell your story to supervisors and co-workers

Tip #2

Use the schedule function to make life easier

Tip #3

Focus on where you can make the most impact

Tip #4

Watch for trends to stay ‘hip’ and relevant

Tip #5

•  Monitor emerging trends•  Filter out the noise•  Geolocate your searches•  Listen in multiple languages •  Visualize metrics•  Identify influencers and

leads

Bethany Cordellbcordell@berkeley.edu@BethanyCordellcalbears.com

Questions?