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d o l l a r c u r t a i n s a n d b l i n d s
real homesGet the dollar treatment
SANDY DE BEYER’S
STYLE GUIDE
behind the curtainan australian success story
what the future holds
intErior trEnd rEPort
dollar’s aus made commitment
madE hErE
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d o l l a r c u r t a i n s a n d b l i n d s
contentseditor’s pick Texture is the new black when it comes to interior decorating.
trends What the future holds: DCB Trends.
dollar gaining strengthDCB has grown into one of Australia’s leading window furnishing enterprises.
track changesA career change 20 years ago put Dollar Curtains’ franchisee Brett Martin on the right track.
an australian success story What began as a small retail space in Melbourne is now the fully versitile Dollar Curtains and Blinds operation.
drama periodStaying true to a property’s character is important.
exclusive productsWith the buying power of 36 stores, DCB has access to a range of exclusive products.
effortless window dressingWhat you decide to put on your windows will have a lasting impression.
the finer thingsSensitivity towards customers’ personal taste is of utmost importance.
coastal classModern architecture brings a fresh take to window furnishings.
clean contemporaryModern houses dictate clean lines and contemporary window furnishings.
white mode Crisp white furnishings bring this property to life.
shutter style Low-maintenance window shutters are a favourite form of furnishing.
commercial class From government buildings, to hospitals and high-rise apartment developments, the DCB team can meet the needs of any company.
external warmth The DCB team is fast establishing a reputation as the go-to place for outdoor shutters, awnings and blinds.
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Nobody manufactures both curtains and blinds like we do. We do it all, from in-house quotes and workroom manufacturing, through to installation.
*Co-owner Peter Crosby
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editor james boston . journalist susan cowen . advertising manager angela kalas . designer kate daviesContributors: Editorial sandy de beyer. PhotograPhy ryan Pike, ryan Crosby, dwayne gentner, rob anderson. living MagazinE is published by boston Publishing Pty ltd (aCn 131 332 673). head office 83 rowena Parade, richmond, victoria, 3121, australia. tel +61-3-9421 6260 Fax +61-3-9429 7309 Email [email protected]. boston Publishing Pty ltd issn 1327-4412 Printed by Printgraphics. © boston Publishing Pty ltd 2010. all rights reserved. no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner.
d o l l a r c u r t a i n s a n d b l i n d s
www.dollarcurtains.com.au
VicArarat Ballarat Bendigo Bentleigh Box Hill Chirnside ParkCobram Colac DoncasterEchuca
03 5352 325103 5331 371203 5442 109403 9557 774203 9898 721403 9727 521103 5871 114203 5231 149403 9841 840003 5482 4163
Eltham Epping Ferntree GullyFountain GateGeelong Glen WaverlyHoppers CrossingMelton Mildura MorningtonNiddrie
03 9439 357703 9408 970903 9758 076103 9704 865403 5222 805503 9803 642803 8360 875703 9743 136903 5023 717903 5975365503 9379 6228
Oakleigh PakenhamSheppartonSunbury Swan HillTraralgonWarrnamboolWodonga WonthaggiCroydonHEAD OFFICE
03 9569 923703 9237120103 5831 562203 9744 470003 5032 411803 5174 705503 5562 964202 6024 233303 5672 453503 9725 030603 9237 1200
actCanberra Mitchell
nsWBatemans BayMerimbulaWagga Wagga
saMt Gambier
02 6280 927203 92371201
02 4472 803302 6495 490002 6921 7160
08 8723 0406
www.dcbdesigns.com.au
recently i took up the offer for a free home sustainability assessment report, generously paid for by the Federal Government. I had always considered myself to be energy and water conscious but figured there is always room for improvement. So I undertook the one hour assessment and waited for my report in the mail. Being involved in the window furnishings industry for a number of years now I have been well aware (and in fact spruiked myself) the energy saving abilities of window furnishings. However when I got my assessment back I was in for a shock. According to the report, by installing properly fitted blinds, lined curtains or internal shutters to better regulate the temperature in my home I could save $4,964. Almost five grand! Additionally if I was to modify my windows or shading to increase the amount of sunlight coming into my home during winter to reduce my heating requirements I could save an additional $3,225. How they arrived at such an exact figure aside, the numbers to me were staggering. What was more staggering was that the savings the report suggested I could make from installing insulation in my wall cavities, ceiling cavities and under the floor amounted to just $1377. For years the value of having insulation has been extolled upon us by that industry and even the government with various schemes and subsidies. Yet the savings offered by quality window furnishings, properly installed could (in my case) save more money than all the other suggested initiatives combined. It is not as though I have bare windows either, but my curtains lack pelmets, and my blinds have been poorly fitted and poorly chosen for the aspect of the house they adorn. Since I moved in a year ago it had been on my list to get Dollar Curtains and their expert team of decorators and fitters to improve not only the look of my new place, but the energy efficiency as well. It is now top of my list. I suggest to you also to take advantage of their expertise, as well and making your home green (however, the choice of colour is up to you!).
publisher and editorliving magazine
james{
By installing properly fitted blinds, lined curtains or internal shutters to better regulate the temperature in my home *i could save $4,964...“ “
factory outlEt{
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view the current range @ www.dcb.com.au
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Texture is the new black when it comes to interior decorating. Try blending a variety of fabrics in the same colour; adding candles, mirrors and platters to match. Feeling more adventurous? Contrast with flourishes of colour in the form of cushions, wall art and furniture.
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1.Floral print. 2.Deep ripple bowls in small, medium and large 3.Small palm leaf platters 4.Empress chair 5.Criss-cross cylinder lamps 6.Triple criss-cross tea-light candle 7.Aztec vase 8.Large palm leaf platters 9.Scrunch cotton cushion 10.Spring floral print (middle cushion) 11.Organdy flower cushion (end cushion) 12.Crystal candlesticks large and small 13.Set of three mirrors 14.Tub chair 15.Lotus tea-light candle holders
pick010 011
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THe MIro
ColleCTIon
www.hoad.com.au
toll free 1800 812 538
25 Trent St Glen Iris 3146
Fax 03 9889 7377
Made in Australia
A sophisticated range of 3 designs
in 6 shades with a subtle sheen
To suit drapes, blinds,
bedcovers and accessories
AvAIlABle noW
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In a post-GFC landscape,
people are tending to stay closer
to heart and home, making colour
forecasters predict a resurgence
of ‘brights’ to uplift moods and
enliven the ever popular natural
shadings currently in style. For the
past ten years or so, Australian
design and architecture has been
dominated by the minimalist
movement. Most of the major
home magazines are full of
images of ceiling-to-floor windows
with nothing on them, while hard
surfaces (usually a shade of white)
have dominated the decorative
landscape. The good news for
lovers of soft furnishings and
colour is that there is a growing
backlash against this dominant
look. Textured (or structured
fabrics) are becoming more
and more prominent, not just in
drapery, but also blind fabrics.
Structured screen fabrics with
differing weave patterns and
yarn thickness offer a multitude
of looks, and flocked blockouts
offer an option for much needed
texture whilst maintaining a neutral
appearance. Prints and primary
colours are also becoming more
popular, particularly for communal
areas such as the kitchen and
lounge as well as for brightening
up children’s bedrooms.
Primary colours are also set to
feature in drapery almost like
what was seen in the 1980s, but
mixed with white and sometimes
black to give it a new modern
edge. A luxurious look will also
be prominent, but not for the
sake of show, more in the context
of quality workmanship. ‘eco-
luxury’ is another term bandied
about, putting a different bent on
the types of products coming to
market (think Aesop cosmetics).
lovers of the classics will be
heartened to see a baroque and
rococo revival; however, furniture
and decorative pieces will be
stretched in shape, or upholstered
in new modern fabrics to grab
attention.
Colour palettes to match include
deep berry and wine colours,
coppers, golds and petrol and
duck royal blues to give depth.
earthy beiges, caramel and forest
colours, well worn tones and
stylised folk will also hit trend
over the next 18 months. Another
throw back to the 1980s will see
pastels such as pinks and blues
making a strong play, but worked
in transparencies, and then used
with the same colours but in deep
transparency to make a contrast.
James Boston is the editor of
Décor Magazine, Window
Furnishings Australia and
Australasian Textiles and Fashion.
Whether you are a fan of contemporary, modern design or always looking to be on trend, there is something to be found for you out of the latest European trend.
A BAroque revIvAl BuT WITH A MoDern TWIST
cb trendsWHAT THE FUTURE HOLDS :
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What began as a small retail space
in outer eastern Melbourne is now a
fully vertical operation with two large
facilities incorporating manufacturing,
warehousing and administration and 36
stores, including franchises up and down
Australia’s eastern seaboard.
“My father started the business in 1967,
ably assisted by my mum” says Peter. “They
chose to specialise in carpets, curtains
and wallpapers in their Boronia store, but
over the years, curtains became their real
strength. This was in the days before blinds
became an integral part of the business.”
As the business continued to grow and
succeed, further stores were opened in
ringwood and Bayswater. While these
Quiet achiever Dollar Curtains and Blinds has grown from humble beginnings into one of Australia’s leading window furnishing enterprises, something that makes owners Peter and Lyn Crosby very proud.
lyn and Peter crosby with the next generation ryan, brent and dwayne
dollargaining $trength
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changes were taking place, Peter started to
take control of the family business.
“About 30 years ago, we changed the
name to Dollar Curtains and Blinds
because we wanted to go in a different
direction,” Peter explains.
“At that time, we were stocking and selling
fabric by the metre over the counter, as
well as providing a quality service of
custom- made work.”
“Following the name change we started
opening up more stores and soon
people were beginning to enquire about
franchising opportunities.”
Soon after, the first Dollar Curtains and
Blinds franchise opened in Bendigo
and before long, there was another in
Shepparton.
“The franchises are really important to us
because they give us strength as a group.”
“It is not just us; it is the franchises and
us,” lyn Crosby explains.
Both Dollar Curtains and Blinds franchises
and brand off-shoot DCB Designs supply a
wide range of window treatment products
for new residences, home renovations and
commercial properties, customising orders
to suit all needs including affordability.
“We also spend a lot of effort on store
locations, whereas others do business via
consultation.”
“We showcase a diverse range of window
solutions including eco friendly products,”
he says.
“We believe this works because seeing
the displayed products of what you are
intending to buy, instead of a picture of
how they might look, gives you more
concepts and confidence with your final
purchase.” “The staff spend time with
you so you know exactly what you are
ordering.”
“The samples can also be taken home to
see how they hang and look in the home
environment.”
Aside from the visual aspect of the stores,
Dollar Curtains and Blinds offers a free
measure and quote and also an interior
design consultancy service.
“our staff has a great deal of experience
and knowledge and keep up to date with
the latest looks and trends,” Peter says.
“We do it all, from in-house quotes,
workroom manufacture through to
installation; everything from start to finish.”
over the past five years, the company has
gone through a large period of growth.
During this time, the couple’s three sons
joined the business, invigorating and
helping drive the company through this
exciting period.
“This third generation decided they
wanted the business for their future, and
since then, they have been committed to
keeping up with continuing changes and
developments within the industry.”
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“I was looking for a career change, when my
sister, who owned a Dollar Curtains and Blinds
franchise in Melton, suggested I look into purchasing
a store that was up for sale,” Martin says.
“So I organised a meeting with then director Frank
Crosby, along with Peter Crosby and arranged the
deal.
“With my background in trades, the industry was
totally foreign to me, but I went ahead and bought
the franchise.”
In those days Dollar Curtains and Blinds’ best-sellers
were drapes, sheers and holland blinds.
“Sometimes we’d also sell decorator rods, pelmets,
tie-backs and other accessories to enhance the
customer’s window coverings.”
As the Dollar Curtains chain continued to grow, the
headquarters and warehouse shifted next-door to the
manufacturing workroom.
This accelerated the production flow, with easier
access to fabrics and other hardware.
It was about this time that lyn and Peter Crosby
took over Dollar Curtains and Blinds, bringing in
new concepts, modern machinery and computer
technology.
“At that time vertical blinds were gaining popularity
as an inexpensive way to dress windows but trends
changed and new products became available that
further enhanced interior concepts,” Martin says.
However, with the introduction of these new products
to the Dollar Curtains range, a move to two larger
warehousing and manufacturing sites in Kilsyth was
necessary.
“This made it easier for franchises to do their
regular pickups and enabled the company to
operate training sessions on various new trends and
developments within the industry.”
Apart from being part of one of Australia’s leading
window furnishing teams, Martin says buying a
Dollar Curtains and Blinds franchise offered him the
satisfaction of being his own boss.
“For me, one of the benefits of owning a franchise is
the satisfaction of knowing that whatever you put into
your business you will get back.
“You also get to meet a diverse range of customers
and it has been pleasing to have many of them back
as return customers over the years.
“This obviously means that they have been happy
with their purchases and the service provided.”
He says it is reassuring to know that he can rely on
the expertise and back-up from the head office staff
at any time.
“With in-house expertise, constant modernisation
of equipment and technology, improved training,
constant introduction of new products and the buying
power of such a large company, we can look forward
to a long and busy future.”
-Martin owns Dollar Curtains and Blinds in Hoppers
Crossing.
changesA career change 20 years ago put Dollar Curtains franchisee Brett Martin on the right track.
“The franchises are really important to us because they give us strength as a group
“
-Lyn Crosby
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The company’s investment in the future means Acmeda
now boasts a full team of engineers and designers, as well as
warehousing across Australia, europe and Taiwan.
Acmeda offers a continually expanding product range, including
roller blinds, box and shyzip systems, soft shades, verticals,
aluminium venetians, timber venetians, curtains, panels and woven
timbers.
The brand leads the way when it comes to roller blinds and box
systems, which is one reason its products have been picked up by
Dollar Curtains and Blinds.
The Acmeda easy-lock™ range is designed to meet the demands of
today’s roller shade market. A popular product at Dollar Curtains
and Blinds, the mechanisms are flexible in application, modern in
design and uncompromising in quality.
Spring boosters, chain controls, motorisation, boxes and valances
are all available in an assortment of sizes and specifications.
When it comes to box systems, Acmeda offers some of the best on
the market.
The brand’s 70mm version has a slimline appearance and is
suitable for small windows. The product can be used with a wide
range of Acmeda roller blind systems, including chain winders,
motorisation and springs.
The 90mm version shares similar features but is better suited to
longer drops. To obtain light blockout on the sides, both boxes are
compatible with a unique two-piece ‘clip-on side guide’ extrusion,
making Acmeda the brand of choice for window furnishers in need
of a good night’s sleep.
www.acmeda.com
aCMEda is a rEsPECtEd dEvEloPEr and ManuFaCturEr oF hardwarE systEMs For thE window Furnishings MarkEt, with a Proud history in MElbournE that ExtEnds baCk to 1989.
FULL STEAM AHEAD
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anaustralian
What began as a small retail space in outer eastern Melbourne is now the fully vertical Dollar Curtains and Blinds operation, with two large facilities incorporating manufacturing, warehousing and administration and 36 stores, including franchises up and down Australia’s eastern seaboard.
These days both Dollar Curtains and Blinds and its brand off-shoot DCB Designs supply a wide range of window treatment products for new residences, home renovations and commercial properties, customising orders to suit all needs including affordability.“This is an industry that is custom made” owner lyn Crosby says. one of the window furnishing industry’s unique businesses, Dollar Curtains and Blinds features manufacturing, wholesaling and retail capabilities. “nobody manufactures both curtains and blinds like we do,” co-owner Peter Crosby says.“We do it all, from in-house quotes and workroom manufacture, through to installation; everything from start to finish.”The Crosby’s, as well as their three sons and the wider Dollar Curtains team, are always investigating new and updated machinery and products and have established an extensive IT infrastructure.In order to maintain the high standards expected of the brand, Dollar Curtains is continually modernising not just via new machinery and IT programs but by investing in the business’s most important asset; its staff.“A large proportion of our staff has worked for the company for over 10 years.“The team is committed to providing a quality product and the growth of the business is evident by the competence of
story
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anaustralian proudly made in
australia
“ “
Nobody manufactures both curtains and blinds like we do. We do it all, from in-house quotes and workroom manufacturing, through to installation.Co-owner Peter Crosby
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DRAMA storyanaustralian proudly made in
australia
sales, office and manufacturing staff.“one of the advantages we have with our staff is that we are still a family business.”In the Crosbys’ opinion, nurturing a family atmosphere within the company helps motivate workers to get the most out of themselves. “We are working constantly with our staff and visit our stores on a regular basis.“It is an asset that we still manufacture in Australia – which is not easy to do at the moment with constant challenges from overseas.“We train all our staff ourselves and have been doing so for over 30 years.” With the continual expansion of the business, it was necessary for the head office to move to larger premises, which include better facilities for conducting more staff training on product knowledge, marketing strategies and further ideas to keep the business moving forward. “Due to the increased demand for blinds, it became necessary for us to move from eight separate locations to two sites totalling over 9000 square metres.“In doing this, it has allowed us to further expand our blind manufacturing and introduce new products to our range.”efficient staff, constant expansion, numerous showrooms and a thick spread of franchises means Dollar Curtains and Blinds is able to pass on savings to customers.“We have long standing business relationships and substantial buying power with our wholesalers,” Peter says. “We get price savings because we buy in bulk and can therefore pass these savings on to the public.”The company’s ability to offer competitive pricing, quality products and unbeatable service is central to Dollar Curtains and Blinds’ success.
at dollarmanufacturewe
curtainsshEEr curtainsholland blindssunscrEEn blindsholland PElmEtsshuttErsslimlinE VEnEtian
timbEr VEnEtiansVErtical blindstimbEr VErtical blindsmotorisEd blindsbondEd blindsaWninGsblind cassEttEs
PanEl GlidEsmadE to mEasurE tracKsdEcorator PolEsPElmEtssWaGs & tailsroman blindsaustrian blinds
fEstoon blindsshEEr blindstiEbacKsdEcorator hollandscushionsPaddEd bEdhEadscustom bEdsPrEads
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DRAMAStaying true to a property’s character is important to Dollar Curtains and Blinds, particularly when it comes to period houses.
“In this case, the customer had high ceilings and ornate soft
furnishings,” the Chirnside store manager says.
“So we had to make the curtains fit in with this traditional look,
whilst still making a statement.
“It was important not to overdo the swags with too many trims or
frills, as the sheer size of the window meant any furnishings added
would have an impact.
“lastly, we used matching cushions to bring the whole look
together.”
madE in australia by dollar curtains & blinds
period
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01.Warwick Anchorage curtains in Terracotta, 02.Tails backed with Hoad Bolero Satin in Bordeaux, 03.Simplicity single-tassel tieback, 04.Drapes and swags in matching Warwick Anchorage fabric.
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parsons
Charles Parsons Homewares carries the rowe drapery brand,
offering a wide array of drapery, upholstery and lining fabrics suitable
for home decorating needs.
The company prides itself on producing excellent quality textiles and
providing accessible solutions to all home interiors at an affordable
price point. Charles Parsons Homewares’ manager, Michael o’Toole,
says the company’s product offering has allowed it to form a close
bond with Dollar Curtains and Blinds.
“There is a very close working relationship between Dollar Curtains
and the design/product development team at Charles Parsons,”
o’Toole says.
“rowe also provides Dollar Curtains with a selection of DCB exclusive
products, which have been developed specifically for the Dollar
Curtain customer.”
For timeless design, rowe’s jacquard ranges, rialto and lilli
(available in 10 colours), cannot be surpassed.
The Harris range features sophisticated 3D corded stripes and the
Clarence range includes sheers that provide privacy and light control.
The recently released lulu offers a two-design coordinate story. lulu
fabrics are woven with a distorted weave and achieve a unique
blistered stripe and damask effect.
See the latest rowe offerings in store now at Dollar Curtains and
Blinds. www.charlesparsons.com.au
a PrivatEly ownEd tExtilE housE sinCE 1915, CharlEs Parsons suPPliEs CustoMErs throughout australia, nEw zEaland and thE asia-PaCiFiC rEgion with a sElECtion oF FabriCs and CoMPonEnts For hoME Furnishings, Fashion, CoMMErCial and industrial usE.
FRONT ROW WITH
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exclusiveWith the buying power of 36 stores, including franchises up and down the east coast of Australia, Dollar Curtains and Blinds has access to a range of exclusive products, not to mention savings that they pass down to their customers.DCB’s exclusive fabric collection ranges from the casual to the elegant, with a designer range to suit all window applications.The DCB range is updated to keep pace with the constantly changing market, and you can be assured your customers have a modern colour palette and the latest designs to choose from.
By selecting from DCB’s exclusive lines, the consumer is given a distinct advantage – as well as being guaranteed an individual look, they are also able to use a more cost effective option, as DCB are not competing with the rest of the market on these fabrics.
anGlEsEa - blocKoutariabEEthoVanbonniE - blocKoutcalum - blocKoutclarEndon clydE - blocKout
dalE – blocKoutdErWEnt - blocKoutharrison - blocKoutinca laurEl - blocKoutlEXinGton madriGal
matriX - blocKoutmoonstonEmonsoon moZartmystiQuErosE - blocKout sErEnadE
trafalGar Vibrant – blocKoutWatErlooWindsorWaGnEr
dcb
blindZodiac tEmPoViEW tEmPoViEW 2 torino
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Try to buy the best quality you
can afford, after all, your window
treatments will be a part of the
architectural form of your home and
the backdrop for living for many
years to come.
Apart from the aesthetic appeal,
window treatments are used to
control heat and either block or filter
light, frame a view, protect furniture
from the damaging and fading rays
of the sun, provide privacy from
neighbours, or the street and create
an appealing ambience in your
rooms. Your style of home will often
dictate the type and style of window
treatment too. A formal, traditional
home looks best with classic swags
and tails, finished with passementerie
like decorative trims, fringes, tassels
and tiebacks. often a combination
of blinds and curtains is an ideal
solution, where the blind does all the
hard work and the curtains dress the
window.
In a more contemporary home, you
may be happy with a simpler blind
solution. Blinds can be made in
many materials and styles. Pleated
roman, Bonded or Balloon styles rely
on fabric and look pretty in country
style or shabby chic style homes, but
more casual, or architectural looks
include matchstick and woven types,
and timber or slatted metal styles.
Flat fabric drops that slide on runners
at the top of the window and overlap
each other when fully closed are
another modern take on window
dressing. The individual drops need
not match, creating an opportunity
for your personality and individuality
to shine through in fabric choice.
In cold areas you may need a
thermal lining for your curtains and
bedrooms benefit from varying
degrees of block out linings to
darken the room even in the middle
of the day.
If all these choices sounds too
daunting, never fear, Dollar
Curtains and their subsidiary DCB
which handles the commercial
and decorator end of the market
have expert staff, all trained to help
you through the choice process
effortlessly. In store displays of a
minimum of 350 different fabric
drops, 210cm long, lets you see how
the fabric hangs. You are welcome
to take these drops home to see how
they look at your place.
The company is responsible for all
the manufacturing processes from
beginning to end, so you can be
assured that you are only dealing
with one company and not a lot of
out-sourced workrooms. quality
fabrics and quality workmanship
are the order of the day. The
knowledgeable staff at Dollar
Curtains will work with you, so you
confidently know, you are getting the
right fabric for your needs, and all
without drama. When you are ready,
a staff member will visit your home,
give helpful advice and accurately
measure your windows. no window
is too large, small or difficult to
dress, they have been in business for
a long time and are used to solving
the most difficult problems.
effortlessWORDS BY SANDY DE BEYERwindow dressing
Whether you’ve just renovated and have new windows to dress or are redecorating an established home, what you decide to put on your windows will have a lasting impression on the look of your home and décor.
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“Have you ever stopped to think about how much time you
spend pulling on cords or chains, opening and closing your blinds
and curtains every day?” asks Alistair Grice, marketing manager
for Somfy in Australia and new Zealand. “Wouldn’t you much
rather just push a button and have all your blinds automatically
move to the exact position you want?” If the answer is yes, then
read on.
Based in the French Alps close to Geneva and the home of
precision manufacturing normally associated with Swiss watches,
Somfy offers a wide range of solutions for stunning remote control,
internal and external window coverings. The electric motors are
hidden away inside the blind or behind the curtain and are very
discreet. You don’t even notice they are there.
Just imagine for a moment; you are running out the door to get
the children to school and go to work, and with the press of one
button, conveniently located by the front door, all of your blinds
close to keep the house cool on a scorching hot summer’s day.
“Whilst remote control blinds are a little more expensive than
manual blinds, consider them as an investment for your home and
your lifestyle,” says Alistair. “Make your window treatments work for
you.” A simple addition is a timer or sun sensor, and is a real time
and energy saver that can automatically open or close your blinds.
In this day and age, there are more and more options available for
motorisation. But, as Alistair says, it is important to make sure you
are getting value for money. “Somfy has an investment in Australia
and worldwide that is second to none. We have been in Australia
for over 20 years and offer support and back-up to our customers
that surpasses our 5 year warranty.”
For more information on Somfy’s solutions, visit our website at www.somfy.com.au
as thE world lEading ManuFaCturEr oF rEMotE Control and autoMation solutions For blinds and Curtains, soMFy ManuFaCturEs MorE than 7 Million Motors EaCh yEar and distributEs aCross MorE than 50 CountriEs world-widE.
Somfy motors on*
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01. Zepel drapes and swags in lux velvet, vanilla colour, 02. elora double-tassel tieback, 03. roman blinds with Warwick Malling fabric in ivory
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fin rthings...
thE
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04. Curtains and JW Palisade swags in Cafe, 05. Bonded holland blinds made using JW Boulevarde fabric in Cafe, 06. elora fringing in Bullion ties the look together 07. Conso trims for an elegant effect.
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Sensitivity towards customers’ personal taste is of utmost importance to the team at Dollar Curtains and Blinds, whose furnishing solutions can be matched to suit any style.
“For this project, we needed to incorporate the customer’s gilded mirrors and French ornamental vases to
complete the picture,” the Chirnside store manager says.
“After spending many hours going through every swatch on the stand and every book of trims, we achieved the rich
and opulent look required.
“We added cushions with matching trims and fabrics, table and bed runners and spreads to complete the picture.”
madE in australia by dollar curtains & blinds
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Warrick Fabrics is the premier destination for inspirational design, innovative textures and delicious
colour. Its domestic drapery fabrics grace windows and walls throughout beautiful Australian homes in a
brilliantly coordinated display designed to last and last.
Warwick caters to all segments of the market, providing value for money with many decorative options.
Draperies such as Chaville, Pagoda and De Havilland provide luxurious and versatile looks. The
Chaville collection is a selection of sophisticated co-ordinates in surprising modern tones, perfectly
suited to elaborate settings in the home, particularly in the bedroom. The botanical silhouette of
Pagoda is available in a contemporary palette and its striking leaf pattern will instantly draw attention.
De Havilland is a bold damask with a luxurious sheen. of polyester construction, gold and silver tones
make this drapery a stunning option for highly decorative interiors.
Warwick’s most recent drapery release provides multiple new options in sheers. eco décor is a hot
topic in decorating and even if you can’t afford to go 100% green, getting the “natural” look is really
important at the moment. Providing privacy and subtle colour to an interior space, Warwick’s new
Mozambique collection is perfect to get the organic feel, with co-ordinating stripes and a plain.
Influenced by strong european trends, the recently released Windermere drapery is simply stunning. The
fine embroidery and large floral pattern, inspired by traditional designs, can also fit into a contemporary
setting. The colourline has been kept simple — charcoal, cream, ivory, oyster — allowing the
embellishment of the design to be the focus. www.warwick.com.au
warwiCk FabriCs is australia’s lEading dECorativE and draPEry tExtilE wholEsalEr, PrEsEnting a sEnsational rangE oF FabriCs Consisting oF ovEr 5,000 diFFErEnt oPtions, whiCh arE all stoCkEd and iMMEdiatEly availablE within australia.
Windows the warwick way
Warwick Fabrics De Havilland Collection. Drape: De Havilland onyx, Tieback quills ebony, Sofa: elegance Balsa, Scatters (l-r): De Havilland onyx, Aero onyx, Glide onyx
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Find a fresh, gorgeous fabric from Cachet’s innovative colour
range, with everything from clean modern textiles, to rustic natural
weaves and rich elegant textures.
Mermet has created over one hundred fabrics, with nine original
textures, designed specifically to suit the Australian environment.
In a unique approach, the Cachet™ collection is divided into
eight colour groups, with each fabric sorted into colours and
complementary shades, making it easy to match or co-ordinate with
specific colour schemes. The Cachet™ range of fabrics includes a
sophisticated linen-look transparent, translucent fabrics in a choice of
textures, and a variety of blackouts that are suitable for any interior
roller blind, panel glide or roman blind, in up to 3m wide.
Already a world leader in classic sunscreen fabrics, Mermet has
brought its brand of style and sophistication to this exciting collection
of contemporary weaves and textiles.
The Mermet Classic Collection of intelligent fabrics is a range of
technical fabrics, specifically designed to improve indoor air quality
through temperature control, whilst at the same time helping to reduce
energy consumption. Mermet’s Sunscreen fabrics have a clean, crisp
look and will minimise heat and glare but maximise comfort.
Available in a wide range of widths, up to 3.1m and over 100
colours, Mermet Classic fabrics are suitable for all types of internal
blinds, external blinds and awnings.
The Classic collection includes a large selection of sunscreen fabrics,
with fabrics to suit both contemporary and traditional settings. The
variety of weaves makes it possible to maintain a clear view to the
outside, an opaque view or have complete privacy.
The latest addition is Deco-Screen, created by weaving multi-coloured
yarns to produce a fabric with a stunning natural look that is highly
decorative for interiors while maintaining the view to the outside.
Woven with enduris™ glass core, Deco-Screen offers all of the
comfort and energy-saving benefits of a sunscreen fabric, with up to
96% uv protection to prevent furnishings from fading. Deco-Screen is
available in 13 designer earth-tone colours, all in 2.5m width, and is
also easy to maintain. All Mermet fabrics come with either a three or
five year warranty. www.mermet.com.au
bE insPirEd by CaChEt, a soPhistiCatEd CollECtion oF ContEMPorary blind FabriCs in an ExtEnsivE rangE oF Colours, transParEnCiEs and tExturEs.
Mermet cachet colour
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classC O A S T A L
01
02
03
01.Dawn holland blinds in Fire 02.Basswood shutters with 89mm blades 03.Holland blind with anodised cassette and base-rail 04.Basswood shutters 05.Motorised shutters and M Screen holland blinds with nickel chains 06.Sienna Fabric DCB Barbados style battons.
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01
03
04
05
06
Modern architecture called for a fresh take on window furnishings at this stunning beach front house.
The first step was to decide on a
colour scheme, Dollar Curtains and Blinds’
Batemans Bay store manager says.
“Customers’ personal colour preferences
are really important to us, as they’ll be the
ones living at the house; not our staff.”
Following that first step, the building’s
vast array of large curved windows and
its vista across the water were taken into
consideration.
“other than aesthetics, things considered
for this project included insulation,
light control, uv protection and the
maintenance of million dollar sea views.
“We decided to use sunscreen roller
blinds for their ability to maintain views
whilst insulating the house and providing
protection from the sun.
“likewise, timber shutter covered all the
requirements, so we used them in the
bedrooms.”
madE in australia by dollar curtains & blinds
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contEmPorary
clean
Modern houses dictate clean lines and contemporary window furnishings.
The minimalist architectural influence has seen a rise in the use of
shutters, roman blinds and roller blinds.
Major builders are going for clean, modern, square settings and these
three types of window furnishings are perfect for that.
As a result, looks in drapery have also modernised. Swags, tie backs and
pelmets don’t have to be confined to period homes. They can be given a
modern edge with linear and curved linear lines.
When it comes to creating a clean, contemporary atmosphere at home,
consultants at Dollar Curtains and Blinds suggest choosing streamlined
window furnishings in ageless colours, particularly white and cream. Taupes
and earthy colours have also proven popular over the last 18 months.
madE in australia by dollar curtains & blinds
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white
01
02
The Dollar Curtains team knew it was on the money when a customer returned wanting the same crisp white furnishings for a second property.
"One customer was so happy with our work, she later
returned asking us to repeat the process on another of her
properties," the Canberra store manager says.
To recreate the look of the customer's original home, the team
used white roller blinds with sheer curtains on top.
"The customer liked the idea of eyelets to create even ripples in
the heading but didn't want to see the blinds behind the curtains.
"That's when we came up with the idea to add a thick band at
the top.
"We achieved a really beautiful look; crisp and soft at the same
time."
madE in australia by dollar curtains & blinds
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04
05
“ “
03
01. eyelet drapes in Pasaya spice. 02. Top banding in Pasaya quartz, backed with eclipse lining in white. 03. 29mm stainless steel rods with Pasaya drapes and Plaza block-out roller blinds. 04. Pasaya eyelet drapes with 29mm stainless steel rods. 05. 89mm-blade timber shutters in lacquered cedar with antique bronze hinges and Clearview tilt rod.
Canberra Store Manager
We achieved a really beautiful look; crisp and soft at the same time.
36By
Internal Shutters
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Low maintenance window shutters are a favoured form of furnishing and Dollar Curtains and Blinds has all window types covered.
Shutters at Dollar Curtains and Blinds come
in three main varieties: sliding, hinged and
bi-fold.
Hinged shutters are by far the most popular
because they are cheaper than the other styles
and they suit most windows.
Shutters’ popularity has almost doubled over
the past five years, largely due to improved
marketing, but convenience is another driving
factor behind their success.
They’re low maintenance and when the blades
are angled, there’s the ability to distort light.
They look good from the outside as well
as from indoors. Staff at Dollar Curtains
recommend them for modern houses or any
room where customers want a streamlined
look.
madE in australia by dollar curtains & blinds
shutter style
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Capable of fitting any size job, DCB
Designs is fast becoming the go-to place for
large-scale commercial projects.
DCB Designs has worked on a range of
projects, some reaching upwards and over
$500,000.
In one workroom, 70 staff manufacture blinds
only; in another room, 60 staff work on
curtains only.
But the workroom staff are multi-skilled so
resources can be pooled when big jobs need
to be done quickly.
quick turnaround is what sets the DCB
Designs team apart in the field.
Australian manufacturing means DCB
commercial classFrom government buildings, to hospitals, high-rise apartment developments, casinos, exhibition centres and cinemas, the DCB Designs team can meet the needs of any company thinking big.
39
example of motorised curtains and blinds as supplied for the City West offices – Dept of education and Public relations theatrette, built and opened 2010.
Batemans Bay exclusive sea villas
40
commercial classdummy headline of point of sale market awareness
commercial class
Designs has the ability to do things
quickly, whereas others may not.
Big businesses seek out the firm for their
projects because the quality is second
to none.
DCB Designs also provides a level
of expertise in motorisation that most
commercial jobs require these days.
“From large curtains, to dozens of
individual and linked blinds, we have
the motorisation knowledge for any
commercial setting,” says the team at
DBC.
madE in australia by dollar curtains & blinds
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commercial class
Hoad has been one of Dollar Curtains and Blinds’ main suppliers
for more than 40 years, and in the years since, the partnership has
gone from strength to strength.
Hoad national sales manager Sue Stuckey says the two companies
share business values as well as an understanding of the market to
which they sell.
“Hoad tunes into what Dollar Curtains customers are buying and
supplies a quality product at an affordable price,” Stuckey says.
She says popular ranges at the moment include sheers, traditional and
contemporary jacquards, textured plains and neutrals.
“Fabrics that enhance a relaxed lifestyle such as the new Coast-to-
Coast range and the Australian-made neutral Territory range have
been very popular.”
Hoad’s new Axiom range, a classic modern stripe in a range of up-to-
date colours, suits both contemporary and traditional homes.
For some time now, taupe has been the most popular neutral colour,
but new neutrals including sand and grey-toned off-white (which works
well with charcoal and black) are coming through.
“This colour palette is clearly visible in all of Hoad’s newer ranges,”
Stuckey says.
She indicates that marked trends for 2010 include the return of colour,
particularly in the form of purple, acid green and tribal brights.
“The new colour palettes will add vibrancy to any decorating scheme.
“Metallics and lurex are bigger than ever and can be seen in many
designs and colour styles.
“Fabrics with lustre continue to be featured in european design shows.
“The latest design trends show interesting and varied textures such as
crinkle finishes, plains mimicking animal skins and textures symbolic of
those found naturally.”
Baroque design is still very strong and stripes are as popular as they
have ever been.
Function-wise, Stuckey says sheer curtains continue to dominate the
popularity stakes. www.hoad.com.au
MElbournE-basEd and FaMily-ownEd, hoad FabriCs has bEEn
synonyMous with Curtain FabriCs For MorE than 85 yEars.
AHEAD
hoad
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Maurice Kain general manager Michelle West says her company
delivers product to the market on trend and on time.
“As one of the largest textile converters in Australasia, we are able to
offer affordable style for decorating the home,” West says.
A seamless transition into the Basford Brands family of Filigree laces
and Sheers, Sekers, Claremont and Filigree Blinds has been underway
since the 2006 acquisition of Maurice Kain.
“The size of the group gives Maurice Kain the strength to research and
develop new products and stabilise the supply chain, ” West says.
She believes that Maurice Kain’s use of technology has increased the
brand’s speed to market substantially.
“We dreamed about being in this position five years ago and now we
are part of a global market, with access to a range of products and
designs.”
other positive side effects of the Basford Brands–Maurice Kain
merger include improved communications and technical treatment
developments.
“There are exciting developments in the area of new yarn types, which
add texture and vibrancy to different base cloths,” West tells WFA.
Maurice Kain also has an in-house quality assurance department, to
ensure the highest textile standards are met.
“not only do we develop product that looks great, we also ensure it
performs to consumers’ expectations.
“The latest statistics show consumers change their windows every
seven years, which means they can have confidence their Maurice
Kain purchases will go the distance.”
A huge amount of work goes into all Maurice Kain products before
they reach the market; colourfastness and everything from design to
counter samples and technical testing is accounted for.
“We spend about 100 man hours on each product before it reaches
the shop floor.
“We look forward to bringing through more colours and textures and
are focussed on becoming the number one window furnishings brand
in Australasia.” www.mauricekain.com
&able
with thE ability to adaPt its ProduCt rangE to MEEt Changing ConsuMEr tastEs, MauriCE kain has Fast bECoME onE oF australasia’s Most PoPular hoME tExtilE brands.
kain
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Dollar Curtains’ expansion into the outdoor
arena is fast paying off for the firm.
used to create additional outdoor living areas and
to provide protection from the elements, Dollar
Curtains consultants will tell you external window
furnishings are a must for every home. They’re
very durable and they save you money in terms of
gas and electricity bills.
The firm supplies manual awnings, automatic
awnings, external shutters, spring roller blinds,
zip track, channel x and bistro blinds – all of
which work by creating an air pocket between the
outside elements and the window’s glass pane.
The laws of heat transfer then ensure that the
pocket provides a buffer between the weather
outside and the desired temperature inside,
reducing the need for costly heating and air-
conditioning.
external blinds and awnings also offer the best
protection of any window coverings from solar
heat gain in the summertime.
externalwarmth
Already renowned for its quality indoor window furnishings, Dollar Curtains and Blinds is fast establishing a reputation as the go-to place for outdoor shutters, awnings and blinds.
01
madE in australia by dollar curtains & blinds
uniline Australia limited
uniline Australia limited
46
The company’s dedication to research and development has
resulted in international recognition for its unitrak vertical blinds and
Privasee venetian blind systems. uniline’s Glissade Panel Glide System
recently received international recognition when it was announced as
a finalist in the 2010 Australian International Design Awards. Aside
from its many award-winning products, uniline’s success has come as
a result of its strong bonds with Dollar Curtains and Blinds and other
customers over many years. The company continues to support the
Dollar Curtains brand as it grows and prospers. uniline’s victorian
branch manager, Debbie Jones, says Dollar Curtains and Blinds has
been a valued customer of uniline Australia for more than 15 years.
“Throughout our long working history we have seen their business
flourish,” Jones says.
“uniline has provided support through our product portfolio, which
ranges from our venetian systems, to our outdoor awning program and
our extensive array of fabrics.
“It has certainly been a rewarding relationship that has been built
around strong family values and exceptional service.”
long-standing business relationships, such as the one formed with
Dollar Curtains and Blinds, have contributed to uniline Australia’s
ongoing success, and both companies are looking forward to
strengthening their relationship in the years to come.
www.uniline.com.au
window Furnishing CoMPonEnt and FabriC PowErhousE, unilinE australia, is rEgardEd a PionEEr oF vErtiCal draPEs in australia.
unili
neON
LY O
NE
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• A directional colour move from earthy warmth to cooler greys• nature and eco themed inspiration still strong• Patterned blind fabrics• Contrasting textures with opposing surface interest• Geometric and bold statement patterns• Techno and 80’s influence
Wilson fabrics & dollar curtains
whEn dollar Curtains look For Colour trEnd thEy look no FurthEr than wilson FabriCs.
A Marriage of Over 40 Years
General Trends
A key story this seasonNatural Instinct• eco-luxury• rustic comfort with elegance and sophistication• organic shapes and textures• raw Simplcity• Heavy embroidered fabrics• layered fabrics• looks such as linens and Hessians with a glint of shimmer
wilson fabrics have been leading the way in home furnishing fabrics since 1928 and each season develop a comprehensive trend and colour forecast for the coming season. Here is a sneak preview of what the professionals use when ensuring there styling is on colour and trend.
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This direct supply chain ensures that Pasaya’s cut-length and
roll-stock product is fully stocked and delivered within seven working
days Australia-wide.
Pasaya launches approximately 50 new ranges each year under its
three banners: Pasaya Blue Pin, Pasaya Contract and Pasaya enzen.
The ranges are showcased twice annually at Maison et objet, Paris
and in the company’s Sydney, Melbourne, Perth, Adelaide and
Brisbane showrooms. Pasaya’s aim is to bring to market a value-for-
money proposition, excellent design and quality at highly competitive
pricing. every single product is constructed to its optimum weight
and density and, as a result, Pasaya fabrics consistently outperform
similarly priced products in the market.
With the capacity to weave and warehouse its own product in one
central location, Pasaya does not rely on outsourcing product. This
ensures all manufacturing processes are delivered within international
best practice quality parameters.
Pasaya systematically inspects product at five separate points along
its production process, making sure all products meet market-leading
standards. every batch is tested for colourfastness (to light, rubbing
and washing), dimensional stability, shrinkage, abrasion (Martindale)
and seam slippage. Colours are carefully developed in Pasaya’s r&D
division, and colour tolerance is tracked within the company’s fully
equipped lab.
All batches are required to fall within the 0.8 to 1.2 measurement
on the Delta e scale for colour matching. This, in addition to visual
checks on each batch, ensures colour continuity and allows retail
customers to complete one job from any number of batches.
Pasaya selects premium dyestuffs and ensures that all of its fabrics are
dyed without the application of heavy metal dyes or formaldehyde,
which are both environmentally damaging and would interfere with
the company’s carefully monitored closed water system.
This is a crucial part of Pasaya’s environmental management system,
especially when consideration is given to the factory location in a
rural district with rice and fresh water fish farms both within the mill’s
boundaries and adjacent to the facility.
In fact, Pasaya’s final water storage facility — on which the staff
canteen is built — is so heavily stocked with freshwater carp that
farming neighbours are invited in for an annual fishing day.
www.pasaya.com.au_______________
Pasaya is a tExtilE Mill and a FabriC brand. thE CoMPany is Fully vErtiCal with in-housE dEsign, sPinning, wEaving, dyEing, Finishing, ManuFaCturing and distribution to Pasaya rEtail distributors and rEtail stoCkists worldwidE.
reels in the competitionpasaya
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Hunter Douglas group product manager, natasha Croft, says one of Hunter Douglas’s most technologically
advanced products is novascreen Sunscreen.
“novascreen Sunscreen fabric features enduris glass core technology, making this one of Hunter Douglas’s most
technically advanced solar shading fabrics,” Croft says.
“By controlling the amount of heat entering a home, it can reduce the load on air-conditioners, which saves money
and reduces carbon emissions.”
novascreen Sunscreen is a double-sided fabric; the dark side offers glare reduction and excellent visibility through the
fabric and the light side provides heat control.
For applications in modern homes where windows are oversized, extraview Plus and ecoview Plus sunscreen fabrics
are available in 3m widths.
The broad colour palette features 18 colours for ecoview Plus and 20 colours for extraview Plus.
Hunter Douglas also has it covered when it comes to external fabrics. everview screen fabric, which features strong,
stable mesh construction, is designed to maintain outward visibility and eliminate uv rays, heat and glare.
“This external fabric is available in a metallic yarn, as well as a mixture of natural and bright colours to ensure there is
a colour for all decors.”
Apart from colour and design, it is also important to choose durable fabrics.
Two new Australian-made fabrics, Baltic and Carnaby, have been treated with Sanitized antimicrobial protection and
Duraguard fabric protector.
“Fabrics treated with Sanitized antimicrobial protection effectively reduce the development of bacteria, odour and
mildew.”
Fabrics treated with Duraguard effectively repel most stain-causing agents. Fabrics treated with Sanitized antimicrobial
protection include Plaza Plus, Cambridge, elements, Seascape and Twilight. www.hunterdouglas.com.au
hunter douglashuntEr douglas liMitEd is known For its innovativE intErnal and ExtErnal shading solutions. thE CoMPany has bEEn ManuFaCturing in australia For ovEr 50 yEars and rEMains at thE ForEFront oF window CovEring tEChnology.
has shading solutions covered
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At Lifestyle, it is felt that the best shutters are created through
meticulous manufacturing processes. every stage — from raw
materials sourcing, to handcrafting, to labour-intensive sanding and
finishing — is carried out with three words in mind: value for money.
unbeatable quality, durability and long-term value is the name of the
game for all custom lifestyle shutters.
According to the experts at lifestyle, well-crafted shutters close solidly,
do not have unsightly gaps and stay that way year-round. each part of
the shutter must resist twisting, bowing, cupping and all other forms of
instability inherent to natural wood. According to lifestyle’s Australian
sales manager, David Morris, compounding the challenge is the fact
that many shutters require pieces of wood that must span over six feet.
“We are the only shutter manufacturer to compensate for wood’s
tendency to deform,” Morris says.
“To fix the problem, we use reinforced engineered wood stiles.”
The company employs a costly and time-consuming procedure that
bonds multiple layers of wood together with pressure, heat and
chemicals.
This method affords the stiles’ cores intense durability and results in
robust support systems for all shutter panels.
Wood shrinking and swelling is another main cause of misalignment
and lifestyle’s patented wood drying technique is used to combat the
phenomenon.
However, the real secret to lifestyle’s attractive shutters is in the
finishing. Multiple sequences of sanding — with progressively finer
sandpaper — are performed to open the wood’s pores for coating
and smoothing of surfaces. every lifestyle shutter is then painted or
stained numerous times, assuring a silken and lustrous finish.
“It’s the care taken during manufacturing that sets us apart,” Morris
says.
“our attention to detail and the assurance of longevity are [the best]
bar none.
“We have been in this industry a long time and have established a
reputation as the world’s leading shutter brand.”
www.lifestyleshutters.com.au
lifestyle shutters stand test of time
liFEstylE shuttErs has ProvidEd FunCtion and Fashion to hoMEs around thE world For ovEr 30 yEars. as onE oF onE oF thE world’s largEst ManuFaCturErs oF window
CovErings, thE brand has bECoME synonyMous with distinCtivE ConstruCtion, innovation and long-tErM PErForManCE.
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your CoMPlEtE window Furnishings & hoME dECor solutions.
SHoP DCB@One Stop
Ph 03 9237 1200 n Fax 03 9237 1262 n www.dollarCurtains.CoM.au n www.dCbdEsigns.CoM.au
