The functional areas mentioned in the case are: Manufacturing Distribution Marketing R&D The key issues related to these are: Manufacturing Balance Score Card: Internal processes perspective I. Learn about customer to bring innovative products. II. Better coordination between manufacturing and product delivery III. Manage raw material, be on time IV. Do product switching, reduce unscheduled downtime, do preventive maintenance V. Invest in process improvement and new equipment Learning VI. Lack of cross functional learning skills Distribution Balance Score Card: Customer I. Does not know how to attract and retain profitable customers II. Lack of understanding the need and translating by continuous relationship III. Lack of setting up long term relationship with them Internal processes perspective I. Lack of infra tool to create world class wholesalers and distributors II. Need to streamline III. Lack of processes to sharing best practices and best thinking in geographical dispersed locations Learning IV. Lack of cross functional learning skills Marketing Balance Score Card: Customer I. Need to establish superior reputation of product and company II. Position as innovator with enhanced products Learning III. Lack of cross functional learning skills R&D Balance Score Card: Customer

Domestic Auto Parts case

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Domestic Auto Parts case analysis

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The functional areas mentioned in the case are:

Manufacturing Distribution Marketing R&D

The key issues related to these are:

ManufacturingBalance Score Card: Internal processes perspective

I. Learn about customer to bring innovative products.II. Better coordination between manufacturing and product delivery

III. Manage raw material, be on timeIV. Do product switching, reduce unscheduled downtime, do preventive maintenanceV. Invest in process improvement and new equipment

LearningVI. Lack of cross functional learning skills

DistributionBalance Score Card: Customer

I. Does not know how to attract and retain profitable customersII. Lack of understanding the need and translating by continuous relationship

III. Lack of setting up long term relationship with them

Internal processes perspective

I. Lack of infra tool to create world class wholesalers and distributorsII. Need to streamline

III. Lack of processes to sharing best practices and best thinking in geographical dispersed locationsLearning

IV. Lack of cross functional learning skills

MarketingBalance Score Card: Customer

I. Need to establish superior reputation of product and company II. Position as innovator with enhanced products

LearningIII. Lack of cross functional learning skills

R&DBalance Score Card: CustomerLack of knowledge of customer