Different domestic beers have been battling each other for years to receive the best sells. They battle each other through their market-ing campaigns; each brand has come up with different strategies to try and make the most sells. Miller Lite focuses more on taste, while Bud Light focuses on having fun with their product. Coors Light started the campaign to have the coldest beer, and Budweiser keeps their ads traditional and classy. All of these beer ads seem to have something in com-mon, which is comedy.

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Bud Light, “the sure sign of a good time,” or so they say. Bud Light marketing has been convincing beer drinkers that by drinking Bud Light, you will have a great time. Their latest commercials focus on a situation whether good or bad, always gets turned into a great time by finding Bud Light or hav-ing Bud Light brought to them. All the commercials have humor-ous elements to them such as in one commercial an air plane has crashed on a deserted island, and the captain announces that he thinks he can use the radio for help. The people are pleased, until a passenger finds a fridge stocked with Bud Light and everyone gets pumped up and excited; that’s when someone says the tagline “here we go.”

Miller Lite, a domestic light beer that uses humor in their marketing strategy to focus on the great taste of Miller Lite. Instead of taking the fun approach of their product Miller Lite decided on marketing the great taste of their light beer. Like many beer ads Miller Lite uses humor to gain the attention of their target market in their “man up” “it’s miller time” ads. The com-mercial features a guy that either did something sissy or is wearing something sissy, and goes up to get a light beer from a Miller Lite girl. The girl asks if he wants more taste or less taste; in which the guy responds with it doesn’t matter. The girl then makes a funny com-ment about him being a sissy and gives him a light beer. At the end of the commercial a spokesperson says man up and drink a light beer with a great taste.

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Coors Light uses the love of sports to market their light beer. Forget great taste and good times; Coors Light prefers humor and sports. The Coors Light commercials use scenes from famous coaches at press conferences or the sidelines of football games and incorporate them into a funny skit with guys drinking Coors lights, and convers-ing with the coach in the specific commercial. The guys ask the coaches questions about Coors Light that go with the answers or sayings the coaches used for real life.

Budweiser keeps their ads more traditional. They occasionally use humor in their ads, but they don’t go as far as the humor used in Bud Light, Miller Lite or Coors Light ads. The most recent Budweiser ads that incorporated humor as their main theme was when they had the 3 frogs croaking Bud Weis Er in front of a bar. Now Budweiser does more feel good commercials such as the one about a soldier coming home from war looking for his family. When he gets home it looks as if no one is their; he goes into the barn where he is embraced by hugs and welcomes from his family and friends. At the end of the commercial a spokes-person says Budweiser a proud sponsor of the armed forces. These are the type of ads Bud-weiser has been releasing, and probably will continue to do so.

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No matter if your marketing strategy is good times, great taste, sports or feel good memories; one thing no beer company can seem not to use is the power of sex appeal. All the major domestic beers have used, and remain to use beautiful women in their ads. Is this a good or bad thing? That’s for you to decide.