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Don LoganChairman & Chief Executive Officer
Don LoganChairman & Chief Executive Officer
Time Inc.Time Inc.
By revenue, the world’s largest magazine publisher
By revenue, the world’s largest magazine publisher
Time Inc. – who we areTime Inc. – who we are
• 64 magazines published
• Circulation approaching 50 million
• Total audience over 250 million
• 1 in 2 adults in the U.S. reads at least one Time Inc. magazine each week
• 64 magazines published
• Circulation approaching 50 million
• Total audience over 250 million
• 1 in 2 adults in the U.S. reads at least one Time Inc. magazine each week
Group # Magazines Core Franchise(s)
News 8
Regional 4
Sports – spectator 3
Sports – outdoor 15
Women’s – celebrity 4
Women’s – lifestyle 13
Business 3
Personal Finance 2
Entertainment 1
Time Inc. – who we areTime Inc. – who we are
Other 11
Time Inc. – who we areTime Inc. – who we are
• 36 straight quarters of earnings growth
• 25% share of U.S. consumer magazine ad spend
• 36 straight quarters of earnings growth
• 25% share of U.S. consumer magazine ad spend
A decade of delivering resultsA decade of delivering results
91-00($ millions) 2000 CAGR
Revenue 4,892 6%
EBITDA 837 15%
91-00($ millions) 2000 CAGR
Revenue 4,892 6%
EBITDA 837 15%
Time Inc. – who we areTime Inc. – who we are
AOL Time Warner familyAOL Time Warner family
Time Inc.
AOL
Turner
TW Cable
Warner Bros.
Warner Music
HBO
Time Inc.
AOL
Turner
TW Cable
Warner Bros.
Warner Music
HBO
Magazine and book publishing
Online services
Cable channels
Cables systems
Movies and television
Multiple labels
Pay TV services
Magazine and book publishing
Online services
Cable channels
Cables systems
Movies and television
Multiple labels
Pay TV services
A belief in printA belief in printPrint delivers for advertisersPrint delivers for advertisers
• Mass reach
• Targeting – geographic and demographic
• Reader relationships
• Multimedia
• Mass reach
• Targeting – geographic and demographic
• Reader relationships
• Multimedia
A belief in printA belief in print
Categories
News
Sports
Celebrity
Lifestyle
Categories
News
Sports
Celebrity
Lifestyle
Mass reachMass reach
Magazine
TIME
Sports Illustrated
People
Southern Living
Magazine
TIME
Sports Illustrated
People
Southern Living
Total Audience
21 million
16 million
34 million
13 million
Total Audience
21 million
16 million
34 million
13 million
A belief in printA belief in printTargetingTargeting
Demographics• Women• Men• Families• New mothers• Teens• School age
children• Affluence• Homeowners
Demographics• Women• Men• Families• New mothers• Teens• School age
children• Affluence• Homeowners
Specific interests• Business• Cooking• Fishing• Golf• Yachting• Technology• Spectator sports• Music• Surfing • Investing
Specific interests• Business• Cooking• Fishing• Golf• Yachting• Technology• Spectator sports• Music• Surfing • Investing
Geography• Regional
publications• Local
publications
Geography• Regional
publications• Local
publications
Targeting within mass magazines or by specific titlesTargeting within mass magazines or by specific titles
A belief in printA belief in printEditorial relationship with readersEditorial relationship with readers
• Self selection
• Purchase
• Receptive, positive emotional state
• Self selection
• Purchase
• Receptive, positive emotional state
• Historically, difficult to buy across media
• Media companies not organized to sell
• Agencies not set up to buy
• Consolidation of media companies, agencies and advertisers
• Interactive media is the catalyst
• Historically, difficult to buy across media
• Media companies not organized to sell
• Agencies not set up to buy
• Consolidation of media companies, agencies and advertisers
• Interactive media is the catalyst
A belief in printA belief in printMultimediaMultimedia
Multimedia advantageMultimedia advantage
Cable Systems
-local
Online
PrintTelevision
Even with all the choices available to advertisers, we believe that print advertising will continue to grow for years to come.
Even with all the choices available to advertisers, we believe that print advertising will continue to grow for years to come.
A belief in printA belief in print
Don LoganChairman & Chief Executive Officer
Don LoganChairman & Chief Executive Officer
Time Inc.Time Inc.
Don LoganChairman & Chief Executive Officer
Don LoganChairman & Chief Executive Officer
Time Inc.Time Inc.
Don LoganChairman & Chief Executive Officer
Don LoganChairman & Chief Executive Officer
Time Inc.Time Inc.
