8/14/2019 Don't Wait for Apple to Fall Create, Win and Dominate
Markets
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Training and DevelopmentProgrammes
Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
About YALE
YALE Consultancy Sdn Bhd is an internationalprofessional service
firm in Malaysia. Theorganisation is a dynamic practice
providingprofessional services in research anddevelopment,
training, corporate andmanagement consultancy and couching to
itsclients. Our objective is to provide a high standardof
professional practice in every field for everyone of our
clients.
Dont wait forapple to fall:Create, winand dominatemarkets
Course Synopsis
This course is specially designed for businessowner,
entrepreneur, CEO, marketers andbusiness consultant. As great as
the changesin marketing thinking have been until now,future changes
in marketing thinking andpractice will be even greater. Today, we
arequestioning whether the core conceptunderlying marketing should
be exchanged orrelationships or networks. Much is changing inour
thinking about services marketing andbusiness marketing. The forces
of technologyand globalization move apace. This seminarenriches the
marketing mindset of managerswho cope with marketing problem daily
basis.
Dr George Leow012 326 6874
YALE CONSULTANCY SDN. BHD. (805615-X)
79-3, Amber Business Plaza, Jalan Jelawat 1Cheras Batu 3, 56000
Kuala Lumpur
016 977 4993 03 90801932
[email protected]
Contact Us
8/14/2019 Don't Wait for Apple to Fall Create, Win and Dominate
Markets
2/2
Objectives
To introduce to candidates on thetheories of strategic
marketing
To relate how and practice tacticalmarketing
To conduct and understandadministrative marketing
To understand transformational market
Understand concept of strategicmarketing
Apply tactical marketing in dailymarketing plan.
Relate administrative marketing to dailyactivity
Utilize transformational market
Who Should Attend
Business owner, entrepreneur, CEO,marketers, business consultant
and any otherbusiness professional as anyone who wish toacquire
in-depth knowledge on marketing.
Course Method
This course is highly interactive, inspiring andpacked with fun.
It consists of a lively mix ofgroup work, discussions on case
studies, andpractical examples.
Programme Outline
The lecturer concerned may start the classwith a lecture of the
topic. This will befollowed by the class practical and casestudies
of the specific issues.
Meetings Topic of DiscussionDay 1 Building Profitable
Businesses
through world class marketing
Using marketing to understand,create, communicate and
delivervalue
Day 2 Identifying marketing opportunityand developing target
value
offerings
Developing value propositions andbuilding brand equity
Day 3 Developing and using marketingintelligence
Designing marketing mix
Day 4 Acquiring, retaining, and growing
customers
Designing and delivering morecustomer value
Day 5 Planning and organizing for moreeffective marketing
Evaluating and controllingmarketing performance
Adapting to the New Age ofElectronic Marketing
Method of payment
Price: RM 3 500/paxBank made payable to (please attach a copy
ofpayment slip)Payee Name: Yale Consultancy Sdn Bhd
Benefits
