Dossier CD2019 - English · Target CEO, CMO, CTO Marketing Directorsand Marketing Managers Professionals and Postgraduate students Capacity of 300 people in attendance Number of attendees

www.canarias-digital.com

Canarias Digital 2019Dossier


About Canarias Digital

u Canarias Digital is the largest annual Digital Marketing Congress in theCanary Islands, aimed at SMEs, entrepreneurs and professionals. In thehands of the leading professionals in this sector, attendees will learn howto take full advantage of marketing tools and incorporate thesedisciplines into their businesses.

u Date: 3 to 5 octubre 2019

u Hours: 8:00 - 19:00 each day

u Place: Sede MentorDay Calle Agüere 2, S/C de Tenerife

u Web: www.canarias-digital.com

https://canarias-digital.com

http://www.canarias-digital.com/

https://canarias-digital.com/

Target CEO, CMO, CTOMarketing

Directors and Marketing Managers

Professionals and Postgraduate

students

Capacity of 300 people in

attendance

Number of attendees via streaming of

more than 3,000 people


Small Business, and self-employed

Objectives of the event

Raise awareness about the importance of digital communication channels.

Illustrate about the effectiveness of digital market tactics for business.

Promote the use of digital marketing strategies in companies of any size.

Promote the creation of a business marketing network that encourages feedback.

Contribute to the positioning of the "Canary Islands" brand and promote competitiveness in its economy.


How to get benefits

from digital

marketing

Position your brand

Find businessopportunities

Networking designed for

maximum visibility and

traffic

Presence on Website,

Mobile App and congress

social networks

Meet potential customers in

person

Knowing exactly how to

successfully implement the

latest techniques.

Benefits for the Participant


BenefitsSponsors

Increasebrand

awareness in Spain

Generatebetter leads

Developstronger

influencerrelationships

Presence on Website,

Mobile App and congress

social networks

Meet your customers in person

Benefits for Sponsors


Benefitsfor

Canarias

Positioning of CANARIAS brands

Contributes withlocal economicdevelopment

SME capacitiesdevelopment

Potential increase in demand for

digital marketing services abroad.

Benefits for Canarias


Juan Barham business advisor and project managerwith +25 years of experience in the area of marketing,sales and project management of TIC services, with along track record handling high-impact projects incompanies of various sectors. Currently COO inMagenta Group.

Nana González business advisor and project managerwith +20 years experience. Marketing Managermanaging brands in Coca Cola, Subway, Domesa,Ponche Crema, Juvé & Camps, Marqués de Riscal,Undurraga among others in his time. Currently CEO inMagenta Group.

Our Teamwww.canarias-digital.com

Karla Gásperi

PR &Communication

Guillén Castellanos

Master of ceremony

Dorelis Padrón

International Speakers & Congress coordination

Keyla Valerio

Art Director

Eduardo Croissier

Brand EmbassadorEurope

Andy Addison-Smith

Translator & Social Networks

Jose Navarro

Pitching for StartUps

Fernando De León

Brand EmbassadorLATAM

Speaker Èlia Guardiola (Spain)

Speaker in the Emotional Marketing, Storytelling, Content Marketing, Tourism andExperiential Marketing areas. Co-organizer of several Digital Marketing events andtrainer in business schools.

She is titled by the UOC in Social Media Marketing, e-Marketing and e-Commerce,along with other formal training in Tourism, Marketing and Communication. Authorof the blog www.eliaguardiola.com

PRESENTATION: ”How to boost the traffic and the image of your ecommerce inPinterest"

In this talk we will see how powerful Pinterest is when including this social networkin our Social Media Marketing strategy for our online store.

We will see the potential it has and how we can create content that attracts,generate more traffic to our ecommerce and boost our brand image by giving dosesof Emotional Marketing and Storytelling.


http://www.eliaguardiola.com/

Speaker Billie Sastre (Spain)

The first specialized consultant in customer service through social networks inSpain. With her work, she helps customer service managers in companies that havean online presence to improve their reputation, increase their sales and generatemore "commitment" with their customers.

PRESENTATION: "How social networks have revolutionized customer service"

When customer service in the online environment took off, more than 10 years ago,customers went to social networks to complain because they had had a badexperience elsewhere.

The spectacular penetration of mobile technology in the last 4 years and the factthat most people have the power to communicate with brands, thanks tosmartphones and other terminals connected to the Internet, has revolutionized theconcept and the way in which customer service is managed in the digitalecosystem.


Speaker Elena De Real (Canarias)

Known in the digital world as MOADiario, Digital Corporate Communication Consultant forSmall Businesses and independent professionals. With a system called MOA method: Motivate,Organize and Act. She is a conector.

Her strength: a globalized vision of problems and updated knowledge to provide varioussolutions. In addition to the ability to adapt the technical language to any audience.

She have been creating content since 2008 on her blog www.moadiario.es and websitewww.moaconsulting.es

PRESENTATION: ”How to make most of your time in LinkedIn”

Every time someone thinks of Linkedin, he looks bored, confused, scared and even afraid,although we all know that there they are the companies, recruiters, customers, suppliers andeven possible collaborators of the future.

For this reason Elena created this talk where she demystify the great fears, and show the bigmistakes that we make in this social network. She contributes with guidelines about how tomake the most of the time using this network.


http://www.moadiario.es/

http://www.moaconsulting.es/

Speakers Estefanía Cárdenas (México)

Author of the book "Sin marketing no hay Amor", Owner of her own DigitalMarketing agency, international lecturer, professor, and member in diverse groups.

She is columnist in the international network FluMarketing, in which the bestexponents of Latin America in the digital field write about topics of interest andnew trends. EXMA member and Vice President of Digital Transformation and NewPractices of the National Association of Public Network Professionals in Mexico.

PRESENTATION: "Without marketing there is no Love”

What do you feel when you buy? What do you feel when you sell? There are someimplicit feelings in the sales or advertising process, that are naturally perceptible:the impulse, the emotion, the satisfaction, the empathy and of course thehappiness, Buy and sell, in our current times, determine the main pillar of oursocial ecosystem.

We all do marketing, especially when we fall in love, it's time to learn how totransport that knowledge to business and build a brand to be loved.


Speaker María Díaz (España)Social Communicator and Master in Strategic Marketing. In addition, she is anexpert in Email and Automation Marketing, communication strategies, content andvarious tools and digital strategies. After developing professionally in multinationalslike Telefónica as an expert in Marketing, during the last years she has specializedin the online world and today, after having held different positions in Doppler EmailMarketing, she holds the position of Country Manager in Spain.

As a lecturer, María has participated in major events such as Digital Marketing Day,World Quondos Record and OMExpo, as well as in Masters of Business Schools suchas IEBS, EUDE, EAE Business School, among others.

PRESENTATION: "Email Automation: The ideal gateway to hypersegmentation"

The ways to implement email strategies and marketing automation have advancedto such an extent, that conventional newsletter presentations are moving awayfrom their goal of improving business results.

The market demands us, increasingly, to apply hyper-segmentation strategies basedon diverse factors that contemplate the individuality of each Subscriber to offercustomized experiences.


Speaker Alexis Socco (Argentina)

Marketing and digital communications consultant with more than 10 years of experience inthe area. From his consulting firm Zer Consulting, he gives advice, training and coaching toindividuals and organizations. He works as an international speaker, where he covers topicssuch as Digital Marketing, Disruptive Marketing and Technological Media.

He is a professor of Communication at the Fasta University of Argentina and offers coursesand workshops on Digital Marketing in his country and Latin America, especially designed forUniversities, Small Business and entrepreneurs.

PRESENTATION: "Disruptive Marketing"

We know that the technological transformation has modified the work and personalrelationships, and that there are also paradigm and generational changes. In effect, what issought with Disruptive Marketing is to break with the traditional, try new things all the timeand relate to people.

In current marketing, you can not know what the target audiences are worried about if youdo not pay attention to their behaviors. Today, the key is how we issue the message and howmuch we know the consumer.


SpeakerCarlos Allier (México)With more than 15 years of experience as quality systems and processes consultant,passionate about business. He has advised public universities and private companies inMexico.

He is currently director and founder of the consulting firm InterCima Consultores, and afounding partner of Extabit Consulting. International President of the International Chamberof Innovation and Entrepreneurship. Creator of the Transformational Management SystemModel (SGT).

PRESENTATION: "Augmented Reality" The great step "

Proven studies worldwide, show that the contents presented through theAugmented Reality, has a higher level of remembrance.

The evolution of mobile devices has been fast and universal, but has barely allowedus to reflect on its possibilities in the field of marketing.

Currently these devices multiply their applications, and one of the areas ofdevelopment is the use of innovative proposals under the technology of AugmentedReality. .


Speaker Ray Marfil (México)He has been speaker at major universities in Mexico, Colombia and Ecuador as well as ininternational marketing, entrepreneurship and human development events.

He has taught at the main universities in Mexico, Colombia and Ecuador for more than 12years. Consultant for companies in the United States, Spain, Mexico and Colombia. Hecollaborates and writes content for the blogs of Hostgator, Benchmark Email, SEMRush,Webempresa and Metricool. Is brand ambassador for Webempresa in Mexico.

PRESENTATION: " Learnership : Motivation for entrepreneurship "

It is a movement that takes the entrepreneurial spirit to the main cities in Spanish-speakingcountries. In a Stand Up type format and telling funny stories, Ray will convince the audiencethat entrepreneurship is an attitude towards life, and a path of self-knowledge. But the mostimportant thing is that we all have the ability to fight to achieve our dreams


Speaker Fernando Rubio (Spain)

Community Manager specialized in Social Media, Content Marketing and WebAnalytics. Head of Studies and professor in the Digital Marketing Master of @AulaCMwww.aulacm.com and his blog www.fernandorubio.es

PRESENTATION: "Effective marketing and communication strategies on Twitter"

Transformation of Twitter: ideas and creative communication strategies on Twitter.Success stories of brands and practical examples. Analytics and measurement.


http://www.aulacm.com/

http://www.fernandorubio.es/

Speaker Fernando Puente (Canarias)

Has more than 21 years of experience working in IT, the last 12 years in media. Hestarted working with WordPress in 2007 but did not fall in love with it until wellinto version 3.

He specializes in performance for large media and online commerce. Currently, heworks as a business consultant and technical manager of different online platforms.

PRESENTATION: "Improve the speed of your site, WPO for everyone!"

The speed of your site is one of the important factors to have a better userexperience and better search engine positioning, but do you know why your site isfast or slow? What elements affect speed and how to prevent or correct them? ?There are many elements, known or not, within our web project normallydeveloped with a CMS that can affect performance and possible bad experience,increase costs and even generate sales losses.

Come with me to know all the factors that can negatively affect the speed ofloading of the pages of your website and performance in general.


Speaker Juan Manuel Domínguez (Spain)Has been a Consultant Director at TMC Consultores Comerciales since 1996,advising national and multinational companies in Europe and Latin America onprojects to improve their businesses through the development of new businessmodels, commercial organizations structuring and diversification, distributionchannels development, categories management and positioning and consolidationof their brands.

PRESENTATION: "The Digital Shopping Experience"

Rapid technological advances are forcing organizations to change the way they dobusiness. We are moving away from the product focused models focused to othersfocused around the client or buyer (shopper). Companies are learning ways tomanage this change, placing their buyers at the center of their strategy.

Buyers have increasingly digital lives, with access to technology and informationthat allows them to make better and more effective decisions in their dailyinteractions with companies and other individuals. And we can design and offer allthat digital experience if we really know our buyer.


Speaker Diego Artola (Spain)

Is a copywriter specialized in the strategic writing of texts for sale on the Internet. He helpsself-employed and entrepreneurs to sell more with the psychological resources of persuasion.

PRESENTATION: “Copywriting, the magic that makes your customers buy without realizingthat you are selling to them”

Copywriting is a persuasive technique created by the legendary American publicists of the20th century.

Discover the secrets of emotional selling by taking advantage of psychological stimuli andtrigger your sales on the Internet. After this conference you will be able to transform yourinformative website into a selling website.


Speaker Hugo Cotro (Spain)

Specialist in designing and implementing digital marketing strategies for companies,businesses and entrepreneurs. Help teams and people who need to update their knowledgeof digital marketing, to renew themselves in this changing and digitized world.

PRESENTATION: "YouTube as a mass dissemination weapon"

The success of good digital marketing undoubtedly involves using video. More than 56% ofthe population consumes online videos every day. 44% of users perceive video advertisingless intrusive than television ads. And almost 5 billion videos are viewed on YouTube everyday. How not to rethink the strategy of a brand through this powerful social network?

How to create a channel on YouTube that seduces users? How important are the keywords inyour content? In what way can we engage with our videos? All these questions and manymore will be answered in this lecture.


Speaker Miguel Pujante (Spain)

Specialized in short distance marketing strategies for retail, looking for themaximum impact with the minimum of tactical effort.

PRESENTATION:“WhatsApp: In short distances is where good communication isknown”

WhatsApp - Telegram - Line - Signal or others are considered tools of proximitycommunication. Depending always on the niche of the market we will have theopportunity to meet our customers or potential customers even more than in thefirst person.

Creating the right strategy for the users of these networks will provide us with anumber of impacts far superior to other more general environments and theefficiency of the loyalty will be much higher.


Speaker Eduardo Croissier (Canarias)

Digital entrepreneur, manager of Brands and Online Products from AdminBrandspecializes in the sectors of Fashion & Beauty, Tourism and Technology. CMO atMarketi LABS. He is Regional Coordinator of Fashion Revolution (in +100 countries).

PRESENTATION: "SEO is being transformed in 2019"

In the last 18 months approximately, important innovations, innovations andupdates in the Digital Marketing world have arrived or been consolidated. Have youbeen transferring them to your website or your brand's strategy?

These are especially in what has to do with Google, Bing, search engine algorithms,changes in the valuation of links, AMP, WPO and obsession to improve the speed ofa Web, structure of internal links, Mobile Search, Voice Search and finally, VisualSearch, are the big objectives and needs not only for this 2019 but for 2020 to2022.


Speaker Jorge Navarrete (Canarias)

He has 20 years of experience, in which he had the opportunity to work in severaldepartments of advertising and direct marketing agencies.

Currently he advises companies from different sectors both in Spain and inAmerica. He is also an entrepreneur in the technology area and startup mentor.Marketing Author and entrepreneur in the platform for the management of peoplein small hotel chains Next2Pass

PRESENTATION: "Networking"

Networking is the process of establishing a mutually beneficial relationship withother business people and potential clients and / or clients. We will explore thepurpose, benefits and types of networking, and how to grow sales of your businessthanks to networking.


Speaker Dominic Jay (Canarias)

Expert in digital marketing, copywriting, digital funnels and advertising on Facebook. Aftermany years dedicated to the study of digital marketing and the creation of its CustomerAttraction System, he founded the marketing agency D.J. Digital to help local businesses andSMEs to attract new customers through this system.

PRESENTATION: "The Secret Salsa of Advertising on Facebook"

Discover the secret shared by Facebook's most successful campaigns, and how to apply it toyour own business. Even if it is the first time you advertise on Facebook.

Discover how to attract your ideal client and avoid wasting budget on the wrong audience.Learn the common mistakes that can cost you most of your budget.


Speaker Carlos Guerra Terol (Canarias)Founder and CEO of Marketerol, a digital marketing agency located in Las Palmasthat specializes in Inbound Marketing methodology. His vision regarding the digitalenvironment is that it is not a passing fad, but a necessity for companies toincrease competitiveness in the market and generate new business opportunities.

PRESENTATION: "How to use Instagram for companies?"

Currently, Instagram has become an ideal place for brands that want to connectwith young audiences, and reach new potential customers. In order to succeed witha business account on Instagram, it is necessary to create good visual content thatis relevant to your audience.

The talk will allow you to discover the basic aspects to design an Instagrammarketing strategy that allows you to grow your company profile, and achieve itsbusiness objectives.


Pitching at #CanariasDigital Jose Navarro (Canarias)Enterprising, creative, communicator and with a surprise always under the hat. I helpcompanies and people solve challenges and find solutions, through innovation and creativity.CEO, consultant and creative in Tuvity.

OpenLABA space of 50 minutes where, together with Mentor Day, 10 business projects will be presentedto make it known, and to opt for a cash prize.

Mechanics: Each Start-Up will have 3 minutes to complete its pitch plus 3 minutes of questionsfrom the jury. At the end of the 10 projects of entrepreneurship, the jury will decide who is thewinner.


Moderator

Workshops Trainers www.canarias-digital.com

Miguel Ángel Cintas (Spain)

Bachelor of ESIC, Business & Marketing School. With more than 18 years of experience in the world of marketing, hehas developed his professional career in multinational companies with offices in different countries (Spain, Italy, Braziland UK) where he coordinated the marketing departments and everything related to this discipline. .

Currently Director of Marketing at INBUZE - Digital Marketing and CMO de Atribus.Some milestones in training topics: Professor of Digital Marketing EDEM School of Entrepreneurs, Visiting Professor inthe Marketing Master of the UV - University of Valencia, Professor in Politics 2.0 in the Master Online Polivanza deGobernatia, Speaker and mentor of startup projects Valencia , Speaker Round table How to win votes in electioncampaigns, Iberoamerican Contest Jury Electoral Campaigns, Political Seminar 2.0. AVAPOL, Speaker at JornadasMarketing Politico2.0 Santiago de Compostela.

Workshop TrainersKeyla Valerio (Venezuela)

Co-founder and Art Director at DePeaPa Creativa, commercial partner of Magenta Group. With morethan 20 years creating inspiring experiences in offline marketing. Migrating to Online Marketing. In lovewith the "Brand Identity".

Actively participates in the creation of brands, the conceptualization of the logo and the continuoussearch for functional design, aesthetics and the adaptive capacity of each project to achieve itspermanence over time. He has accompanied different companies, Small Businesses and personal brandsin Venezuela, Panama, Spain and the USA


Marco Novo (Portugal)

Portuguese, from Viana do Castelo. Teacher, trainer and marketing consultant, with special focus oncontent marketing, social media, marketing strategy and customer service. Speaker at several workshopsand congresses in Portugal, on and offline.

Lover of the live video through Facebook, with more than 150 hours broadcasting online, more than 90guests from 13 different countries, breaking the barriers of Facebook organic reach. Passionate abouttraditions, culture and history. Belite.tv partner

WorkshopsOctubre 3th


At the moment that the attendees buy their tickets they should check the schedules well so that they do not coincide.

Workshop


LinkedIn: Creation of the professional and business profile on LinkedIn Date: 3th octuber

Time: 8 at 11 Hrs

What to bring:• Laptop• Profile on LinkedIn

Assistant profile:• All public

Background:Linkedin is a social network that you have to understand to get the most out of it. We will dedicate thisworkshop to create a profile in this social network and to implement, configure, create content andkeywords to have a professional profile and with great visibility.

Goals:• Know the keys of a good Linkedin Profile.• Know the importance of the Contents.• Understand the differences between a static profile and a dynamic one.• Learn to maximize visits to the Linkedin profile.• Learn strategies to develop the network in order to improve its power and reach.• Know how to locate the target of interest and define the way to achieve it.• Determine the level of dialogue you can access within a target company.• Know how to locate those companies that are hiring.• Know the Linkedin Employment Portal.• Understand the importance of groups as a source of "open positions" related to your functional area.

Addressed to:This workshop is aimed at entrepreneurs, managers, independent professionals and all those who wish tocreate or improve a professional profile in this social network to get the best performance and achievegreater productivity.

Workshop


Social SellingDate: 3th octuber

• Time: 8 at 11 Hrs

What to bring:

• Laptop

Assistant profile:

• All public

Objective:This is an update workshop for your commercial team. We will review all the stages of yoursales process and in each one you will learn new strategies and digital tools to optimize yourprocess.

Temary:1. Presale· Ideal client.· Analysis of the competition.2. Prospecting· Content Marketing.· Online sales funnel.· Re marketing.· Email marketing.· Automations.· Prequalification.· Databases.· Cold calls.· Cold emails.· Online networkingEnviar comentarios

3. Follow up· Content Marketing.· Online sales funnel. · Re marketing.· Email marketing.· Automations.· Follow-up calls.· Follow emails.· Pipeline.· CRM.4. Closure· Offers.· Promotions.· E-commerce.· Online payments.· Signing of online contracts.

5. Post Sale· Email marketing.· Tutorials of use.· Online complaints system.· Answer online complaints.· Up sell.· Cross sell.

Workshop


Practical SEO for WordPress -Strategies, good practices and real cases

In this practical workshop we will help you and show you the way to audit your Wordpress Website, analyzing the7 basic pillars of SEO of any project and to plan an action strategy, adapted to your particular case.

REQUIREMENTS:• Bring a computer or tablet / convertible in addition to a decent mobile phone.• Desire to learn, try and experiment and to do it if fears or doubts.• If you have an active Web page much better. If we do not create a free Blog on WP.com

Date: 3th octuber


What to bring:

• Laptop

Assistant profile:

• All public

Workshop


Images that sell

Course descriptionThe brand is what defines us and connects us with our audience. A product, a service, a person are identified today as a Brand.That is why we must take care of every detail to build it. Visual content is key in Branding. It has become a priority incommunication strategies both offline and online. To develop it, it is necessary to know, understand and explore the creativeand execution process required for the creation of images. The sense of aesthetics is fundamental for everyone involved in thedevelopment of campaigns, marketing, strategies and image. Additionally, knowing how to choose what type of visual contentis appropriate for each brand and why is essential for success.

What is the participant taking?• Basic notions of design: Composition, shape, color, harmony.• Psychology of color, scope and communicational value.• Design psychology, to achieve greater Engagement.• Programs and resources available. Photoshop in three dishes.• Design adapted to each of the main social networks with an Instagram focus. Creating images ready to publish.

Who is it for?• Entrepreneurs, professionals and the public in general, interested in expanding their knowledge in the creation of effective

images for the strategic management of brands.

Format• Presence of three (3) continuous hours.• No prior design knowledge is required.• Process of mixed, theoretical and experiential learning.• Computer with Photoshop installed, recommended.

Date: 3th octuber


What to bring:

• Laptop

Assistant profile:

• All public

Workshop


Tools and strategies to enhance your YouTube channel

From the approach of the strategy, through the recording and editing of the videos to themost effective techniques to position them on YouTube.

This 100% practical workshop will teach you from scratch how to gain more visibility andsubscribers to your YouTube channel. Your Trojan horse in social networks.

I'll show you the different video editing programs that can best help you. And all free! Youwill not have to leave a pasture to obtain the results you are looking for. Because with thetools and strategies that I have compiled, you will be able to position your videos abovethose of your used competition on the planet.

Do not forget your mobile! For this workshop, it will be your best weapon.

Date: 3th octuber

• Time: 14 at 17Hrs

What to bring:

• Laptop/Mobile

Assistant profile:

• All public

Workshop


Workshop DescriptionCompliance with the RGPD encompasses several players in an increasingly complex scenario. Theadministrative, legal, computing part comes into play ... It is very difficult for a company to unite all the linksso that no part of the chain fails.

Hence the importance of having an audit that touches all the clubs and explains why, where and especially howto meet the RGPD in all affected areas.

Objectives of the WorkshopTransmit in depth the new regulations and their requirements and present Movistar solutions that help complywith the Regulation.Advise companies of the procedures they must carry out.

Why do you need to go to this workshop?The need to be sure of compliance with the RGPD and its requirements is essential for a company to continueits activity without risk and significant penalties for lack of knowledge of them.

How to be sure to comply with the RGPD in my business?

Date: 3th octuber

• Time: 14 at 17Hrs

What to bring:

• Laptop/Mobile

Assistant profile:

• All public

Workshop


KPI's for social networks and web analytics, seen from the social listening

Description

KPIs and web analytics have become a necessity at the present moment of the development of social networks, soit is necessary to measure and analyze how social listening affects our KPIs.

In this workshop we will be able to try a Premium tool of social listening, such as Atribus, to measure KPIs of socialnetworks and web analytics that allow us to improve our social media strategy and develop Growth Hacking actionsin the pursuit of new followers and contents for our community.

Benefits

• Access to a Premium tool, Atribus• Specific training on sociallistening - monitoring and influencers• Specific training on KPI's and web analytics• Development of content generation techniques based on social KPI's• Growth Hacking Strategies

Date: 3th octuber


What to bring:

• Laptop/Mobile

Assistant profile:

• All public


Develop relationships and business with live videos

Objective:

Provide participants with strategies and tools to start making live videos onFacebook. You can learn the advantages of live video, how can you make them,useful tips to make them.

What should you bring?

• Need a Facebook account and basic IT knowledge.• Bring laptop with webcam and microphone.

Date: 3th octuber


What to bring:

• Laptop with Webcam & Microphone

Assistant profile:

• All public

Workshop


Sponsorships CD PLATINIUM – 10.000€

(ONLY FOR 8 SPONSORS)

VISIBILITY:

• Presence in all printed material ofthe event as a featured sponsor

• 24 articles on our blog (2 per month)for the duration of 12 months fromthe date of the sponsorship contract,where the sponsor's keywords.

• Presence in all social media(Facebook, Twitter, LinkedIn,Pinterest, Instagram)

• Backlink in our website, for 12continuous months (from the signingof the advertising exchangecontract).

• Realization of raffles of theirproducts and / or services forattendees to get more impact fortheir brand (they can raffle gifts forboth the audience and the streaming).

• Option to place an exclusivePhotocall of your brand in the lobbyof the venue.

DIGITAL TRAINING:

• Workshop "Social Selling" (Sales 2.0) dictated by Fernando De León to the commercial team of the sponsor (course valued at € 700 per participant). https://socialselling.jimdo.com

• Performing a Technical Quality Web Audit by the company Qualitas Plaza, where they will obtain the certification (Service valued at € 715). https://qualitasplaza.com

• Practical workshop "Take more advantage of LinkedIn" by MOAConsulting, Elena del Real, to perform on the dates designated by the sponsor (This training has a valuation of € 595) for all the sales and marketing team. www.moaconsulting.es

• A personalized SEO study of the website and the brand of the sponsor made by Magenta IG (Service valued at € 850). www.magentaig.com by Juan Barham

PUBLIC RELATIONS AND NETWORKING:

• Tickets: 5 tickets VIP FULLPass. (Value € 1,395)

• Tickets: 10 tickets BASIC Pass.(Value € 900)

• List of attending and streamingattendees: The database of allthe people who buy face-to-face tickets and thoseregistered to streaming will bedelivered.

• Interview with therepresentative of the brandwith presence on our YouTubechannel and dissemination onsocial networks.

CONVENTIONAL MEDIA:

• Exhibition of advertising banner of the brand of the sponsor to place it at the entrance of the hotel hall. This banner is the property of each sponsor.

• Inclusion of printed material and merchandising in the welcome kit for the attendees.

• Space of 10 minutes in the event for a brief presentation of the sponsor. You can also use it if you want to make a game or contest among those attending the event.

• Reproduction of your promotional video during the two days of the event, on the LED screens during coffee breaks, lunch, networking time and streaming channel during recesses.

• Stand 2 x 2 with furniture (table and 2 chairs)

• Display the brand of the sponsor in a presentation or workshop that chooses the theme to be associated with the brand.

https://socialselling.jimdo.com/

https://qualitasplaza.com/

http://www.moaconsulting.es/

http://www.magentaig.com/


Sponsorships CD GOLD – 5.000€

VISIBILITY:

• Presence in all the printed materialof the event.

• 12 articles on our blog (1 permonth) for the duration of 12 monthsfrom the date of the sponsorshipcontract, where the sponsor'skeywords.

• Presence in all social medianetworks (Facebook, Twitter,LinkedIn, Pinterest, Instagram)

• Backlink website on our website, for12 continuous months (from thesigning of the advertising exchangecontract).

• Realization of raffles of theirproducts and / or services forattendees to get more impact fortheir brand (you can raffle gifts forboth the audience and the streaming).

PUBLIC RELATIONS AND NETWORKING:

• Tickets: 5 tickets PRO Pass.(Value € 810)

• Tickets: 5 tickets BASICPass. (Value € 450)

• Interview with therepresentative of the brandwith presence on ourYouTube channel anddissemination on socialnetworks.

CONVENTIONAL MEDIA:

• Exhibition of advertising banner ofthe brand of the sponsor to place itat the entrance of the hotel hall.This banner is the property of eachsponsor.

• Inclusion of printed material andmerchandising in the welcome kitfor the attendees.

• Reproduction of your promotionalvideo during the two days of theevent, on the LED screens duringcoffee breaks, lunch, networkingtime and streaming channel duringrecesses.

• 10 VIP FULL Pass tickets - includesattendance at 4 workshops and 2days of Congress, presentation ofpapers, videos and photography.


Sponsorships

CD SILVER – 3.000€

• Presence in all social media of CanariasDigital (Facebook, Twitter, LinkedIn,Pinterest, Instagram) for the diffusion ofits brand and all its activities.

• Backlink to the client's website on theCanarias Digital website, for 12continuous months (from the signing ofthe advertising exchange contract).

• Presence in the Event Poster• Tickets: 3 tickets PRO Pass (Value 486 €)• Tickets: 4 tickets BASIC Pass (Value 360

€)

• Local SEO service and / or national for 6months for your website in a languagefrom the signing of the sponsorship.(Value of € 2,700)

CD BRONZE – 1.000€

(ONLY FOR SMALL BUSINESS)

CD STREAMING - 3.000€

(FOR 1 SPONSOR)

Your business will be the "exclusive sponsor"of the Streaming during the two days (4 and5 October) of personalized content andprogramming that will be broadcast livethrough the YouTube channel with morethan 3,000 people.Live brand screen of the lower third: yourbrand will be shown on all streamingtransmissions as the official sponsor of thelive broadcast.Scenario mentions: live reading by theceremony master when presenting thespeakers for each segment.Tickets: 4 FULL VIP Pass (Value € 1,112)Website listing: your logo and URL arelisted as a sponsor on the event page.Inclusion of the brand and contact form inthe printed Guide that will be delivered toeach attendant


Sponsorships Rooms

CD WORKSHOPS – 1.400€

(ONLY FOR 2 SPONSOR)

Your business will be the "exclusive sponsor"of the 2 rooms for the 12 workshops toselect day 2 and / or October 3. Theinvestment is for 1 day.

• Screen of the brand: your brand will bedisplayed in the 10 workshops that willbe held (4 workshops on October 2 and 8workshops on October 3)

• Signaling: you can place your roll-up andbanderole.

• Brand segment: your brand will have adedicated segment of five minutes eachday where you can make an offer.

• Tickets: 4 FULL VIP Pass (Value € 1,112)• Website listing: your logo and URL are

listed as a sponsor on the event page.

CD CONFERENCE – 3.800€

(ONLY FOR 1 SPONSOR)

Your business will be the "exclusive sponsor"of the 2 rooms for the 12 workshops toselect day 2 and / or October 3. Theinvestment is for 1 day.

• Screen of the brand: your brand will bedisplayed in the 10 workshops that willbe held (4 workshops on October 2 and 8workshops on October 3)

• Signaling: you can place your roll-up andbanderole.

• Brand segment: your brand will have adedicated segment of five minutes eachday where you can make an offer.

• Tickets: 4 FULL VIP Pass (Value € 1,112)• Website listing: your logo and URL are

listed as a sponsor on the event page.


Others Sponsorships

You become the "official sponsor" of thegala dinner with speakers prior to the event(October 3), where you can connect withour speakers at an intimate socialgathering. It will be held on Thursday,October 3, 2019, for 2 hours, from 7 pm to9 pm.

• Dinner: Organize a two-hour dinner in aprivate place for 30 people.

• Speech: Give a short speech to allspeakers.

• Tickets: Two (2) tickets for full accessconferences (Value 558 €)

• Welcome Gift: the sponsor can providean optional gift to the speakers andguests.

• Signaling: your brand will beprominently displayed in the eventsignage.

• Website: your logo and URL appear as asponsor on the event page.

CD GALA DINNER

3.000€

(FOR 1 SPONSOR)

You become the "official sponsor" of the CoffeeBreak of any of the 3 days (3, 4 and 5 October),where the ticket holders relax and refresh,located at the top.

Signaling: your brand will be shown on thesignage in the lounge.Promotion: Brochures that promote yourproducts or services stacked in the room(provided by the sponsor).Tickets: Two (2) tickets for full accessconferences (Value 558 €)Website: your logo and URL appear as a sponsoron the event page.

CD- COFFEE BREAK

1.000€

(FOR 3 SPONSOR)

#CanariasDigital


Documents

Dossier CD2019 - English · Target CEO, CMO, CTO Marketing Directorsand Marketing Managers Professionals and Postgraduate students Capacity of 300 people in attendance Number of attendees