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Customer relationship management

(CRM) is an approach to managing a

company’s interactions with current and

future customers. It often involves using

technology to organize, automate, and

synchronize sales, marketing, customer

service, and technical support.

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Customer Relationship Management

Increased customer loyalty may increase

usage levels.

Secure future revenues.minimize the likelihood of

customer defection.

Benefits of implementing CRM

Potential Customer

Customer

Loyal Client

Supporter

Advocate

PartnerCompany Name/Title

Ladder of Customer Loyalty

People who like eating snacks.

People who don't want to gain weight.

Our Target Customers

Customer Requirement

Product Quality Product Price

We survey customer requirements and advices for making decisions.

We aim to develop high quality products with lower costs. Reasonable price will

generate repeat customers and bring long-term benefit.

Customer Satisfaction

Long-term Benefit

See What Customers Care

Satisfied Customers

Delicious Food

Nice Environment

Good Service

Quality Gradients

Good Taste

Good Recipe

Clean and Tidy

Happy Atmosphere

Pleasing Decorations

Professional Waiter

Prompt Attention

Smile

Quality Chef

Local Taste Preference

Where to Buy

Which Brand

Staff Training

Cozy

Good Theme

Not too much

Staff Training

Regular Assessment

Anytime

Anywhere

How to Gain Customers Satisfaction

Find out Reason of Customer Loss in Cause-Effect Diagram

Business management

Remote location

Short business hours

Environment

No plants

Stuffy

Hot

No decoration

Dirty floor

Products Service Staff

Poor quality

Lack of innovation

Low efficiency

Lacking sense of responsibility

Customer Loss

Poor attitudeLack of variety

Facilities

Invisible equipment

Inappropriate layout of forms and documents

No lounge

Lack of promotion