Group Members

• Grace Mc Intyre: C11309761

• Shannon Reilly: C12358741

• Olivia Whelan: D14128844

• Rebecca Corley: D14128837

• Natalia Karpman: D14128191

Topics

• Research

• Strategy

• Social Media Optimization

• Recommendations

Research

Age Categories

Likeability

Familiarity

Strategy

Social Media Optimisation

• Put yourself on the social map “Check-in”

• Optimise use of #Hashtags

ie: #LovinDublin #FoodPorn #DublinFood #Foodphotography

• Be selective but constant with content you post.

• Know your individual audience - Give the people what they want.

Promotion & Awareness

• Think virally and incentivise

• Competitions through shares, retweets and re-grams

• Use capitalising content rather than dull competition information

• Share experiences along with content.

Recommendations

Food Presentation

BYOB

Samples

Media Intern

THANK YOU!