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Dovetail= a Christian based fashion clothing line.
Targeted to a new generation of hip adults who identify themselves by their beliefs without giving up
their “coolness”.
Dovetail : to connect or combine precisely or
harmoniouslyWhat is Dovetail?
231 million Americans describe themselves as Christian
That's 77 percent of the population
140 million44 percent
are weekly church goers
Do we really need another
clothing company?
So the answer is, Yes! The Christian community needs away to help identify each other, while being stylish and modest.
The Left Behind series of books has exceeded
63 million in sales
Let's look at the numbers.
Christian Music sales are over500 million dollars per year
Christian/Gospel music sales are up 38% in 2008
The Passion of the Christ total global sales $600 million
presented in Aramaic and running 125 minutes
The Chronicles of Narnia has sold $745 million
A megachurch is a church that has 2,000 or more attendees for a typical weekly service. The Hartford Institute's database lists
more than 1,300 such type churches. Thats 2.6 million worshippers.
Key purchasing factors:
1. Fashion
2. Ethical3. Give back/community service4. Makes them feel like part of a group5. Price points 48% said they would be likely to
support a Christian based company
What is the Christian
Community telling us?
Really? How do you know
so much?We hear what they say on twitter and we friend them on
Facebook. But most important we are part of this community.
Typ
ical off
eri
ng
sNo one has
thought about doing this before?
Of course they have but we found the fashions to be very "young" or they were nice people with good intentions but
without any fashion industry know how.
CrowdSourcing
What makes you think you can design a line?
Glad you asked. Our parent company is a buying office for boutique retailers. We have insider information on what sells and what doesn't. We are also looking at what the
community posts about fashion on FaceBook and Polyvore add a dash of trend forecasting from the industry publications and you have a winning combination.
Our mood boards for Spring 2012
Manufacturing
New YorkLos Angeles
North CarolinaTennessee
PeruColumbia
BrazilMexicoKorea
We will never manufacture in a country were Christians are
prosecuted like China.
Http//www.YouTube.com/watch?v
=-VqMrvvWUgQ&feature
=YouTube_gdata_player
We plan on giving back from day we start shipping. Not a percent of profits like most
other companies.
Turn over will be a cross between fast fashion & traditional retailing.Sales per sq.ft would be $600 to $800 with a mark up of 2.3 plus
Fashion basic items will always be in stock.
What’s in it for us the retailers?
Besides being part of a community?
Proverbs 13:20 He who walks with wise men will be wise, but the companion of
fools will suffer harm
To place an order or to find out more contact us at [email protected]