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Defense Systems is the brand for network-enabled warfare and the knowledge technologies—IT, communications, sensors and related C4ISR systems—that have transformed the world of defense.
It’s the convergence, connectivity and fusion of knowledge technologies in a network environment – net-enabled warfare – that creates situational awareness and information dominance for warfighters. From tactical IT to enterprise systems, from satellites and geospatial to sensors, cyber, unmanned systems and combat communications, Defense Systems provides the most comprehensive, integrated coverage of network-enabled warfare, defense information technology and C4ISR.
Print | Defense Systems Magazine11 Issues Per Year | Subscribers: 32,000 89% military, DoD and government circulation• 21,090 Military Services• 9,432 DoD and Agencies/Congress/Executive Branch• 3,503 Defense Industry/Government ContractorsSource: June 2010 BPA Statement
Online | DefenseSystems.comUnique Monthly Visitors: 22,500 Monthly Page Views: 70,000DefenseSystems.com is a focused resource for information about the network and C4ISR technologies that have transformed the world of defense. It offers original and breaking news on developments and technologies in the arena of network-enabled warfare. In addition, articles from the current print edition are available, as well as special webinars, defense program and agency reviews, whitepapers and blogs on defense matters. Source: Google Analytics, 2010
Think Growth. Think Defense Systems.Delivering 32,000+ Military/DoD Program Leaders
and Technology Decision-Makers.
e-Newsletters Defense Systems Update | Subscribers: 70,000Defense Systems Update is a twice-weekly news summary drawn from DefenseSystems.com, covering communications, defense IT, sensors and C4ISR-related technologies. Defense Systems Update reaches the inbox of personnel in the armed forces, defense/intelligence agencies and defense industry who plan, develop, deploy and use mission-critical systems in support of warfighters.
Digital Conflict: Cyber and More | Subscribers: 40,000The new weekly Defense Systems e-newsletter,“Digital Conflict: Cyber and More” will focus on the arena of cyber warfare—both offensive and defensive spheres in defense. News stories on cyber defense, and by stories on military information assurance, secure communications and secure IT operations will also be featured.
NEW
2011 Editorial Calendar (as of 12/15/10)
ISSUE DATE
INTERVIEW SPECIAL REPORT C4ISR CYBER DEFENSE
DEFENSE IT TECH WATCH
OFFICIAL DEFENSE GUIDES
BONUS DISTRIBUTION
AD CLOSE/ ART DUE
Jan/Feb RADM Jerry Burroughs
Navy PEO C4I
Army C4ISR Integration:
1) Counter IED Technology
2) Networked Sensors
Secure Communications
Army CHESS Program
Military Cloud Computing
1) AFCEA West 2) AUSA Winter
7-Jan
Mar Gary Winkler
Army PEO EIS Commercial Satcom
Services for the Military
1) Combat Communications
Army Cyber Command
Ruggedized
Computing Technology
Geospatial Intelligence
PEO EIS Catalogue 1) Satellite 2011
2) PEO-EIS Industry Days
8-Feb/ 9-Feb
Apr JPEO JTRS (new JPEO)
Annual DISA Program Review
1) Battlefield Video Exploitation
2) WIN-T Update Securing Data at Rest
Defense Intelligence Information Enterprise (DI2E)
Military Cloud Computing
PEO C3T Program Guide
1) DoDIIS 2)National Space
Symposium
9-Mar/ 10-Mar
May
MG George Allen Director C4 and
CIO USMC
Special Operations C4ISR 1) Military VSATS
2) Small UAVs and UAS
Data Encryption Technology
DISA & Team C4ISR BRAC & Command Update
Geospatial Intelligence
1) SOFIC 2011 2) USSTRATCOM
Cyberspace 3) Joint
Warfighting
13-Apr/ 14-Apr
Jun Letitia Long
Director, NGA Mobile Computing
& Secure Smartphones JTRS Update
10th Fleet (Navy Cyber Command)
1) Ruggedized Computers 2) DISN Video Services
Military Cloud Computing
23-May/ 24-May
Jul Army CIO/G6
(new CIO) DISA Enterprise Services
1) FCSA Update 2) LandWarNet
Preview
Securing Data in Motion
1) Logistics Info. Systems 2) UCDMO—Unified Cross
Domain Management
Geospatial Intelligence
DISA Strategy & Vision Guide
DISA Customer Partnership Conference
27-Jun/ 28-Jun
Aug
LTG William Lord USAF Chief Warfighter
Integration & CIO
The Challenge of Secure Cloud Computing in
Defense
1) Unmanned Aerial Systems
2) Coms-on-the-movie (COTM)
PEO EIS Information Assurance Efforts
Army Global Network Enterprise Construct (GNEC)
Information Assurance
Air Force NETCENTS Program Guide
1) LandWarNet 2) AFITC 2011
3) AUVSI
13-Jul/ 14-Jul
Sep PEO IEW&S (new PEO)
Tactical Power Supply: Size, Weight and Power
(SWaP)
1) Sensor Developments 2) NGA Profile
Cyber Command Profile
CANES & NGEN Update Geospatial Intelligence
PEO IEW&S Program Review
1) Modern Day Marine
2) DSEi 2011
10-Aug/ 11-Aug
Oct BG Lee Price
PEO C3T (Army) Geospatial Intelligence
1) Military Satcom 2) UAV Video
Systems
DISA Information Security
Information Display Systems
Military Cloud Computing
1) AUSA Annual 2) GEOINT 3) C4IST
Ft Huachuca 4) AFCEA Infotech
14-Sep/ 15-Sep
Nov
RADM Patrick Brady
Commander, SPAWAR
Tactical Combat Communications
Operationally Responsive Space
24th Air Force (USAF Cyber Command)
1) Army ERP Programs 2) Logistics: RFID/UID
Geospatial Intelligence
JTRS Program Review& Vision Guide
1) MILCOM 2011 2) AOC Annual
2011 3) TechNet Asia
Pacific
19-Oct/ 20-Oct
Dec
LTG Keith B. Alexander
Commander, US Cyber Cmnd.
DISA Year in Review 1) Command &
Control On-the Move2) Airborne Sensors
Cyber Defense: Year-in-Review
Military Smartphones Military Cloud Computing
I/ITSEC 8-Nov/ 9-Nov
David Smith, Publisher: davidsmith@ defensesystems.com , 571-274-0924Pamela Poggi, Sales Manager: pampoggi@ defensesystems.com , 703-495-4814 | Kathleen Kenney, Account Executive: [email protected], 858-997-8530
2011 Print Advertising Rates
. 1x 2-3x 4-5x 6-7x 8-9x 10-12x 2 page spread $13,900 $13,566 $13,210 $12,852 $12,510 $12,164 Full page $6,950 $6,783 $6,605 $6,426 $6,255 $6,082 2/3 page $5,907 $5,759 $5,611 $5,463 $5,316 $5,168 1/2 page $4,865 $4,743 $4,621 $4,500 $4,378 $4,256 1/3 page $3,475 $3,388 $3,301 $3,214 $3,127 $3,040 1/4 page $2,988 $2,913 $2,388 $2,763 $2,689 $2,614
Rates are gross and include four-color process. Preferred positions are subject to premiums: inside front cover (15%), inside back cover (10%), back cover (20%) far-forward request (5%). For additional information about pricing and availability, contact your 1105 Government Information Group media consultant.
Print Advertising Specifications
The following specifications are for the purpose of controlling the quality of magazine printing on high-speed Web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). Any deviation from these specifications may result in less-desirable printed results.
Trim Size Live Size Bleed Size Full page 8” x 10 3/4” 7 1/2" x 10 1/4” 8 1/4” x 11” Spread 16” x 10 3/4” 15” x 10 1/4” 16 1/4” x 11” 1/2 spread 16” x 5” 15" x 4 1/2” 16 1/4” x 5 ¼” 2/3 vertical 5” x 10 ¾” 4 3/8” x 9 1/2” 5 1/8” x 11” 1/2 horizontal 8” x 5” 7 1/2” x 4 1/2” 8 1/4” x 5 1/4” 1/3 vertical 2 1/8" x 9 1/2” n/a n/a 1/3 square 4 3/8” x 4 1/4” n/a n/a 1/4 page 3 1/4 x 4 5/8 n/a n/a
Printing All bleed dimensions include 1/8” bleed for trim. For bleed ads, please keep live copy 1/4” from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your Production Manager. Media Shipping (not including pre-printed inserts) Digital files should be provided on the following media: Macintosh formatted DVD or CD-ROM. Please label media with the magazine name, issue date and advertiser name. Include a laser of the media directory with all contents. Ads requiring work to be done by the Publisher will incur an additional charge. Media and advertising materials are kept by the Publisher for one year then destroyed. Return material requests must be made in writing and are shipped C.O.D. Media, files and proofs should be securely packed and shipped. Contents of the package should be identified on the outside as to publication date and type of material contained within.
Ad Production Coordinator
1105 Government Information Group 3141 Fairview Park Drive, Suite 777
Falls Church, VA 22042 (703) 876-5149 Fax: (202) 318-8968
Defense Systems: [email protected] Federal Computer Week: [email protected]
GCN: [email protected] Washington Technology: [email protected]
For additional information about pricing and availability, contact your 1105 Government Information Group media consultant
Print Material Specifications
FILE FORMAT We support files generated by Adobe Acrobat using the 1105Media Print Driver and 1105Media Job Option Settings for Distiller, with specifications as listed below. Download printer driver & distiller settings from our web site at http://www.1105media.com/digitalAdRes.html. In order to generate printable PDFs, it is important that the native file (QuarkXPress, Adobe InDesign) is prepared accordingly. Preparing native files for printable PDFs:
Multiple pages need to be submitted as single page files Set bleeds 1/8” beyond trim All images/scans must be in CMYK mode, 300 dpi resolution Use Postscript (Type 1) fonts only. No True Type, Windows/PC or
custom fonts accepted, unless converted to outlines. DO NOT use stylized fonts
Embed all fonts Rules should be .25 point or thicker All elements must be placed at 100% size Avoid rotation and cropping of images in layout program Do not nest EPS files in other EPS files Four-color solids should not exceed SWOP density of 280%
Preparing a PDF file (preferred format):
Use 1105Media PPD Print Driver Use 1105Media Job Option Settings for Distiller Set crop marks with a 12 point offset
PDF file needs to be 1 inch larger than trim size of magazine and include crop marks
Preparing an EPS file (optional alternative format):
EPS file formats from Adobe Illustrator, Adobe Photoshop or Macromedia Freehand must be a high resolution CMYK EPS file, layers flattened
with fonts converted to outlines or paths.
2011 Print Advertising Specifications
PROOFS Provide two digital color proofs at 100% size, created from the supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards (AGFA Pressmatch, Kodak Approval, DuPont Waterproof, etc.). Laser or inkjet proofs are not considered accurate in color and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction. IMPORTANT NOTE: If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser’s expense, and make-goods due to reproduction quality will not be honored. FTP FILE AND UPLOAD INFORMATION Name your files with the magazine name, issue date and project name. All uploads should be followed by either a confirmation phone call or email message to your Production Coordinator to verify the file has been sent. It is important that the uploaded file is placed in the designated directory for expedient access.
Host: ftp://ads.1105media.com/ User ID: 1105user Password: 1105pass Directory: /1105external/production/Federal_Computer_Week/ Directory: /1105external/production/Governmemt_Computer_News/ Directory: /1105external/production/Defense_Systems/ Directory: /1105external/production/Washington_Technology/
DIGITAL ADVERTISING RESOURCES 1105Media Inc. Media Kits and Ad Specifications: http://www.1105media.com/adSpecs.html Digital Distribution of Advertising for Publications (DDAP): http://www.ddap.org Specifications Web Offset Publications (SWOP): http://www.swop.org http://www.swop.org/certification.html Adobe Acrobat: http://www.adobe.com/products/acrobat/main.html
General Conditions A. Advertising is subject to acceptance by the publisher as to character, layout, text and content. The publisher reserves the right to reject or
cancel advertising that is not in keeping with the publication's standards. B. Advertisers and advertising agencies assume all liability for all content (including text, illustrations, representation, copyright, etc.) of
advertisements printed and also assume total responsibility for any claims arising there from against the publisher. C. Advertisements are accepted upon the representation that advertisers have all the rights necessary to publish the contents thereof.
Advertisements must be factual, not misleading and should not misrepresent any competing product or service or make an unfair, incomplete comparison.
D. Any attempt to simulate the publication's format is not permitted, and the publisher reserves the right to place the word "advertisement" with any copy that in the publisher's opinion resembles editorial material.
E. Conditions, other than rates, are subject to change by the publisher without notice. F. Positioning of advertisements is at the discretion of the publisher unless agreed to in writing by the publisher. G. The publisher shall have no liability for errors or omissions in key numbers, reader inquiry numbers or advertisers' index. H. Advertisements not received by space closing date will not be entitled to revisions or approval by the advertiser or its agency. I. Cancellations or changes in orders may not be made by the advertiser or its agency after closing date. J. The advertiser is liable for any costs (design fees, setups, additions or alterations to advertisements, logos, color, film, reprints, etc.) incurred in
the preparation of its advertisement. K. All insertion orders are accepted subject to the provisions of the current rate card. Proposals or requests for advertisements based on
reciprocal dealings will not be accepted. The publisher's suppliers, resellers or sales agents are cautioned that solicitation by the publisher's agents or any agents on any other basis is unauthorized.
L. Cancellation of space reservations for any reason will result in a short-rate based on past and subsequent insertions to reflect actual space used at the earned frequency rate.
M. The publisher shall not be liable for any costs or damages if it fails to publish an advertisement. N. The publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and
payable to the publisher. O. No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing. P. The publisher is not liable for delays in delivery or non-delivery in the event of act of God, action of governmental or quasi-governmental entity,
fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner.
Q. Advertisers agree that the publisher has no obligation to maintain the confidentiality of submitted material until the publication date, and although the publisher may, at the advertiser's request, adopt procedures to restrict dissemination of submitted material to lesson risk of disclosure, the publisher has no liability for its failure to do so.
R. As used in this section titled "General conditions," the term "publisher" shall refer to 1105 Media.
S. Governing law, attorney's fees: This agreement shall be governed by the laws of the state of California. Any controversy or claim arising out of or relating to this agreement or the breach thereof will be settled by binding arbitration, which shall be conducted in accordance with the rules of the American Arbitration Association. There shall be one arbitrator in any such proceeding. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The place of arbitration shall be Los Angeles County, CA. Should either party commence arbitration to enforce or interpret this agreement, the arbitrator shall have the discretion to award the prevailing party reasonable attorney fee.
2011 Website ROS Rates
and Specifications
Sponsorships
Big Box (300 x 250, 336 x 280) $7,500 net per month
Half Page (300 x 600, 336 x 600, 336 x 850) $5,500 net per month
Leaderboard (728 x 90) $7,000 net per month
Skyscraper (160 x 600) $3,000 net per month
Interstitial (640 x 480) $8,000 net per month
Ticker Offerings
Homepage $2,500 net per month
10% premium on expandable units. Must be user initiated and must be submitted through a third party ad server. Flash files will not be accepted. Box ads can only expand left; leaderboards down. In the event that the 1105 Government Information Group’s ad server measurements are higher than those produced by the Agency’s 3rd Party Ad Server by more than 10% over the invoice period, the Agency will pay 1105 Government Information Group based on Agency 3rd party Ad Server reported data, plus a 10% upward adjustment to delivery, not exceeding the original contracted amount. Acceptable Files (maximum 40K file size) GIF or JPG files (includes animated GIF files)
All creative is due 5 business days prior to launch.
Please submit materials to: Sabrina Karlsen
Senior Online Prod. Coordinator (818) 814-5361
Flash Files (no lower than Flash Player Version 7) When submitting flash files, be sure to implement the following click tag variable in place of the click URL:
on (release) { getURL(clickTAG, "_blank"); }
A standard GIF or JPG ad must accompany any rich media ad submitted for when a user does not accept rich media ads). Third-party ad serving We accept all third-party ad serving, but impressions are counted and invoices are issued based on our ad serving system, DoubleClick DFP. 15-20% impression tracking discrepancy is expected. All formats will be considered and require extra processing time for testing and implementation. When submitting third-party tags, please send Javascript/Standard or Standard tags only. If using DFA, please send internal redirect tags.
Click-through URL - Advertisers are responsible for maintaining a working URL. Click-through rates are not guaranteed. Placement - Banners are run-of-site. Targeted ads are subject to availability. Contact your media consultant for more information.
2011 e-Newsletters
es In the rapidly changing government technology market, buyers can't afford to miss a headline. That's why thousands of decision-makers subscribe to each of 1105 Government Information Group’s e-Newsletters. They're the most timely, effective vehicles to deliver your message directly to the inbox of the agency executives, program managers, IT managers and systems integrators who drive today's results-oriented government IT market.
e-Newsletters
Defense Systems Update 2x per week 70,000 subscribers
Digital Conflict: Cyber and More Weekly 40,000 subscribers
Cross-Network e-Newsletters Leverage the strength across 1105 Government Information Group’s market-leading media brands with these topic-specific e-mail newsletters that blend circulation across our network of targeted decision-makers for even greater advertiser reach and impact.
Homeland Security Update Weekly, 50,000 subscribers Network.IT Update Biweekly, 20,000 subscribers Security IT Update Weekly, 50,000 subscribers Cloud/Virtualization Update Weekly, 40,000 subscribers
Telework Update Biweekly, 10,000 subscribers Mobile and Wireless Update Biweekly, 45,000 subscribers Collaboration Tools Update Biweekly, 35,000 subscribers
Source: All subscriber data is publisher’s own data
1x (net each) 6x (net each) 12x (net each)
60,000–89,999 total circulation
Sole sponsorship $5,500 $4,500 $3,500
728x90 sponsorship $4,000 $3,000 $2,500
336x280 sponsorship $4,000 $3,000 $2,500
25,000–59,999 total circulation
Sole sponsorship $4,500 $3,500 $3,000
728x90 sponsorship $3,500 $2,500 $1,750
336x280 sponsorship $3,500 $2,500 $1,750
Less than 25,000 total circulation
Sole sponsorship $3,500 $3,000 $2,500
728 90 sponsorship $2,500 $1,750 $1,500
336x280 sponsorship $2,500 $1,750 $1,500
Sole Sponsor
300 x 250 rectangle ad or 336 x 280 boom box (maximum size 25K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
728 x 90 leaderboard ad or 468 x 60 banner ad (maximum size 25K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
728x90 Sponsor
728 x 90 leaderboard banner ad (maximum size 25K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
336x280 Sponsor
336 x 280 boom box (maximum size 25K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
e-Mail Newsletter Ad Specifications Acceptable Files GIF or JPG files (includes animated GIF files)
Third-party ad serving Only Standard Tags are accepted
Click-through URL Advertisers are responsible for maintaining a working URL. Click rates are not guaranteed.
All banners are due 3 business days prior to newsletter launch.
Please submit materials to:
Diana Schneider, Online Production Coordinator Phone: 818-814-5379 E-mail:[email protected]
For more information on 1105 Government Information Group e-mail newsletters, contact your media consultant or Jennifer Weiss, VP/Group Publisher
at 703-876-5098 or [email protected].
