STREAM ANALYTICS

SAMPLEREPORT

SAMPLE REPORTStream Hatchet

10 - 12VIEWERANALYTICS

13 - 14GAMEANALYTICS

15 - 17PUBLISHERSANALYTICS

3-8OVERVIEW

TABLE OF CONTENTS

S A M P L E E V E N T

MILLENNIAL ESPORTS

Sample data

1234

3

PEAK CONCURRENT VIEWERS27,796

406,882

NEW VIEWS

338,953 HHOURS WATCHED

9,329

AVG CONCURRENT VIEWERS

37 H

AIRTIME

NEW FOLLOWERS

3,064

Sample Datasource: twitch.tv/

O V E R V I E W11.1 VIEWERSHIP

viewers

15k

20k

25k

10k

5k

0CITY 1

Qualifier: Day 1 CITY 1

Qualifier: Day 2 CITY 1

Qualifier: Day 3

4

CITY 2

CITY 1

HOURS WATCHED

338,953 406,8829,32937H

56,149 3,403

3,512

12,344

615,372

223,600

17H

29H

23H

318,424

146,052

288,026

AIRTIMEAVG

VIEWERS NEW VIEWS

CITY 3

CITY 4

15k

20k

25k

10k

5k

0CITY 4

1/20-1/22ONLINE

QUALIFIERSCITY 3

2/17 - 2/19CITY 2

2/24 - 2/26 2/19

CITY 13/3 - 3/5

viewers

1.1.1 Qualifiers overview | Twitch viewership

From Day 1 To Day 3the total amount of hours watched on Twitch was 58,069,030 h

1.2 TWITCH SHARE

Name Primary Game LanguageFollowers AirtimeViewsAvgCCV

Hourswatched

MaxCCV

ESL_CSGO EnglishCounter-Strike:Global Offensive49,135 1,894,893 3,324,802226,648,999 353,977 67:40

NALCS1 EnglishLeague of Legends84,408 420,250 1,800,70442,186,408 167,509 21:20

LIRIK EnglishThe Legend of Zelda:Breath of the Wild32,683 1,589,761 1,007,726162,379,481 48,017 30:50

BeyondTheSummit EnglishSuper Smash Bros.Melee23,406 383,787 795,804301,232,407 57,860 34:00

ESL_SC2 EnglishStarCraft II10,601 149,830 754,43864,773,434 49,279 71:10

sodapoppin EnglishThe Legend of Zelda:Breath of the Wild

21,437 1,406,296 685,984151,643,569 37,384 32:00

Heroes of the Storm EnglishHeroes of the Storm16,172 168,281 601,05921,477,399 30,079 37:10

esl_RuHub_CSGO RussianCounter-Strike:Global Offensive27,730 221,421 545,35723,808,542 62,538 19:40

summit1g EnglishCounter-Strike:Global Offensive18,060 1,808,838 535,780122,157,578 23,076 29:40

RiotGamesBrazil PortugueseLeague of Legends35,236 326,267 428,70575,933,371 81,724 12:10

LCK1 EnglishLeague of Legends27,950 159,349 405,27513,138,220 100,038 14:30

GarenaTW ChineseLeague of Legends22,385 299,342 391,783158,303,920 50,373 17:30

EULCS1 EnglishLeague of Legends23,055 269,927 388,09332,856,052 56,147 16:50

KingGothalion EnglishThe Legend of Zelda:Breath of the Wild

11,323 674,049 356,67516,899,505 22,031 31:30

Halo EnglishHalo 5: Guardians9,329 194,367 194,36715,168,809 26,627 36:20

DominGo EnglishLeague of Legends15,261 290,823 335,74223,565,347 31,719 22:00

OGN_LoL KoreanLeague of Legends22,795 45,064 326,72813,686,701 58,441 14:20

SummonersInnLive GermanLeague of Legends6,684 286,818 304,12252,950,858 14,868 45:30

esl_brazil PortugueseCounter-Strike:Global Offensive16,084 90,580 297,55414,778,998 37,779 18:30

imaqtpie EnglishLeague of Legends18,318 1,602,471 274,770196,184,312 31,502 15:00

5

6

87,13% Twitch share (among the channels playing the game) 338,953 hours watched the game channel / 389,011 hours watched the game

0,98% Twitch share (english streams) 338,953 hours watched the game channel / 34,309,166 hours watched in English

0,58% Twitch share 338,953 hours watched the game channel / 58,069,030 hours watched

4,51% peak Twitch share 27,796 peak CCV (616,149 viewers on Twitch)

Sample Campaign:Two different ads

Static Banner: Static Banner in Game:

1.2.1 Game Twitch channel

1.2.2 Ads analytics

7

D A Y 1

D A Y 2

Static Banner: Total time in display: 107 minutes Average viewers: 4,693Hours watched: 8,369 h

Static Banner in Game: Total time in display: 443 minutes Average viewers: 9,459Hours watched: 69,838 h

Static Banner: Total time in display: 68 minutes Average viewers: 8,128Hours watched: 9,211 h

6,000

3,000

010:00 am 1:00 pm 4:00 pm 7:00 pm 9:50 pm

15k

10k

5k

010:00 am 4:00 pm1:00 pm 10:00 pm7:00 pm 1:00 am

viewers

viewers

8

NEW FOLLOWERS

13558

AVG CONCURRENT VIEWERS

26 MIN

TIME WATCHED PER VIEW

4,805UNIQUE VIEWERS

2,088 HHOURS WATCHEDPEAK CONCURRENT

VIEWERS95 36 H

AIRTIME

D A Y 3

Static Banner in Game: Total time in display: 296 minutes Average viewers: 15,620Hours watched: 77,058 h

Static Banner: Total time in display: 44 minutes Average viewers: 13,447Hours watched: 9,861 h

TOTAL OVERVIEW:

Static Banner in Game: 146,896 hours watchedStatic Banner: 27,441 hours watched

Total exposure campaign: 174,337 hours watched

15k

20k

25k

10k

5k

010:00 am 2:00 pm12:00 pm 6:00 pm4:00 pm 8:40 pm

viewers

1.3 MIXER ANALYTICS

9

50% of the viewers watched the event for more than 30 minutes

AVG TIME WATCHED

50 MIN(Total time a viewer spent on average watching the event)

174,583CHAT MESSAGES SENT

11,745

CHAT PARTICIPANTS(22.8% PARTICIPATION)

*The following section provides deeper analytics of those viewers that were logged in Twitch when watching the event.

viewers1500

1200

900

600

300

0

TIME WATCHED (hours)

1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h

A N A LY T I C SV I E W E R 2

Pokemon 2017 Regional Campionship

41 %(Returning viewers from Day 1 to Day 2)

(June 3th - June 4th)

SampleEvent

44 %(Returning viewers from Day 1 to Day 3)

(1rst day - 3rd day)

Gear of War 4 Pro Circuit - Las Vegas Open

49 %(Returning viewers from Day 1 to Day 3)

(June 2nd - June 4th)

On average, 86% of the concurrent viewers were registered Twitch users, and 14% were unknown viewers.

2.2 TIME WATCHED DISTRIBUTED

2.1 VIEWER ENGAGEMENT

10

Twitch channel Time watched

15h 20mbenfiala

15h 20mnamidark

15h 10mSlocool

15h 00mLivven

14h 55mMosesFPS_live

14h 10mJay_JK

14h 05mThelonelyespada

13h 35mBatchford

13h 15mBootysmackz

13h 00msuperhippo95

12h 55mSlowcobo

12h 40miamalovelypenguin

12h 25mYNOTftw22

12h 15mthemoneymatches

12h 05mDo1o

12h 05mFacileSkills

12h 05mSkorm_Skylight

11h 55mah_Qtee

11h 35mZkyJ

11h 30mKLETHAL

11h 25mschmazy

11h 25mRockoH2F

11h 15mJuicyCV

11h 10mthe_tjk_9692

11h 05mHeresToNow_

TOP 25 VIEWERS

2.3 TIME WATCHED - TOP VIEWERS

2.4 CHAT DATA

Brand #mentions

189

3,406halo

2,126millennialesports.gg

1,137team liquid

365halo.gg

346vegas

341343 industries

289envy

198xbox

196twitch

halowaypoint.com

43ghost in the shell

11dxracer

BRAND IMPACT EMOTES COUNTER

3,961

3,403

2,283

11

Language

Viewers

%

393685.883%

Swedish

0.720%

Russian11

0.240%

Korean2

0.044%

SpanishEnglish195

4.255%

Dutch2433

0.524%

Hungarian6

0.131%

French69

1.506%

Finnish13

0.284%

Danish4

0.087%

Thai1

0.022%

Spanish(Mexico)39

0.851%

Portuguese (Brasil)13

0.284%

Portuguese3

0.065%

No Language1

0.022%

18

5

1 1

German103

2.247%

Italian

0.393%

Japanese

0.109%

Chinese

0.022%

Arabic

0.022%

English (UK)84

1.833%

Norwegian15

0.327%

Turkish4

0.087%

Chinese (Taiwan)1

0.022%

Polish1

0.022%

Twitch language of 4,583 identified viewers (Users that were watching the event with their Twitch account)

2.4.1 Language distribution

12

GIMSTV4,371

ZIYTEXLIVE4,467

15,184THEREALSTR8SICK

TOP 3 NEW FOLLOWERS

Twitch channel Followers

49,610Lxhtul

34,492Roy

33,061Coltrane

25,194AceTV

24,824iTsSoFrosty

24,141Heinz

22,289MillennialEsports

21,289SnakeBite

17,526Royal2

16,415iMiKWeN

15,184Therealstr8sick

15,105Vetoed

12,957xJoystic

12,999ShiftyHJP

12,809CntrA

12,715iGotUrPistola

11,697Elumnite

11,587Jimbo

10,956lunchbox

10,955BiiTTERSWEET

10,896

10,587Goofy

9,994

9,597RatifyGG

8,416Cloud

APG

Eli_X

TOP 25 VIEWERS

2.4.2 Influencers analytics

13

A N A LY T I C SG A M E 3

From Jan 19th to March 6th(Game qualifiers timeframe)

Game viewers

Channels streaming the Game

15k

20k

25k

30k

10k

5k

0JAN 19 2522 3128 06 1209 1815 21 2724 05MARFEB

120

160

200

80

40

0JAN 19 2522 3128 06 1209 1815 21 2724 05MARFEB

3.1 GAME: PERFORMANCE IN LIVE STREAMING

14

Notes:· Counter strike is the most watched shooter game on Twitch with 108M Hours.

· Black Ops III is the game with worst performance considering hours streamed/hour watched.

· Halo 5: guardians ir the 3rd game with best performance considering hours streamed/hours watched.

Game Peak Viewers

Avg Viewers

Peak channels streaming

Avg channels streaming

Hours watched

Hours streamed

Counter-Strike: 1,299,493 94,457 2,177 977 108,772,955 1,125,075

Overwatch 98,595 29,901 2,827 1,234 34,432,812 1,421,026

61,495 8,298 3,088 1,323 9,555,649 1,523,515

Call Of Duty: 36,650 3,736 767 296 4,302,230 340,862

16,036 1,811 579 275 2,085,476 316,679

28,129 1,776 192 80 2,045,172 92,125Halo 5: Guardians

Call of Duty: Black Ops III 21,651 1,408 846 344 1,621,397 396,137

3.2 SHOOTER GAMES ANALYTICS

7,097GAMES STREAMED

1,878

PUBLISHERS IN TOTAL

15

From Day 1 To Day 3 City 1 qualifiers timeframe

87 games do not apply as they are categories of Twitch (IRL, Talk Shows, Creative) and unrecognized games.7,010 games analyzed.

Grouping games into publishers allows us to see their presence in the Live streaming ecosystem.

A N A LY T I C SP U B L I S H E R S 4

TOP 25 PUBLISHERS BY HOURS WATCHED:

16

Publisher Num. of Games Hours Watched Avg Viewers

Riot Games 1 11,311,673 157,106

37 9,369,452 130,142

Blizzard Entertainment 18 8,510,037 118,308

Nintendo 413 6,383,835 92,574

18 2,680,736 37,230

PLAYERUNKNOWN 1 1,674,727 23,260

Bluehole Studio 1 1,674,727 23,260

192 1,385,752 21,062

166 1,219,623 17,136

154 1,150,154 16,738

Electronic Arts 219 1,086,827 18,445

Grinding Gear Games 1 978,409 13,589

Wargaming.net 5 644,122 8,946

Mojang AB 1 638,708 8,870

Jagex Ltd. 4 491,423 6,825

Hi-Rez Studios 3 449,171 6,237

Square Enix

Bohemia Interactive Studio

145 425,161 7,622

Capcom 221 364,590 6,338

13 2,622,221 36,418Perfect World Entertainment

85 1,838,901 25,639

119 1,835,990 25,633

14 1,173,865 16,302Daybreak Game Company

77 810,631 11,429

4 402,041 5,627

154 337,284 5,563Bandai Namco Entertainment

4.1 TOP 25 PUBLISHERS

17

From Day 1 To Day 3 the total amount of hours watched on twitch was 58,069,030 h, distributed among these publishers.

4.2 PUBLISHERS HOURS WATCHED SHARE

SAMPLE REPORTStream Hatchet

Contact us atsales@streamhatchet.com