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Who We AreWe are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with more than 200 brands and thousands of franchisees.
We operate from a bedrock belief in constant, never-ending improvement, and with a focus on helping our clients achieve their most critical outcomes faster: awarding new franchises, and increasing revenue at the local level.
AT A GLANCE
Strategy and ExecutionFranchise RecruitingFranchise Onboarding/TrainingFranchisee “Growth” Intranet/Online ManualsDirectory and review site managementMobile OptimizationSocial MarketingReputation ManagementOnline Advertising
Creative Design and ProductionWebsite Design, Franchisee micro-sites, Copywriting
Managed ServicesContent creation, distribution and conversation management, Facebook, Google+, LinkedIn, Twitter, Pinterest, Instagram, YouTube
EXPERTISE
Service Overview
RECRUITING
FRANCHISE WEBSITE
PIPELINE CATALYST
Overview:Pipeline Catalyst is the premier franchise recruiting solution for engaging candidates via a 24/7 collaborative environment. It combines the marketing aspect of franchise sales with a robust CRM enabling e�cient and e�ective pipeline monitoring and management.
Decrease your sales cycle and increase the quality of new franchisees though a proven solution responsible for more than 4,000 franchise awarding’s.
What You Get:• Dynamic Virtual Brochure to convey your franchise opportunity• Direct messaging to candidates; feedback/questionnaires; built-in validation and more...• Compelling, consistent, brand-congruent presentation of your opportunity• Built in FDD with receipt acknowledgement• Robust integrated email marketing solution with automated campaigns• Centralized online data for internal contact access and management• Easy-to-use dashboard to visually monitor all aspects of your awarding process• In-depth reporting and analytics to track and measure lead generation, process, and results• One-on-one monthly call to identify opportunities to improve recruiting success
How We Do It: • Collaborate with your sales and marketing team to blueprint the ideal awarding experience• Develop the ideal candidate profile(s) to zero in your messaging• Integrate email communications, tiered application, lead sources and validation• Record audios with existing owners and executives for proactive validation• We provide comprehensive and ongoing training for your new awarding portal
Overview:Your franchise website is the top of funnel for your recruiting e�orts. As such, it must embody your brand promise, in a compelling way that is attractive to your ideal candidate and makes them want to take the next step to learn more.
Process Peak has helped dozens of franchisors create brand-congruent websites that attract and convert qualified candidates. We have the expertise to help you reach your recruiting targets.
What You Get:• Blueprinting of ideal visitor experience • Integrated social media presentation and plugins• Integrated videos or audios• Customized lead generation capture• Keyword and title tags for search engine optimization• Content management system for easy updates• Integrated Google Analytics
How We Do It: • Conduct a discovery process to uncover optimal content and site design. • Design, produce, develop, test; and train on content management. • Create a flexible, easy-to-update site that includes visibility to performance, so you can continuously improve and meet your goals.
OPERATIONS
ONBOARDING CATALYST
SYSTEM CATALYST
REPUTATION CRM
Overview:Pipeline Catalyst is the premier franchise recruiting solution for engaging candidates via a 24/7 collaborative environment. It combines the marketing aspect of franchise sales with a robust CRM enabling e�cient and e�ective pipeline monitoring and management.
Decrease your sales cycle and increase the quality of new franchisees though a proven solution responsible for more than 4,000 franchise awarding’s.
What You Get:• Dynamic Virtual Brochure to convey your franchise opportunity• Direct messaging to candidates; feedback/questionnaires; built-in validation and more...• Compelling, consistent, brand-congruent presentation of your opportunity• Built in FDD with receipt acknowledgement• Robust integrated email marketing solution with automated campaigns• Centralized online data for internal contact access and management• Easy-to-use dashboard to visually monitor all aspects of your awarding process• In-depth reporting and analytics to track and measure lead generation, process, and results• One-on-one monthly call to identify opportunities to improve recruiting success
How We Do It: • Collaborate with your sales and marketing team to blueprint the ideal awarding experience• Develop the ideal candidate profile(s) to zero in your messaging• Integrate email communications, tiered application, lead sources and validation• Record audios with existing owners and executives for proactive validation• We provide comprehensive and ongoing training for your new awarding portal
Overview:System Catalyst is an online hub that gives your Franchisees 24/7 access to the critical information they need for optimal growth and everyday operation of their businesses once up and running.
Promote Franchisee interaction and stimulate growth in real-time with discussion boards, relevant content, announcements and access to online training materials/manuals.
What You Get:• A single online destination for Franchisees to access critical resources and expertise • Increased Franchisee activity/interaction, creating a more cohesive and active brand network• Brand integrity and consistency at the Franchisee level through real-time posting/communication• Integrated operations manual, enhancing Franchisee resources and implementation• Streamlined communication regarding Franchisee questions/ concerns/feedback across specific departments/topics
How We Do It: • Collaborate with you to identify desired outcomes and top resources for Franchisees Identify appropriate tools, resources, guidance/training and collaborative environments• Blueprint a sitemap for turnkey growth and management of Franchisees’ business• Document desired day-to-day experience, and key resources, documents and platform integration required• Integrate your Operations Manual into the experience (and make the full manual available)
Overview:You’re no longer in complete control your brand message; you’re now in a partnership with your customers. They are talking to their friends and anyone who will listen on a variety of online channels. Reputation Management Services from Process Peak enable you to listen to and understand your customers and their sentiment, so you can cultivate a stronger reputation and grow your business faster – at both the corporate and local levels.
What You Get:· Insights into customer sentiment at the local and aggregate levels to enable you to manage social conversations (and your reputation) Alerts of negative comments to enable continuous awareness and timely response.· Customizable dashboard views for more e�cient analysis of your brand Tools for publishing content directly to local Facebook, Google + and Twitter presences · Enhanced SEO with the ability to customize content on a local level
How We Do It: • Collaborate with you to set up a listening dashboard• Help you identify your supporters (positive reviewers) and your detractors (negative reviewers)• Identify your brand differentiators that will be repeated by your target audience• Formulate a content strategy that includes do’s and don’ts of brand communication, and a calendar of scheduled communications
Overview:Onboarding Catalyst enables your new Franchisees to succeed faster, by guiding them step-by-step through the process of opening their new franchise. The transition from being a franchise candidate to engaging in the Onboarding Catalyst platform is instant and seamless and enables you to provide information that’s essential to your Franchisees, around the clock, with integrated audios to guide the process.
What You Get:• Provide a measurable and scalable onboarding/training process reflecting best practices for getting your new franchisees up and running as quickly and e�ciently as possible• Seamless candidate transition from franchise awarding to Franchisee onboarding/training• Custom-built Virtual Brochure with integrated online ops manuals and training videos to provide opening guidance and required documentation • Collaborative environment with direct messaging, electronic Franchisee and Franchisor checklists, document sharing testing certifications and more.• Centralized online data for internal management and Franchisee engagement• Easy-to-use dashboard to visually monitor and assist Franchisee progress in opening/training completion
How We Do It: • We work with your Corporate Operations, Training and Marketing departments to blueprint the ideal onboarding process and experience• We assist you in breaking out your onboarding process into phases that provide the franchisees the information and documentation they need in order to move forward in the onboarding process• We identify current checklists (both for the Franchisee and Franchisor), tests, documentation and surveys and integrate these into your Onboarding Catalyst• We work with you to create alignment, record audios with key team members during the onboarding process integrate videos and obtain approval of decision makers• We provide comprehensive training on your new Onboarding Catalyst portal
DIRECTORY OPTIMIZATION
REPUTATION MANAGEMENT
ADVERTISING
MANAGED SERVICES
MARKETING
Overview:To connect with your customers, you must have a robust social media presence. The challenge is to manage that presence in a consistent and brand-congruent way across your entire franchise system– while you’re doing everything else.
Process Peak will show you how to manage and optimize your online presence and help you stay ahead of your competitors where it really counts, in social media, and in the real world.
What You Get:· Step-by-step facilitation of corporate and local listings for Facebook, Google+, Twitter, Yelp and other key social channels· Optimization of listings to make sure that every location in your franchise system is easily findable, both from the desktop and from mobile devices · Consistent, compelling and accurate presentation of your brand for each location
How We Do It: • Working directly with Facebook, Google, etc. we claim/optimize your local listings• We supply a database of all URLS and access to each locations presences
Overview:You’re no longer in complete control your brand message; you’re now in a partnership with your customers. They are talking to their friends and anyone who will listen on a variety of online channels. Reputation Management Services from Process Peak enable you to listen to and understand your customers and their sentiment, so you can cultivate a stronger reputation and grow your business faster – at both the corporate and local levels.
What You Get:· Insights into customer sentiment at the local and aggregate levels to enable you to manage social conversations (and your reputation) Alerts of negative comments to enable continuous awareness and timely response.· Customizable dashboard views for more e�cient analysis of your brand Tools for publishing content directly to local Facebook, Google + and Twitter presences · Enhanced SEO with the ability to customize content on a local level
How We Do It: • Collaborate with you to set up a listening dashboard• Help you identify your supporters (positive reviewers) and your detractors (negative reviewers)• Identify your brand differentiators that will be repeated by your target audience• Formulate a content strategy that includes do’s and don’ts of brand communication, and a calendar of scheduled communications
Overview:There are many ways to generate interest from new customers. Local advertising options from Google, Facebook, Foursquare and others enable you to reach targeted prospects who are searching for your product or service from their PC or mobile device.
Process Peak can help you find the local advertising service that works best for your brand.
What You Get:• Measurable engagement with local prospects• Targeting based on geographical location, key words and specific demographic categories• Visibility across different modalities, including Search, Mobile Search, Map and Display• Analytics on reach, performance and more• Ad copy that gets updated regularly to stay fresh• Reactive budget based on competition, location and desired reach
How We Do It: • Turn-key setup and execution of local advertising campaigns with your franchisees.
o Insure that campaigns are executed with geographic settings, budget and ad copy optimized for success and with corporate-approved branding
Overview:You know where you connect with prospects and stay engaged with existing customers. On the leading social media channels – Facebook, Google+ and so on. And you know you have to do it right, because doing it wrong could be catastrophic to your brand. But who has time? Not your franchisees. They have franchises to run. And not your marketing department, they are already out of bandwidth.
With our Managed Services, you can have a brand-congruent social media presence, executed in a best practices manner, so you can be confident that your prospects are getting the right message, your fans know what to tell their friends, and your candidates see that you have a real presence in the social media arena.
What You Get:· Brand discovery to identify key attributes for messaging · Original, brand-congruent content by social media channel· Best practice responses to all comments, reviews and questions · A social calendar reflecting agreed upon strategy and scheduled communications
How We Do It: • Interview your marketing executives to uncover foundational brand identity• Develop a strategic plan to reach and engage prospects through your social media channels • Compile a rolling calendar to present approved content in advance of publication• Provide weekly or monthly recap of social activity and reputation trends
CONTACTSGeneral [email protected]
[email protected] 760-720-5354
Client SupportFor Recruiting Platform Support: [email protected] Social Platform Support: [email protected]
Call us: (760) 720-5354
