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articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying

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Page 1: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 2: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 3: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 4: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 5: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 6: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 7: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 8: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 9: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying
Page 10: articulosbm.files.wordpress.com · DOWNTURN IN EVERY RECESSION marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying