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Dr. David Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab Five Principles of Readability

Dr. David Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

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Five Principles of Readability . Dr. David Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab. Principle One. English is an S-V-O language, so get with it! Sentences that have a s ubject – v erb - o bject - PowerPoint PPT Presentation

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Page 1: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Dr. David BlakesleyProfessor of English, PurdueBrought to you in cooperation with the Purdue Online Writing Lab

Five Principles of Readability

Page 2: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle One

English is an S-V-O language, so get with it!

Sentences that have a subject – verb - object order are more readable than those that don’t.

Page 3: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle One Example

S V OThe American Concrete Institute recommends the technique.

Page 4: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle one Non-Example

O V S

The technique is being recommended by the ACI.

Page 5: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Two

Get close to the action!

When possible, put the agent(subject) and action (verb) close together in the sentence.

Page 6: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Two Example

Modified by a chemical process, the ash strengthens the mixture.

Page 7: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Two Non-Example

SThe ash, modified by a chemical process,

Action V O strengthens the asphalt.

Page 8: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Three

Get those modifiers up close and personal!

Keep modifiers and the words theymodify close together in the sentence.

Page 9: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Three Examples

modifying phrase

Prone to non-linear fissures and cracks, the asphalt is difficult to cut.

Proximity

word modified

Page 10: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Three Non-Example

Prone to non-linear fissures and cracks, it was difficult to cut the asphalt.

modifying phrase

word modified intervening text

Page 11: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Four

People matter!

Whenever possible, put people in the subject position in the sentence.

Page 12: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Four example

Agent = People S V OThree teams of engineers tested the slag.

Page 13: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Four Non-Example

Receiving ActionObjectThe slag was tested with multiple measures under laboratory conditions.

Note that there is no agent/subject in this sentence!

Page 14: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

You may have noticed…

…that many readability problems stem from one type of sentence construction…

Page 15: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

…the passive voice

The passive voice reverses the agent and the object.

ActiveJohn laid the pavement. s v o

PassiveThe pavement was laid by John. s v o

Page 16: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Five

In with the old, out with the new!

Start sentences with old information, end them with new (or important) information.

Page 17: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Which is easier to read?

Business school professors perennially debate over whether maintaining an old employee is more costly than hiring a new one. The issue has strong proponents oneach side. Human resource experts maintain that keeping an old employee requires fewer man hours for training and orientation. However, management gurus insist that having the right person in the right position increases the overall productivity of a team or workgroup. Betweenthese two groups are the economists who study new hiringpractices in a company-specific context.

Page 18: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Which is easier to read?

Business school professors perennially debate over whether maintaining an old employee is more costly than hiring a new one. Strong proponents are on each side of the issue. An old employee requires fewer man hours for training and orientation, human resource experts maintain. However, having the right person in theright position increases the overall productivity of a team or workgroup, according to some management gurus.Between these two groups are the economists who studynew hiring practices in a company-specific context.

Page 19: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Five Example

Business school professors perennially debate over whether maintaining an old employee is more costly than hiring a new one. The issue has strong proponents oneach side. Human resource experts maintain that keeping an old employee requires fewer man hours for training and orientation. However, management gurus insist that having the right person in the right position increases the overall productivity of a team or workgroup. Betweenthese two arguments are the economists who study new hiring practices in a company-specific context

new information = red old information = blue

Page 20: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

Principle Five Non-Example

Business school professors perennially debate over whether maintaining an old employee is more costly than hiring a new one. Strong proponents are on each side of the issue. An old employee requires fewer man hours for training and orientation, human resource experts maintain. However, having the right person in theright position increases the overall productivity of a team or workgroup, according to some management gurus.Between these two groups are the economists who studynew hiring practices in a company-specific context

new information = red old information = blue

Page 21: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

The Five Principles Again..

1. English is an S-V-O language, so get with it!

2. Get close to the action!3. Get those modifiers up close and

personal!4. People matter!5. In with the old, out with the new!

Page 22: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

The End

Five Principles of Readability Adapted by Joshua Prenosil and David Blakesley from The Thomson Handbook by David Blakesley and Jeffrey L. HoogeveenBrought to you in cooperation with the Purdue Online Writing Lab

Page 23: Dr. David  Blakesley Professor of English, Purdue Brought to you in cooperation with the Purdue Online Writing Lab

For More Information

Contact the Purdue Writing Lab:Drop In: Heavilon 226Call: 765-494-3723Email: [email protected] the web: http://owl.english.purdue.edu