ITALIA-AFRICA BUSINESS

FORUM 2015

Emmanuel Excel OGBEIDE

GLOBAL TEMPLATE ON DOING BUSINESS IN

AFRICA

JUNE 24-25, 2015

WHY AFRICA?

Endless Opportunities in Africa

You need Africa / Africa needs you

INTRODUCTION

Africa is a BLACK, BEAUTIFUL and

THE MOST AMAZING CONTINENT TO

EXPLORE.

Why Africa?

MARKET STRUCTURE Africa is currently the WORLD’S BIGGEST MARKET because:

“According to the World

Population Data Sheet

2014, By 2050, Africa is

projected to increase to 2.4

billion from 1.1 billion today,

making it the region with the

largest population growth.”

• It is fertile for business/investment

Why Africa?

• It is the choice destination for investors.

• Most of the KEY industries are at their infancy

NIGERIA – an opportunity story

• Largest western African economy.

• Large well educated and hardworking population.

• Rich in human and natural resources.

• A land of endless opportunities.

According to Forbes 2015 list, Alhaji Aliko Dangote, worth $15.7billion

(Manufacturer of cement, sugar & flour), is the number 1 on the list of Africa

richest men. Two Nigerians also made the list– Mike Adenuga ($4.6billion,

Telecomms & Oil) and Folunsho Alakija (stated as the richest black

woman, worth $2.5billion).

Why Africa?

Africa as a virgin land offers growth opportunities in many industry sectors.

The Chinese knew this and they came in first.

• Africa consumes over 60 percent of imports from EUROPE,

ASIA AND AMERICA.

Why Africa?

• Africa is now rated the second most attractive investment destination

in the world.

• Investors prefer to invest in productive economies where they ultimately

would have good returns for their investment.

• Foreign direct investment (FDI) into Africa has increased significantly

over the last decade and this trend is set to continue, but the decision on

where to invest in this vast and diverse continent can prove challenging.

AFRICA IS THE MOST VIABLE AND

BIGGEST MARKET.

• Research Know Your Customers & Competitors (KYCC) and out-do them.

Subscribe to relevant Industry publications

Do your due diligence and partner search

• Market Penetration Africa market is peculiar: what works elsewhere might fail here in Africa.

Take advantage of joint ventures and collaborations.

ESTABLISHING IN AFRICA

• Building relationship with your immediate environment Be actively involved in selfless community activities or support them:

(Do your corporate Social Responsibilities)

• Get consultancy and technical assistance Seek business advisory support from competent local consultants with track

records and vast industry experience.

Network with relevant trade support institutions and associations.

ESTABLISHING IN AFRICA

• Take advantage of modern technologies Importing of advance machinery, equipments and tools.

Social media

• Learn the language, culture & tradition of the community

• Take advantage of available Government incentives Research and know Government policies – tax waiver, tax reduction, access to

land, import duty rebate and lots more.

• Take advantage of pioneer industries/products Real estate development, agriculture & food processing, power & energy,

mining etc.

• Think global, act local Localize your thinking and follow the golden rule by satisfying your clients .

• Imbibe the culture of excellent customer service Value added service.

Affordability

Speed in service delivery

CHALLENGES

See problems as opportunities to learn, grow & earn more....

CHALLENGES IN DOING BUSINESS

IN AFRICA • Poor state of infrastructure (Electricity & Transportation)

• Corruption & Insecurity

• Shortages of skilled labour

• Poor government regulations & trade policies

• Negative publicity: A success story in Africa doesn't interest any media. They

are so eager and hungry for horrible stories from Africa.

• No trace database to fall back on.

• Lack of finance

• Time Management

•High level of ignorance

•Unhealthy competition due to superstition

SUMMARY Africa is a land of opportunities with endless possibilities, an emerging market, the

investors heaven, the right place to turn to this time of recession when Europe, America

and Asia have reached their climax.

The key sectors of Africa are still at their infancy stages.

We portray Africa in the positive light as against what the media has portrayed it to

be!

Thank you to Dr. Antonio Ragusa, Founding President of Rome Business

School and his wonderful management team for creating this platform to bridge

the gap and match make entrepreneurs and investors in Africa and Europe.

I also thank all the participants and guest speakers at the conference.

LOOKING FORWARD TO GIVING YOU THE NEEDED SUPPORT

TO ACHIEVE YOUR BUSINESS PURSUIT IN ESTABLISHING A

STRONG BRAND IN AFRICA.

Yo u r s

i n - E n t r e p r e n u e r s h i p

E m m a n u e l E x c e l O G B E I D E C E O , B u s i n e s s B u i l d e r s L i m i t e d

w w w . b u s i n e s s b u i l d e r s l i m i t e d . c o m