Dr. Richard Wood & Miss Laura Da Silva

Understanding Positive Play:

An Exploration of Non-Problematic

Playing Experiences and Practices.

Understanding positive play:

An exploration of

non-problematic playing

experiences and practices

Dr Richard Wood, Director, GamRes: Montreal

www.GamRes.org

Laura Da Silva, Corporate Responsibility Manager, Camelot: London

Study aims

What does positive play look like?

How can positive playing experiences be maximised?

How can we more effectively communicate that RG is

for all players?

What strategies do positive players employ to keep

their playing at desired level?

What did we do?

A two part study with both qualitative & quantitative parts

Lie/Bet screen to exclude any problem or at-risk players

Phase one: Semi-structured interviews with 20 regular

players from the UK

Phase two: Online questionnaire using themes and previous

literature, completed by 1484 players from the UK

Games played

0

10

20

30

40

50

60

70

80

90

100

Pos play study UK Prev 2010

Lotto

Scratch

Sports

EGM

Bingo

Casino card

Casino table

What motivates positive play?

Win prize (96% large, 91.4% small)

Entertainment

(68.4%)

Fun

(65.5%)

Excitement

(60.8%)

Social

(36.5%) Relax (30.6%) Bored

21.2%

Depressed

7.6%

Upset

4.3%

Two sub-groups of positive players

Casual dreamers 63%

Win big prize

Less likely to gamble

Less likely to use RG tools

Average age 49

Responsible

Thrill

Seekers 28%

Spnd

limit

Small

prize

Play more

Enjoy experience

More RG tools

Average age 41

Indiv

resp

Balancing gambling with other

leisure interests

Gambling

Movies

Walking

Sports

Voluntary work

Photography

Gardening

Reading

Crafts

Cooking

Positive players RG strategies

0

10

20

30

40

50

60

70

80

90

Always Mostly Sometimes Never

Spend-limit

Work out afford

Time-limit

Take cash out

Leave cards home

Internet gambling 93% had done this

65.5% every week

Would you consider setting spend-limit?

0

10

20

30

40

50

60

70

80

90

Would consider Not sure Would not consider

Lotto

Scratch/instant

Sports

Bingo

EGM

Casino card

Casino table

Would you consider setting time-limit?

0

10

20

30

40

50

60

70

80

90

Would consider Not sure Would not consider

Lotto

Scratch/instant

Sports

Bingo

EGM

Casino card

Casino table

Sticking to spend-limits online

0

10

20

30

40

50

60

Easier Neithereasier/harder

Harder

Lotto

Scratch

Sports bet

Bingo

EGM

Casino card

Casino table

Whose responsibility is it that players don’t

spend more than they can afford?

5.2

8.7

56.6

29.5

Gaming company 5.6

7.8

49.4

37.2

Govt/Regulator

75%

21%

3% 1%

Individual

Entirely Mostly Partly Not at all

Some conclusions

Apart from winning, +ve players gamble for the entertainment experience

Positive players who play the most use RG strategies the most – Good message!

Internet gambling does not appear to be inherently riskier for pos players

Need to consider specific game characteristics & RG tools when considering Internet game risks

Some conclusions

Pos players may be receptive to the idea of setting personal

limits online

Pos players balance gambling with other leisure interests

Playing socially may not be a protective factor

Pos players value personal responsibility but see gaming

companies and govt/regulators as playing a supporting role

Positive play messages Ten tips for positive play:

1. Positive players work out what they can afford and want to spend before they ever start playing a game.

2. Positive players set their own limit for each play session and stick to it. Once that limit is met, then it’s game over and time to do something else.

3. Positive players say, “that if you happen to win more than you spend then that’s a bonus, but most times you are simply buying some fun.” Never try and win back lost money.

4. Positive playing can also be about playing for the right amount of time. Set yourself a time-limit and have a watch or clock on hand.

5. If you are going out somewhere to gamble, consider taking only as much cash as you want to spend and leave bank cards at home. Don’t forget your bus or cab fare though!

6. When playing on the Internet, use the tools supplied to make setting and sticking to limits easier. This really helped our positive players to manage what they wanted to spend.

7. Positive playing is a balance between gambling and

other entertainment options. Positive players did lots of

different things in their spare time.

8. Positive players gamble for fun, excitement and

entertainment. Playing when depressed or upset is not

good for you or your wallet.

9.Those who play the most, also use the most

strategies to help them (e.g., set limits, review

spending, leave cards at home etc.). Take active

control of your gambling and stay on track.

10. Positive players believe that it is mostly up to

them to ensure that they play within their limits, but

also that gaming companies should provide tools and

support to help them.

Thanks!

Now over to Laura…………

Lottery: Positive play, positive

business

New Horizons - 2013

24

Today

1. An entertainment business for Good

2. Whose Responsibility?

3. Example: Internet

4. What now? – What next?

27

01 An entertainment business

for Good

This is why we exist

29

Business of Dreams NOT ASPIRATIONS

30

31

02 Why do we care?

Responsibility

Selling to adults making own informed decisions

32

Because it is more than the right thing to do…

33

Happy, proud, productive employees Reduces the risk of damage to reputation (and sales)

Licence to operate – Licence to grow

34

Stakeholder Engagement

•Influencing Government Stakeholders

Bidding

•Influencing Government Stakeholders

Operating

•Public Reputation

•Influencing Government Stakeholders

Extending

•Influencing Government Stakeholders

Consumer Protection / Community Investment

Conduct Reputation Strategy

Confidence & Trust

Licence to Operate Freedom to Grow

What do we do?

36

Consumer Protection

Drive Awareness

Help Keep playing our games fun

Throughout the lifecycle of the products

38

03 Example: Internet

How you do it is key

Use the good of technology to protect players

40

“When playing on line, it is

easier to manage my spend.”

“You can spend all day playing

online and waste all your time

and money ”

Positive research done using Social Media

41

Lotteries’ examples

42

Lotteries’ examples

43

Lotteries’ examples

44

Lotteries’ examples - Française des Jeux

45

Lotteries’ examples

46

47

04 What now? – What next?

Behaviour tracking – targeted prevention

48

Playing Our Part beyond the Good Causes

Consumer Protection - Community - Environment

49

Laura Da Silva

Corporate Responsibility Manager

Camelot

laura.dasilva@camelotgroup.co.uk

We’re on Twitter @HorizonsRG

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