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HOW TO LOBBY? Dr. Tom Seymour

Dr. Tom Seymour. Definition Judicial and Administrative lawmaking not discussed Lobbying techniques, methods and strategies The first step: Organize

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  • Slide 1
  • Dr. Tom Seymour
  • Slide 2
  • Definition Judicial and Administrative lawmaking not discussed Lobbying techniques, methods and strategies The first step: Organize a plan When to lobby A lobbying effort doesnt have to be expensive, but it does take lots of time
  • Slide 3
  • Obtain a bill drafting manual Research the subject Prepare a rough draft for discussion Get a professional opinion Talk to local legislators Approval for form and style
  • Slide 4
  • Dont just get a sponsor get the right one(s) Do some investigation to identify likely sponsors How to get information How to use this information Intangible considerations Number of Sponsors Ask the legislator personally
  • Slide 5
  • The importance of understanding parliamentary procedures Step 1: Introduction Step 2: Referral to Committee Step 3: Scheduling Committee hearings Step 4: Committee hearings
  • Slide 6
  • Step 5: Committee action Step 6: Committee reports Step 7: Second reading and final passage The battle isnt over yet.
  • Slide 7
  • Problems! Problems! Problems! Unfavorable committee report Divided committee report Amendment and re-referral
  • Slide 8
  • Engrossment Motion for reconsideration Clincher motion Recalling from committee Refusal to return a measure
  • Slide 9
  • Dont rely on testimony alone The KISS formula Keep the sponsor informed Dont get involved in mudslinging Avoid controversy Stick to the facts Form coalitions Conduct briefing sessions
  • Slide 10
  • Communicate the importance of appropriated appearance Meet with legislators Always get a commitment for support
  • Slide 11
  • Informal hearings Order of testimony Organize the presentation Introduce yourself immediately Always address the chairman Summarize testimony in writing Make testimony interesting Things no to do
  • Slide 12
  • Using the facts Poisoning the well Feigning friendship Flyspecking Asking loaded questions Waving the red flag Predicting the end of the world as we know it
  • Slide 13
  • Killing with kindness Adding an appropriations clause Bring in the big fiscal note Packing the stands Fuss and bluster Glittering generalities Transfer Testimonial
  • Slide 14
  • Plain folks Mythical solutions Threaten a Big Mac attack
  • Slide 15
  • Who must register Registration with secretary of state Information and fee required Written authorization Annual reports Regulation by secretary of State Invitations and gifts to legislators Unlawful means to influence legislators
  • Slide 16
  • Is it necessary to hire a lobbyist? What is a lobbyist? What does a lobbyist do? What are different kinds of lobbyists? Hiring a Lobbyist? Why can lobbying be so expensive? What makes a lobbyist effective? What are the intangibles? The lobbying team
  • Slide 17
  • Communicate with the members Newsletters Telephone networks Acquiring and using a data base Directing letter-writing and telephone campaigns
  • Slide 18
  • Everything gets 15 minutes in the spotlight Develop a media plan Appoint a media spokesperson Write good news releases Newsworthiness vs. free publicity News events Letters to the editor Call-in shows
  • Slide 19
  • Inventory resources Establish realistic goals Creating a tactical mix
  • Slide 20
  • Powers reserved to the people Basic steps for petitioning The election campaign
  • Slide 21
  • Be a good citizen Vote early and vote often Know your legislators Communicate with your legislators Dos and donts about writing or calling a legislator
  • Slide 22
  • Be informed Express gratitude when it is due Treat everyone with dignity and respect Get involved Ethics Conclusion