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8/3/2019 Draft Fcb Ulka Final
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Name Roll No.
Anil Kumar Jain 06
Akshita Chamaria 62
Shahid Pervez 101
Siddharth Jhunjhunwala 108
PRESENTED BY:
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WITH GLOBALIZATION PENETRATINGEVERY REALM OF OUR LIVES TODAY,IT IS NOT SURPRISING THAT ADVERTISINGIN INDIA TOO HAS UNDERGONE
TREMENDOUS GROWTH OVER THE PASTDECADE. THE 30-SECOND SLOT BETWEENTV SHOWSIS A LARGELY COVETED SPACE FOR MOSTADVERTISING COMPANIES TODAY. INDIANTELEVISION VIEWERS ARE VERY MUCHINFLUENCED BY VISUAL ADS AND PRINTADS, THUS EXPANDING THE PRODUCTCONSUMER BASE.
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HISTORY
DRAFT FCB-ULKA the 4th largestcompany in India
ULKA Advertising, which was foundedon February 1st, 1961.
There were seven people who formedthe first team.
ULKA celebrated its 25th anniversaryin 1986
A seminar on "Advertising and theFourth Estate
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In February 1997, Foote Cone &Belding (FCB) acquired a 51 per cent
stake in the agency,Founded in 1873, Foote, Cone,
Belding (FCB) is the worlds 3rd oldestco.
In 2006, Draft Worldwide and FCBmerger
DraftFCB acquired the remaining 49
per cent stake in the agencyA 100 per cent Interpublic Groupcompany.
DraftFCB Ulka, completes 50 years in
2011
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Approach isbranded return on
Ideas, the ultImateaccountability behind
the 6.5 Seconds
That Matter.
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Janet PinesGlobal ChiefInsight Officer
http://en.wikipedia.org/wiki/Jonathan_Harrieshttp://en.wikipedia.org/wiki/Laurence_Boschettohttp://en.wikipedia.org/wiki/Howard_Draft8/3/2019 Draft Fcb Ulka Final
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It has always been to createadvertising that works in the market.
Are in the business of producingresults with total commitment andaccountability across disciplines. they
are committed to developing ideas andcommunications that not only changeattitudinal behaviour, but create newdynamics for products, brands andservices
Advertising which is noticeable
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Advertising that is related to potential
buyer, not necessarily the seller.Advertising that reflects the BRAND
needs, not the agencys personality.
To attract and retain the right talentProvide them with the right
environment
High quality and relevant advertising.
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Partnership
Draftfcb Ulka believes in partnershipBecause if they succeed, FCB ULKA
succeeds.40% of their business
Beyond Brand Building
Today 53 of Draftfcb Ulkas brands arecategory leaders.
Brands that were non-existent
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Transformation
Two mainline agencies -- DraftFCB
Ulka Advertising and InterfaceCommunications.
Its other prominent arms
media house, Lodestar UM;direct, digital agency, DraftFCB UlkaInteractive;
pharma agency, DraftFCB UlkaHealthcare;
Nebula Films;Procyon Graphics; IO Design and Cogito Consulting.
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BATMANS special effect team createsnew TVC for LEXUS hybrid.
DRAFTFCB Seattle announces officerpromotions for Chapman & krummel.DRAFTFCB Chicago once again
among the101 best and brightest
companies to work for in Chicago.DRAFTFCB ULKA clinches TATA
GSM BusinessWins 50 crore in MICROMAX BIZ
Digital offering evaluated as a strongperformer among interactive agenciesin independent research firm report.
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New Delhi, 11th September06:
Naukri.com , won the Campaign of theYear award for the Hari Sadu Television
Commercial at the prestigious Advertising
Club Kolkata, Consumer Connect Awards.
FCB Ulka, were also conferred the honors
of a National Trophy in the Consumers
Services Category
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RECENT AD CLASSIC AD
Naukri.com
Hero HondaSantoor Glycerine
Sunfeast Golden
Bakery
Tata Indicom
99 acres.com
Amull
ICLIndica Vista
John Players
Amul Manthan
Tata IndicaOperation Flood
Whirlpool
Zee Cinema
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Ability to speak to customers, one to one
Non-Existent Brands
Turnaround specialist
Example Hari Sadu Ad part 2 during
recession.
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RETURN OF HARI SADU VIDEO SHOWN ANDEXPLAINED TO ILLUSTRATE THAT THE COMPANYIS ACTUALLY A TURNAROUND SPECIALIST TO
COME UP WITH THE AD INSPITE OF THECONTROVERSY FACED IN THE HARI SADU AD 1.
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