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    1.1 INTRODUCTION

    During the past decade, employee turnover has become a very serious problem for organizations.

    Managing retention & keeping the turnover rate below target & including norms is one of the most

    challenging issues facing business. All indications point toward the issue compounding in the future

    and even as economic time change, turnover will continue to be an important issue for most job

    groups. The causes of turnover are not adequately identified & solutions are often not matched with

    the causes, so the fail. Preventive measures are either not in place or do not target the issue

    properly, and therefore have little or no effect, and a method for measuring progress & identifying a

    monetary value (ROI) on retention does not exists in most organizations. Managing employee

    retention is a practical guide for manager to retain their talented employees. It shows how to

    manage & monitor turnover and how to develop the ROI of keeping your talent using innovative

    retention program.

    Employee are the most important and valuable asset of an organization. Organizations today are

    doing their best to hold on to their employees. Retaining them is as important as hiring them in the

    first place. Retention is the next challenge after hiring the employees. Retention is important

    because to make good people stick in the organization.

    Employees today are different. They are not the ones who dont have good opportunities in hand. As

    soon as they feel dissatisfied with the current employer or the job, they switch over to the next job.

    It is the responsibility of the employer to retain their best employees.

    Definition

    Employee retention is a process in which the employees are encouraged to remain with the

    organization for the maximum period of time or until the completion of the project. Employee

    retention is beneficial for the organization as well as the employee.

    Employee retention refers to policies and practices companies use to prevent

    valuable employees from leaving their jobs

    1

    FACTORS THAT AFFECTS RETENTION:

    Shifting markets

    Demands for specific skills

    Business conditions

    Demographics

    Lifestyle changes

    Technology issues

    Trends in work life decision as employees needs change

    WHAT MAKES EMPLOYEE LEAVES?

    Employees do not leave an organization without any significant reason. There are certain

    circumstances that lead to their leaving the organization. The most common reasons can be:

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    4.Turnover leads to more turnovers: When an employee terminates, the effect is felt throughout the

    organizations. Co-workers are often required to pick up the slack. The unspoken negativity often

    intensifies for the remaining staff.

    5.Goodwill of the Company: The goodwill of a company is maintained when the attrition rates are

    low. Higher retention rates motivate potential employees to join the organization.

    6.Regaining efficiency: If an employee resigns, then good amount of time is lost in hiring a new

    employee and then training him/her and this goes to the loss of the company directly which many a

    times goes unnoticed and

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    even after this you cannot assure us of the same efficiency from the new

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    employee.

    HOW TO INCREASE EMPLOYEE RETENTION?

    Companies have now realized the importance of retaining their quality workforce. Retaining quality

    performance contributes to productivity of the organization and increase morale among employees.

    Four basic factors that play an important role in increasing employee retention include salary and

    remuneration, providing recognition, benefits and opportunities for individual growth. But are they

    really positively contributing to the retention rates of a company? Basic salary, these days, hardly

    reduces turnover. Today, employees look beyond the money factor.

    4

    EMPLOYEE RETENTION CAN BE INCREASES BY

    UNCALCULATING THE FOLLOWING PRACTICES:

    1.Open Communication: A culture of open communication enforces loyalty among employees. Opencommunication tends to keep employees informed on key issues. Most importantly, they need to

    know that their opinions matter and that management is100% interested in their input.

    2.Employee Reward Program: A positive recognition for work boosts the motivational levels of

    employees. Recognition can be made explicit by providing awards like best employee of the month

    or punctually award. Project based re recognition also has great significance. The award can be in

    terms of gifts or money.

    3.Career Development Program: Every individual is worried about his/her career. He is always keen

    to know his career path in the company organizations can offer various technical certification

    courses which will help employee in enhancing his knowledge.

    4.Performance Based Bonus: A provision of performance linked bonus can be made wherein an

    employee is bale to relate his performance with the company profits and hence will work hard. This

    bonus should strictly be productivity based.

    5.Recreation facilities: Recreation facilities help in keeping employees away from recreational

    programs should be arranged. They may include taking employees to trips annually or bi-annually,

    celebrating anniversaries, sports activities, etc.,

    6.Gifts at Some Occasions: giving out some gifts at the time of

    one or

    Two festivals to the employees making them feel good.

    5

    EMPLOYEE RETENTIONS STRATEGIES

    The basic practices which should be kept in mind in the employee retention

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    strategies are:

    Creating a Motivating Environment: Team leaders who

    create motivating environments are likely to keep their members together for a longer period of

    time. Motivation does not necessarily have to come through fun events such as parties, celebrations,

    team outings etc. they can also come through serious events e.g. arranging a talk by the VP ofQuality on career opportunities in the field of quality. Employees who look forward to these events

    and are likely to remain more engaged.

    Standing up for the Team: Team leaders are closest to their team

    members. While they need to ensure smooth functioning of their team by implementing

    management decisions, they also need to educate their managers about the realities on the ground.

    When agents see the team leader standing up for them, they will have one more reason to stay in

    the team.

    Providing coaching: Everyone wants to be successful in his or her

    current job. However, not everyone knows how. Therefore, one of the key responsibilities will be

    providing coaching that is intended to improve the performance of employees. Managers often tend

    to escape this role by just coaching their employees. However, coaching is followed by monitoring

    performance and providing feedback on the same.

    Delegation: Many team leaders and managers feel that they are the only

    people who can do a particular task or job. Therefore, they do not delegate their jobs

    as much as they should. Delegation is a great way to develop competencies.

    Extra Responsibility: giving extra responsibility to employees is

    another way to get them engaged with the company. However, just giving the extra

    responsibility does not help. The manager must spend good time teaching the

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    employees of how to manage responsibilities given to them so that they dont feel

    over burdened.

    Focus on Future career: Employees are always concerned about

    their future career. A manager should focus on showing employees his career leader. If an employee

    sees that is current job offers a path towards their future career likely to stay longer in the company.

    Therefore, managers should play the role of career counselors as well.

    MANAGER ROLE IN RETENTION

    When asked about why employees leave, low salary comes out to be a common excuse. However,

    research has shown that people join companies, but leave because of what their managers do or

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    dont do. It is seen that managers who respect and value employees competency, pay attention to

    their aspirations, assure challenging work, value the quality of work life and when asked about why

    employees leave, low salary comes out to be a common excuse. However, researcher when asked

    about why employees leave, low salary comes out to be a common excuse. However, research has

    shown that people join companies, but leave because of what their managers do or dont do. It is

    seen that managers who respect and value employees competency, pay attention to theiraspirations, assure challenging work, value the quality of work life and provided chances fro learning

    have loyal and engaged employees. Therefore, managers and team leader play an active and vital

    role in employee retention.

    Managers and team leaders can reduce the attrition levels considerably by creating a motivating

    team culture and improving the relationships with team members. This can be done in a following

    way:

    1. Hire the right people in the first place.

    2. Empower the employees: Give the employees the authority to get things done.

    3. Make employees realize that they are the most valuable asset of the

    organization.

    4. Have faith in them, trust them and respect them.

    5. Provide them information and knowledge.

    6. Keep providing them feedback on their performance.

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    7. Recognize and appreciate their achievements.8. Keep their morale high.

    9. Create an environment where the employees want to work an have fun.

    These practices can be categorized in 3 levels: Low, medium ad high level.

    8

    TIPS FOR EMPLOYEE RETENTION

    The ability of the employee to speak his or her mind freely within the

    organization is another key factor in employee retention.

    Involve employees in decisions that affect their jobs and the overall direction

    of the company.

    Recognize excellent performance, and especially link pay to performance.

    Provide the opportunities within the company for cross training and career

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    progression.

    Provide opportunity for career and personal growth through training and

    educations challenging assignments.

    The quality of the supervisor an employee receives is critical to employee

    retention

    The ability of the employee to speak his or her mind freely within the

    organization.

    Talent & skill utilization is a key factor to seek employees in workplace.

    Select right people

    Offer an attractive, Competitive, Benefits package

    Provide opportunities for people to share their knowledge via training

    sessions, present actions, mentioning others & flexible house Retention tips

    9

    1.2 THE ADITYA BIRLA GROUP

    Vision:

    To be a premium global conglomerate with a clear focus on each business.

    Mission:

    To deliver superior value to our customers, shareholders, employees and

    society at large.

    Values:

    Integrity

    Commitment

    Passion

    Seamlessness

    Speed

    ABG is a 24

    billion dollars corporation; the Aditya Birla Group is anchored by an extraordinary forceof 100,000 employees, belonging to 25 different nationalities. The diversity of location, language and

    culture blends seamlessly into a common work ethos, which hinges on fostering excellence,

    recognizing and rewarding entrepreneurship.

    ABG believes in empowerment, delegation and calculated risk taking. ABGs ongoing endeavor is to

    create an organizational ambience where talent can bloom. To do so, ABG strives to make the

    workplace a source of creativity, innovation and one that makes work meaningful.

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    ABG ensures that all the Groups polices, forward looking initiatives and goals are fully

    communicated to all employees and that they understand and relate to these. ABGs commitment to

    their people is reflected in the sense of belonging and pride every employee feels towards the Group

    and the passion and commitment they bring to their work.

    10

    The Aditya Birla Group is Indias first truly multinational corporation. Global in vision, rooted in

    Indian values, the group is driven by a performance ethic pegged on value creation for its multiple

    stakeholders. Over 50 per cent of its revenues flow from its operations across the world. The Aditya

    Birla Groups products and services offer distinctive customer solutions worldwide. The Group has

    operations in 20 countries - India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada,

    Australia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and

    Korea.

    In India, the Group has been adjudged The Best Employer in India and

    among the top 20 in Asia by the Hewitt-Economic Times and Wall StreetJournal

    Study 2007. This has been announced recently.

    Globally the Aditya Birla Group is:

    A metals powerhouse, among the worlds most cost-efficient aluminum and copper producers.

    Hindalco, (Plant: Howrah) from its fold, is a Fortune 500 Company. It is also the largest aluminium

    rolling company and one of the 3 biggest producers of primary aluminium in Asia, with the largest

    single location copper smelter.

    No. 1 in viscose staple fiber

    The 3rd largest producer of insulators

    The 4th largest producer of carbon black

    The 11th largest cement producer globally and the 2nd largest in India

    With some more units which are under construction now, ABG will become

    the largest cement producer in India by 2008.

    Among the worlds top 15 BPO (Business Process Outsourcing) companies

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    and among Indias top 3

    Among the best energy efficient fertilizers plants.

    In India:

    A premier branded garments player Grasim Suitings

    The 2nd largest player in viscose filament yarn

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    The 2nd largest in the Chlor-alkali sector

    Among the top 5 mobile telephone companies

    A leading player in Life Insurance and Asset Management

    Birla Sun Life.

    Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success

    does not come in the way of the need to keep learning afresh, to keep experimenting.

    Beyond Business:

    A value based, caring corporate citizen, the Aditya Birla Group inherently believes in the

    trusteeship concept of management. Part of the Groups profits is ploughed back into meaningful

    welfare driven initiatives that make a qualitative difference to the lives of marginalized people.

    These activities are carried out under the aegis of the Aditya Birla Centre for Community Initiatives

    and Rural Development, which is spearheaded by Mrs. Rajashree Birla.

    Working in 3700 villages.

    Reaching out to 7 million people annually through the Aditya Birla Centre for

    Community Initiatives and Rural Development, lead by Mrs. Rajashree Birla.

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    Focus areas are: health care, education, sustainable livelihood, infrastructure

    and promoting social causes.

    Run 45 Schools and 18 Hospitals.

    Transcending the conventional barriers of business to send out a message that

    We Care.

    12

    PLANT PROFILE

    UltraTech Cement Limited

    A. P. Cement Works

    Introduction:

    UltraTech Cement Limited was formed effective July 2004, with the demerger of Cement Division

    from Larsen & Toubro Limited, and was taken over by the Aditya Birla Group and got merged into

    A.V.Birla Group of Industries.

    UltraTech Cement Limited is a technology driven company with leading edge capabilities in fields

    related to infrastructure and basic industries. In terms of main stream criteria viz., sales, profit,assets and market capitalization, UltraTech Cement Limited ranks among top ten in India's private

    sector. The company is also ranked high by less tangible yardsticks such as intellectual capital and

    brand-worth.

    UltraTech Cement Limited & its subsidiaries, has manufacturing facilities at 10 locations in India and

    3 Terminals including one at Srilanka. Almost all the factories have secured ISO-9001, 14001, 18001

    (OHSAS) and other certificates of the highest order. UltraTech Cement Limited's distribution and

    services out-reach underlines its strong customer orientation. The network extends to virtually every

    district in the country. A concern for the environment is an integral part of the company's vision.

    UltraTech Cement Limited is committed to growth in consonance with the ecology and the needs of

    the communities it serves.

    UltraTech Cement Limited is India's largest cement producer, with a manufacturing capacity of over

    17 million tones per year. UltraTech Cement Limited manufactures and markets.

    Ordinary Portland Cement 43 grade / 53 grade

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    Portland Blast Furnace Slag Cement

    Portland Pozzolana Cement

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    Rapid hardening Portland cement

    Sulphate resistant cement

    UltraTech Cement plants are located at:

    1. Awarpur cement works.

    Awarpur, Maharashtra

    2. Hirmi cement works.

    Hirmi , Madhya Pradesh

    3. Gujarat cement works.

    Kovaya, Gujarat

    4. Andhra Pradesh cement works.

    Tadpatri, Andhra Pradesh

    UltraTech Cement grinding units are located at:

    1. Jarsuguda

    Orissa

    2. Arakkonam

    Tamilnadu

    3. Durgapur

    West Bengal

    UltraTech Cement Limited Subsidiaries:

    Cement Plants:

    Narmada Cement Company Limited

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    Gujarat

    Grinding Units:

    Magdalla

    Gujarat

    Ratnagiri

    Maharashtra

    UltraTech Cement Terminals are located at:

    1. Navi Mumbai

    Mumbai

    2. Mangalore Terminal

    Karnataka

    3. UltraTech-Ceylinco

    Srilanka

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    ANDHRA PRADESH CEMENT WORKS

    The UltraTech Cement Limited, Andhra Pradesh Cement Works is located at 360 kms. South of

    Hyderabad in the state of Andhra Pradesh in South India. Along with the grinding unit at Arakkonam

    it has a capacity of 3.6 million tones of cement per annum.

    APCW project started with a prospecting license in March 1992 followed by a mining lease in June

    1993. When various formalities were completed, action shifted from the drawing board to the

    project site with the first association commencing in November, 1995. Due to excellent co-operation

    from the Government of AP. APCW did not face much problems while setting up the plant. In June

    1995, Mr. N.T. Rama Rao laid foundation stone and the project was completed in a span of 1 year 10

    months and was inaugurated on August 1998.

    Even the acute shortage of power in the state did not hamper the construction activities. The

    construction was completed totally with the help of diesel generating sets. In view of the expected

    power shortage, APCW is provided with two diesel generator sets of 24.6 MW (i.e., 2x12.3 MW)which is around 60% of total power requirement of the plant. Now it also introduced Waste Heat

    Recovery Plant (4 MW) and Thermal Power Plant (50 MW). This Plant has been set up with the

    coordinated efforts of all its business groups, which minimized the problems during the execution

    stage. The plant now started its Second Phase Construction.

    Plant Capacity:

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    Even though the plant has started with an installed capacity of 6,000 TPD, later- on the capacity has

    been enhanced to 8,000 TPD. The cement plant's installed capacity is 2 million tones per annum

    (MTPA). APCW caters to the cement users in the southern part of India. It is ideally located as far as

    the market is concerned.

    15

    Unique features of APCW:

    A peculiarity of UltraTech Cement Limited's APCW is that its mines fall in

    Kurnool district while the plant is in Anantapur District.

    Only cement plant in UltraTech Cement Limited, with a split location of entire

    main plant on top of a hillock and the packing plant down the hill.

    One of the plants using minimum energy for cement manufacturing.

    Only plant where the entire cement-loading rake of40 wagons can be placed

    on one stretch constructed on engine on load concept.

    The RCC chimney at the plant is the tallest in the Indian cement Industry.

    It has two vertical raw mills (Atox 50) having a roller diameter of 5 M these

    are the biggest mills in the country.

    First unit to implement computerized billing for cement loading.

    Cement Machinery:

    Complete range from crushing to packing plants are supplied by Larsen &

    Toubros Machinery Division, in Collaboration with F.L.Smitdth & co., Denmark.

    Presently the largest capacity of 8000 TPD in a single line production in India.

    Vertical roller mills for raw materials and cement grinding

    Fuel-efficient pyro-processing systems

    High pressure roller presses for cement mill for cement grinding

    Modern Duoflex burner for efficient flame control.

    Hydraulic drive coolax cooler with new generation CIS cooler inlet.

    16

    Efficient Pollution control equipments like ESPs, Bag Houses and Reverse air

    Bag house at appropriate locations

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    CEM scanner for kiln refractory management

    QCX for meal blending and quality control

    Fuzzy logic system for plant optimization

    Cool scanner for monitoring coolax cooler

    The plant is certified by DNV of Netherlands as an ISO 9001, ISO 14001 and OHSAS 18001 company.APCW manufactures Ordinary Portland Cement, Portland Pozzolana Cement and Portland Blast

    Furnace Slag Cement, which is distributed through a wide network of Authorized Stockiest.

    Process of Cement Manufacturing:

    Limestone is the major raw material in cement and is mined from captive mines and crushed to the

    desired size fraction at a rated output of 1200 TPH. APCW is having two vertical roller mills of rated

    capacity 265 tph @20% residue on 90- micron sieve, each for raw material grinding. The raw meal is

    transported by bucket elevator system to 22.4 m dia C.F.(Control flow)Silo with a capacity of

    2100m3.

    The coal used at APCW is either imported from South Africa / Australia / Indonesia / China or

    procured indigenously. The coal required for burning into the rotary kiln and calciner is pulverized in

    a vertical coal-mill with a capacity 71 tph at a fineness of 15 % on 90 micron sieve. The coal-meal is

    stored in two fine coal bins, one for kiln firing and the other for calciner firing. The coal meal is

    dedusted through a bag filter.

    The raw meal is taken to the top of the six stage preheater by bucket elevators and fed into the kiln

    and calciner strings where heat transfer is done by counter current method upto 95 - 99% degree of

    calcination is achieved before being fed into the rotary kiln for further processing. The output of kiln

    is called clinker, which is then cooled, in a cooler. The air cooled clinker is then transported through

    a deep pan conveyor to the two clinker silos which each having capacity to store 1,50,000 tons and

    57,000 tons of clinker respectively. The raw mills and the rotary kiln system exhaust gases are

    dedusted through Reverse Air Bag House.

    17

    The final stage is grinding of clinker and other additives into cement. There are two cement mills

    with Roller Press of capacity 161 tph (on OPC basis) at a specific surface of 3000 cm2/gm each. The

    cement mills are dedusted /vented through ESPs (Electrostatic Precipitators). APCW manufactures

    OPC, PPC & PSC. At APCW there are six silos of4600 m3 storage capacity for storing the cement.

    The cement is packed in bags with the help of six electronic packers operating round the clock. The

    packed cement is dispatched to various destinations by road and rail. Dedusting of the packingmachines is done by jet pulse filters. The material handling conveyors at transfer points in the plant

    are vented /dedusted through dust collectors.

    Some of the clinker is transported to Arakkonam grinding unit by railway

    wagons as per the requirement at their end.

    HUMAN RESOURCE SYSTEM IN ULTRATECH

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    The wage board employees are assessed on factors like:

    Technical Aptitude

    English and

    Critical Reasoning

    All employees are kept under probation for a period of 6 months after joining and

    before their services are confirmed on rolls.

    The O&S cadre employees will be assessed on factors like:

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    Management Aptitude

    Leadership Behavior

    The recruitment of Diploma Engineering Trainees (DET) and Graduate Engineering Trainees (GET) are

    done at Central Personnel Department once in a year through Campus Selections / advertisements

    in famous newspapers. The recruited candidates are kept under probation for a period of 2 years

    and then are absorbed to suitable cadre in the organization. During the probation period the

    absorbed candidates are sent to each department to get acquainted with the departmental activities

    and then they are sent to the other units of UltraTech Cement Limited for proper orientation in the

    respective fields.

    Performance Appraisal System:

    UltraTech Cement Limited probably is the first organization in India to introduce an integrated HRD

    system in the year 1975 with the introduction of "Performance Appraisal Feedback & Counseling

    System".

    PA includes sub-systems like:

    Potential appraisal

    Training & Development

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    Employee counseling and

    Career Planning and Development.

    In order to provide avenues of growth, among the Wage Board cadre, Merit Rating procedure is in

    place. The performance of the employee evaluated through a two stage process by immediate

    superior and Facilitator/Champion of AET/SET. Further, in order to encourage more career

    opportunities to wage board employees, company has a detailed Non Supervisor to Supervisor

    Scheme in place.

    The new initiatives in Performance Appraisal System in APCW are Online Performance Appraisal

    linked with POORNATA module. It is implemented by Groups Corporate Office at Mumbai. It was

    started in last year. This form of Performance Appraisal is mainly for Officers and Supervisors only.

    Innovative Working Methodologies:

    20

    A. Survey A Feedback Mechanism:

    UltraTech, APCW believes that feedback is a major tool and an opportunity to improve the

    organizational effectiveness. The annual feedback from surveys conducted by B School students

    helps us to get to know the employees feelings and perceptions on various issues concerning the

    organization. Based on the analysis, HR SET will submit a report to Unit Head for further review and

    necessary actions, Issues, which require Corporate HR attention, will be given as a input for

    reviewing policies and strategies.

    B. Participatory Mechanisms:

    UltraTech strongly supports participatory work culture. Employee participatory mechanisms such as

    Suggestion Scheme, Seva Committee, AETs, are in place. These forums are an opportunity to the

    employees to discuss and arrive at a decision resulting in efficiency, productivity, cost saving, safety

    cleanliness, orderliness etc. This aspect was reflected positively in OCS 04.

    C. Change Management Initiatives:

    In APCW Endeavor to achieve excellence and become world class organization, Project Parivarthan

    was launched. This initiative has facilitated total employee involvement. Benchmarking, Six Sigma

    are the other initiatives launched with the objective of excelling further and to help the organization

    produce services better faster and cheaper. This initiative has facilitated total employee

    involvement.

    D. Cross Functional Perspective:

    UltraTech, APCW primarily focuses on imparting cross functional knowledge on the basis of PBO.

    For e.g., A PACT leader is owner of a particular PACT zone irrespective of core competency.

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    E. Harmonious Work Culture:

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    One of the success stories of UltraTech APCW is the existence of harmonious work culture. Though

    the plant is situated in a volatile region, yet, not a single day is lost due to industrial disturbances.

    The unit has witnessed continuously low rate of absenteeism over the years. This was attainedthrough sustained intervention such as continuous training with wage board and contract workmen.

    Training Setup:

    In line with the organization vision of continuous and vibrant learning, UltraTech Cement Limited has

    in the right earnest has adopted the organizational virtues of continuous learning through a set of

    initiatives. UltraTech firmly believes that learned employees are an invaluable asset to the

    organization.

    Employment Avenue:

    The employment potential of the company is about 3000 (both direct and indirect). There wereabout 300 quarters in the township for employees and the population was about 2000 including

    employees, contractors and others.

    IR Scenario:

    One of the success stories of APCW is the existence of harmonious work culture and a sense

    ofcamaraderie, though the plant is situated in a politically vulnerable region, not a single day is lost

    due to industrial relation problem. Pro active approach, participatory culture, continuous

    interaction by HR personnel, handling grievances promptly, sound disciplinary management coupled

    with continuous dose of behavioral programmes were some of the IR initiatives. The result is that

    the company totally functions in a non unionized environment.

    Corporate Social Responsibility:

    The company is rendering significant social services to the surrounding villages of the factory limits.

    After the company is established there is tremendous progress in the surrounding villages

    economically and socially. The company is

    22

    rendering various welfare measures and community development activities in the

    surrounding villages of the factory under various government schemes.

    1.3 INDUSTRY PROFILE

    Indian Cement Industry:

    The Indian Cement Industry is a unique combination of very large to very small capacity and modern

    to very older technology plants. The share of installed capacity of energy inefficient process plant

    had slowly decreased from 94% to 61% in 1960 till 1980 and there after as a result of quantum jump

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    n production capacities through modern dry process plants as well as conversion of wet process has

    been reduced to just 5% today.

    India is the second largest cement producer in the world after China. The present installed capacity

    of 119 million tones per annum is distributed over 113 large size plant and over 300 mini cement

    plants.

    The cement production raised from a mere 22.54 million tones per annum in

    1982 to 95 million tones per annum by 2001, registered more than 200% growth.

    Economy builds the nation and industry builds the Economy

    Of the many industries influencing the growth of the economy, cement industry has occupied a

    relevant position, which it deserves. Cement industry in India is 8 decades old and yet it is in its

    youth as one can see the use of the cement anytime and anywhere in cities or towns in the form of

    buildings or industries. Keeping in view the importance of cement in the current economy, it can be

    said that no other industry exits in the absence of cement industry.

    History Of Cement:

    23

    The search for men made bonding materials began with human endeavor to mimic the habits gifted

    by nature. Situations changed with growth in population during Paleolithic Age men used to enjoy

    adequate shelter provided by nature.

    The Bronze Age also witnessed the age of building materials from clay based mixture. The Bronze

    Age also witnessed the use of air hardening lime. This obviously linked with the discovery of fire and

    chanced calcinations of limestone in some forest tracts.

    In the evolutionary process the Phoenicians perfected the practice of mortar preparation with the

    burnt lime and volcanic ash. The use of lime and its preparation was handed over from generation to

    generation to present times.

    Modern Portland Cement was invented by JOSEPH ASPDIA of LEEDS in the

    year 1824 and this was patented as PORTLAND because of its hardening, this used to

    look like stone from Isle of PortLand.

    In modern terminology cement can be defined as follows:

    The word cement meansBOND and material possessing binding. This cementing property is called

    asC ement. Cement as used in the construction industry is a fine inorganic powder inherent,cohesive and adhesive properties. It is hydraulic material, which sets and hardens on addition of

    water and imparts strength to the structure.

    Evolution of Cement in India:

    The attempt to produce Cement in India dates back to 1889 when a Calcutta based firm attempted

    to produce Agrillaceauskankar. The first organized attempt tko produce Cement on a mass scale was

    attempted in 1904 by South Indian Industries Limited. The growth continued and in 1936 eleven

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    companies emerged to form Associated Cement Companies (ACC). The formation of concrete

    association in India in 1927, helped to popularize the use of indigenous cement. By 1947, India has

    23 cement plants with a capacity of 2.2 million tones per annum to the ever increasing demand of

    cement.

    24

    RESEARCH METHODOLOGY

    2.1 TITLE

    A STUDY ON EMPLOYEE RETENTION

    2.2 INTRODUCTION

    This methodology includes need of the study, objectives of the study, research

    design, collection of data and the limitations of the study.

    2.3 OBJECTIVES OF THE STUDY

    The objectives of the study are

    To study the present retention strategies adopted by the company.

    To assess the satisfaction level of employee with existing retention strategies.

    2.4 STATEMENT OF THE PROBLEM

    Employees are the most important and valuable asset of an organization. Employees are the

    foundation of an organization. Retaining them is an important as hiring them in the first place.

    Hence it is necessary to know the strategies used to retain the employees in the organization.

    2.5 NEED FOR THE STUDY

    The present study is focus on the existing retention strategies in ultratech

    cement Ltd and findout the satisfaction level of an employere regarding the strategies.

    25

    2.6 RESEARCH DESIGN

    Descriptive research procedure is used for describing the resent situations in

    the organization and analytical research to analyze the results by using research tools.

    Descriptive Research:

    This research includes surveys and facts finding enquires of different kinds. The major purpose of

    descriptive research is that the research can only describe the state of affairs existing at present in

    the organization. The main feature of this method is that the researcher has no control over the

    extraneous variables called the respondents as they are going to interview the employees of the

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    organization in order to perform study.They can only report what happened or what is happening. In

    social science and business research, we quiet often use the terms ex-post facto research for

    descriptive research studies, the researcher can discover and describe the causes for various

    situations but they cannot control the situations.

    2.7 RESEARC TOOLS

    Data Source

    :

    Primary & Secondary Data

    Research Approach :

    Survey method

    Research Instrument:

    Questionnaire

    Sampling scheme

    :

    Simple random sampling

    Contact method

    :

    Personal / Direct

    Sample size

    :

    114

    26

    27

    2.8

    DATA

    SOURCES

    AND

    COLLECTION

    METHODS

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    There are tow type for collecting data

    1. Primary data

    2. Secondary data

    PRIMARY DATA

    Primary data are those which are colleted a fresh and for the first time & thus happen to be original

    in character.Primary data is obtained by the study specially designed to fulfill the data needs to

    problem hand. Such data are original in characters generated by the way of conducting survey.

    SECONDARY DATA

    Secondary data are those which have already been collected by someone else and which have

    already been passed through the statistical process.The Secondary data consist of reality available

    compendices already complied statistical statements. Secondary data consists of not only published

    records and reports but also unpublished records.

    28

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    3 ANALYSIS AND INTERPRETATION

    3.1 Employees are familiar with their Duties and Responsibilities

    assigned by the company.

    Introduction:

    This question is incorporated in the questionnaire for the purpose of identifying the

    duties and responsibilities of employees in Ultratech Cements Ltd.

    Table 3.1

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    59

    52

    Agree

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    46

    40

    Disagree

    5

    4

    Strongly disagree

    1

    1

    Neither agree nor

    disagree

    3

    3

    TOTAL

    114

    100.0

    Graph 3.1

    DUTIES AND RESPONSIBILITIES

    52

    40

    4

    1

    3

    0

    10

    20

    30

    40

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    50

    60

    Strongly agree

    Agree

    Dis agree

    Strongly

    disagree

    Neither agree

    nor disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 92% of the respondents (51.8%strongly agreed,

    40.4%agreed) have accepted that they know about their duties and responsibilities and 5% of

    respondents are not aware of their duties and responsibilities.

    29

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    3.2 Company provides proper Authority, Responsibility, and

    Accountability to employees.

    Introduction:

    Every employee is assigned a job with Authority, Responsibility and Accountability.

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    In this question it is to identify whether these activities are performing well or not.

    Table3.2

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    40

    35

    Agree

    52

    46

    Disagree

    15

    13

    Strongly disagree

    4

    3

    Neither agree nor disagree

    4

    3

    TOTAL

    114

    100

    Graph 3.2

    AUTHORITY,RESPONSIBILITY,ACCOUNTIBILITY

    35

    46

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    13

    3

    3

    0

    10

    20

    30

    40

    50

    Strongly agree

    Agree

    Dis agree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 81% of the respondents have accepted that they are

    assigned the job with authority responsibilities and accountability to perform well. Around 16% of

    the respondents have not accepted the statement.

    30

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    3.3 Identified for new assignments organized by the company.

    Introduction:

    Employees are given new assignments based on their consultation and by training and

    in this question it is to identify whether the employees are identified for new jobs or

    not.

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    Table 3.3

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    30

    26

    Agree

    50

    44

    Disagree

    15

    13

    Strongly disagree

    11

    10

    Neither agree nor disagree

    8

    7

    TOTAL

    114

    100.0

    Graph 3.3

    IDENTIFIED FOR NEW ASSIGNMENTS

    26

    44

    13

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    10

    7

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.FRESPOND

    ENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 70% of respondents strongly have accepted that they are

    identified for new assignments especially after providing training to them. Around 23% of

    respondents have not accepted the statement

    31

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    3.4 Stress on employees converts into positive manner.

    Introduction:

    Employees face some sort of stress while performing assignments and in this question it is to identify

    how stress is converted into a positive manner to complete the assignments.

    Table 3.4

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    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    30

    26

    Agree

    50

    44

    Disagree

    12

    11

    Strongly disagree

    10

    9

    Neither agree nor disagree

    12

    10

    TOTAL

    114

    100.0

    Graph 3.4

    CONVERT STRESS IN POSITIVE MANNER

    26

    44

    11

    9

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    10

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph it is observed that 70% of respondents have

    accepted that they convert stress into positive manner and 20% of the respondents

    have not accepted the same.

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    3.5 Job rotation leads to the individual improvement.

    Introduction:

    Job rotation refers employee moving from one job to another job and in this it is to identify whether

    job rotation leads to the individual improvement and to organizational benefit or not.

    Table 3.5

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    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    35

    31

    Agree

    40

    35

    Disagree

    17

    15

    Strongly disagree

    12

    10

    Neither agree nor disagree

    3

    9

    TOTAL

    114

    100.0

    Graph 3.5

    JOB IS ROTATED

    31

    35

    15

    10

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    9

    05

    10

    15

    20

    25

    30

    35

    40

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 66% of the respondents have accepted that their job is

    rotated and led to both individual improvements and organizational benefits around 25% of

    respondents have not accepted the statement.

    33

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    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    30

    26

    Agree

    50

    44

    Disagree

    23

    20

    Strongly disagree

    5

    5

    Neither agree nor disagree

    6

    5

    TOTAL

    114

    100.0

    Graph 3.6

    HOD IDENTIFIES MY PRESENT SKILLSE

    26

    44

    20

    5

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    5

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 70% of the respondents have accepted that the concerned

    in charge identifies their present skills and potentials in performing the job and training is imparted

    to them accordingly. Around 25% of respondents have not accepted the statement.

    34

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    3.7. Company provides new opportunities apart from regular

    assignments

    Introduction:

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    New opportunities are identified based on the performance so training is required to improve the

    performance and this question is to identify whether the new opportunities are provided after

    training or not.

    Table3.7

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    33

    29

    Agree

    50

    44

    Disagree

    22

    19

    Strongly disagree

    7

    6

    Neither agree nor disagree

    2

    2

    TOTAL

    114

    100.0

    Graph 3.7

    PROVIDING NEW OPPORTUNITIES

    29

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    44

    19

    6

    2

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 73% of the respondents have accepted that the concerned

    in charge identifies their present skills and potentials in performing the job and training is imparted

    to them accordingly. Around 25% of respondents have not accepted the statement.

    35

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    3.8 Superior guides to their subordinates as and when required.

    Introduction:

    Decision making is critical and essential to every employee and this question is to identify whether

    the employees are allowed to take decisions or not and superior provide guidance to them or not.

    Table 3.8

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    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    35

    31

    Agree

    50

    44

    Disagree

    14

    12

    Strongly disagree

    7

    6

    Neither agree nor disagree

    8

    7

    TOTAL

    114

    100.0

    Graph 3.8

    SUPERIOR GUIDES ME AS AND WHEN REQUIRED

    31

    44

    12

    6

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    7

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 75% of the respondents have accepted that they are asked

    to take decisions in job and their superior guides them as and when required. Around 18% of

    respondents have not accepted the statement.

    36

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    3.9 HOD addresses grievances

    Introduction:

    A grievance can be defined as any discontent or dissatisfaction with any aspect of the organization.

    This question is to know the grievance procedure existed in the organization.

    Table 3.9

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    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    30

    26

    Agree

    45

    39

    Disagree

    12

    11

    Strongly disagree

    11

    10

    Neither agree nor disagree

    16

    14

    TOTAL

    114

    100.0

    Graph 3.9

    HOD ADDRESS GRIEVANCE

    26

    39

    11

    10

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    14

    05

    10

    15

    20

    25

    30

    35

    40

    45

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 65% of the respondents have accepted that their

    immediate in charge or HOD addresses their grievances and gives them feedback on the same.

    Around 21% of respondents have not accepted the statement.

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    3.10 Organization utilizes employee services effectively and

    efficiently.

    Introduction:

    This question is to identify whether the organization utilizes their services

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    effectively and efficiently.Table3.10

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    30

    26

    Agree

    40

    35

    Disagree

    19

    17

    Strongly disagree

    14

    12

    Neither agree nor disagree

    11

    10

    TOTAL

    114

    100.0

    Graph 3.10

    ORGANIZATION UTILIZES EMPLOYEE SERVICES EFFECTIVELY

    26

    35

    17

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    12

    10

    05

    10

    15

    20

    25

    30

    35

    40

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 61% of the respondents have accepted that the

    organization utilizes their services effectively and efficiently. Around 29% of respondents have not

    accepted the statement.

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    3.11. Present job leads satisfaction to the employees.

    Introduction:

    Job satisfaction is required to perform a job efficiently without a job satisfaction the employee

    cannot perform a job efficiently.This question is to identify whether the employees are satisfied with

    their job or not.

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    6

    4

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 79% of the respondents have accepted that they derive

    satisfaction in performing the job. Around 17% of respondents have not accepted the statement.

    39

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    3.12. Seniors, colleagues and subordinates are very cooperative in the

    organization

    Introduction:

    Co-operation of the seniors, colleagues and subordinates is required to complete the

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    assignments in time. This question is to identify whether they are co-operative or not.

    Table 3.12

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    40

    35

    Agree

    52

    46

    Disagree

    16

    14

    Strongly disagree

    3

    3

    Neither agree nor disagree

    3

    2

    TOTAL

    114

    100.0

    Graph 3.12

    SENIORS,COLLEAGUES AND SUBORDINATES ARE VERY COOPERATIVE

    35

    46

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    14

    3

    2

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Dis agree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 81% of the respondents have accepted that their seniors,

    colleagues and subordinates are very cooperative and they work as a team. Around 17% of

    respondents have not accepted the statement.

    40

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    3.13. Employees are recognized and rewarded suitably by the

    organization.

    Introduction:

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    The employee recognition and rewarding plays an important role in motivating the employees. So

    proper recognition should be given to the employees according to their performance. This question

    is to identify whether they are recognized or not.

    Table3.13

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    26

    23

    Agree

    40

    35

    Disagree

    22

    19

    Strongly disagree

    12

    11

    Neither agree nor disagree

    14

    12

    TOTAL

    114

    100.0

    Graph 3.13

    RECOGNITION AND REWARDS SUITABLY BY THE ORGANIZATION

    23

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    35

    19

    11

    12

    05

    10

    15

    20

    25

    30

    35

    40

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO,OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 58% of the respondents have accepted that they have

    been recognized and rewarded suitably by the organization for their performance as per the policy.

    Around 30% of respondents have not accepted the statement.

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    3.14. Organization provides compensation based on qualification,

    experience.

    Introduction:

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    Compensation refers to giving an additional pay to the employees if any loss occurs.

    This question is to identifying whether compensation commensurate with

    qualification.

    Table 3.14

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    27

    24

    Agree

    64

    56

    Disagree

    17

    15

    Strongly disagree

    3

    3

    Neither agree nor disagree

    3

    2

    TOTAL

    114

    100.0

    Graph 3.14

    COMPENSATION COMMENSURATE WITH QUALIFICATION

    24

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    56

    15

    3

    2

    0

    10

    20

    30

    40

    50

    60

    Strongly agree

    Agree

    Disagree

    Strongly

    disagree

    Neither agree

    nor disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 80% of the respondents have accepted that they know

    that the compensation commensurate with the qualification, experience exposure and especially

    with their job performance during the period in delivering results in time. Around 18% of

    respondents have not accepted the statement.

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    3.15. Organization provides job security to the employees.

    Introduction:

    Job security and social belongingness is important to any organization. Job security refers to the

    protection of the job from different consequences. This question is to identify whether they feel job

    security or not.

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    Table3.15

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    40

    35

    Agree

    55

    48

    Disagree

    9

    8

    Strongly disagree

    6

    5

    Neither agree nor disagree

    4

    4

    TOTAL

    114

    100.0

    Graph 3.15

    SENSE OF JOB SECURITY AND SENSE OF SOCIAL BELONGINGNESS

    35

    48

    8

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    5

    4

    0

    10

    20

    30

    40

    50

    60

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 83% of the respondents strongly have accepted that they

    feel a sense of job security and sense of social belongings in the organization. Around 13% of

    respondents have not accepted the statement.

    43

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    3.16. Proud of working with ABG Group

    Introduction:

    ABG group is one of the major cement industries. It occupied third place in all cement industries and

    this question is to identify how they feel working with ABG group.

    Table 3.16

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    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    60

    53

    Agree

    34

    30

    Disagree

    5

    4

    Strongly disagree

    10

    9

    Neither agree nor disagree

    5

    4

    TOTAL

    114

    100.0

    Graph 3.16

    PROUD OF WORKING WITH ABG GROUP

    53

    30

    4

    9

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    4

    0

    10

    20

    30

    40

    50

    60

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference

    From the above graph, it is observed that 83% of the respondents have accepted that they have feel

    proud of working with ABG group. Around 13% of respondents have not accepted the statement.

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    3. 17 ABG group provides career opportunities

    Introduction:

    Career is essential to every employee. They more concentrate on their career growth. This question

    is to identify whether ABG group provides career opportunities and how many employees agree with

    this statement.

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    Table 3.17

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    40

    35

    Agree

    30

    26

    Disagree

    15

    13

    Strongly disagree

    10

    9

    Neither agree nor disagree

    19

    17

    TOTAL

    114

    100.0

    Graph 3.17

    ABG GROUP PROVIDES CAREER OPPORTUNITIES

    35

    26

    13

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    9

    17

    05

    10

    15

    20

    25

    30

    35

    40

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference

    From the above graph, it is observed that 71% of the respondents have accepted that the ABG group

    provides carrier opportunities to the employees. Around 22% of respondents have not accepted the

    statement.

    4

    5

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    3.18 Organization provides health, accident and insurance policy to the

    employees

    Introduction:

    The life is not guaranteed to anyone. So every employee needs the Insurance policies. This question

    is to identify whether the employees are provided with health, accident and insurance policy.

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    Table 3.18

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    50

    44

    Agree

    40

    35

    Disagree

    9

    8

    Strongly disagree

    4

    3

    Neither agree nor disagree

    11

    10

    TOTAL

    114

    100.0

    Graph 3.18

    HEALTH, ACCIDENTS AND INSURENCE POLICY

    44

    35

    8

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    3

    10

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 79% of the respondents have accepted that they have

    been covered under the health and accident insurance policy by the organization or by other

    insurance company. Around 11% of respondents have not accepted the statement.

    46

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    3.19 Organization is concerned about the health of the employees

    Introduction:

    Employee safety and health influence the productivity of the organization. Some welfare facilities

    should provide to the employees. This question is to identify whether the organization is concerned

    about the health of the employees or not.

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    Table 3.19

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    45

    39

    Agree

    40

    35

    Disagree

    12

    11

    Strongly disagree

    11

    10

    Neither agree nor disagree

    6

    5

    TOTAL

    114

    100.0

    Graph 3.19

    ORGANIZATION IS CONCERNED ABOUT THE HEALTH OF THE EMPLOYEES

    39

    35

    11

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    10

    5

    05

    10

    15

    20

    25

    30

    35

    40

    45

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 74% of the respondents have accepted that the

    organization is concerned about the health of the employees and their dependents in providing

    good health awareness programmers like Pulse Polio heart checkups and eye checkups etc at regularintervals. Around 21% of respondents have not accepted the statement.

    47

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    3.20. Organization extended transportation facilities to the township.

    Introduction:

    Transportation refers to getting the employees from one place to another .This question is to

    identify that whether the transportation facilities provided to township residents are at specified

    time or not.

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    Table 3.20

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    45

    39

    Agree

    40

    35

    Disagree

    10

    9

    Strongly disagree

    11

    10

    Neither agree nor disagree

    8

    7

    TOTAL

    114

    100.0

    Graph 3.20

    TRANSPORTATION FACILITIES ARE EXTENDED TI THE TOWNSHIP

    39

    35

    9

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    10

    7

    05

    10

    15

    20

    25

    30

    35

    40

    45

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 74% of the respondents have accepted that they feel that

    the transportation facilities are extended to the township residents in at specified timings by the

    organization and the transport cell is arranging need based vehicles to the employees. Around 19%of the respondents have not accepted the statement.

    48

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    3.21. Organization provides accommodation facility to the employees

    based on availability of the quarter.

    Introduction:

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    35

    7

    7

    7

    05

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Strongly agree

    Agree

    Dis agree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph,it is observed that 79% of the respondents have accepted that they

    accommodation facility is provided to the employees based on the availability of the quarter as per

    the policy. Around 14% of respondents have not accepted the statement.

    49

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    3.22. Organization provides good education and the amenities to the

    students.

    Introduction:

    Providing good education to children makes them to achieve the success in their lives. This question

    is to identify whether the school provides good education and amenities or not.

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    Table 3.22

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    40

    35

    Agree

    40

    35

    Disagree

    15

    13

    Strongly disagree

    10

    9

    Neither agree nor disagree

    9

    8

    TOTAL

    114

    100.0

    Graph 3.22

    SCHOOL PROVIDES GOOD EDUCATION AND EMINITIES

    35

    35

    13

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    9

    8

    05

    10

    15

    20

    25

    30

    35

    40

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMENSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph, it is observed that 70% of the respondents have accepted that school

    provides good education and the amenities like library, labs to the students the township by the

    organization. Around 22% of respondents have not accepted the statement.

    50

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    3.23. Employees are familiar and satisfied about the recreation activities

    facilitated by the organization.

    Introduction:

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    Employees require some recreation activities to feel free and to reduce stress from work. This

    question is to identify that whether the employees are satisfied with recreation facilities provided by

    the organization.

    Table 3.23

    DIMENSIONS

    NO.OF RESPONDENTS

    PERCENTAGE

    Strongly agree

    40

    35

    Agree

    40

    35

    Disagree

    13

    12

    Strongly disagree

    5

    4

    Neither agree nor disagree

    16

    14

    TOTAL

    114

    100.0

    Graph 3.23

    RECREATION ACTIVITIES

    35

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    35

    12

    4

    14

    05

    10

    15

    20

    25

    30

    35

    40

    Strongly agree

    Agree

    Disagree

    Strongly disagree Neither agree nor

    disagree

    DIMSNSIONS

    NO.OFRESPON

    DENTS

    PERCENTAGE

    Inference:

    From the above graph it is observed that 70% of the respondents that are familiar and satisfied

    about the recreation activities like Gym, Tennis, Court shuttle course, library, TV room etc in both

    the recreation club and O&S club by the organization. Around 16% of the respondents have not

    accepted the statements.

    51

    FINDINGS

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    (1) It is observed that 92% of the respondents are aware of their duties and responsibilities and only

    5% of the respondents are not aware of their duties and responsibilities.

    (2) 81% of the respondents are assigned their job with Authority, Responsibility and

    Accountability and only 16% of the employees have not accepted the same.

    (3) 70% of the respondents are identified for new assignments and 23% of the

    employees have not accepted the same.

    (4) It is observed that 70% of the respondents converted their stress into a positive manner while

    performing a task but 20% of the employees are unable to convert their stress into a positive

    manner.

    (5) 66 % of the respondents are satisfied about their job rotation and 25% of the

    respondents are not satisfied about their job rotation.

    (6) 70% of the respondents are accepted that their HOD identified their present skills and potentials

    in performing the job and 25% of the respondents have not specified this.

    (7) It is observed that 73% of the respondents are provided new opportunities and

    25% of the respondents are not provided new opportunities.

    (8) 75% of the respondents are specified that they are asked to take decisions and their superior

    guides the when required but 18% of the respondents have not specified this. (9) It is observed that

    65% of the respondents are accepted that superior addresses their grievances and 21 % of the

    respondents have not accepted the same.

    (10) 61% of the respondents have accepted that the organization utilizes their services

    effectively and efficiently and 29% of the respondents have not accepted the same.

    (11) It is found that 79% of the respondents are satisfied with their job and 17% of the

    respondents are not satisfied with their job.

    (12) 81% of respondents agreed that their seniors colleagues and subordinates are

    very cooperative but 17% have not agreed the same.

    (13) It is observed that 58% of respondents have been recognized and rewarded

    suitably but 30% of the respondents have not recognized suitably.

    (14) 80% of the respondents are known that the compensation commensurate with

    their qualification but 18% of the respondents are not aware of this.

    52

    (15) It is found that 83% of the respondents feel a sense of job security and social belongingness and

    13% did not feel a sense of job security and social belongingness. (16) It is found that 83% felt proud

    of working with ABG group and 13% have not accepted the same.

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    (17) 71% have accepted ABG group provides career opportunities but 22% of the

    respondents have not accepted the same.

    (18) It is found that 79% of the respondents are covered under health and accident insurance policy

    and 11% of the respondents are not covered under health andaccident insurance policy.

    (19) 74% of the respondents specified that the organization is concerned about the

    health of employees and their dependents but 21% have not specified this.

    (20)It is observed that 74% of the respondents are satisfied about the transportation

    facilities and 19% are not satisfied about the transportation facilities.

    (21) 79% felt that accommodation facility is provided based on the availability at the

    quarter and 14% have not accepted the same.

    (22) It is observed that 70% of the respondents have accepted that school provides good educationand the amenities and 22% of the respondents have not accepted the same.

    (23) It is observed that 70% of the respondents are satisfied about the recreation

    activities and 16% of the respondents have not satisfied with the recreation activities.

    53

    SUGGESTIONS

    (1) 30% of the respondents are not identified for new assignments so extend their

    assignments by providing proper training to the employees.

    (2) 30% of the respondents are dissatisfied due to lack of recognition and rewards. A

    positive recognition for work boosts the motivational level of employees. Recognition

    can be made explicit by providing awards like best employee of the month.

    ( ) d f l h h h d d