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Page 1: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

Draft

IP Telephony

June, 2003

Page 2: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

2©Accenture 2003 All Rights Reserved

Draft

Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationHorizontal applicationsVertical applications

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3©Accenture 2003 All Rights Reserved

Draft

Enterprise Voice Evolution 1/2Enterprise Voice Network is migrating from a pure TDM solution to a convergent IP infrastructure

Current PSTN InternetworkingIn a conventional enterprise, the TDM based voice network is distinguished from data network.

PSTN BypassToll-Bypass mayrepresents the first steptoward a convergentnetwork solution

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4©Accenture 2003 All Rights Reserved

Draft

Enterprise Voice Evolution 2/2

IP telephony is the technology that use the Internet Protocol's packet-switched connections to exchange voice, fax, and other forms of information that have traditionally been carried over the dedicated circuit-switched connections of the public switched telephone network (PSTN).

IP PBX IP PBXIP Network

The natural evolution of IP Telephony technology will eventually lead to the IP-Centrex model, that sees Service Providers“owning” and managing the VoIP offering.Service

provider network

Voice enabled router

Voice enabled router

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Typical Enterprise Scenario

ExistingCustomer

PBX

Router

PBX Phones

PSTN

Router

PSTN

CorporateWAN IP Phones

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6©Accenture 2003 All Rights Reserved

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Typical Enterprise Scenario

Router

ExistingCustomer

PBX

Router

PBX Phones

VoIP Gateway

IP phoneIP phoneIP phoneIP phone

IP PhonesIP PBX

PSTN

PSTN

CorporateWAN

CorporateWAN

IP Phones

IP Phones

Page 7: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

7©Accenture 2003 All Rights Reserved

Draft

Typical Enterprise Scenario

Router

Router

VoIP Gateway

IP phoneIP phoneIP phoneIP phone

IP PhonesIP PBX

PSTN

PSTN

CorporateWAN

CorporateWAN

AnalogPhones

Analog Phone Gateway

IP Phones

IP Phones

Page 8: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

8©Accenture 2003 All Rights Reserved

Draft

Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsIPT Service ConfigurationHorizontal applicationsVertical applications

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9©Accenture 2003 All Rights Reserved

Draft

IP Telephony MaturityIP Telephony is a mature technology with enhanced voice features and it is a reliable and scalable solution

Voice Features

Reliability

Scalability

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10©Accenture 2003 All Rights Reserved

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Voice FeaturesIP PBX vendors are aligning their offering to traditional voice solutions.

IP PBX vendors cover almost 100% of Traditional Voice Features (caller ID, call forward, pick up, meet me, conferencing, hunt group, …)

Adoption of Windows/Unix platform, standard IP protocols and API (TAPI/JTAPI, H.323, HTTP, XML, SIP, …) enable the rapid development of missing features and integration with enterprise back end systems

Integration to Legacy voice systems (Voice Mail, IVR, ..) is provided troughvendor specific gateway

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Reliability99.999% is the availabilty target for voice solutions. Traditional PBX have been already there for a long time

PBXReliability is obtained trough the duplication of common control cards, power supply and the TDM BusNo redundancy is usually available for line and trunkcardsTypically only a system downtime is used as basis foravailability calculation – trunk card or line card downtimeis not part of the avialability story

IP PBXKey network components and power supply are duplicated to ensure alternate pathways for data to route around failuresNo redundancy at “line card” levelCloset switch failure that affects a small number of users(24/48) does not account for availability measurement

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12©Accenture 2003 All Rights Reserved

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ScalabilityAn IP PBX system grows from less than 10 phones to 15,000 phones. Its architecture and incremental deployment allow client to grow quickly-or in small steps-using the same proven IP PBX technology.

IP PBX technology is typically supported by Windows and Unix platforms, Scalability is provided trough clustering.

Users48 1500 10000 100000

IP PBXIOS telephony service

Clustering

Page 13: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

13©Accenture 2003 All Rights Reserved

Draft

Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

Page 14: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

14©Accenture 2003 All Rights Reserved

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Key Vendors

• Ranked #1 with 22% of the Global Unified Communication market1

• Controls 13% of the Global IP Telephony market1

• Leader in U.S PBX Services1

• Leader in U.S. voice market

• Number 1 in VoIP ports shipped in 20024

• Recently introduced lineup of IP HW and SW to compete with Cisco and Avaya

• Controls 49% of the global IP Telephony market2

• Has shipped over 1million IP Phones in less than 2 years2

• Controls one-third of the U.S. IP Telephony market3

Sources: 1 Avaya, 2002 Annual Report2 MENA Business Report, October 9, 20023 OneSource, December 4, 20024 Synergy Research Group, December 18, 2002

Page 15: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

15©Accenture 2003 All Rights Reserved

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

Page 16: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

16©Accenture 2003 All Rights Reserved

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Industry Outlook: Major Market relevanciesIP Telephony Enterprise demand is accelerating

Investment in IP based networks is four times that of traditional voice networks IP network costs are dropping fast & are lower than PSTN costsBusinesses cannot afford separate voice & data network support personnel Growth in IP networks is creating innovative services and applications that converge voice and dataIP Call Servers are available from multiple, quality vendors, and have been available for over 3 years. Performance is improving 5x per year.Source: InfoTech, “IP LAN Telephony”, January 2002

Timeframe to begin Implementing IP Telephony

13%

44%

66%

87%

60%

16%

44%

84%77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1999 2000 2001 2002 2003 2004 2005

% o

f Lar

ge E

nter

pris

es

1999 Research Study

2001 Research Study

Page 17: Draft - unimi.ithomes.di.unimi.it/~pagae/Reti-2/Parte1/Accenture.pdf• Ranked #1 with 22% of the Global Unified Communication market1 • Controls 13% of the Global IP Telephony market1

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IP Telephony Market is growingRevenues from IP Telephony Market are growing at the pace of 51% and are expected to reach 3,000$mln globally and 900$mln in Western Europe by 2005.The same amount of revenues is expected from upgrading network infrastructure with line powered switches.

$0

$500

$1.000

$1.500

$2.000

$2.500

$3.000

$3.500

$ m

ln

2002 2003 2004 2005

Global Western Europe

CAGR = 51%

IP Telephony Market Size

Source: Morgan Stanley: “Technology: Data

Networking/Internet Infrastructure”, 2002; Yankee Group: “Network

Integration Services to Carriers”, 2001; Accenture analysis

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18©Accenture 2003 All Rights Reserved

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Market Demand for IP TelephonyAll industry segments, except Retail/Wholesale, expect to implement IP LANTelephony in roughly 35 to 40% of all of their sites.

Education / Government

Manufacturing

Services / utilities

Retail / Wholesale

Financial / insurance

% of Enterprises planning to implement IP Telephony by Industry Segment

40%

37%

34%

26%

38%

0% 10% 20% 30% 40% 50%

Source: InfoTech, “IP LAN Telephony”, January 2002

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Market Demand for Productivity ApplicationsIP Telephony architecture allows easy creation and distribution of new Productivity Applications. Market demand is expected to grow in the next years.

Unified Messaging• Media convergence on one single device

Soft-phone• Enable Flexible Workplace by providing

telephone capabilities and voice network access on the user workstation

Voice, Video, and Data Collaboration.• Enable application-sharing with voice and video

Video Conferencing / Distance Learning.• Interactive multicasting of IP is ideal for training

Remote Worker Enablement• Follow me & Find me services• Teleworking

Integration of voice with web sites• Voice portals• Conversion for Internet data access to voice

call

Market Demand for Applications

0%10%20%30%40%50%60%70%80%

% o

f Em

ploy

ees

Unified M

essa

gingTele

commutin

g

Deskto

p Videoco

nferen

cing

Teleco

nferen

cing

Distan

ce L

earning

Personal

Assist

ant

2002 2005CAGR +40%

+41%

+79%

+52% +43%

% o

f Em

ploy

ees

Source: InfoTech, “IP LAN Telephony”, January 2002

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20©Accenture 2003 All Rights Reserved

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

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21©Accenture 2003 All Rights Reserved

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Clients: Current Scenario OverviewCompanies are spending heavily on voice and are looking to reduce costs by implementing VoIP

Data elaborated on a basis of interviews made in 50 of the 3,500 world’s largest corporations (Global 3,500)

Source: Forrester Research, 2001

- Client Annual Voice Budget - “The biggest problem with our voice network is troubleshooting the complexity of the network. Most times we can ’t even find the cause of a problem: if we lose a connection,wesimply redial rather than find out why it didn’t work.” (Manufacturing company)

“In the long run, our goal is to merge our voice and data networks using technologies like VoIP.” (Industrial equipment company

“How is your company considering

reducing voice expenses?”

Source: Forrester Research, 2001

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Economic Value Creation

…at the Application Level is all about MAKING money

…at the Infrastructure Levelis all about SAVING money

Convergence

• IP Telephony can integrate small branches into the corporate voice systems

• Call expenses will be reduced using different features of the IP Telephony solution, mainly toll bypass and Unified Messagin

• Includes all the savings that comes from managing and running a single network, instead of two separate networks (voice & data)

• Cost allocation systems can be efficiently deployed with IP Telephony

Economic Value Creation

Equipment & Facilities Savings

Operational Savings

Carrier Saving Productivity

• Increase WorkForceproductivity

• New Capabilities

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IP Telephony benefitsIP Telephony introduction leads to the following benefits in terms of cost savings, improved productivity and cultural enhancements.

-Productivity and Other Benefits-- Total Cost of Ownership -

Carrier SavingsToll BypassInternal Audio and Video Conference

Equipment & Facilities SavingsNo need of PBX to integrate phonesReduction in Voice Trunks

Operational SavingsVoice System MaintenanceAdministration and supportStaffCablingReportingBilling and Cost allocation

Integration with Enterprise

Systems and processes

Procurement

Customer Care

Logistic

Unified Messaging

SPOC

Reachability

New Services and Tools

Corporate directory

integration

PDA like functionalities

Geographic Flexibility

Faster Application

Deployment

Voice Business Continuity

Competitive Positioning

Employee satisfaction

Quantifiable Not QuantifiableNot Quantifiable

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IP Telephony Savings (1/2)Savings sources related to Communications Expenses and Equipment/Facilities

Traditional Cost ($)Concept Why IP reduces costs? IP Cost ($) Savings

Up to 100% of the voice trunks(recurrent)

No Cost$192 per user and year

With IP Telephony, there is an important decrease in the percentage of calls that go directly to the PSTN (they go through the WAN).

Reduction in Voice Trunks

26%(one time)

$ 151 per port$ 204 per portIP Telephony enables the concept of “One wire to the desktop”

Cabling

100% of the invest. in PBX

(one tme)

No CostSmall or medium PBX investment

IP Telephony has the ability to affordably network branch offices and telecommuters by avoiding PBX in those sites

Equipment Savings

Equipment

100% in the internal video-

conf. (recurrent)

No extra cost, excluding WAN upgrade (rec)

$ 5 per minute (European

scope)

100% in the internal voice conf.

(recurrent)

No extra cost, excluding WAN upgrade (rec.)

Internal AudioConf: 20

cents $/min/user

Internal Audio and Video conferences can be enabled using the IP network, instead of contracting an external provider.

Internal Audio and Video Conference

67% in the affected voice

traffic (recurrent)

2,15 cents $ per minute

6,65 cents $ per minute

External calls can be distributed through the IP network before it arrives to the final destination, reducing the price per minute to pay to the service provider

Outbound Call Management

80% in the affected voice traffic (recurrent)

0,47 cents $ per minute

2,4 cents $ per minute

Internal calls can go through a data network without cost.

Toll Bypass –Internal Calls

Carrier Savings

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IP Telephony Savings (2/2)Savings related to Operational Expenses and integration with Enterprise systems

Integration

Increased productivity

U.M. can save 125 minutes per

week

N.A.With unified messaging, users can receive all type of voice and text messages to different devices (phone, voice mail, mobile, e-mail, ...) producing a reduction in the mobile phone usage.

Unified Messaging

N.A.Integrate the communication

expenses in each

department budget

Communication expenses

centralized in the corporation

IP Telephony is enriched with allocation tools, that permits cost distribution throughout the company.

Billing and Cost allocation

N.A.Reduction in the % of personal

calls

Some % of the expenses, are due to personal calls

IP Telephony makes easy the creation of reports that supervise the voice calls activity in the company.

Reporting

30% of full time staff

(recurrent)

70% of full time staff

100% of full time staff

The convergent network allows to reduce maintenance and support staff

Staff

14,7% (recurrent)

$ 69,6 per box & year

Voice mail operation: $ 81,6 per box & year

50% to 70% (recurrent)

$ 60 per h. MAC$ 30 per s. MAC

$ 200 per hard MAC$ 60 per soft MAC

IP implies important simplification of administration tasks through web interfaces with GUI and point-and-click, enabling remote branch offices management from a centralized location.

MAC, Administration and support

50 to 58% (recurrent)

5% of the Voice System Capex

10 to 12% of the Voice System

Capex

Maintenance of all the HW and SW that support voice services.

Voice System Maintenance

Operation

Traditional Cost ($) SavingsWhy IP reduces costs? IP Cost ($)Concept

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Productivity and Other BenefitsIP Telephony, through the convergence of Data and Voice Networks, allows concentrating all media (phone, fax, e-mail, voice mail, etc.) on one single device, thus dramatically reducing time required to accede to all information. IP Telephony, furthermore, is the enabling platform to provide users with new and integrated productivity tools.

Unified Messaging:• Single Access Points for all all Media• Reachability: ubiquitus access to services for all

users.

New services and tools to improve productivity:

• User customization – Phone automatically configured with user’s preferences.

• Corporate directory integration• Personal directory integration• Access to Corporate services and support• PDA – like functionalities• PC – PDA – IP Phone integration• Call filtering• …

- Example: Unified Messaging impact on Productivity-

Source: The Radicati Group Inc , 2001

60

70

80

90

100

110

120

130

140

150

160

Min

utes

per

Day

UnifiedMessagingFax

Voicemail

e-mail

+ 16%productivityincrease

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27©Accenture 2003 All Rights Reserved

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

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28©Accenture 2003 All Rights Reserved

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Service Provider OpportunityItalian market shows new dynamics due to the offering of convergent value added services (voice and data)

Many enterprises are evaluating or are already migrating towards convergent services such as IP Telephony and IP Contact Center (Pharma, Public administration, Banking & Insurance, Media)

IP Telephony is the enabling technology to offer new value added services, leveraging current BroadBand offerings and creating new complex service bundles

Managed IP Telephony services are an opportunity to expand current managed services portfolio and reduce churn rate through long term outsourcing relationships

In the Italian markets there is already a “Managed” IP Telephony services offering Fastweb offers a bundle of services that includes IP PBX feature, Video-communications, 10 Mbps Internet connectivity, voice traffic

“Demand Aggregation” models, that include Application Management offering from a third party (ASP, Outsourcer), are beginning to be defined (e.g. City of Turin).

Demo Fastweb

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Service EvolutionConvergent value added services (voice and data) can be integrated with the traditional connectivity offering (BroadBand), creating the platform to provide “Managed” services for the business market.

❑ Value Added Services – Vertical ApplicationsApplications designed for customers specific needs that can integrate the “Managed” IPT offering (e.g. applications integrated with legacy systems such as Customer DB, purchasing, logistics; Voice XML applications for voice access to data e information).

❑ Value Added Services – Horizontal ApplicationsBundle of services that integrate voice over IP offering with network applications (e.g. Unified Messaging, IP Contact Center, Personal Assistant, Videocommunication)

❑ Managed IP Telephony“Managed” Voice services offering. Managed IP PBX is a centralized, web-based application in the Service Provider network.

❑ VoIPOfferings that include BroadBand connectivity and integration with existing PBX systems, allowing to transport voice traffic on the Provider’s data network.

❑ BroadBand ConnectivityBroadBand Connectivity and IP VPN offering (e.g. xDSL, CDN, GBE)

Managed IP Telephony

Value Added Services(Vertical Applications)

Value Added Services(Horizontal Applications)

VoIP

BroadBand Connectivity

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Service Description

ServicesProviderNetwork

Traditional Phone

PABX

LAN

CPE CPE

Traditional Phone

PABX

LAN

PSTNPLMN

LAN

IP Phone

IP PBX

LAN

Data Center

Publishing on PC and IP Phone (XML)

Service Provider Domain

BroadBand connectivity VoIP Managed IP Telephony Managed VAS

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31©Accenture 2003 All Rights Reserved

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

Case Study for EnterprisesCase Study for Service Providers

The focus on applicationsHorizontal applicationsVertical applications

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Preliminary evaluation - EnterprisesThe economic opportunity of a IP Telephony initiative can be evaluated using a subset of key drivers within a correlation analysis method.

According to our experiences, the key drivers are:

General dimension of Enterprise sites

Total cost of management and administration of the voice infrastructure

Internal voice traffic (as percent of total Voice Traffic)

Driv

er 1

Driver 2

Implement IPT

Don’t implement

Possible benefits

Possible benefits

- Opportunity Matrix -Data gathered in our IPT experiences have been analyzed to create a model for the preliminary analysis of the possible economic value of a migration. This model consists of three “correlation matrixes”.

The value of the three drivers locate an area of eachmatrix, which correspond to the probability to obtain a positive business case.

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Case Study for Enterprise (1/3) The Company was sustaining high costs for Infrastructure and Management of Voice network

Analysis outlined that:• Voice cost were about €15.5M per year• Level and quality of voice services were not uniform• Legacy voice infrastructure was complex and in many parts

obsolete (analog devices, KTS, …)• Existing IP network was new and with spare capacity

Main issues were related to:• Distributed management of Voice Services• Presence of obsolete analog devices• Insufficient control of current costs

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Case Study for Enterprise (2/3) Preliminary analysis classifies the situation as favorable per IP Telephony migration

- Preliminary Results -IP Telephony SavingsVoice Traffic 2.031.311,05€ -20%Voice Infrastructure 1.259.942,20€ -63%Voice Management 1.391.787,48€ -48%

Total Annual Savings 4.683.040,72€ -31%

IP Telephony Investment (one-time)Total Investment 12.000.000€

Results:Payback period (years) 2,5 5 year NPV (@10%) 6.843.318€ IRR 52%

- Major Inputs -Parameters Variables ValuePhones per Site Sites Number 95 158

Phones 15000

Voice Costs per Phone Voice Management 2.912.558€ 194 €

Internal Traffic Total Voice Traffic 10.156.555€ 20%Internal Traffic 2.031.311€

Other Costs Voice Infrastructure 2.010.047€ Total Costs 15.079.160€

- Preliminary analysys -

Phon

es/S

itePh

ones

/Site

Inte

rnal

Tra

ffic

Voice cost/phone

Voice cost/phone

Internal Traffic

50€

50€

50

20%

20%

50

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Case Study for Enterprise (3/3) Accenture full-scale analysis showed that significant Return on Investments can be realized trough the migration to IP Telephony

IP Telephony Deployment1. Centralized management of business telephony2. Migration to IP Telephony. 3. Client continues to owns the existing voice asset

and purchases the new equipment4. CoSourced management of new voice services

Managed Voice Services1. Centralized management of business telephony2. Migration to IP Telephony3. The CoSourcer purchases the existing voice asset

for remaining book value and charges Client for use of assets on a monthly basis

4. The CoSourcer purchases and owns new IP Telephony assets and charges Client for use of assets monthly over life of contract

5. CoSourced management of new and old (until theirdeactivation) services

Reduction of 30% of operational costs from 4th yearReturn of Investments after 5 years

-2.000.000 €-1.000.000 €

0 €1.000.000 €2.000.000 €3.000.000 €4.000.000 €5.000.000 €

1 2 3 4 5 6 7

Years

Savings

Reduction of 17% of operational costs from 1st yearImmediate Return of Investments

0 €1.000.000 €2.000.000 €3.000.000 €4.000.000 €5.000.000 €6.000.000 €7.000.000 €8.000.000 €

1 2 3 4 5 6 7

Years

Savings

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Case Study for Service Provider (1/2)Accenture developed a model to study the case of Service Provider offering managed IP-PBX services to Enterprises.

Main Assumptions:

Revenues:Case for an Incumbent Service Provider in the Italian marketPricing in line with other offering already defined in the Italian market

CapexVoIP / IPT infrastructureIntegration with existing OSS/BSS (Billing, Provisioning, Assurance Systems)CPE purchasing (e.g. router to be installed by customers sites)

OpexMaintenance of VoIP / IPT equipment Administration and Support Costs

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Case Study for Service Provider (2/2)Main Results of the analysis show that payback period is equal to 3,5 years with NPV of € 7,2 mln.

- Service Providers Analysis Results -

Y1 Y2 Y3 Y4 Y5TotalRevenues (mln €) 3,8 7,3 15,7 36,1 70,4

CAPEX 7,8 4,5 11,5 27,9 48,8

OPEX 1,1 1,0 2,2 5,0 9,2

Free Cash Flow -5,1 1,7 2,0 3,1 12,4

Cumul. FCF -5,1 -3,4 -1,5 1,7 14,1

PayBack period 3,5

NPV 7,2 €WACC 12%IRR 53%

-10,0 €- €

10,0 €20,0 €30,0 €40,0 €50,0 €60,0 €70,0 €80,0 €

Y1 Y2 Y3 Y4 Y5

Mln

Revenues (mln €) Total exp Cumul. FCF

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

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Economic Value Creation

…at the Application Level is all about MAKING money

…at the Infrastructure Levelis all about SAVING money

Convergence

Many Software Houses are already collaborating with IPT Vendors to create applications running on IP Telephony systems

Nevertheless, the sector is still on its early stage

The killer application for IP Telephony is still far away to be defined!

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ApplicationsIP Telephony is the enabling platform that allows the development of vertical and horizontal value added services.

❑ Value Added Services – Vertical ApplicationsApplications designed for the customers and the industry needs that can integrate legacy systems

❑ Value Added Services – Horizontal ApplicationsCross-industry applications based on IPT technology(Unified Messaging, Collaboration and Audio/Video Conferencing, IP Contact Center, Personal Assistant)

❑ IP Telephony

❑ Network infrastructurewide band connectivity

Value Added Services(Vertical Applications)

Value Added Services(Horizontal Applications)

IP Telephony

Net infrastructure IPNetwork

PSTN

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

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Unified Messaging (UM)Unified Messaging is a service that allows users to retrieve, manage and store voice mail, e-mail and fax messages.

EE--Mail Mail MessagesMessages

E-Mail Messages

VoiceMessages

FaxesMessages

Universal Message Store

Universal Message Store

ApplicationServer

ApplicationServer Unified Messaging In-and-Out Box

User AccessPoints

User AccessPoints

Multiple Access Points and Media for a Given User

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Personal AssistantPersonal Assistant is an IP-based telephony application that streamlines communications by helping users manage how and where they want to be reached

Route calls by user-defined rules Time of dayCalendarWho the caller is

Forward calls to user-defined phone numbers

Single numberSeries of numbers (i.e., office,

mobile, or home)Follow me (forward all calls now)

Screen callsSelect which calls to accept in

real time

Mobile Phone

Check My Calendar

Ring

Ring

RingDirectoryDirectory

RingIP NetworkIP Network

Voice mail

Demo Personal Assistant

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UnityUnity is Cisco’s unified communication solution. Unity is a single point of access to Corporate Directory, Personal Agenda and eMail and provides self-configuration interface to manage Personal Assistant call-rerouting rules

Personal Agenda E-Mail

Corporate Directory Call Rules Manager

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SnapwareSnapware is a horizontal application that offers telephony functions with a common customizable user interface.

Contact Identification: matches the caller ID of incoming callers with the local address book and brings the contact information on the PC screen or alternatively to the XML IP phone browser.

Active Mail (Voicemail, E-Mail, SMS): allows to send individual messages with the IP phone as a voicemail, email or SMS. Even when the called person is not available it’s possible to automatically send an email with the request to call back or record an individual voice message with the IP phone locally. Snapware XML sends it as a .wav file attachement by email via the internet.

Callback: automatic call back of a person whose line was busy. alls.

Snapware include the following features:

Demo Snapware

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MaximiseMaximise is a horizontal application that provides tools to manage contacts with end-customers (CRM).

Maximise includes the following features:

XML display of customer information for each callContact management features implemented as soft-key functionsAgent performance statistics displayed between callsCascading Call Outcomes enable management to ensure that whatever a customer’s response to a call, they automatically receive the appropriate follow-up within a specified timeframe. Call List Screening and Dynamic Call Killingprevent end-customers from being called –either where they have expressed a preference, or when the need to call a customer changes in real-time

Demo Maximise

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsHorizontal applicationsVertical applications

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Healthcare Management 4PLUSHealthcare Management 4PLUS transforms the IP Phone into an interactive information tool for Doctors, Nurses, Pharmacists, Patients, Administration and Maintenance staff alike. With this application suite, each of these groups has user-appropriate access to relevant and often-used information and applications such as Scheduling, Records, Orders, Room Maintenance and Availability.

Hospital Management SystemAlert system for Doctors (SMS & e-mail)Access medical billing, prescriptions & patient recordsMonitoring patient biometrics over IPTMedical utilities consumption by departmentScheduling patient check-ups and visitsOperating Theater/Patient Room scheduling and availabilityInstant access to pharmaceutical reference servicesHospital/Clinic contact directory

4PLUS is XML based Healthcare Management Software compatible with Cisco’s 7960 telephone and Call Manager 3.2.

Demo Circata: www.circata.com/ip_telephony.htm#

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Healthcare Management 4PLUS

DOCTORS LOGIN

• Hospital menu•Doctors Login Page•Doctor’s office•Out Patients menu•Out Patients list•Details for a Patient

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Real time on-lineReal time on line is a vertical application which allows to distribute informations and data to individuals and team through the displays on IP phones in real time.

Real time on-line includes the following features:

It is customisable for any Vertical sector. Data are secured and are sent only to the people authorised to receive itInstant network messagingSend real-time alerts to people, teams or the whole companySupports employee mobility

Hot desking and mobility features are supported.Dynamic data is automatically refreshed every time

the page is delivered, so data is always current.Hospital Management System

Alert system for Doctors (SMS & e-mail)Access medical dataHospital/Clinic contact directory

Demo Real time on-line

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V/IP SuiteV/IP Suite is a IP Based Solution for the Hospitality Sector. V/IP Suite utilises Open Application Programming Interfaces (API) that can be customized for any hotel service profiles.

Reservations of hotel facilities directly upon the IP phone screen

Online weather, currency rate, stock quotes, horoscope, yellow pages and directory services

Information for contacts, cinemas, restaurants, airlinesSending e-mail without a PC, directly from the phoneReliable, detailed and real-time accounting of all phone

usage"Do not disturb" modeEnhanced wake-up calls in different languages

V/IP include the following features:

Demo V/IP Suite

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Q&AQ&A

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Agenda

What is IP Telephony?IP Telephony MaturityKey Vendor overviewThe IP Telephony opportunity

Industry outlookOpportunity for EnterprisesOpportunity for Service ProvidersCase Study

The focus on applicationsIPT Service ConfigurationHorizontal applicationsVertical applications

Annexes

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Who is Accenture?Accenture is the world’s leading provider of management and technology consulting services and solutions

Accenture’s mission is to become one of the world’s leading companies, bringing innovations to improve the way the world works and lives

It is a network of businesses that meets the full range of any organization’s needs–consulting, technology, outsourcing, alliances

Working with 91 of the Fortune Global 100 and half of the Fortune Global 500 plus 380 spin-offs and new businesses

More than 75,000 employees in 46 countries creating a seamless global management and technology consulting firm

Fiscal Year 2001 revenues exceeding $11.4 billion

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Business Consulting StructureGoes to market through five operating groups, providing specialized capabilities and solutions across 18 industry groups

Operating Groups

Customer Relationship Management

Financial Performance Management

Strategy and Business Architecture (S&BA)

Human Performance

Network (CHT only)

Supply Chain Management

Cap

abili

ty G

roup

s

ChemicalsEnergyUtilitiesMetals & MiningForest Products

BankingHealth ServicesInsurance

Media and EntertainmentElectronics High TechCommunications

Communications High Tech (CHT)

Financial Services Products Resources Government

RevenueHuman ServicesDef. Justice & Reg.PostalEducationTreasury & Resource Mgmt.

AutomotiveCons. Goods & ServicesIndustrial Equip.Pharm. & Med.Prod.RetailTravel & Transport.

Due to the strategic importance of Networks in the new digital economy, Accenture has decided to create a specific Network-focused Capability Group for its CHT Operating Group.

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AtlanetAcel / CGRActelAdvent NetworksAerial CommunicationsAirtelAlbacomAlestraAlgar Telecom LesteAlltel MobileAmazonia CelularAmenaAmeritech (SBC)AOLARC ArrakisAstro LinkAT&TAvanadeAvantelAxTelBCP Bell Atlantic (Verizon)Bell CanadaBell NexxiaBellSouthBouygues TelecomBritish TelecomBroadband OfficeBroadWingBT WirelessBTCable & WirelessCableyTelevisio deCatalunyaCablevision Canbra

GTE (Verizon)HalliburtonI-BeamICG IridiumJupiterKPN/QwestLevel 3 CommunicationsLMGTLockheed MartinLyonnaise CableMannesmann MobilfunkMatavmax.mobilMaxitelMcLeodMi8 CorporationMIMOS BerhadMobilComMobileOneMotorolaMovicomMSNNew Century Infocomm CorpNextel ntlNTT o.tel.oOmniSkyOmnitel Pronto ItaliaOneSprintOptimusOptusOrangeOrbit Commerce

CasemaCBC-Canadian BroadcastingCegetelChina Mobile (HK)Circadence CorporationCingularCiscoCosmOTECountry Road CovadCzech Telecom Deutsche TelekomdiAxDigexDuro CommunicationsEagle RivereCitiEdisontelEircomEletronetEra GSMEuskaltelExcel CommunicationsExodusExtantFar EasToneFastwebFocalFrance Telecom France Telecom MobileFrontier FTMIFYINetGeneralitat de CatalunaGlobal Village TelecomGlobo CaboGST

Sample Communications Clients

We work with virtually all of the incumbent, dynamic middle market, and new entrant communications companies world-wide.

OrcaOTEOTENETPacific Century CyberWorksPlanet EcomPrimatelProximusPSINetQPassQwestSBCSega of AmericaSingapore TelecomSirisShanghai Post & TelecomSITA TelecomSK TelecomSoneraSonofonSprintStreamSunriseSwisscomTele DanmarkTele Norte LesteTelecom ArgentinaTelecom EireannTelecom ItaliaTelecom Italia.NetTelecom PersonalTelecomAsia CorpTeledesicTelefonicaTelemarTelemig CelularTelenetTelenisus

TelenorTelewest Communication PLCTeliaTelstraTerabeam NetworkTerra NetworksTESS TF1TIMTimberTime TelekomTMNetT-Online TransAsiaTu-Ka Cellular TokyoTurkcellTVNTycomUS LECUtility.comUUNetVerizonVersaTelViag InterkomViatelVimpelComVodafoneWave TelWestern Integrated NetworksWestern WirelessNew Wind (Wind + Infostrada)XferaXOZ-Tel