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DRAIG GLAS. Swansea University Race Engineering – S10. Market Research and Analysis. Design Brief. Cost effective High reliability Ease of maintenance High performance Easy to transport. SURE S10 – An Introduction. High performance design Market opportunity Low cost - PowerPoint PPT Presentation
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DRAIG GLASSwansea University Race Engineering – S10
MARKET RESEARCH AND ANALYSIS
DESIGN BRIEF
• Cost effective• High reliability
• Ease of maintenance• High performance• Easy to transport
SURE S10 – AN INTRODUCTION
• High performance design• Market opportunity• Low cost• Light weight design• Easy to maintain• Designed for optimum drivability
TECHNICAL DETAILS
BUSINESS PLAN
Use research to put together
Assembly
Assembly
Assembly
Assembly
Material andParts Store
Workbenches
Workbenches
ChassisAssembly
Plasma Cutting and
Welding
Turning
Milling
Electronics
Assembly
Off the Shel
f Products
Chassis Suspension Electronics Drivetrain
Assembly
Assembly
Assembly
Assembly
Off the Shelf
Products
Small HoldingStock
Quality Check
Delivery
After sales support (spare Parts)
MANUFACTURING PLANS
• Manufacturing Plan• Production Diagrams
Purchased Parts $6000
Raw Materials $5500
Personnel $1000
Market Sales $1000
Outsourcing/Finishing $1000
Miscellaneous $1000
Cost Per Car $15,500RRP $19,950Profit $4,450
39%
35%
6%
6%6%
6%
Manufacturing costs
Purchased Parts
Raw Materials
Personnel
Market Sales
Outsourcing/Finishing
Miscellaneous
PREDICTED FINANCES
S10 – The entry level edition of the car. S10 GT – Includes optional extras and specialised
equipment, a light weight design and increased power. Aimed to fulfil the needs of the more advanced driver
PACKAGES CAR COST RETAIL PROFITS10 $15,500 $19,950 $4,450
S10 GT $17,500 $22,950 $5,450
FUTURE DEVELOPMENT
WHY INVEST IN SURE S10?
• Large available market• Versatile• Optimised production rate
ANY QUESTIONS?