Media Kit 2012

News & Advertising SolutionsOne company delivers it all. News & Advertising Solutions

MEDIACOMPANY

Denton Record-Chronicle

MEDIA COMPANY

Dear Valued Customer,

As we enter our 109th year of serving our community and our customers, the Denton Record-Chronicle is evolving with the times. In 2011 we rebranded our company as the DRC Media Company-News and

Advertising Solutions. One company delivers it all.

More than ever, we are delivering important content that engages the quality audiences that you seek. Our focus is local/niche and we continue to invest in this effort with one of the largest news-

rooms of any newspaper our size. Nobody covers northern Denton County like we do!

We understand challenge to gain cost-effective exposure to as many qualified audiences as possible. We can provide you with that. Since our founding, the Record-Chronicle has enabled advertisers to reach desired audiences. Our daily newspaper remains the largest, most well-read and well-respected source of news and information in northern Denton County.

In the last few years we’ve launched several new print products to complement the DRC and expand our print audiences. From Denton Business Chronicle, our B2B direct-mail product; to Kid Life, our DISD-coop-

erative publication; to Denton Time; to Showcase magazine, aimed at our still-growing real estate market; to a local coupon page, Deal Finder; to our newest addition, Little d After Dark – our answer to supporting our local music and night life scene. All of these publications reach a unique audience and advertising pack-

ages are available in any combination to reach the print audience you need.

DentonRC.com has recently been re-designed and offers a reach that is in addition to the various print publications. We offer various ad sizes on DentonRC.com, email blasts, daily deals, and Wimgo.com-a

search engine optimization product that ties in social media.

As we continue to evolve to better serve our readers, we are likewise evolving to bring you new, strategic and creative marketing solutions. Your advertising account executive will gladly work with you to identify the best media mix for your needs.One thing that won’t change is our commitment to producing quality news and information, and to delivering valuable, qualified audiences. We look forward to working with you to develop a marketing program to help you grow your business.

Sincerely,

Bill PattersonPublisher, Denton Record-Chronicle

MEDIACOMPANY

Denton Record-Chronicle

MEDIA COMPANY

PUBLISHER’S LETTER

MEDIACOMPANY

Denton Record-Chronicle

MEDIA COMPANY

EDITOR’S LETTER

Dear Readers,

The Denton Record-Chronicle’s mission has always been dedicated to serving you, our readers, by providing a combination of community-centric news and in-depth investigations about issues that matter to your daily life.

It is a mission we continue today with humility and an understanding of its significance in acting both as a public service and as government watch dog.

While we’ve won many accolades for our coverage in news, sports and more, what matters most is what you think. And today, we’re reaching out to you in more ways than ever – through Facebook, Twitter, YouTube, DentonRC.com and more.

It is an exciting time for journalism as we broaden our horizons to include many forms of media in this multi-media world. But regardless of how we connect with you, we will continue to do our utmost to keep you well informed about the community in which you live.

Sincerely,

Dawn CobbManaging Editor

ADVERTISING OPPORTUNITIES

FRONT PAGE ADVERTISINGTake your advertising to new heights and take advantage of being featured on the front page of the Denton Record-Chronicle. Ad size–6 columns by 2 inches

$600 (Wed., Sat. or Sun.)$400 (Mon., Tues., Thur. or Fri.)

FRONT OF SECTION ADVERTISINGGet noticed by placing your advertisement on the front page of any of the following sections: Sports, Business, Real Estate, Automotive, Arts & Community or Classified. Ad size–6 columns by 3 inches

$325 (all days of the week)

FRONT PAGE NOTESPremium placement of your message, guaranteeing maximum visibility.Starting at $80 per thousand based on a 25,000 minimum

FRONT FLAG ADSPremium placement of your message, guaranteeing maximum visibility.Contact for pricing.

FRONT OF SECTION AD

FRONTFLAG AD

FRONT

PAGE

NOTE

FRONT PAGE AD

RATES

SUNDAY

$40.00 $18.75$13.35$11.25$10.20$9.50$8.50

WED. PLUS

$43.00 $20.50$14.75$12.65$11.50$10.75$9.75

CONTRACT LEVEL

Open Rate 250”-500”501-9991000-19992000-39994000-59996000+

DAILY

$36.50$16.50$11.60$9.85$9.05$8.40$7.60

CONTRACT LEVEL

Open Rates/inch Agreement Rates/inchLegal Notices $0.60 per line per dayEmployment Rates Call for ratesIn-Column Rates Call for ratesBlind Box Office pick-up $15.00 each. Mail $20.00*.

Run ad up to 30 calendar days. *Additional charges may apply.

1 DAY 2 DAY 3 DAY 4 DAY WED. PLUS

$35.00 $17.50 $11.25 $8.50 $17.50

$10.75 $6.75 $5.85 $4.75 $6.75

COLOR RATES 1 color–$125, 2 colors–$150, Full color–$220; Spot color: $4.50 per column inch available color up to 28 inches.* Repeat Discounts Available *

Retail Classified

SPECIAL SECTIONS*

Rates

Open Rate $20.00/inch4x year $15.00/inch8x year $11.25/inch12x year $8.50/inch

Rates

Open Rate $20.50/inch3 mo. rate $15.50/inch6 mo. rate $11.50/inch10 mo. rate $8.75/inch

Providing Denton with the most comprehensive local & regional business news available through insightful trend stories & local topics. DBC is available in rack locations throughout Denton and mailed to over 6,300 businessesmonthly.

A publication of Denton Publishing Company and Denton Independent School District. Working closely with DISD, approximately 14,000 copies of Kid Life are distributed monthly to elementary schools targeting students and their families during the school year.

Open Rate | 6 Mo. Agreement | 12 Mo. Agreement

Full Page $360 $275 $2853/4 Page $400 $330 $2551/2 Page $350 $265 $1901/4 Page $300 $200 $125

50% Additional for Guaranteed Placement

A monthly real estate tabloid featuring preowned & new construction, plus real estate related services. 28,000 copies distributed on the first Wednesday each month.

Denton’s largest circulation of coupons, special offers and savings. Dealfinder wraps around the DRC the first and third Wednesday each month totaling 28,000 copies each run.

Denton’s monthly alternative magazine featuring entertainment, nightlife, eats, drinks and lifestyle.5,500 copies are distributed to businesses in Denton.

little dAFTER DARK

Full Page $390 Back Cover $5001/2 Page $200 Inside back $450 1/4 Page $125 Inside front $450 1/8 Page $75 Full color $75

Rates

A weekly publication covering area events, calendars & features, movie and book reviews, music, restaurant guide & reviews.

Rates

Open Rate $36.50/inch250-500 $16.50/inch501-999 $11.60/inch1000-1999 $9.85/inch2000-3999 $9.05/inch4000-5999 $8.40/inch6000+ $7.60/inch

Ad Sizes and Dimensions 1x Rate | 2x Rate | 12x Rate

1 Space (5” wide x 2.5” high) $260 $210 $1502 Spaces (5” wide x 5.14” high) $335 $285 $225

*All sections subject to change

Christmas in Denton Countypublished in November or December

Denton County’s most comprehensive guide to the holidays – full of special events and schedules, gift ideas, kids’ holiday artwork, best places to shop locally and more.

Your Table is Waitingpublished in July

A dining guide featuring menu selections from Denton area restaurants. This publication is distributed in the Tuesday edition of the DRC, featured online at DentonRC.com and is also distributed to the Denton Chamber of Commerce, local motels and hotels and rack locations.

North Texas State Fair & Rodeopublished in August

Special tabloid section providing all fair-related information readers will need.

Football Guidepublished in August

National award-winning, comprehensive guide complete with area high school and college season previews, schedules, rosters, highlights, team photos and much more.

Business Card Directorypublished in January

Amazing connections start here! 25,000 directories, full color gloss booklets, are distributed in the DRC, mailed with the Denton Business Chronicle, placed in rack locations and posted on DentonRC.com for 1 year featuring page-turning animation for readers to “click and roll over” directly to each company’s website.

Summer Fun Guidepublished in May

An in-depth guide providing readers with valuable information about programs and events in the Denton area, and offering opportunities and choices on how to make the most out of the summer. Distributed in the Friday edition of the DRC and online at DentonRC.com.

Discovering Denton Countypublished in June Specifically designed to be a handy guide for Denton and area residents to use year-round. From schools to businesses to hotels and area chambers of commerce, this publication is a “must have” for anyone in Denton – whether you are new to community or looking for something specific as you plan your weekend.

Arts & Jazz Festpublished in April The complete festival guide including profiles of performers and a schedule of activities for three days of art and music featuring the best in live jazz and local music, fine arts, crafts and community performing arts.

Auto Focus published in October

Featuring previews of the newest models, car care tips, safety information, and service and maintenance news. Publication is distributed in the Wednesday edition of the DRC and online at DentonRC.com.

ANNUAL SECTIONS*

*All sections subject to change

A-train Magazinepublished January & July DCTA has partnered with the Denton Record-Chronicle to produce a quality magazine for riders and residents to enjoy featuring stories, rail schedules, fares, photos and much more. Over 67,000 issues are distributed to Denton County households and A-train riders.

the

M A G A Z I N EJANUARY 2012

ALL ABOARD!

ARCHITECTS • ATTORNEYS • AUTOMOTIVE COMPUTERS CONSTRUCTION • ELECTRIC EMPLOYMENT • FINANCIAL• FLOORING

FURNITURE • HEALTH & MEDICAL HOME IMPROVEMENT • HOTELS

• INSURANCE • LANDSCAPING • MUSIC • POOLS • REAL ESTATE

Denton Record-ChronicleDentonRC.com

SPECIAL RATES

Non-profit rates apply to charitable organizations advertising an event or fundraiser. A 501-C(3) form must be presented to receive non-profit rates. Schools and government entities earn civic rates. All rates are per column inch.

Runs every FridayFeature: $13 per spot with a six-month commitmentDirectory: $15 per listing with a six-month commitment

• Choose from a 6 or 12-month agreement

• Must run a minimum of 8 ads, size 2 columns by 4 inches, any day, per month

• Per column inch rate = $6.65 for 6-month; $6.55 for 12-month

*Increase ad size to 3 columns by 5 inches and receive $6.20 per column inch rate for 6-month agreement or $5.90 per column inch rate for 12-month agreement

NON-PROFIT RATES

CHURCH PAGE FEATURE/DIRECTORY

FREQUENCY RATESFlexible. Affordable. Effective.

Total 8 column inches per ad

Daily Sunday Wednesday Plus

$9.05 $10.20 $11.50 $9.05 $10.20 $11.50 $9.05 $10.20 $11.50 $8.00 $8.00 $8.00 $8.00

Sympathy/ThanksChurch/CivicNon-ProfitObituaryEngagement/Wedding/Anniv.

BUSINESSBUNDLES

*Each bundled package requires a 4-, 8-, or 12-month signed agreement.

$37595* Wimgo Preferred

$42000* Wimgo Premium

$46000* Wimgo Pro

andDRC Value Buy

40 column inches of print advertising at one of our

lowest rates!

A Small (300x100) Wimgo Category Ad

choose a category where readers will be looking

for you!

$68275*

Wimgo Preferred

$72680*

Wimgo Premium

$76680*

Wimgo Pro

andDRC Value Buy

56 column inches of print advertising

A Small (300x100) Wimgo Category Ad

40,000 impressions on DentonRC.com

8,000 mobile banner impressions

your banner ads at the fingertips of customers on the go!

$55399*

Wimgo Preferred

$59804*

Wimgo Premium

$63804*

Wimgo Pro

andDRC Value Buy

48 column inches of print advertising

A Small (300x100) Wimgo Category Ad

30,000 impressions on DentonRC.com

reach the rapidly-growing digital audience!

1 2 3

Add Ons• Choose a strategic product that targets a specific audience and receive a DRC agreement rate Denton Business Chronicle $15/column inch

KidLife $15.50/column inch

Real Estate Showcase 1/4 page - black and white - $200 (larger sizes available)

DealFinder 1 space - $260 (larger sizes available)

Little d After Dark 1/4 page - black and white - $125 (larger sizes available)

* See special sections for more details

• DentonRC.com Impressions - $4/m

Blog Sponsors (High School Sports, Mean Green, BizBuzz, News Gatherings) - $350

• Wimgo Category Ads Large (300x600) - $42 Medium (300x250) - $32 Small (300x100) - $21

• Preprints - $45/m

• Mobile Banner Ads - $20/m (10,000 minimum)

• E-mail specials - $150/m (5,000 minimum)

• Newsletters - $1000/each

DEADLINES & MEASUREMENTS

Publication Day Retail Classified Display Legal

Sunday Thursday 4 p.m. Thursday 12 p.m. Thursday 12 p.m.Monday Friday 2 p.m. Friday 12 p.m. Friday 12 p.m.Tuesday Friday 5 p.m. Friday 2 p.m. Friday 2 p.m.Wednesday Monday 4 p.m. Monday 12 p.m. Monday 12 p.m.Thursday Tuesday 4 p.m. Tuesday 12 p.m. Tuesday 12 p.m.Friday Wednesday 4 p.m. Wednesday 12 p.m. Wednesday 12 p.m.Saturday Thursday 2 p.m. Thursday 10 a.m. Thursday 10 a.m.Denton Time Friday 5 p.m. Friday 5 p.m. Friday 5 p.m.

DEADLINES MECHANICAL MEASUREMENTSBroadsheet

Retail Column Widths

1-column 1.69 inches2-columns 3.55 inches3-columns 5.41 inches4-columns 7.27 inches5-columns 9.13 inches6-columns 11 inches13-columns (double truck) 23 inchesColumn Gutter .167 inchesPage Depth 21 inches

Classified Column Widths1-column 1.167 inches2-columns 2.396 inches3-columns 3.625 inches4-columns 4.854 inches5-columns 6.083 inches6-columns 7.312 inches7-columns 8.541 inches8-columns 9.77 inches9-columns 11 inches13-columns (double truck) 23.167 inchesColumn Gutter .062 inchesPage Depth 21 inches

Retail Column Widths1-column 1.69 inches2-columns 3.55 inches3-columns 5.41 inches4-columns 7.27 inches5-columns 9.13 inchesColumn Gutter .167 inchesPage Depth 11 inches Classified Column Widths1-column 1.167 inches2-columns 2.396 inches3-columns 3.625 inches4-columns 4.854 inches5-columns 6.083 inches6-columns 7.312 inches7-columns 8.541 inches8-columns 9.77 inchesColumn Gutter .062 inches Page Depth 11 inches

MECHANICAL MEASUREMENTSTabloid

The terms of this agreement are based on cash with order or thirty day accounts with approved credit by the business office of Denton Publishing Company. All rates are net. No rebates for accumulated linage.

This agreement may be terminated by either party for any reason at any time. If this agreement is terminated by either party, a termination surcharge, equal to the difference between current open rate and advertiser agreement rate, for all advertising placed under the terms of this agreement, will be added to the above named advertiser’s billing. If at the end of the term of this agreement, advertiser has failed to meet linage commitment, Denton Publishing Company will bill advertiser for the balance of the agreement or the rate difference based on accumulated linage, whichever is the lesser amount.

Agreements remain in effect when payment is received by the 20th of the month following statement date. Agreement rate advertisers with account balances of 30 days or more will be subject to collection procedures, possible agreement termination and open billing from beginning date of the agreement to last insertion scheduled.

Depth Requirements––Any ad running more than 18-1/2 inches in depth will be charged as 21 inches in depth.

Request for Placement––We try to comply with customer section or page requests. However placement can only be guaranteed with a 35% cost of ad charge applied.

Errors and Adjustments–– Please check your ad the first day it runs to see that all information is cor-rect. This will ensure your ad is exactly what you want readers to see. Denton Publishing Company assumes no responsibility for errors appearing on original copy submitted by advertisers or his agency or approved proof of copy (except proof corrections). We must limit our responsibility, if any, to the charge for the space, and cannot be responsible for incorrect ads after the first day of publication, or ads submitted after published deadline. Any errors or changes must be reported to sales department the following business day. Claims for errors in billing must be made within 30 days of date of invoice; otherwise, such claims will not be considered.

Proofs / Copy and Layout Changes –– Upon request, proofs will be delivered to the advertiser provided the ad was submitted prior to deadline and the ad is 20 inches or larger. Copy or layout changes totalling 25% or more of the ad will be subject to a production surcharge of 35% of the cost of the ad.

Tearsheets––Tearsheets are available upon request at no charge, up to five (5) tearsheets of each ad. Additional tearsheets may be requested for a charge of 25¢ each. Any request made 45 days after publication date will be filled subject to availability. If no paper is available, a microfilm copy and publishers affidavit may be substituted, minimum charge, $20. Tearsheets will be mailed at the end of the month unless otherwise requested.

Cancellation – Ads cancelled after deadline will be billed for the amount of space reserved by advertiser.

TERMS

How to choose an advertising agreement

COLUMNINCH

FREQUENCY BUSINESSBUNDLES

RATEHOLDER

based on larger volumes of linage for maximum impact and a more flexible schedule

from $16.50/column inch

• must commit to an annual linage tier, not a monthly amount

• customers on linage agreements are eligible for discounts in other strategic products

• rates differ from daily, Wednesday and Sunday

• signed agreement entitles advertiser to discounts in other strategic products

based on a consistentprint message in the DRC.

from $399.84/month

• 6 or 12-month commitment • a minimum of six 8-inch ads per month

• larger ad sizes = deeper unit cost discount

• more insertions per month = deeper unit cost discount

• signed agreement entitles advertiser to discounts in other strategic products

based on a marketing mix of print, online and mobile.

from $375.95/month

• 4, 8 or 12-month commitments

• packages include minimum number of print inches

• all packages include a WIMGO® (online search directory) component

• larger $ packages add more diversity through online and mobile impressions

• signed agreement entitles advertiser to discounts in other strategic products

based on a daily 4-lineprint classified message

from $53/month

• 12-month commitment

• advertiser may run message in classified category of choice

• message may be changed monthly

• add ons (more lines, art etc.) available for an additional cost

• signed agreement entitles advertiser to discounts on classified display rates and in other strategic products

STRATEGIC PRODUCTS When you sign an agreement, you may choose to run in these products at a discounted rate,whenever you want.

• Denton Business Chronicle - a monthly business to business publication; 6,300 copies; $15/column inch

• KidLife - 14,000 copies published monthly during the school year to DISD elementary schools; $15.50/column inch

• Real Estate Showcase - a monthly real estate tabloid; 28,000 copies; 1/4 page - black and white - $200 (larger sizes available)

• DealFinder - a bi-monthly wrap around the front of the DRC; 28,000 copies; 1 space - $210 (larger sizes available)

• Little d After Dark - a monthly entertainment/nightlife tabloid; 5,500 copies; 1/4 page - black and white - $125 (larger sizes available)

WHAT WORKS BEST FOR YOU AND YOUR MARKETING BUDGET?Remember, no agreement usually means your advertising falls under “OPEN RATE”, which begins at $36.50/column inch

AGREEMENT COMPARISON

CIRCULATION/DEMOGRAPHICS

Denton Record-Chronicle Delivery AreaDENTON ................ 76201

DENTON ................ 76205

DENTON ................ 76207

DENTON ................ 76208

DENTON ................ 76209

CORINTH ................ 76210

ARGYLE ................. 76226

AUBREY ................. 76227

JUSTIN ................... 76247

KRUM .................... 76249

LAKE DALLAS ......... 75065

PILOT POINT .......... 76258

PONDER ................ 76259

SANGER ................. 76266

Additional DRC Circulation to outlying markets of: Lewisville, Little Elm, Shady Shores, Decatur, Tioga

7-Day Readership: 318,400

Denton Record-ChronicleDaily Circulation: 11,000Readership: 36,300

Sunday Circulation: 13,500Readership: 44,500

Wednesday PLUS: 28,000Readership: 92,400

Average number of readersper newspaper: 3.3

Who reads the Denton Record-Chronicle?*• 45% male, 55% female.

• 31% are between 30-49 years old.

• Nearly one-third have a household income of over $75,000.

• 30% have kids in the home.

• 29% of reader households have at least one child under 12 years old in the home.

• 61% of readers reside in Denton County.

LEWISVILLE

GRAYSONCO.

COLLINCO.

COOKE CO.

Grapevine Lake

TARRANT CO.WISE CO.

DALLAS CO.

DALLAS

LEWISVILLE75057

LewisvilleLake

Ray RobertsLake

FORT WORTH

ALLIANCEAIRPORT

WISECO.

GREENWOOD76234

SLIDELL76267

KRUM76249

DECATUR76234

PONDER76259

JUSTIN76247

ROANOKE76262

NORTHLAKE75247

ARGYLE76226

BARTONVILLE76226

CORINTH76210

HIGHLANDVILLAGE75077

LAKEDALLAS75065

LITTLEELM

75068

KRUGERVILLE76227

AUBREY76227

SANGER76266

PILOT POINT76258

TIOGA76271

VALLEYVIEW76272

COLLINSVILLE76233

GAINESVILLE76240

THECOLONY75056

CROSSROADS76227

SHADYSHORES76208

TROPHYCLUB76262

FLOWERMOUND

30402499

1385

1173

2164

114

114

121

121

455

455

51

51

287

287

81

635635

428

407

35W

1171

407

35E

35N

380380

289

377

377

183

289

183

377

377

156

156 170

DFWAIRPORT

DENTON

377

380 380

Loop 288

University

Sherm

an

Ft. W

orth

Dr.

Oak

Locust

Elm

Hickory

Dallas Dr.

Loop288

35W

35N

35E

76201 76209

76208

76208

76205

76210

76207

76207

76207

City of Denton Zip Codes

7502275027 75028

75067

82 82

81

26

Denton Record-ChronicleTotal Market Coverage

*2011 Release 2 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved.

PREPRINT RATES

Monday, Tuesday, Thursday, Friday and Saturday = 11,000 Wednesday = 16,000 paid + 14,000 non-paid = 28,000 Sunday = 14,000

DENTON RECORD-CHRONICLE

Up to 10 std 12 std 14 std 16 std 18 std 20 stdor 20 tab or 24 tab or 28 tab or 32 tab or 36 tab or 40 tab

Circulation< 4,999 $76.00 $79.00 $82.00 $85.00 $88.00 $91.005,000-6,999 $66.00 $69.00 $72.00 $75.00 $78.00 $81.007,000-12,999 $59.00 $62.00 $65.00 $68.00 $71.00 $74.0013,000-17,999 $55.00 $58.00 $61.00 $64.00 $67.00 $70.0018,000-24,999 $53.00 $56.00 $59.00 $62.00 $65.00 $68.0025,000-30,000+ $51.00 $54.00 $57.00 $60.00 $63.00 $66.00

12-25 per year 5% | 26-48 per year 10% | 49-78 per year 15% | 79-100 per year 20% | 101+ 25%

AVAILABLE CONTRACT FREQUENCY DISCOUNTS

The Denton Record-Chronicle is printed at The Dallas Morning News in Plano, Texas. The Dallas Morning News’ preprint guidelines apply and can be provided upon request.

The Denton Record-Chronicle offers innovative, affordable ways to deliver your message with advertising that’s smart, precise and effective.

With products ranging from full-color newspaper inserts and wraps to direct mail and custom door hangers, The Denton Record-Chronicle can get your message into the customer’s home. Go as narrow or as wide as you want – we can deliver to specific addresses or an entire area. You name the target. We’ll hit it.

Products Offered:• Catalogs • Self Mailers • Menus• Inserts • Pocket Folders • Newsletters• Door Hangers • Annual Reports • Flyers• Brochures • Collateral Material • Post cards

Dallas Morning News North Plantc/o Denton Record-Chronicle3900 W. Plano Pkwy, Dock M-3 or M-4Plano, Texas 75075214-977-6942M-F 7:00 am - 6:00 pmSaturday by appointment only

*For TMC/shared mail, see below for mailing address.

ADDITIONAL MARKETING SOLUTIONSWE KNOW PRINT.

Inserts must be received 1 week prior to publication. All inserts for Denton Record-Chronicle ship to:

TMC/SHARED MAILOur Total Market Coverage (TMC) program combines the packaging power of Valassis/Red Plum TM with the printing and distribution capabilities of the Denton Record-Chronicle to create the most robust advertiser package in Northern Denton County. Delivered in the Denton Record-Chronicle, Dallas Morning News, Briefing, Al Dia and through the U.S. mail, TMC is a mid-week, four-page wrap of free-standing inserts and display ads that reaches 99% of Northern Denton County.

Valassis/Red Plum insert reservations must be made 19 days prior to Wednesday distribution and delivered 12 days prior to Wednesday distribution to 600 N. Cockrell Hill Road, Dallas, TX 75211. An appointment must be set up 48 hrs in advance. Hours: Monday - Friday from 7 a.m. to 4:30 p.m. Saturday, Sunday by appointment only. Contact Jesus Reyes at 214-353-6235 or Jxreyes@valassis.com

• Saturate the market geographically, psychographically or demographically – or a combination of all three.

• Capture all the households in a ZIP code of sub-code level.• Save postage by sharing the mail expense with other advertisers.

• Identify potential new customers, growth opportunities and sales strategies with our custom analytics.

• 70% of all U.S. households look at the Shared Mail Package weekly.

SOURCE: TNS Custom Studies, NFO WorldGroup, 2008

ONLINE ADVERTISING

Banner Skyscraper Medium Rectangle

$7.00 $8.00 $7.00

$8.75 $10.00 $8.75

$5.50 $6.50 $5.50

$4.50 $5.50 $4.50

$4.00 $5.00 $4.00

Open Rate Preferred

Open Rate Standard

3 Months

6 Months

12 Months

Promo Rectangle 190 x 90

Medium Rectangle 1 300 x 250

Medium Rectangle 3 300 x 250

Banner 728 x 90

Promo Rectangle 190 x 90

Mini Promo Rectangle 120 x 90

Skyscraper 120 x 600

Banner 728 x 90

Medium Rectangle 2 300 x 250

24 Hour Blackout

Home Page $2,300 Sports or Classified $700 Business or Entertainment $300 Real Estate $700

Search

$1,000 per month minimum plus 30% management fee. Minimum 3 month contract

Blog Sponsorships

Banners and Skyscrapers High School Sports $350 Mean Green $350 Biz Buzz $350 News Gathering $350 Local Spin $350

Videos

ADDITIONAL VIDEO WITHIN AD Add $5.00 CPM to standard ad rate Pre Roll Video $40 Video Commercial $300

Rich Media, Enhanced Ads

Floating Ads (25k-50k) per day $12.00 Expandable Ads (25k-50k) per day $10.00 Interstitials $7.00

What the traffic’s like on DentonRC.com?

• Almost 1.2 million page views per month

• Over 218,000 monthly unique visitors

• Over 400,000 total visits per month

• 10.27 minutes per visit

*Omniture.com, 2011 monthly average

What the traffic’s like on m.DentonRC.com?

• Almost 50,000 page views per month• Over 6,200 monthly unique visitors• Almost 15,000 total visits per month

*Verve, Adobe Analytics, 2011 monthly averageMobile

Banner $20-30 CPM

SMS Text $0.0 -$0.50per mobile terminated message

MOBILE ADVERTISING

• Deal of the Day is an unbeatable deal, on something local to do, see, eat or buy that is available to purchase for that day only. – These deals are heavily discounted between 50% - 80% off. – The customer may purchase the offer that day only but may redeem it in the future, up to one (1) year, or by an expiration date set by you.

• The “deal is on” when a minimum number of people purchase the offer. – Minimum number is set by you, the advertiser, and approved by us. – You can also set maximum number of deals you want to sell.

• Revenue is split between the advertiser and the Denton Record-Chronicle.

• There is NO upfront cost to you.

TARGETED EMAIL DELIVERY

DEAL OF THE DAY

SPECIALS Quantity CPM 5,000 $110 10,000 $110 20,000 $90 30,000 $85 40,000 $70 50,000 $65 100,000 $60 200,000 $55 600,000 $40 1 Million + $35

NEWSLETTERS - $1,500 per newsletter, per month

EMail

CONTACT INFORMATION

MAIN OFFICE ......................................................... 940-387-3811

Classified Display Advertising .................................. 940-566-6823

Classified In-Column Advertising .............................. 940-387-7755

Retail Advertising ................................................... 940-566-6858

Newsroom ............................................................ 940-566-6861

Subscriptions ......................................................... 940-566-6836

314 East Hickory Street | P. O. Box 369 | Denton, Texas 76202MEDIACOMPANY

Denton Record-Chronicle

MEDIA COMPANY

Bill PattersonPublisherPhone: 940-566-6808Email: bpatterson@dentonrc.com

Dawn CobbManaging EditorPhone: 940-566-6879Email: dcobb@dentonrc.com

Amanda Crocker Marketing DirectorPhone: 940-566-6809Email: acrocker@dentonrc.com

Larry McBrideDirector of SportsOnline News EditorPhone: 940-566-6913Email: lmcbride@dentonrc.com

Cody RobinsonPrepress ManagerPhone: 940-566-6915Email: cbrobinson@dentonrc.com

Liz TarbuttonBusiness ManagerPhone: 940-566-6806Email: ltarbutton@dentonrc.com

Sandra HammondAdvertising DirectorPhone: 940-566-6820Email: shammond@dentonrc.com

Shawn Reneau Retail Advertising Manager, Pre-PrintsPhone: 940-566-6843Email: sreneau@dentonrc.com

Julie HammondClassified Advertising ManagerPhone: 940-566-6819Email: jhammond@dentonrc.com

Jenny MooreSales ManagerPhone: 940-566-6880Email: jfmoore@dentonrc.com

Jackie BarfieldAccount ExecutivePhone: 940-566-6849Email: jbarfield@dentonrc.com

Sherry Del BandoAccount ExecutivePhone: 940-566-6825Email: sdelbando@dentonrc.com

Carolyn GarciaClassified Advertising SupervisorPhone: 940-566-6815Email: cgarcia@dentonrc.com

Becci HendrixSenior Account ExecutivePhone: 940-566-6853Email: bhendrix@dentonrc.com

Linda Horne Account Executive Phone: 940-566-6852Email: lhorne@dentonrc.com

Deb OpsahlAccount ExecutivePhone: 940-566-6855Email: dskinner@dentonrc.com

Natalie PittLegal Notice RepresentativePhone: 940-566-6851Email: npitt@dentonrc.com

Katie SloverAccount ExecutivePhone: 940-566-6829Email: kslover@dentonrc.com