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Drive More
Phone Calls With Digital AdvertisingAnd Video Marketing
855-943-8736
What has worked best to generate new ones?
Have you tried other tactics that didn’t work?
Do you know why or was the reporting not clear?
How much do you think it costs to generate one client?
What would you estimate the lifetime value of a client to be?
We want to help youacquire more clients!
• Rapid Results Leads-Your Phone Will Start To Ring Almost As Soon As We Get Your Campaign Started
• Fixed Monthly Fee (No Per Call Fee!)
• Fee depends on practice and location and is scalable to increase the number of leads generated by your campaign
• NO Additional Setup fees
• Exclusive leads-each lead is only sent to one law firm!
Why Use Our Rapid Results Lead Generation Program?
• Former Google AdWords Employee (12 years) is our AdWords Team Leader(Google national trainer on AdWords to AdWords Agencies/Experts)
• No chasing leads like other lead generation programs
• Market Limits-We serve ONLY ONE law practice type in your marketing area
• Direct call from our lead generation platform
Why Use Our Rapid Results Lead Generation Program?
• Online access and daily reporting
• You may cancel your program at any time after the initial 3 month campaign-renewals are NOT automatic
• No limit to the number of leads
• Quality leads
• No limit to the number of services or coverage areas (if available)
• You are billed at the beginning of each campaign
Why Use Our Rapid Results Lead Generation Program?
Target
prospects and clients
searching for your services
online.
Increase
the number of phone calls,
appointment requests, and
leads for your law firm.
Monitor
and improve your
investment return with
monthly proof of
performance reports.
Our Campaign ObjectiveLeverage the latest Digital Advertising and Video Marketing technology to...
How it’s done...
The latest technology
• Programmatic Search & Display• Click to call ads• Mobile landing pages• Location extensions• Geo-fencing & Site Retargeting
Great relationships
How it’s done...
How Do We Generate Leads For Your Law Firm?
• Holistic approach to lead generation specifically designed for Attorneys
• Programmatic Pay Per Click management
• Real time display ad bidding platform(most efficient method to manage PPC programs for maximum call volume)
How Do We Generate Leads For Your Law Firm?
• PPC campaigns optimized for Phone Calls
• PPC campaigns optimized for mobile
• Mobile campaigns are optimized for voice search
• Programmatic Facebook Ad Display management
How it’s done...
How it’s done...• Effective Ad Display creation for maximum conversion
• Display Ad Retargeting
• Access to approximately 99% of all websites that supply ads on Ad Exchange Networks
• Platform ties into over 70 different publisher exchanges
• Unique Tracking Number and Calls are recorded
• Daily reports and access to the call tracking portal
How it’s done...• Video Marketing-includes:
➢ Video Creation➢ Video SEO and Video Ranking
• Google My Maps creation and optimization
• Custom landing pages targeted to practice area and zip codes of your coverage areas
➢ Videos embedded➢ Google My Maps embedded
Why Technology is Important
• Machines make better decisions, more often and they continually optimize the campaigns.
• Programmatic buying is quicker, smarter and more efficient. Your dollar goes farther resulting in better ROI.
Did you know that over 85% of all US stock trades are made by machines?
Phone calls
Display advertisingConsumer is reading a blog on legal topic and your firm appears with a click to call for an appointment.
Search advertisingConsumer searches for“personal injury attorney”, your firm appears, encourages phone call to speak with your staff and make appointment.
Geo-FencingConsumer enters the Geofence of your competitor and for 30 days afterwards they see your ads encouraging visits which is tracked via the conversion zone.
Appointments
Click to Call Google AdsS
ear
ch A
dve
rtis
ing
Click to Call Ads
Allow advertisers to include clickable phone number.
Review ExtensionsGenerate up to 66% more click throughs!
Review Extensions
Allow advertisers to include third-party reviews in their search ads.
Se
arch
Ad
vert
isin
g
Location Extensions
Help consumers find your business when they search for any of your services on mobile devices.
Location Extensions
Over 50% of consumers search locations online and call or visit within the day!S
ear
ch A
dve
rtis
ing
Site Retargeting98% of consumers leave websites without converting
A user visits a website—but leaves without converting.
As the user performs other online activities, relevant ads from the initial website appear.
Upon clicking through the ad, the user returns to the initial website—and converts! D
isp
lay
Ad
vert
isin
g
A tactic used to put targeted display ads in front of users based on a very specific geographical boundary and track them to your law firm!
The features● Pinpoint accuracy with custom geofence
shapes and sizes● Variable recency (from instant to 30 days)● Boost mobile performance and reach● Retarget clients who visit or commute
through any geo-fenced location● Track off-line or “last mile” conversions to
measure your campaign’s effectiveness
Geo-fencingD
isp
lay
Ad
vert
isin
g
Track inbound conversations, recorded and transcribed with keyword tags. Identify trends and uncover intent to take action.
Refine call handling and track investment through keyword mentions. (Reservation, credit card, appointment etc)
We optimize ads that convert to calls.
Every call recorded & transcribedCall tracking Intelligence to improve process and performance
Optimized Mobile landing pagesAnd display ads!
Reporting
Mobile Application Geofencing ResultsSample competitive report
Lead Call Tracking and Website TrafficSample report
Phone Calls
Proof of Performance and ROI reporting ✔
Google Adwords Campaign with Programmatic Bidding ✔
Google Adwords Review & Location Extensions ✔
Mobile Optimized Landing Page ✔
Programmatic Display Geo-fencing & Site Retargeting ✔
Facebook Ad Display ✔
Video Marketing ✔
Display Ad Retargeting ✔
Minimum Campaign Term 90 days
Generate inbound calls, appointments, and form fills
What to expect, when you move forward
Together, we will…
Complete a campaign
discovery session
Determine your goals and the value of a new customer
Determine what you would like to promote
Gather the information we
need
Collect the necessary images for the campaign
Collect the website credentials for your site
Provide tracking codes for
installation or request site
access to install
Have your campaign up &
running within 10 business days of
completing receiving the kick-off docs.
How To Get Started
Call or email us with the details of your campaign.
We can then quote you a fixed monthly fee.
BusinessCreator, Inc.
855-943-8736
